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Tag: Warner Music India

  • Warner Music India inks music distribution deal with Vishesh Films

    Warner Music India inks music distribution deal with Vishesh Films

    Mumbai: Warner Music India has announced a strategic partnership with Vishesh Films to distribute the music of Bollywood films under the studio’s banner. As part of this partnership, Warner Music India will be releasing two iconic soundtrack albums—”Awarapan” and “Dhokha”—across all local and global streaming platforms, and radio and television broadcasters.

    “Warner Music India hopes to expand the soundtracks albums’ existing significant fan base and younger audiences to experience the rich music in them,” said the statement.

    “We are delighted to partner with Vishesh Films, a name synonymous with chartbusting music,” commented Warner Music India and SAARC managing director Jay Mehta. “With this partnership, we aim to re-create the musical magic of their super-hit songs by taking them to the newer and younger audiences of today.”

    The partnership aims to showcase music from the albums to new audiences. The hit soul-stirring tracks from “Awarapan” such as “Toh Phir Aao,” “Tera Mera Rishta,” and upbeat numbers such as “Mahiya” catapulted the love ballads to the top of the charts when they were released in 2007 and continue to rule fans’ hearts. Songs from the film “Dhoka” such as “Kab Tujhe” and “Roya Re” hit the right chord and have been equally loved by a huge audience.  

    “Warner Music India shared our belief that the music from our movies is immortal. This partnership is just the first step towards a long relationship,” said Vishesh Films director Sakshi Bhatt. “There are more exciting developments at Vishesh Films to come.”

  • JetSynthesys, Warner Music launch podcast for women of South Asian diaspora

    JetSynthesys, Warner Music launch podcast for women of South Asian diaspora

    Mumbai: Digital entertainment and technology company JetSynthesys and Warner Music India have come together to launch “EkWomen,” a podcasting and networking platform for women of the South Asian diaspora. The podcast is available on audio streaming platform – Spotify.

    “EkWomen” is conceived and produced by JetSynthesys’ Medha Jaishankar (BBC World former producer and Reliance Entertainment consultant) and Monika Patel (journalist/host Midday, Uppercrust, and JetSynthesys’ Daily Hinduism video series and Mata Monique podcasts).

    The podcast addresses a lacuna in the podcast world by creating a global sisterhood through uplifting stories of the struggles and successes faced by diaspora women of South Asian heritage. In the next phase, it plans to add community building and on-the-ground networking sessions across several countries including India.

    The interviewees include – “Chopped” show judge and chef Maneet Chauhan; celebrity make-up artist and entrepreneur Shalini Vadhera; ClassPass founder, dancer, and novelist Payal Kadakia; yogini and novelist Ira Trivedi; Teach For India founder Shaheen Mistri; leading UK Muslim female comic Shazia Mirza; Kama Sutra expert, storyteller, and mythologist Seema Anand; philanthropist and humanitarian Meera Gandhi; artist Sujata Bajaj, Pulitzer award-winning journalist and Dean of Berkeley School of Journalism Geeta Anand, and author, activist and academic Chitra Banerjee Divakaruni.

    “At JetSynthesys, we have always aimed at building social communities, not just to bring people together, but to connect thoughts and ideologies. We are extremely delighted to join hands with Warner Music India once again to launch ‘EkWomen,’ providing strength and support to South Asian diasporic women aiming to overcome challenges and achieve their dreams,” says JetSynthesys vice-chairman and MD Rajan Navani.

    “The podcasts on the platform have been thoughtfully curated with stories of victories and struggles. We will soon bolster our other offerings on the platform to build a stronger network and a support system across the world,” he adds.

     “We are delighted to launch ‘EkWomen’ in association with JetSynthesys. The initiative focuses on building an inspiring ecosystem for millions of South Asian women and empowering them with a hope to create their own success stories,” shares Warner Music India MD Jay Mehta.

  • Warner Music, JioSaavn launch artist discovery programme ‘Spotted’

    Warner Music, JioSaavn launch artist discovery programme ‘Spotted’

    Mumbai: Warner Music India and JioSaavn on Tuesday announced the launch of ‘Spotted’- an artist discovery programme designed to provide a powerful launchpad for artists. The programme was launched in partnership with Rolling Stone India.

    As a DSP, JioSaavn will collaborate with Warner Music India, to be able to release audio and video content.

    ‘Spotted’ will discover new artists from the East, West, North, and South regions of the country each month, across Hindi, English, and Punjabi categories. In addition to aiming for maximum representation from all regions, the partners will also ensure all discovered artists be supported with a robust plan to get them noticed across the industry.

    April onwards, aspiring musicians and singers will be able to upload their original tracks on a microsite. The programme will discover one artist per month who will be chosen by industry veterans, namely -Salim Merchant, Divine, Jonita Gandhi, and Papon. “Every language, every city, every dialect has its own melody. I am keen to see what Spotted will discover in the coming months,” said the playback singer and composer Papon.

    The discovered artists will be featured on the Spotted playlist on JioSaavn and in Rolling Stone India stories. With this initiative, Warner Music India and JioSaavn will create a program that will add value to the growth of the audio industry in the country.

    “We are constantly looking for fresh sounds and exciting music to share with our readers. Spotted adds to our endeavour to bring independent talent into the spotlight and give them an opportunity to shine. We hope to create more opportunities for artists across the county,” stated Rolling Stone India spokesperson.

  • Warner Music India unveils new record label ‘Maati’

    Warner Music India unveils new record label ‘Maati’

    Mumbai: As part of its ongoing efforts to provide a mainstream platform for indigenous talent, Warner Music India on Monday announced the launch of a new record label, Maati.

    The label will feature artists from across the length and breadth of the country, who have been discovered by Warner Music India and represent their regions’ local music fused with their unique styles, said the company in a statement.

    “In India, folk music emerges from local culture and reflects the local way of life. Pop music inspired by folk melodies has arguably created some of the best music in recent years. Yet original folk artists rarely receive any recognition for their great work,” stated Warner Music India managing director Jay Mehta. “With Maati, we aim to provide a national platform for Indian folk music, its purest forms, and its artists, in a sustainable ecosystem where they can showcase their raw, unadulterated talent. The rustic authenticity of their music is an amazing experience that we’d like to bring to more mainstream audiences,” Mehta added.

    The label’s first single ‘Runak Jhunak’ is a Rajasthani folk fusion song from emerging artist Kanika that will be released on 22 October. It will be followed by a Pahadi track ‘Phul Khilala,’ performed by Garhwali singer Priyanka Maher, shared the music company.

  • Tonic Worldwide wins social media mandate for Warner Music India

    Tonic Worldwide wins social media mandate for Warner Music India

    MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country as detailed earlier this year. The account will be handled from Tonic Worldwide's Mumbai office.

    The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.

    Tonic Worldwide CSO Unmisha Bhatt said, “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services are witnessing unprecedented growth. Our strategic and creative strengths, together with the team's passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”