Tag: war

  • Amazon Prime Video brings the digital premiere of WAR

    Amazon Prime Video brings the digital premiere of WAR

    MUMBAI: This week, Amazon Prime Video presents an action-packed line-up with the latest Indian and International titles across genres. Witness the dual magic of superstars Hrithik Roshan and Tiger Shroff, as they bring their best stunts to the screen in this year’s biggest entertainer WAR. Prime members can now stream a selection of recently released Indian films from regional cinema such as romantic drama Gantumoote (Kanadda), romantic comedy Triple Seat (Marathi) and period drama Gumnaami (Bengali) shortly after their theatrical release. After the successful premiere of Telugu period drama-cum-action film Sye Raa Narasimha Reddy last week, the Amitabh Bachchan-Vijay Setupathi starrer is now available in Hindi dub, exclusively on Amazon Prime Video.

    Additionally, customers can stream some of the latest international titles, including Hugh Grant starrer series A Very English Scandal and detective drama film The Report starring Adam Driver, Annette Bening and Jon Hamm in the lead.

    HIGHLIGHTS

    War

    An Indian soldier is assigned a mission to eliminate his former mentor, who has gone rogue. Directed by Siddharth Anand, the film stars Bollywood superstars Hrithik Roshan as a former Indian soldier gone rogue, and Tiger Shroff, as his protégé assigned to kill his mentor.

    Gantumoote (Kannada)

    Set in the 90s, this film follows the life of Meera, a high school teenager and her first tryst with love and the story that ensues.  unfolds is immensely gripping. 

    Triple Seat (Marathi)

    A young, happy guy receives a call from an unknown woman who claims to be in danger. A new take on the classic love triangle, Triple Seat brings to you  to the fore a light-hearted story about wireless love.

    Gumnaami (Bengali)

    Gumnaami is a film based on the Mukherjee Commission Hearings which happened from 1999 to 2005, where the three theories about Netaji Subhas Chandra Bose's death were discussed and debated.

    A Very English Scandal

    In this comedy-drama series, British Liberal Party leader Jeremy Thorpe is accused of conspiracy to murder his gay ex-lover and forced to stand trial in 1979. The film stars Hugh Grant, Ben Winshaw and Alex Jennings in the lead.

    The Report

    Idealistic Senate staffer Daniel J. Jones, tasked by his boss to lead an investigation into the CIA's post 9/11 Detention and Interrogation Program, uncovers shocking secrets. The movie stars Adam Driver, Annette Bening and Jon Hamm in the lead.

  • Himalaya Quista PRO Partners with the biggest Bollywood action entertainer “WAR” for a Co-Branded Campaign

    Himalaya Quista PRO Partners with the biggest Bollywood action entertainer “WAR” for a Co-Branded Campaign

    MUMBAI: The Himalaya Drug Company, India’s leading wellness company, partners with “War”, the most-awaited and biggest action entertainer that Bollywood has ever produced, starring the best action superstars of India, Hrithik Roshan and Tiger Shroff, as a promotional partner for its whey protein brand, Quista PRO.

    By associating with War featuring these incredible action stars, the brand is bringing alive the power of strength, stamina, and endurance to the audience. Through the co-branded promotional video, Himalaya Quista PRO aims to further encourage viewers to handle everyday ‘Wars’ like ‘Pros’ and emerge as winners. In the movie also, both the stars will be seen pushing their limits to pull off never-seen-before action stunts to entertain the audience and showcase “survival of the fittest” in its true sense!

    Himalaya Quista PRO is manufactured to meet the needs of fitness enthusiasts. The power-packed advanced whey formula comes with the combination of naturally rich amino acids, a blend of 3 forms of whey (WPC, WPI, WPH), and traditional botanical ingredients like Ashvagandha, Hadjod, and Pomegranate, thus providing optimal benefits for overall fitness.

    “Himalaya Quista PRO is extremely happy to associate with Yash Raj Films as a promotional partner for the movie, WAR. With everyone getting increasingly health conscious these days, fitness among people has been on a rising curve in India. Our latest proposition, “Himalaya Quista PRO, Powering the Stars of War!” brings to life a unique combination of wellness and strength to fight the toughest battles with the strongest muscles. With both Hrithik and Tiger being fitness enthusiasts, they perfectly fit and symbolize our brand’s vision. Quista PRO provides a balanced blend of high-quality proteins and nutrients to regular fitness enthusiasts and individuals with a healthy and active lifestyle,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.

