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Tag: waste management

  • DECATHLON to lead pan-India cleanup drive across 19 states on 20 September

    DECATHLON to lead pan-India cleanup drive across 19 states on 20 September

    Mumbai: DECATHLON is set to launch its 5th annual cleanup drive on World Cleanup Day in collaboration with the World Cleanup Day organisation. This year, DECATHLON is organising a series of impactful cleanups across 19 states. Activities will include beach cleanups, hike plogging, playground cleanups, lake cleanups, and forest cleanups. The initiative aims to surpass last year’s success, where over 6,800 participants collected 55,223 kgs of litter. This year, more than 10,000 participants are expected.

    In addition to cleaning efforts, DECATHLON will conduct physical training sessions on waste segregation and composting. These sessions will be hosted in collaboration with expert vendor partners who will recycle waste or direct it towards energy recovery.

    DECATHLON India sustainability leader Annie George emphasised the brand’s commitment to environmental conservation, stating, “Our commitment to sustainability goes beyond promoting sports and active lifestyles. Through our participation in World Cleanup Day, we aim to inspire communities across the country to take action for a cleaner environment. By integrating clean-up activities with cycling, hiking, and more, we offer a unique experience for our customers to engage with the idea that ‘the world is our playground’—a space that we all share and have a responsibility to protect.”

    DECATHLON has partnered with renowned organisations like World Wildlife Fund, Plastic Fischer, and various non-profits to amplify the initiative’s reach and impact. By joining forces, these partnerships aim to address waste management challenges while raising awareness about the importance of environmental preservation for future generations.

  • ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

    ACC has encapsulated the entire idea led by a digital film titled ‘Leave behind No Waste’ depicting the brand teaming up with its waste management arm – Geocycle to collect and co-process all the plastic waste which is left behind in the cricket stadium. The voice in the film has been lent by the renowned veteran actor and voice-over artist – Piyush Mishra.

    In the film, the cricket term of getting ‘Out’ is used in juxtaposition with the plastic waste that does not get ‘Out’ easily from the environment. The brand then takes charge to throw out the single-use plastic from the stadium to be re-purposed and safely managed in its cement kiln.

    Through the co-processing technology, ACC provides a ‘Zero Landfill’ solution that doesn’t create any additional emissions and in addition avoids soil contamination, water, and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials, said the company in a statement.

    The match is expected to create approximately two tonnes of single-use plastic waste. Enabling a circular economy model, the collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions, it further said.

    “Cricketing events create massive amounts of waste and have a large carbon footprint. Through this film, we want to give out a message about how we can make sports more sustainable,” stated ACC Ltd MD and CEO  Sridhar Balakrishnan. “Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety, and sustainability.”

  • Earth Day campaign to focus on waste management in 45 Indian cities

    Earth Day campaign to focus on waste management in 45 Indian cities

    KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.

     

    As many as 45 Indian cities are gearing for it. Earth Day Network country director – India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.

     

    “Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.

     

    Entries are rolling in for a variety of contests, Singh said.

     

    “People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.

     

    In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year’s celebrations.

     

    “To reach out to consumers across India, we’re running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.

     

    This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.

     

    The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.

     

    Recycling and upcycling are featured prominently in the book, Singh said.

     

    Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.