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Tag: Warner Music India

  • Guru Randhawa strikes the right chord with Warner Music India deal

    Guru Randhawa strikes the right chord with Warner Music India deal

    MUMBAI: Guru Randhawa is hitting all the right notes as he embarks on a new musical journey with Warner Music India, marking a landmark partnership that promises to take his artistry to the next level. With a fresh creative direction and new management led by Gurjot Singh of BeingU Studios, the Punjabi pop icon is set to drop his highly anticipated studio album, Without Prejudice, later this year.

    Packed with nine electrifying tracks, Without Prejudice fuses Afropop with Indian pop, delivering a genre-defying experience. Fans can expect bangers like Snapback, Sirra, New Age, Qatal, From Ages, Jaaneman, Kithe Vasde Ne, Surrey Connection, and Gallan Battan, the latter set to drop on 28, March 2025, alongside its music video. The album will also feature exciting collaborations with artists like Zehr Vibe, NSeeB, Bob.B Randhawa, Kiran Bajwa, and Prem Lata.

    Speaking about his evolution as an artist, Guru Randhawa shared, “This album is about breaking barriers and embracing fresh sounds. I want to connect with a global audience while staying true to my roots. With Warner Music India by my side, I’m ready to create something truly special.”

    Warner Music India managing director Jay Mehta stated, “Guru Randhawa has been instrumental in bringing Punjabi music to a global stage. This album marks an exciting new phase in his journey, and we’re committed to supporting his artistic vision while helping him build a well-rounded brand.”

    As one of India’s most influential music exports, Randhawa has amassed over eight million monthly Spotify listeners and more than 14 billion streams across platforms. Known for crafting chart-topping anthems, his music transcends borders, cementing him as a true global force.

    With Without Prejudice, Guru Randhawa isn’t just dropping an album he’s making a statement. And with Warner Music India backing his vision, the world is about to hear him louder than ever.

  • Influencers: The new rockstars of marketing and GMJ’s striking partnership

    Influencers: The new rockstars of marketing and GMJ’s striking partnership

    MUMBAI: When influencers speak, the world listens—sometimes even more than it does to parents.

    With 69 per cent of consumers trusting influencer recommendations and brands reaping a whopping 16.6 per cent ROI boost through optimised campaigns, influencer marketing has cemented its place as the crown jewel of digital strategies.

    Riding this wave, Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys, has orchestrated a game-changing partnership with the charismatic Arvind Arora, aka A2 Sir. With a staggering 22 million social media followers, A2 Sir’s blend of education, motivation, and entertainment makes him the perfect maestro for GMJ’s ambitious foray into influencer-driven entertainment.

    This collaboration signals that in the digital age, influencers are the new rockstars—and GMJ knows how to pick a headliner.

    Strengthened by Warner Music India’s 26 per cent stake in GMJ earlier this year, the platform already holds partnerships with over 100 regional music creators across India, spanning Bhojpuri, Haryanvi, Rajasthani, and Odiya music. GMJ collaborates with Bollywood stalwarts such as Sonu Nigam, Shaan, and Salim Merchant. This new partnership reflects its ambition to redefine the digital entertainment ecosystem by blending music, motivation, and influencer-driven storytelling.

    In this initiative, Hariprem Films will spearhead content execution, ensuring the partnership delivers impactful narratives that resonate across India and beyond. JetSynthesys chairman & MD, Rajan Navani highlighted the significance of this collaboration, “At JetSynthesys, we aim to build a robust digital ecosystem that seamlessly combines technology and entertainment. Through this partnership, backed by Warner Music’s expertise and GMJ’s Hariprem Films’ exceptional execution, GMJ is well-positioned to set new benchmarks in influencer-driven content.”

    Arora expressed his enthusiasm for the project, “I am delighted to collaborate with JetSynthesys’ Global Music Junction to create content that inspires, motivates, and educates millions. This partnership allows us to combine our strengths to push the boundaries of digital storytelling.”

    GMJ founder & CEO, Rajkumar Singh outlined the partnership’s objectives, “This partnership with Arvind Arora is a significant step forward in GMJ’s journey to expand into the influencer entertainment market. Arora’s ability to inspire and connect with millions aligns perfectly with our vision to create impactful digital content and community.”

