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Tag: WARC

  • Lowe Lintas India named world’s top creative agency by WARC

    Lowe Lintas India named world’s top creative agency by WARC

    MUMBAI: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the number one creative agency in the world.

     

    The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour.

     

    The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named as the number one advertiser of the year, with two of its campaigns (both created by Lowe Lintas) making it to the top five.

     

    Lowe Lintas India accumulated 212.9 points while AMV BBDO UK took the second spot at 191 points and Colenso BBDO NZ that collected 147.6 points finished third. Recent successes of Lowe Lintas on global platforms include Ad Age International Agency of the Year, the American Jay Chiat Awards and and WARC Asia.

     

    Speaking on the development Lowe Lintas + Partners CEO Joseph George said that the recognition was both extremely satisfying and spurring. “We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in,” George added.

     

    Lowe & Partners, Worldwide saw significant representation in the WARC 100 listing. Notable ones being – Lowe & Partners ranked fourth amongst the top agency networks in the world; and two other agencies from the Lowe network, Lowe SSP3 and Lowe Roche featured in top 25 agencies list. Furthermore, five of the campaigns created by the network featured in the WARC 100 Best Marketing Campaigns.

  • India to lead increased ad spends in BRIC countries: Warc

    India to lead increased ad spends in BRIC countries: Warc

    NEW DELHI: Global advertising expenditure is forecast to grow by 5.6 per cent at current prices in 2014, rising to 5.3 per cent in 2015.

    According to Warc’s latest International Ad Forecast, the BRIC countries led by India are expected to post the largest ad spend increase this year, although their impressive rates of growth are forecast to be much lower in real terms once inflation is taken into account.

    Ad spend growth is forecast to rise 14 per cent in India (5.6 per cent adjusted for inflation), 12.4 per cent in Brazil (6 per cent), 12.3 per cent in China (9.5 per cent), and 8.6 per cent in Russia (2.2 per cent).

    In its previous report published in October 2013, Warc anticipated global growth of 4.4 per cent in 2014 based on its analysis of 12 leading markets – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US.

    However, improved trading conditions, greater economic stability and an expected stimulus from major sporting events, such as the FIFA World Cup and the Sochi Winter Olympics has led to a more positive outlook.

    In the more established markets, the UK is forecast to record the highest rate of growth on 5.8 per cent (3.8 per cent adjusted for inflation), closely followed by the US at 5.6 per cent (3.8 per cent).

    At current prices, they will be followed by Canada (3.2 per cent), Australia (2.9 per cent), Japan (2.3 per cent), Germany (2 per cent), Italy (0.7 per cent) with France trailing on 0.2 per cent projected growth.

    “This year is set to record the highest annual rate of growth since 2010, when the industry was bouncing back from recession,” said Warc data and journals director Suzy Young.

    “This is largely because the outlook for the global economy is now stabilising and advertisers are starting to feel confident about making additional investments,” she explained.

    Looking to 2015, all 12 markets are expected to show growth in ad spend at current prices, with India increasing its ad spend at the fastest rate of 13.5 per cent.