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Tag: Warner Bros. Consumer Products

  • Warner Bros. launches a blockchain programme for Looney Tunes franchise

    Warner Bros. launches a blockchain programme for Looney Tunes franchise

    Mumbai: In collaboration with Nifty’s, a platform for NFT-powered fan communities, Warner Bros. Consumer Products has developed a new story-driven blockchain programme around the “Looney Tunes” franchise. Digital art will be used as a new storytelling medium for “Looney Tunes: What’s UP Block?,” creating a fresh narrative for the franchise, revealed through NFTs.

    Filled with antics and humour just like the “Looney Tunes” characters, the programme will offer fans access to participate in activities and games as the story unfolds, both digital and in real life while earning rewards and benefits along the way including virtual meet and greets, special access and discounts to “Looney Tunes” merchandise, exclusive never-before-been-seen content, new NFT drops, and much more.

    As part of the yearlong celebration of Tweety’s 80th anniversary, the canary will be the first “Looney Tunes” character featured in the new collection, all to have expressions, clothing, and accessories that will allow collectors to build community and connect with other “Looney Tunes” aficionados. This summer, the public sale, as well as an early access sale for Nifty’s community members who currently own certain NFTs, will commence.

    In a statement, Warner Bros. head of NFT commercial development Josh Hackbarth said, “‘Looney Tunes’ is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs. From the recent success of “Space Jam: A New Legacy” to the classic cartoons from the 1940’s and 50’s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolve, the “Looney Tunes” collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”

    Nifty’s CEO and co-founder Jeff Marsilio said, “NFTs have limitless potential, and we are just scratching the surface of what is possible. We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way that also engages users and connects them to a community of other ‘Looney Tunes’ fans.”

    The Tweety avatars will be minted on the Palm Network, which features low gas costs and fast transaction finality. This is the third project launched by Nifty’s and Warner Bros. to create NFTs incorporating mainstream entertainment IP. Late last year, the two partnered to create the ‘Matrix Avatars’ NFT programme, which the parties state remains one of the largest PFP (profile picture) projects to date. In July of 2021, Nifty’s introduced a collection of limited-edition NFTs featuring characters from the live-action/animated film ‘Space Jam: A New Legacy’, which reintroduced the popular ‘Looney Tunes’.

  • Turner to license Warner consumer products in India, Bangladesh, Pakistan & Sri Lanka

    Turner to license Warner consumer products in India, Bangladesh, Pakistan & Sri Lanka

    MUMBAI: Turner Broadcasting System Asia Pacific’s Cartoon Network Enterprises (CNE) will now be the consumer products licensing representative for Warner Bros. Consumer Products (WBCP) in India, Bangladesh, Pakistan and Sri Lanka, with the licensing agent for Bangladesh being Enroute International Limited.

     

    WBCP’s portfolio in these markets will be represented by CNE, consisting of films, television series, animated programs, and more. This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter and The Hobbit trilogy amongst others.

     

    “Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial,” said Warner Bros. Consumer Products Greater China, Southeast Asia and India managing director Bianca Lee.

     

    The wide spectrum of WBCP’s licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions as key categories in the region.

     

    Turner Asia Pacific president Ricky Ow said, “This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”

     

    CNE’s licensing portfolio in South Asia comprises 76 partners across India, Pakistan, Bangladesh and Sri Lanka across traditional retail, modern trade and e-commerce platforms.

  • Warner Bros, DC Ent & Mattel to launch Super Hero Girls

    Warner Bros, DC Ent & Mattel to launch Super Hero Girls

    MUMBAI: Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel will join forces to launch DC Super Hero Girls, a new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.

     

    Featuring DC Comics’ diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

     

    Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years – prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

     

    “DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl. DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls,” said DC Entertainment president Diane Nelson.

     

    The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

     

    “Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience – from content to consumer products – is something we are excited to be doing in conjunction with our great partners. It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present,” added Warner Bros. Consumer Products president Brad Globe.

     

    As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

     

    “Partnering with the best and being the best partner is of paramount importance. Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life,” said Mattel president and COO Richard Dickson.

     

    The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The Lego Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of Lego building sets designed to inspire girls’ imaginations.

     

    Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

  • Warner announces Superman Hall of Heroes inductees

    Warner announces Superman Hall of Heroes inductees

    MUMBAI: Warner Bros. Consumer Products (WBCP) and DC Entertainment announced this year’s 2015 Superman Hall of Heroes inductees including a military hero, a crusader against crime, a racing legend and a passionate educator. 

     

    The new inductees join thousands of everyday heroes who have been nominated for the Superman Hall of Heroes, an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others.

     

    Each year, the Superman Hall of Heroes program inducts a new class of nationally recognized heroes from all walks of life.