    Hariprem Films CEO Nitin Samadhiya emphasised the creative execution behind the initiative, “At Hariprem Films, we strive to bring ideas to life with precision and creativity. This collaboration with GMJ and Arvind Arora is an exciting opportunity to deliver content that inspires, motivates, and entertains, taking digital storytelling to new heights.”

    This collaboration represents a convergence of innovation, creativity, and execution excellence. By fusing digital entertainment with motivational storytelling, JetSynthesys’ Global Music Junction is poised to redefine influencer-driven content, inspiring millions across India and beyond.

  • Warner Music India brings eight unique tracks from ‘Maati’

    Warner Music India brings eight unique tracks from ‘Maati’

    Mumbai: Warner Music India has launched Maati, a musical project celebrating India’s folklore with eight tracks in eight languages. The lineup includes artists like Vishal Dadlani, Mohit Chauhan, Mikey McCleary, Sushant Divgikar (Rani KoHEnur), Madhubanti Bagchi, Ash King, and Nikhita Gandhi. The tracks will be released over the next two months on Warner Music India’s YouTube channel and social media, starting with the first track, Bawla, available now on all streaming platforms.

    Bawla features Sushant Divgikar, with music by Mikey McCleary and traditional sounds from The Khan Brothers. The song blends modern beats with Rajasthani folk, portraying the spirit of a carefree soul.

    Curated by composers Achint Thakkar and Parth Pandya, Maati explores India’s musical traditions, highlighting regional music and pairing contemporary artists with folk stories that cross language and regional barriers. The first season is powered by boAt.

    Warner Music India & SAARC MD Jay Mehta shared, “With Maati, our vision was to create a platform that elevates India’s folk music and artists to the global stage, while celebrating the rich diversity of our folk traditions. Through this journey, we’ve uncovered extraordinary stories from across the country, and I am deeply passionate about sharing them with the world. This first official season marks just the beginning, as we aim to make Maati a recurring seasonal property, with plans to evolve it into a live festival next year.”

    One of the curators Achint Thakkar added, “Maati is about breaking boundaries—showing that folk music isn’t confined to regional artists. Every artist involved has fully embraced the folk traditions they are representing, creating a truly immersive musical experience.”

    Co-curator Parth Pandya commented, “Working on Maati has been an incredible experience. We’ve brought together an amazing ensemble of artists to tell the rich stories of India’s culture. India is a land of languages, but music is a boundless emotion. Maati embodies that freedom—it’s everything, everywhere.”

    boAt co-founder and CMO Aman Gupta shared, “boAt, as a proud homegrown audio technology brand, has always been deeply rooted in the rich diversity and culture of India. Our journey with Maati feels like a natural extension of that pride. We understand that it’s not just about gaining a share of voice, but about truly embracing a share of culture—by meaningfully contributing to the music scene and celebrating the vibrant heritage that shapes who we are.” 
     

  • Warner Music expands deal with Jetsynthesys’ Global Music Junction

    Warner Music expands deal with Jetsynthesys’ Global Music Junction

    Mumbai: Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys. The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the board. The move will establish Warner Music India to become the largest player in the central Indian music market.

    GMJ is the dominant force in the Bhojpuri, Haryanvi, Oriya, Kannada, and Gujarati language markets and has recently achieved exponential growth in the latter two. Bhojpuri is the fastest-growing language in India, and this move makes Warner Music the largest player in its music market. GMJ is committed to empower artists and labels through services including content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal expertise.  

    The company has built an ecosystem that involves more than 100 partners, over 250 million subscribers, serving up more than 100 billion minutes of entertainment annually in more than 130,000 pieces of audio-visual music content.

    Its partners include renowned figures such as Bhojpuri superstars Khesari lal Yadav, Pawan Singh, Haryanvi superstars Renuka, Sapna Chaudhary and Sahil Sandhu, Odiya stars Malay Mishra and Ira Mohanty along with legends from the industry such as Sonu Nigam, Salim Merchant, Shaan, and Sulaiman Merchant.

