Mumbai: Watch and accessories brand, Fastrack, unveils its electrifying new collection, ‘Fastrack Fleek’ with a campaign film that bursts with energy and attitude. The collection features 17 watches which fuse different eye-catching elements, adding a dash of style and flair to every look.
The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life-size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other freshly while making a serious style statement.
The Fastrack Fleek watches are absolute head-turners! The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub-dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant colour combinations, the collection has a perfect match for any outfit.
Fastrack Fleek is the ultimate fashion accessory to flaunt your fashion quotient this season. Whether you’re hitting up brunches, ruling the dance floor, going on dates, or just slaying everyday life, these watches dial up your look. With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.
Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online or find us at Titan World and other authorized dealers nationwide.
Mumbai: Casio, the renowned innovator in timepiece technology, proudly announces the latest evolution of its acclaimed Edifice series. Rooted in the dynamic realm of motorsports, the EDIFICE line epitomizes the brand’s core ethos: “Speed and Intelligence”. Each timepiece encapsulates the relentless pursuit of excellence, mirroring the adrenaline-charged essence of high-speed racing. From sleek designs to cutting-edge functionalities, the Edifice series embodies the perfect harmony between speed and intellect, symbolizing Casio’s unwavering commitment to pushing boundaries and redefining horological standards.
The latest range, Nighttime Drive series embodies a sleek design that mirrors the sleek lines of high-performance racing machines and cutting-edge features engineered to meet the demands of the modern urban adventurer. Tailored for the modern auto-enthusiast, the timepieces in this collection capture the essence of cruising through darkened roadways under the glow of streetlights, epitomizing the allure of nighttime driving.
The Nighttime Drive Series features two spectacular timepieces: ECB-2000NP-1A and ECB-40NP-1A that are inspired by the mesmerizing ambiance of nighttime city drives and offer a perfect blend of style, innovation, and functionality, making it a must-have accessory for every auto enthusiast. The two timepieces are crafted with blue ion plating and titanium carbide coating. The watch bezels exude a brilliant shine that perfectly complement the sleek silhouette of the watch and features a mesmerizing two-color gradation. This innovative design, a first for EDIFICE, exudes sophistication and elegance, perfectly complementing the modern urban lifestyle.
The ECB-2000NP-1A timepiece boasts a distinctive design that mirrors the captivating hues of the night sky and urban lights. The bezel features a unique two-color gradation process, transitioning from a deep blue ion plating to a mesmerizing yellow-gold, reminiscent of the city lights at dusk. Priced at Rs 23,995/-, the ECB-2000NP-1A features Tough Solar technology, world time, a stopwatch, a countdown timer, and multiple alarms, ensuring reliable performance.
Another stellar addition to the Nighttime Drive Series, the ECB-40NP-1A is crafted with blue ion plating and titanium carbide coating. The timepiece is modeled on the configuration of a formula car suspension and boasts a lightweight carbon fiber-reinforced resin case, ensuring optimal comfort and durability for everyday wear. The bezel features a mesmerizing two-color gradation, reminiscent of the night sky above and the glow of city lights below. Priced at Rs 16,995/-, the ECB- 40NP makes for a stylish accessory off-track.
The Edifice Nighttime Drive series is up for grabs across Casio India stores and offline and online retail partners across the country.
Customers can also grab these exclusive timepieces online at:
Mumbai: With a robust presence across categories such as jewellery, eyewear, fragrances, accessories and Indian wear, Titan Company, which owns the famed watch brand under the same name, recently forayed into a new lifestyle category – handbags – with Irth.
The handbag market is home to various popular brands such as Lavie, Baggit, Peperone, Hidesign, Lino Perros, Da Milano, Ladida, Caprese, Esbeda, The House of Tara, Calvin Klein, Aldo, LVMH Moet Hennessy – Louis Vuitton, Guess etc.
Based on the company’s research, the women’s bag category is approximately Rs 4,500 crore, whereas the organised market size is about Rs 1,600 crore. The compound annual growth rate (CAGR) for the organised market is estimated to be around 13 per cent.
Close to 70 per cent of the organised women’s bag market in India is dominated by masstige brands catering to a price point of up to Rs 4,000; this is then followed by premium and luxury brands with a market share of about 30 per cent.
Priced economically between Rs 2,495 – Rs 5,995 to suit every pocket, Irth bags straddle the upper end of the masstige and premium segments.
Delving into Irth’s assortment, the brand has a product portfolio ranging from work bags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets. Delights and organisers are the categories unique to Irth.