     

    This year’s honorees include:

     

    Kyle Carpenter – Superman Hall of Heroes inductee Kyle Carpenter is a true American hero. He is the second living Marine since the Vietnam War, and the youngest Marine to be decorated with the Medal of Honor. His story of bravery, both in combat and in recovery from life-threatening injury, is inspiring to all. 

     

    Sean McComb – Superman Hall of Heroes inductee Sean McComb is one of the youngest National Teachers of the Year ever, earning this honor at the age of 30. His dedication to both his students and his profession is what truly defines a great teacher and he regularly goes above and beyond to make sure his students realize their full potential. 

     

    Mario Andretti – Superman Hall of Heroes inductee Mario Andretti is a living legend. Throughout his career in motorsports, he was not only able to win at every level, he was also able to master every discipline in which he chose to race. Andretti took the checkered flag 111 times in his career, collecting national and world championships along the way. 

     

    John Walsh – Superman Hall of Heroes inductee John Walsh is known internationally as a crime fighter, victims’ advocate and host of America’s Most Wanted television show. Walsh and his wife helped pass the Missing Children’s Act of 1982 and the Missing Children’s Assistance Act of 1984. The latter bill founded the National Center for Missing and Exploited Children. He never sought the role, but fighting for justice has been his mission since July 27, 1981 when his six-year-old son, Adam, was abducted from a Hollywood, Fla., mall.

     

    Inspired by Superman and the character attributes that define the world’s first and most recognized Super Hero – an American icon who represents unwavering morals and an endless pursuit of truth and justice – the Superman Hall of Heroes is a gift–giving program that offers a fun and inspirational way for fans to pay tribute to their heroes by submitting their photo and story online to www.SupermanHallofHeroes.com where it will be showcased in perpetuity.

     

    As part of their tribute, consumers can choose from multiple gift–giving options and levels.

  • Merlin Entertainments plans 4D film on ‘The Lego Movie’

    Merlin Entertainments plans 4D film on ‘The Lego Movie’

    MUMBAI: Merlin Entertainments is partnering with Warner Bros. Consumer Products and The Lego Group to bring a new 4D animated film based on the popular characters of The Lego Movie, from Warner Bros. Pictures, Village Roadshow Pictures and Lego System A/S, to guests at LegoLand Parks and LegoLand Discovery Centers around the world later this year.

     

    The new 4D animated film will open exclusively at the six LegoLand Parks and 11 LegoLand Discovery Centers in North America, Asia and Europe.

     

    Using elements such as wind, water, smoke and special lighting effects, the larger-than-life experience brings the film’s main characters, Emmet and Wyldstyle, back together with their friends for another awesome adventure.

     

    “We’re excited to be partnering with Warner Bros. Consumer Products and The Lego Group on such a, dare I say, awesome, adventure. Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences,” says Merlin Entertainments CEO Nick Varney.

     

    “More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their Lego collections out and piece together their imaginations. I know that LegoLand guests are going to love seeing these characters in a fun, new adventure,” says Lego Group vice president, licensing and entertainment Jill Wilfert.

  • Warner Bros. appoints Exelixi to expand Kids WB stores across India

    Warner Bros. appoints Exelixi to expand Kids WB stores across India

    MUMBAI: Warner Bros. Consumer Products (WBCP) India has signed a deal with Exelixi Management, to roll out Kids WB stores across the country over the next five years.

     
    Kids WB – Warner Bros. Consumer Products’ latest retail concept – houses all Warner Bros. licensed merchandise across its categories and properties under one roof, making it a fun and engaging place for kids and a convenient destination for Mums and Dads.

     
    Through Kids WB stores, consumers can purchase apparel, accessories, footwear, toys, stationery, home décor, books, food, personal care and other merchandise featuring beloved Warner Bros. properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes including Superman and Batman.

     
    Exelixi will expand the Kids WB stores from the current count of four to 75 across India over the next five years.

     
    WBCP India, managing director Javier Garza is excited to have Exelixi on board to help Warner Bros. expand its presence and bring world famous brands to India.

     

    “As part of our retail strategy, we’re focused on expanding our reach of products through a one-stop-shop for our entire Warner Bros. branded merchandise range,” said Garza.

     
    “Exelixi clearly understands our business model and has a strong knowledge of the Indian retail market, so we are confident the roll out will be a success.”

     
    Exelixi Management director Prasar Sarma, is also thrilled to begin work with Warner Bros. Consumer Products.

     
    “We admire Warner Bros. Consumer Products for its fearless expansion into India’s retail market and its ability to explore options that are unique to the industry and consumers,” Sarma said.

     
    “Product licensing is a fast-growing market in India and we hope to learn from them in the same way they can learn from us.”

     
    Kids WB stores will have two retail formats including stand-alone stores housed in prominent malls in major city centres; and shop-in-shops or branded corners housed in department stores and hyper markets.