    GMJ also collaborates with training and production partners such as the top online music learning platform Artium Academy, Rajasthan-based movie production company Hariprem Films and music directors Sahil Sandhu (Western Beats, Haryana) and Malay Mishra (Basanta Studios, Orissa).

    In the recent past, GMJ has achieved significant milestones with its content such as “Jale 2”, by Haryanvi superstar Sapna Choudhary, becoming one of the fastest music video to reach more than 300 million views on YouTube and more than 15 million Instagram Reels in India in 90 days. The video for “Sent Gamkauwa” by Shivani Singh accumulated more than 700 million YouTube views in just six months.

    Warner Music president, emerging markets Alfonso Perez Soto said, “This is a significant milestone in the expansion of our presence across India. Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world. India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”

    JetSynthesys CEO and founder Rajan Navani added, “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”

    Warner Music India MD Jay Mehta added: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion.  GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business.  This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”

    Global Music Junction CEO Rajkumar Singh commented: “GMJ is committed to pioneering innovative marketing strategies, fostering creativity, and elevating the digital music landscape across India.  Our expanded partnership with Warner Music will help us fulfill our vision of becoming the foremost digital entertainment company in the country, while nurturing the next generation of talent. We will continue to enable our partners to focus on their artistic endeavours, while we manage their digital properties to engage users effectively.”

    Giri Digital, an early investor in GMJ, continues to stay invested.

  • Warner Music India names Sujal Parekh as general manager, operations

    Warner Music India names Sujal Parekh as general manager, operations

    Mumbai: Warner Music India has announced that Sujal Parekh has been promoted to become general manager, operations for Warner Music India and other territories in the South Asian Association for Regional Cooperation (SAARC). He will report to Jay Mehta, managing director of Warner Music India and SAARC territories.

    In his new role, Sujal will drive Warner Music India’s sustainable and profitable growth, provide leadership in all aspects of fiscal management, help develop the company’s long-term business strategy, and act as an effective co-pilot for business.

    Sujal will focus on spearheading artist management, digital operations, legal affairs, publishing, live events, people initiatives, and strategic mergers and acquisitions.

    The announcement comes as Warner Music India is poised for strategic expansion, and it will leverage Parekh’s expertise to navigate the diverse and dynamic Indian music market.

    Sujal Parekh said: “I am excited to have this opportunity to spearhead Warner Music India’s comprehensive operations, ensuring that we deliver even more support to our artists and develop our amazing team. This will enable us to offer even more incredible music to fans in India and around the world.”

    Jay Mehta added: “I’m delighted to announce Sujal’s elevation to general manager, operations.  We believe in empowering our team by offering greater responsibilities and nurturing leaders within the organization. This marks a pivotal moment as Sujal’s leadership will help guide many aspects of our business. His expertise will be vital as we strategically expand our local operations and empower our artists and partners to leverage Warner Music’s global resources to deliver unparalleled success.”

    Sujal has served as Warner Music India’s head of finance since February 2021, and been instrumental in propelling the company’s growth and nurturing crucial alliances.

    Prior to that, Sujal was associate vice president – finance at Bigtree Entertainment’s BookMyShow, India’s premier comprehensive entertainment ticketing applications and analysis solutions provider. While there, he handled many challenging assignments, including raising resources from domestic and global markets, corporate restructuring and regulatory matters.

  • Warner Music India artists dominate major streaming platforms’ 2023 year-end roundup

    Warner Music India artists dominate major streaming platforms’ 2023 year-end roundup

    Mumbai: Warner Music India’s artists have risen to the top on India’s major streaming platforms, showcasing unbeatable dominance across charts and playlists with their musical excellence. The year 2023 bore witness to an unparalleled surge in the popularity of these artists, marking their presence across Spotify, Wynk, and Apple Music.

    The highly anticipated ‘Spotify Wrapped 2023’ recently unveiled its results, with Warner Music India taking the crown as King’s “Maan Meri Jaan” claimed the prestigious Top Spot as the Most Streamed Track of 2023 in India. Jasleen Royal’s “Heeriye,” King’s “Tu Aake Dekh Le,” and Darshan Raval’s “Mahiye Jinna Sohna” commanded their positions in the Top 50 Most Streamed Tracks and Top Hindi Tracks of 2023.