Delights is a line of special bags. Many specific need-based bags today carry solutions but are not the most stylish. The Delights range is an evolving cluster starting with mom bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands-free with detachable straps to be hooked onto the stroller. There are many more little pockets to organise the little things of both the mom and the baby.
The detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs.
The delight in Irth bags is the little features: padded shoulders, key holders, wire organisers, detachable sanitizer pouches, detachable pouches, etc., to keep your secret things secret and precious things safe.
The launch pack of Irth has a wide choice of 90 bags and four organisers in two colorways to choose from, each bag crafted with a deeper understanding of women’s journeys.
In a confab with Indiantelevision.com, Titan Company marketing head of fragrance and fashion accessories division Kanwalpreet Walia discusses the nuances of the brand, its future plans, and more.
Excerpts:
On the reason for coining a brand name such as Irth and the significance behind it
Irth intends to create long, meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, Irth symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.
On the opportunities that are waiting to be tapped in this category, and which Irth looks at catering to
Every woman today carries a bag and owns multiples. However, for this huge potential market, the existing solutions today are largely geared toward vanity. Titan sees potential in organised styling as a space that is unoccupied by anyone. Typically, a woman’s fancy-looking bag is a big jumble inside. Our concept is to provide a practical solution in which a woman organises her world inside a stylish bag.
Given the large loyal base of women consumers that Titan caters to, Irth is yet another endeavour to enhance her every day. A thoughtfully designed women’s handbag brand with a deep understanding of the consumer.
On positioning Irth as a brand designed with a deeper understanding of women and to elevate their every day
Irth’s positioning is to offer a thoughtfully designed bag with great Titan quality at a very affordable price range of Rs 2,500–6,000. So the customer value proposition is to get international-like premium quality that is very well designed at a far lower ticket price.
On the kind of revenues the brand is aiming for in the initial 5 years
We want to be experts in the women’s bag market in India while optimising all aspects of the value chain, from design to manufacturing, the supply chain, etc.
For now, we are following the right processes and building the brand from scratch, but our vision is to reach a milestone of Rs 1000 crores with the ladies’ handbag portfolio of two brands, Fastrack and Irth.
On the plans for retail and expansion of the brand
Right now we are present in irth.in, Shoppers Stop and Tata Cliq. We will soon have many more marketplace partners and also open exclusive brand outlets (EBOs) by the end of March 2024.
Our channel mix will be offline and online, both substantially penetrated, as bags as a category are an impulse and joyful purchase for many women, and we want to be with them wherever they shop.
On the kind of target group the brand is aimed at
We are hoping a lot of consumers sitting at mass and economy levels would upgrade to this. From a consumer segment point of view, we want to be a part of women who are on an active journey, women following their passion and pursuing their journey and seeking a solution. We also have different organisers depending on different bags. We have a delight range for mothers, and we are identifying other special needs with great functions and great looks.
From a communication target group point of view, we are thinking about 23 years and above, urban women.
On the advertising, marketing activities, and media mix planned for the brand
The launch campaign celebrates this live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea. We respect the intelligence of the audience we are speaking to, and our bags are thoughtfully designed and filled with possibilities. It will always be theirs to define.
With the tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotypes. Irth bags are meant for the women of today to elevate their everyday. Irth bags are focused on both design and functionality.
Irth’s brand film brings alive the “Yours To Define” brand world. The beautiful frames capture the premium Irth bags in the best way, showing the many possibilities any active woman has with Irth bags.
The brand will also be launching feature films that will highlight the many nuances of functionality built into each Irth bag in the most stylish manner.
The aim at the moment is to create awareness while bringing alive the space of organised styling in the women’s bag industry. All the advertising and marketing efforts will be aligned to achieve this.
On the trends noticed in the handbag category
Women of today are doing a lot more, and there are countless possibilities packed into their days, thereby increasing demand for practical bags that are high on ergonomics and offer organising possibilities paired with great looks. Irth bags provide for this need! Irth bags organise her every day and make her journey joyful.
MUMBAI: FB is excited to see how creators and publishers use shows to connect with their fans and community. Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together.
As more and more people enjoy this experience, FB has learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos. That’s why last year FB launched the Video tab in the U.S., which offered a predictable place to find videos on Facebook. Now FB wants to make it even easier to catch up with shows you love.
FB will be introducing Watch to a limited group of people in the U.S. and plan to bring the experience to more people soon. Similarly, FB will be opening up Shows to a limited group of creators and plan to roll out to all soon.
Introducing Watch
FB is introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.
Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.