    Commenting on the association, Mr. Jayesh Kishanchandani, Associate Vice-President, Talent & Brand Partnerships – Yash Raj Films, said, “We are glad to have partnered with Himalaya Quista PRO to promote our upcoming action movie, War, as the overarching visuals and theme of the film fits seamlessly with Quista PRO’s concept of being fit and ready for challenges. We are looking forward to the response to the co-branded promotion campaign from the audience and hope our film receives love and appreciation and the heroes will be able to encourage more people to achieve their target of overall fitness and well-being.”

  • Copyright infringement or inspiration — it’s still a war

    Copyright infringement or inspiration — it’s still a war

    MUMBAI: Whenever a good movie crosses over into India, the first thought that pops up in one’s mind is — Whether it is copied or is it inspired?

    The war between infringement and inspiration is not only reaching the courts of law but spicing up discussions too. Well, copying in a unique way is inspiration, but copy an original idea or a format or a script is absolute infringement, say legal experts.

    The Sixth Annual Media, Advertising and Entertainment Legal Summit 2017’s session on ‘The converged mediascape and a creative India – It’s copyright cries’ had a spicy kickstart with the panelists — Government of India joint secretary – department of justice, ministry of law and justice, Raghavender GR, Luthra & Luthra Law office partner Deepak THM, Dhir & Dhir Associates partner Siva K Gopinatham, Law Chambers of J Sai Deepak founder J Sai Deepak and Ogilvy and Mather VP and head – legal Kanan Rele.

    The panel was moderated by Raymond director – legal Zameer Nathani.

    Discussing the key topic ‘Infringement of copyright – copyright or mere inspiration,’ Deepak THM said, “It may not be an infringement of cinematograph film but there can be an infringement of script. To compare, certain tests needs to be applied. Substantial similarity test copyright infringement, copyright to characters and copyright to script are some tests to be done before claiming infringement.”

    He added: “India’s one of the biggest blockbuster scripts, Bombay, is based on the play Cohens and Kellys. In the play, the Jewish girl and Irish boy fall in love and secretly marry. ‘Bombay’ is the film on the wrath of communal riots when a Hindu boy gets married to a Muslim girl. But, the movie was not infringed, some portions of the play were inspired and seen in the script, but the script’s elements along with the concept was depicted in a unique pattern.”

    Gopinatham added that copying in a unique way was inspiration, but “in an original way” was absolute infringement.

    Nathani put some light on copyright and royalty. He said, “The idea of introducing royalty cost was to understand the mathematics that if an additional figure is included in the production cost, then how to bear it, and who should bear it. Fundamentally, the exploiter is supposed to bear the royalty fee. For example, a movie was sold to Star (channel). So, every time, a song from the movie is broadcast on Star, the revenue generated from the advertisers will take out a portion for the lyricist. The portion will be decided by copyright society which is not yet decided.”

    Seeing the present era, Nathani added that Facebook is engaging top 10 newspaper agencies to authenticate the news for article infringement and to stop fake news.

    Raghavender spoke about 2012 amendment which was in line with WCT and WPP. He said, “WIPO Copyright Treaty (WCT), introduced in 1996, is a special agreement under the Berne Convention that deals with the protection of works and the rights of their authors in the digital environment. But, there is divergence in convergence because the Digital Millennium Copyright Act 1998 is slightly different from the way we have done it because of the copy control provisions that are there and access control techniques used. Flexibilities, however, are included in WPP and WCT provision.”

    He added: “The concept of flexibility expanded the tricks to protect the interest of the technological, administrative, financial, socio-cultural conditions of the developing countries under Article 6 and 66 Paragraph 1.”

    Kanan, talking about the misery faced by her company owing to the Copyright Amendment Act, said, “I am from the advertising industry, and we are facing two issues due to this amendment. Our employees directly work for us but they are also entitled to royalty. But, there is no society-firm from where these royalties can be collected. The second issue we faced is that Section 18 gives protection to authors that they are not supposed to waive the rights to receive royalty. So, if an author wants to collect money for example an X amount as his lifetime royalty, he has no right under the Copyright Amendment Act to receive that.”

    On consolidated royalty, Raghavender added, “There is a continuous exploitation based on revenue of author-writers in terms of consolidated royalty. And also, s/he is needed to be a member of IPRS as far as royalty rights are concerned.”

    Raghvender briefly explained the reasons of delay in statutory licensing for broadcasting. He said, “Section 31D under the Copyright Amendment Act was introduced for the radio industry, which was later extended to television broadcasters. The purpose of having the statutory licensing provision was to entitling the radio broadcasters to play sound recordings seamlessly, without going through the extortion of negotiations for broadcast by paying a prefixed consideration for such usage.”