    Internationally acclaimed, Ed Sheeran’s “Perfect” stood tall as one of the three English tracks in the Top 50 Most Streamed Tracks of 2023 in India. Darshan Raval, Karan Aujla, and King made a lasting impact on India’s music scene, securing their positions on the Top 50 Artists List of 2023.

    This wave of success reverberated across other streaming platforms within the country. “Heeriye” continued its victorious journey on Wynk, reigning supreme in categories like Best Hindi Songs. Karan Aujla emerged as the undeniable leader in the Punjabi music scene, with a remarkable five songs in the Top 50 and claiming the title of Top Punjabi Artist of 2023.

    King’s unstoppable momentum swept the nation and all streaming platforms, with “Maan Meri Jaan” securing the second spot as the most streamed song on Apple Music in 2023, further solidifying Warner Music India’s influence across platforms.

    Warner Music India’s dedication to fostering great talent and creating music for all is clear. Their success on Spotify, Wynk, and Apple Music shows how popular and talented their artists are across the country!

  • Warner Music India expands partnership with Sky Digital India

    Warner Music India expands partnership with Sky Digital India

    Mumbai: Warner Music India has signed a joint venture deal with Sky Digital, India’s fastest-growing Punjabi music content consortium and aggregator, significantly expanding their partnership.

    The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will see them jointly develop and manage a roster, with Warner Music India upstreaming some of the hugely popular artists on it.

    Sky Digital India is already home to some of the country’s biggest Punjabi music stars including Bir, Harnoor, Kaka, Mankirt Aulakh, Navan Sandhu and Sunanda Sharma.

    The company also manages premium Punjabi content-based YouTube channels with more than 50 million subscribers and aggregates releases from more than 50 Punjabi labels, as well as two leading mainstream independent Hindi labels.

    WMG president – emerging markets, recorded music Alfonso Perez-Soto says, “This is a strategic partnership with a hybrid model that enables us to help develop artists’ careers directly.  This approach will be hugely beneficial to Sky Digital’s artists who have the potential to be truly global stars.  It’s also part of our mission to take culturally vibrant Punjabi music to a worldwide audience.”

    Warner Music India managing director Jay Mehta adds, “The popularity of Punjabi music around the world has soared in recent years, amplified by a widespread diaspora and starting to cross over into the mainstream in several markets.  This partnership creates a great platform for more artists to take their music global and have Punjabi music dominate global charts.”

    Sky Digital India managing director Gurkaran Dhaliwal concludes, “This deal takes our collaboration to a new and a more dynamic level.  Our synergetic relationship with Warner Music Group has already helped us expand our market share in India and significantly graced our artists with popularity among a wider audience.  This joint venture allows music and homegrown talent to scale zenith of success by becoming globally loved and acclaimed stars.”

  • ALL ABOUT MUSIC 2023 all set to commence at Grand Hyatt Mumbai!

    ALL ABOUT MUSIC 2023 all set to commence at Grand Hyatt Mumbai!

    Mumbai: All About Music, India’s biggest music conference, is back again taking place from the 7th till the 9th of September at Grand Hyatt Santacruz Mumbai. All About Music, launched in 2017, is a global gateway into the Indian music market. India’s biggest B2B conference dedicated to music has completed six sold out editions by bringing together industry experts and stakeholders from every vertical of the music business and engaging the attendees through discussions around innovations and advances in the business of music.

    This year’s theme is “Transitions”, which focuses on exploring uncharted territories in our industry. With the emergence of new technologies like artificial intelligence and evolving market trends in the post-pandemic era, we find ourselves at a crossroads. How can we navigate this constantly changing landscape? Who can guide us through this transition? And most importantly, which path should we choose? The theme “Transitions” encompasses both the personal and universal aspects of this critical moment, encouraging people to forge meaningful connections during the conference and reimagine the future of the Indian music industry.

