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MUMBAI: Recently elevated to president, client solutions, South Asia at WPP Media, Banerjee steps into the role with more than two decades of experience across media...
MUMBAI: The country’s strategy scene got a lively shake-up as Warc and DDB Mudra Group hosted the first-ever Portfolio Evening: Strategy Edition in Mumbai, giving young...
MUMBAI: Advertising is all about creativity, but strategy is what keeps it on course. In an industry first, DDB Mudra Group has partnered with WARC to...
MUMBAI: Creativity may sell, but strategy decides what to sell—and how. On 26 November, DDB Mudra Group and Warc will host Portfolio Evening: Strategy Edition in...
MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: Speed met substance on day two of Goafest 2025 as Warc unveiled findings from the ‘Pace Principles’ report—a pioneering marketing effectiveness study rooted in Asian...
MUMBAI: The global advertising industry is set for a bumpier ride than expected thanks to Donald Trump’s recent trade pronouncements and the retaliatory measures by the...
MUMBAI: Wavemaker India is riding high, clinching the top spot in the WARC 100 Most Effective Global Ranking 2025—pulling off a victory with the swagger of...
MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc. The firm had forecast in August 2024 that global advertising spend is on course to grow...
Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has appointed Balakrishna Gajelli as its executive creative director. He will be based in the agency’s...
Mumbai: In India, OTTs are regarded as one of the most important aspects that influence consumer behaviors. In a recently published report, in collaboration with Warc,...
New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, according to WARC Data’s report tracking...
Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World...
NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
NEW DELHI: Celebrating the pathbreaking, inspiring, and world-class creative work in the field of advertising, Cannes Lions, in association with WARC, has launched its “Lions Creativity...
MUMBAI: Advertisers are expected to spend a combined $66 billion on sponsorship this year, though fewer than one in five are confident that they can actually...
MUMBAI: MullenLowe Lintas Group has announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative...
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between...
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between...
Mumbai: Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe...
Mumbai: Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe...
MUMBAI: Idea’s Cellular’s ‘No Ullu Banoing’ ad campaign by Mullen Lowe Lintas Group has won the $5,000 Grand Prix at the WARC Prizefor Asian Strategy awards. All of its...
MUMBAI: In this ever changing and developing world, which is led by technological advancements, brands need to constantly re-examine their strategies and explore the full extent...
NEW DELHI: The total television advertising revenue in the United Kingdom increased by six per cent in 2014 to reach a new record high of ?4.91...
MUMBAI: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe...
NEW DELHI: Global advertising expenditure is forecast to grow by 5.6 per cent at current prices in 2014, rising to 5.3 per cent in 2015. According...
