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Tag: Warner Bros. Animation

  • Warner Bros, DC Ent & Mattel to launch Super Hero Girls

    Warner Bros, DC Ent & Mattel to launch Super Hero Girls

    MUMBAI: Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel will join forces to launch DC Super Hero Girls, a new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.

     

    Featuring DC Comics’ diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

     

    Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years – prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

     

    “DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl. DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls,” said DC Entertainment president Diane Nelson.

     

    The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing – providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

     

    “Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience – from content to consumer products – is something we are excited to be doing in conjunction with our great partners. It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present,” added Warner Bros. Consumer Products president Brad Globe.

     

    As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.

     

    “Partnering with the best and being the best partner is of paramount importance. Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life,” said Mattel president and COO Richard Dickson.

     

    The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The Lego Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of Lego building sets designed to inspire girls’ imaginations.

     

    Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

  • Warner Bros. TV Group ups Karen Miller as SVP

    Warner Bros. TV Group ups Karen Miller as SVP

    MUMBAI: Warner Bros. Television Group has promoted Karen Miller to the position of senior vice president for its Worldwide Television Creative Services. It was announced today by the company’s executive vice president Lisa Gregorian. Miller will be reporting to Gregorian.

    In her new position, Miller will manage the day-to-day operations of the Creative Services department, overseeing the conceptualization and design of all print, digital and on-air advertising and promotional materials for the Studio’s worldwide television marketing, sales and publicity initiatives, states an official release.

    She will work closely with the Studio’s internal marketing executives, providing creative counsel on the promotional campaigns for programming produced by Warner Bros. Television, Telepictures Productions and Warner Bros. Animation.

    Also, Miller and her department will guide the creative efforts of the Studio’s television distribution entities–Warner Bros. International Television Distribution, Warner Bros. Domestic Television Distribution and Warner Bros. Domestic Cable Distribution–enhancing their marketing efforts for television series and the pay, cable and broadcast windows of theatrical titles.

    Said Gregorian, “Karen has proven herself to be an invaluable executive who is able to combine her creative vision with business acumen. She is the perfect person to direct the efforts of the creative services department as it continues to meet the challenge of focusing consumer attention in an ever-competitive global television marketplace.”

    A 10-year veteran of the Studio, Miller most recently served as Warner Bros. Television Creative Services vice president, having been promoted to that position in 2005. Previously, she had been an art director in the Warner Bros. Television Creative Services department for five years. She joined the Studio in 1996 as a graphic designer for Warner Bros. International Television Distribution. Prior to joining the Studio, Miller spent more than a decade with Conde Nast Publishing as associate art director for Architectural Digest magazine.

    In her distinguished career, Miller has been honoured with 18 PROMAX-BDA Awards, most recently receiving the 2005 BDA Design Award in the Magazine category for her efforts on behalf of The O.C. Insider.