MUMBAI: This summer, Indian kids won’t need sunscreen—they’ll need a remote and a comfy seat. Warner Bros. Discovery has unleashed an all-out content tsunami across Cartoon Network, Pogo, and Discovery Kids, dropping around 200 half-hours of brand-new programming guaranteed to keep screens lit and parents semi-defeated.
The summer slate is anything but mild. From high-octane superhero mashups to punchy anime comedies and oddly endearing animated beans, the programming blitz is aimed at charming both gen alpha and the parents pretending they’re just watching “with the kids”.
“We’re excited to deliver another unforgettable summer for kids and families across India. With fresh stories, beloved characters, and exciting crossovers, our new programming lineup is designed to entertain and inspire. At Warner Bros. Discovery, we’re committed to creating high-quality, engaging, and culturally resonant content — packed with action and humor,” said Warner Bros. Discovery head of kids cluster, south Asia, Uttam Pal Singh.
Pogo goes full throttle with its flagship trio—Little Singham, Chhota Bheem, and Jay Jagannath—leading the charge in superhero crossovers, new episodes, and weekend movie double-bills. Chhota Bheem even turns 17 this summer, and the celebration includes fresh movies and Big Pictures.
It’s ‘Jhatpat Action, Khatpat Comedy’ all the way on Cartoon Network. The lineup features new episodes of Teen Titans GO!, Bandbudh Aur Budbak, and Grizzy and the Lemmings, along with a brand-new season of the fan-favourite My Hero Academia. It’s a power-packed punch of slapstick and superpowers—your kids’ sugar rush, minus the calories.
Discovery Kids dials up the friendship factor with its ‘Katti Batti, Dosti Pakki’ theme. Expect new episodes of Titoo, the ever-awkward antics of Mr. Bean: The Animated Series, as well as Larva and Fukrey Boyzzz. It’s where chaos meets charm, with a whole lot of weird in-between.
And it’s not just the kids cashing in.
Brands are muscling in on the action too.
“Summer is a high-impact season for brands looking to connect with families,” said Warner Bros. Discovery head of advertising revenues, south Asia, Tanaz Mehta. “Our new lineup across Pogo, Cartoon Network and Discovery Kids offers compelling opportunities for co-viewing and brand integrations.”
And the brand wagon is rolling deep:
● Pogo is co-powered by Candyman Sourzz, Kellogg’s Multigrain Chocos, and Dettol. Associate Sponsors include Pediasure, Frooti and Nycil.
● Cartoon Network is co-presented by Classmate, co-powered by Kellogg’s and Dettol, with Havmor Ice Cream and Complan as associates.
● Discovery Kids teams up with Sunfeast Bounce and Dettol, plus associate tie-ins with Glucon-D, Kellogg’s, and Pediasure.
With TV, digital, and ground activations in full swing, Warner Bros. Discovery is giving advertisers a triple-scoop sundae of eyeballs, engagement and brand-safe fun.
Whether you’re eight or thirty-eight, this summer is less about mangoes and more about mayhem—animated, action-packed, and absolutely binge-worthy.