FB has learned from Facebook Live that people’s comments and reactions to a video are often as much a part of the experience as the video itself. So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.
A Platform for Shows
Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. FB thinks a wide variety of Facebook shows can be successful, particularly:
Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
FB thinks Watch will be home to a wide range of shows, from reality to comedy to live sports. To help inspire creators and seed the ecosystem, FB has also funded some shows that are examples of community-oriented and episodic video series. For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them. Candidates are nominated by Mike’s fans on Facebook.
Addressing Cloaking
FB has always been working to combat the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people. FB is now sharing additional steps FB ’ve taken to remove even more of them from Facebook, so that what people see after clicking an ad or post matches their expectations.
Some of the worst offenders use a technique known as “cloaking” to circumvent Facebook’s review processes and show content to people that violates Facebook’s Community Standards and Advertising Policies. Here, these bad actors disguise the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it’s consistent with our policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. Cloaked destination pages, which frequently include diet pills, pornography and muscle building scams, create negative and disruptive experiences for people.
Since cloaking exists across many of today’s digital platforms, we will also be collaborating closely with other companies in the industry to find new ways to combat it and punish bad actors. Over the past few months FB have been ramping up our enforcement across ads, posts and Pages, and have strengthened our policies to explicitly call out this practice. FB will ban advertisers or Pages found to be cloaking from the platform.
How FB Identifies Cloaking
FB is utilizing artificial intelligence and have expanded our human review processes to help us identify, capture, and verify cloaking. FB can now better observe differences in the type of content served to people using our apps compared to our own internal systems.
In the past few months these new steps have resulted in us taking down thousands of these offenders and disrupting their economic incentives for misleading people.
How Will This Impact My Page?
FB sees cloaking as deliberate and deceptive, and will not tolerate it on Facebook. FB will remove Pages that engage in cloaking. Otherwise Pages should not see changes to their referral traffic.
MUMBAI: TAG Heuer has signed actor Ranbir Kapoor as a TAG Heuer brand ambassador for a long-term partnership. With this association, TAG Heuer reinforces its leadership position by becoming the only brand in the industry endorsed by two of the biggest names in Bollywood – Shah Rukh Khan & Ranbir Kapoor.
TAG Heuer recently unveiled its global campaign, ‘Don’t crack under pressure’, in India.
“Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognise the motto, a tribute to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Be it Cristiano Ronaldo the perfectionist, Maria Sharapova the irresistible, Shah Rukh Khan the King of Bollywood or our latest ambassador Ranbir Kapoor the Bollywood heartthrob & youth icon of today. In India, we are proud to have two of the best names in Bollywood sporting TAG Heuer and we see a great future with them in the coming years.”
“TAG Heuer has always been one of my dreams,” said Kapoor. “It started when I was really young, it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I really have to pinch myself to believe that I am part of the TAG Heuer family. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with; the way I look at my career, my life. I believe these are very important aspects for how one should approach their life, their work and their relationships.”
“While most people want to succeed in their time, a few succeed in changing their time. These exceptional individuals are called Time Changers,” said TAG Heuer marketing director Puneet Sewra. “Being a 4th generation actor from the legendary Kapoor family, there are a lot of expectations one has to match. Not only did Ranbir live up to those expectations, he also successfully managed to carve his own niche in a short span and did not crack under pressure; and that is what makes him a Time Changer. We are very proud to have Ranbir join the TAG Heuer family and we look forward to a long-term partnership with him.”
MUMBAI: Virgin TV Anywhere recently launched a native app for Android tablets and smartphones.
The application allows Virgin Media TiVo customers to programme on the move, with 67 channels available on mobile devices.
To coincide with its Android launch, Virgin TV Anywhere has added nine new channels to its roster – Alibi, Dave, Drama, Good Food, Home, Really, Watch, Yesterday and CBS Reality.
“With the arrival of these fantastic new channels, Virgin TV Anywhere is undoubtedly the market-leading service for those who want to take the best of their home entertainment with them to watch wherever they are at no extra cost,’ said Virgin Media director Scott Kewley in a report.
The web-based version of Virgin TV Anywhere provides access to 90 channels, including BT Sport, ITV, Channel 5 and CBS Reality Premier Sport.
Virgin TV Anywhere, which was previously released for iOS devices, is available to download from Google Play now.
Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. FB thinks a wide variety of Facebook shows can be successful, particularly:
FB has always been working to combat the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people. FB is now sharing additional steps FB ’ve taken to remove even more of them from Facebook, so that what people see after clicking an ad or post matches their expectations.