    This year’s event provides a three-day immersive experience with hand-picked keynote speakers, engaging panels, interactive workshops, captivating artist showcases, engaging masterclasses, and inspiring conversations. Attendees can connect with industry leaders at Connect Corner, network, and pitch their music to filmmakers and record labels. The event will cover a variety of topics, including consumption patterns, navigating the success of an artist, music publishing, understanding your rights, modern-day A&R, effective monetization strategies, and music distribution methods.

    Some promising personalities to look forward to in this edition are Shreya Ghoshal, Ricky Kej, Joshua Burke, Alfonso Perez-Soto, Ashwiny Iyer Tiwar, Bismil, Daler Mehndi, Anil Sharma, Jay Mehta, Krsna, MC Stan, Nucleya, Nirmika Singh, Mayur Jumani, Baba Sehgal, Raja Kumari, Satvinder Singh Koli, Srushti Tawade and many more.

    Did you know that All About Music has a platform called Pitch Your Music? This is a great opportunity for up-and-coming artists to showcase their talent! There are three categories available: ‘Pitch to Filmmakers’, ‘Pitch to Record Labels’, and ‘Pitch to Showcase’. You can pitch your music to a jury of filmmakers like Ashwiny Iyer, Mohit Suri, Anil Sharma & Vivek Agnihotri & Sabbas Joseph. You can also pitch to Record Labels like Saregama India, Warner Music India, Universal Music Group, T-series & Tips Music this will allow for prompt feedback and reviews from them. Additionally, the Pitch to Showcase category provides artists with a chance to perform on the main stage after the conference. The aim of the conference is to empower artists and give them the chance to showcase their work directly to filmmakers, showrunners, and record labels.

    “At All About Music this year, we attempt to navigate the transitions that are shaping the industry’s future. With ‘Transitions’ as our theme, we embrace the enigmatic forces molding music – from the uncertainty around AI to changing consumption patterns and models within the music industry. Our stage unites local and international voices, bridging genres and cultures,”  said Create and Collab business head Ashish Jose. 

    Gain insights about India’s music world industry by securing your spot in the making of music history by
    registering before 30 August!

  • Warner Music India and Warner Music Canada Come Together To Launch 91 RECORDS

    Warner Music India and Warner Music Canada Come Together To Launch 91 RECORDS

    Mumbai:  Warner Music Canada and Warner Music India have come together to launch a new joint venture, 91 NORTH RECORDS, aimed at supporting artists of South Asian heritage.  The new entity will be guided by renowned artist and producer Ikky, who has come onboard as Creative Director.  

    Ikky has already made huge waves across the industry, racking up more than two billion streams worldwide with songs such as Shubh’s “Baller”, Diljit Dosanjh’s “Chauffeur” and Sidhu Moose Wala’s “Bambiha Bole”.  He launched his own label, 4N Records, in partnership with Warner Music and Coalition Music in 2021.    

    91 NORTH RECORDS’ first signings are Canadian-based Punjabi stars Karan Aujla and Jonita Gandhi. Both artists will work closely with Ikky as well as A&R Director, Charlie B.

    Karan released his new album Making Memories last Friday and over the last five years has become one of the scenes biggest artists. Since his first major hit “Don’t Worry” in 2018, he’s received almost three billion views on YouTube, has garnered over one billion audio streams and eight million followers across his social media channels.

    The name 91 NORTH RECORDS references both countries with a nod to India’s country code and Canada’s geographical location and the logo is inspired by India’s national flower the lotus.

     

    The label held a launch event at Warner Music Canada’s offices in Toronto on Tuesday, August 22.  

    91 NORTH RECORDS creative director Ikky said, “I’ve always been fascinated by the blending of Indian and Western sounds into culturally impactful, innovative music. 91 NORTH RECORDS exists to elevate artists pursuing this fusion. Punjabi and South Asian music already competes worldwide, and I’m thrilled to collaborate with emerging talents, showcasing and amplifying what they have to offer. This is no experiment; it’s the future.”

    Jay Mehta, Managing Director, Warner Music India managing director Jay Mehta said, “We’re so excited by the launch of 91 NORTH RECORDS. This venture not only celebrates the musical styles of artists with South Asian heritage but also leverages the market potential of uniting two distinct fan bases to bring this music to the global stage. This is certainly going to be a gamechanger initiative for artists who will now have global support from A&R, marketing, collaborations and more.”

