ITV

Tag: WARC Prize

  • Mullen Lowe Lintas Group India wins its 75th award for the year

    Mullen Lowe Lintas Group India wins its 75th award for the year

    Mumbai: Starting with the Effie India 2014 to the recently concluded Campaign South Asia Agency of the Year awards, Mullen Lowe Lintas Group India has won a total of 75 honours last night, making it the most awarded agency in India in 2015. All the 75 awards were won either for market/campaign effectiveness, or on overall agency performance.

     

    The awards list this year includes the group’s performance at Warc Prize for Asian Strategy, where it won a grand prix, a gold, a silver and a bronze. The year culminated for the agency with a fine performance at the Campaign Asia Agency of the Year awards show where it was declared the ‘Best Creative Agency of the Year’, the Best New Business Development Team of the Year, Best Strategic/Brand Planner of the Year and Best Account Person of the Year.

     

    Commenting on the agency’s strong performance on the awards front, Mullen Lowe Lintas India Group CEO, Joseph George said, “It’s been a milestone year for us in India. We are glad to have ended the year on the same high that we started with. All this recognition is a result of all our key people putting up their hands, wanting to be counted and bringing value to the table. And this happened only because everyone thought of themselves as key stakeholders of the company. ”

     

     

    Adding his views on the agency’s achievement Lowe Lintas India CCO Arun Iyer said, “I’m proud of the consistency with which each of our offices has churned out some great work across a large and diverse client set. Our work has excelled on a portfolio that’s a combination of classical and progressive brands, from young upstarts to large market leaders. 2015 serves as a reminder of how setting the bar high is an everyday pursuit, and how successful teams are greater than the individuals.”

     

     

    Mullen Lintas India chairman and CCO Amer Jaleel added, “The best barometer of our work being appreciated is when it manages to bring about a shift in perception and thought among the people. That’s what we achieved with few of our brands that went on to redefine the way a campaign should be approached, and which ended up winning awards that were unique in nature. Special accolades for Indian brands such as Havells, Tata Tea and the others were something that no agency had ever received before, and we are proud to have set a trend by being the first.”

     

     

    Adding his views on the agency’s achievement Lowe Lintas India CCO Arun Iyer said, “I’m proud of the consistency with which each of our offices has churned out some great work across a large and diverse client set. Our work has excelled on a portfolio that’s a combination of classical and progressive brands, from young upstarts to large market leaders. 2015 serves as a reminder of how setting the bar high is an everyday pursuit, and how successful teams are greater than the individuals.”

     

    Mullen Lintas India chairman and CCO Amer Jaleel added, “The best barometer of our work being appreciated is when it manages to bring about a shift in perception and thought among the people. That’s what we achieved with few of our brands that went on to redefine the way a campaign should be approached, and which ended up winning awards that were unique in nature. Special accolades for Indian brands such as Havells, Tata Tea and the others were something that no agency had ever received before, and we are proud to have set a trend by being the first.”

     

  • Kan Khajura Tesan wins Grand Prix WARC Prize for Asian Strategy

    Kan Khajura Tesan wins Grand Prix WARC Prize for Asian Strategy

    MUMBAI: About a month ago, Lowe Lintas + Partners had achieved an incredible feat of India’s best performance yet at the zenith of strategy awards in the world – the 4A’s Jay Chiat Awards in Chicago, with a silver and a bronze. The recognition goes further now with the agency bagging the top honour at another platform that recognises strategic excellence just as widely in Asia – The WARC Prize for Asian Strategy 2014.

    The fourth edition of The WARC Prize for Asian Strategy that was held in Singapore last night, saw the agency’s work on ‘KKT – From the ‘dark’ to connectivity’ bag the all-important Grand Prix for Best Strategy. KKT is an initiative for Hindustan Unilever developed by Lowe Lintas + Partners with media partner PHD.

    In another first for WARC, KKT was also conferred with the ‘Asia First Special Award’, for insight the rest of the world can learn from.

     As an awards platform, WARC Prize for Asian Strategy easily is a class apart from the others on numerous counts. Some of these include:

    –          Run by the World Advertising and Research Council, it is Asia’s leading platform that recognises great strategic thinking in marketing

    –          The award is open for all countries across the Asia Pacific region

    –          This year, it received over 180 entries, a record high for the competition

    –          The 40 that made the shortlist came from 11 countries, and from a mix of major networks and local independents

    –          The judging panel comprised of senior client-side marketers and agency experts that gave away a total of 19 awards

     Sharing his excitement on the news, Joseph George, CEO, Lowe Lintas + Partners India said, “KKT is a true innovation where a business problem was addressed with a platformic solution. The recognition it continues to amass at a global scale is a great testament to Lowe Lintas’ culture of creative effectiveness. The first Grand Prix for India at WARC makes it a little more sweeter.”

     For Anaheeta Goenka and Deepa Geethakrishnan, the team from Lowe Lintas + Partners that led the KKT initiative, the awards are a reiteration of the fact that no matter how small or simple an idea be, the true measure of its success is the change it brings about in the marketplace. Sharing their thoughts, they said, “This win is a crucial milestone of the global journey of creative effectiveness for Kan Khajura Tesan. From Europe to the US to now Asia. The WARC win further demonstrates that ‘solving real problems for real people’ is what the industry celebrates, in any part of the world. We are humbled and delighted by the honour conferred on us, by some of the best in the world.”

     With over 30 wins so far including World Mobile Congress, Cannes Lions, Jay Chiat and Spikes Asia so far, KKT is already among the most awarded ideas in the world on creativity and effectiveness this year.

     KKT is a ‘mobile radio’, that provides free entertainment to people in the ‘media dark’ regions of Bihar, Uttar Pradesh (UP) and Jharkhand, India’s Hindi- and Bhojpuri-speaking belt. The content is provided to the mobile user for FREE when (s)he gives a “missed call” to a designated number. The content is interspersed with ads for several brands of HUL.

     After the initial success in these regions, KKT continues to grow and expand to more regions of the country and is on its way to becoming the largest company-owned medium in the country.