    “Earlier, a radio broadcaster had to take three voluntary licenses before exploiting a song either for promotion or for commercial purpose. But, after the denial by the radios for paying high copyright amount demanded by the owner, voluntary licence was denied as per the Berne Convention provisions and statutory license were made. Under statutory licence, the rates of royalty for radio broadcasters shall be different from television broadcasting, and the government shall decide the rate which will be later fixed by the Copyright Board separately for radio broadcasting and television broadcasting. It is restricted to television and radio, and does not apply on webcasting.”

    Kanan shared the key takeaway from the Delhi High Court case of Suneet Varma Design vs Jas Kirat Singh Narula. It was a 2006 case of copyright infringement on Yashraj’s film “Bunty Aur Babli,” using a creation from the designer Suneet’s 2003 collection to dress up an actress in the film — Rani Mukerji. Narula said that he had not designed but purchased the same from a retail shop named Baby Bell in a shopping mall in Mumbai. Based on the provisions of Section 51-52 of the Indian Copyright Act, 1957, the case was dismissed.

    Kanan said, “There are certain guidelines that filmmakers, photographers, etc. need to be given certain liberties as far as creative expression is concerned. Because, it is very difficult to take approval for each and every product or material that is used in the artistic representation of the film.”

    On India’s position at WIPO Broadcasting Treaties, Raghavender said, “At present, the planning committee at WIPO is discussing the numbers, and it has been a point of discussion since the last 15 years. Since then, the WCT and WPP provisions came, the understanding among the stakeholders has increased to 191 in rival states, raised last week by WIPO panel and the reason behind the difference is technology.”

    He added: “In 2005, WIPO rushed with their final round with consensus of rival states on diplomatic content. On one clause of transferring the rights, with the lack of consensus, it took 11 years to revive.”

    “India has denied having implicit webcasting treaty,” he said.

    “In the 20th association, the knowledge data market value, the international norms will be done in the standing committee on copyrights and royalty rights where countries give proposals which become an agenda, and discuss whether there should be a treaty or not. On the basis of all the proposals, a final document is prepared. In the committee, textual negotiations are also discussed. The inclusion of comma and column in language took two days to finalise whether India opposed the proposal, but later, it was sorted out.”

    J. Sai Deepak said: “The Copyright Board should be merged with the Intellectual Property Appellate Board (IPAB), which is a good step, but unfortunately the existing provisions of Copyright Board (Section 11) does not support this, it needs amendments.” IPAB seeks to amend the Copyright Act so as to transfer the functions of the Copyright Board to IPAB, which as of now deals only with matters relating to trademarks, patents and geographical indications.”

    ALSO READ:

    Copyright Board may become part of Intellectual Property Appellate Board

    Star-Vijay Copyright case hearing next week, TRAI to file counter

    Star – TRAI copyright case: In dramatic turn, Madras HC judges withdraw

  • Vande Mataram- Aaj Tak’s tribute to the War Heroes of the Nation

    Vande Mataram- Aaj Tak’s tribute to the War Heroes of the Nation

    New Delhi 16th August, 2013: Aaj Tak, India’s undisputed Numero Uno News Channel is launching a one of a kind show, ‘Vande Mataram’ that will pay tribute to the martyrs and unsung war heroes who had put their lives at stake for the nation. The show, “Vande Mataram’ will premiere on 17th August 2013 and will be anchored by noted actor Kabir Bedi along with voice over narration by actor Raza Murad.

    The show will bring to life the untold stories behind the many wars that the Nation has fought and will honor the many soldiers who fought for the motherland. The show promises to take the viewer to the depth of India’s war stories and will get the audience to experience the patriotism, battles and victories by taking them to a different era.

    The first episode of the show will focus on the War of 1971 against Pakistan and will unravel a lot of facts including the on-ground realities, various war strategies and techniques that will be backed with original archive war footage, innovative graphics and visuals.

    The show will have a unique studio setup with real war room sets and exhilarating visual effects that will be backed with well researched content.
    Commenting on the launch, Mr. Supriya Prasad – Managing Editor, Aaj Tak said “Vande Mataram is a show that will inspire the feeling of patriotism in our viewers and will take them closer to the realities of war. The show is first of its kind on Indian Television as it will reveal the war secrets that elude the general audience and will also pay tribute to the brave soldiers of our nation who have fought & sacrificed their lives to the cause.”