    Warner Music Canada president Kristen Burke added, “91 NORTH RECORDS is dedicated to celebrating and amplifying Indian culture. There is an incredible new generation of talent rising, influenced by their South Asian heritage, and we want to make sure these artists are represented both here and around the world. This new venture allows artists to be truly authentic, and our global network gives us the opportunity to showcase their culture on a global stage.”

    Warner Music president- emerging markets Alfonso Perez-Soto concluded: “Punjabi music is currently going through a vibrant evolution, having been supported by multicultural Canada, it is now transforming from a regional and diaspora-based genre into a global force. This growth is thanks to exceptional production and artistry from the likes of Ikky and the ambition and understanding from Jay, Kristen and the teams at WM India and WM Canada. 91 NORTH RECORDS will act as the vital bridge between East and West – uniting talent, cultures, and ideas, and cementing a movement that is here to stay. At Warner Music we will continue to champion initiatives like this for the love of music, artists, and fans alike.”

    There are almost 2.6 million people of South Asian heritage living in Canada and a new generation of artists from these communities are starting to have a massive impact in the country and internationally. There is also a strong musical connection between the South Asian diaspora in Canada and the subcontinent.  Three of the Top 10 tracks in India in 2022 were by Punjabi-Canadian artists according to IFPI figures.  

  • Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Mumbai: Online music education platform Artium Academy has entered into a strategic partnership with JetSynthesys’ digital entertainment subsidiary Global Music Junction and Warner Music India.

    This collaboration will help these entities to identify, nurture and scale aspiring talents at the academy, helping put them on the national and global map while collectively building on content-creation, artist management, revenue generation, digital monetisation, branding and sponsorships.

    Artium Academy, co-founded by Ashish Joshi, Vivek Raicha and Nithya Sudhir, boasts a panel of maestros including Sonu Nigam, KS Chithra, Shubha Mudgal, Ananth Vaidyanathan, Aruna Sairam, Louis Banks and Raju Singh, has worked towards its core objective of offering training to aspiring singers, composers and instrumentalists to enable them to reach their full potential and eventually step into the spotlight both in India and globally. Global Music Junction, along with Warner Music India, will work towards taking these performers on to their next level of growth, supporting their livelihood and creating music IPs and high-class content. Together, they will also identify avenues of revenue generation, digital monetization, branding and sponsorships.

    JetSynthesys founder and CEO Rajan Navani said, “In a bid to fuel the growth of digital entertainment further in India, Global Music Junction and Warner Music India have joined forces with Artium Academy to take another step towards putting Indian talent on the global map. While Global Music Junction and Artium Academy will work towards scaling the talents on the platform, along with identifying and nurturing them for the future, Warner Music India will work on the global repertoire of these talented budding artists, giving their exposure an international leg. Together, our eventual goal is to work towards creating more global musical maestros from our country.”

    JetSynthesys is known for its global publishing partnerships with the likes of cricket legend Sachin Tendulkar, Bollywood star Salman Khan, heavyweight Floyd Mayweather, and brands like WWE, Square Enix, and Warner Music Group (WMG).

    “Artium Academy offers a world-class faculty and state-of-the-art facilities to train students through personalised performance-based music learning, be it in the space of vocals, compositions or instruments. We are excited to tie-up with veterans in the digital entertainment and talent management space that will further help us scale our platform to the next level,” said Artium Academy founder and CEO Ashish Joshi.

    Artium Academy aims to make learning music fun and accessible to people of all ages through modules that are designed by industry maestros and taught at a 1:1 ratio by Artium-certified teachers. The four courses offered at the Academy are vocals, strings, keyboard and percussion.

    “Music is instrumental in the Indian entertainment industry, and we have seen a rising interest among aspiring performers to learn the nuances professionally. We aim to tap into that potential through this association and amplify the reach across audience groups. We also want to ensure that on-boarded talents get world-class support to fulfil their dreams and be the stars of tomorrow,” said Global Music Junction CEO Rajkumar Singh.