ITV

Tag: Walplast Products Pvt Ltd

  • Homesure Tileex partners with Lucknow Super Giants for IPL 2025

    Homesure Tileex partners with Lucknow Super Giants for IPL 2025

    MUMBAI: Walplast Products Pvt. Ltd., a prominent name in the building and construction materials sector, has announced a partnership with Lucknow Super Giants (LSG) for IPL season 18. Through this collaboration, its Homesure Tileex brand becomes the official tile adhesive partner for the franchise, reinforcing its growing presence in the market.

    With Uttar Pradesh being a key market for Homesure, partnering with LSG one of the tournament’s most consistent teams in recent years was a natural fit. The association also benefits from the team’s strong lineup, featuring star players such as Rishabh Pant, Ravi Bishnoi, Avesh Khan, Nicholas Pooran, David Miller, and Mitch Marsh.

    Commenting on the partnership, Walplast’s managing director, Kaushal Mehta, said, “We are delighted to collaborate with Lucknow Super Giants, a team known for its determination and competitive spirit. Cricket is deeply ingrained in Indian culture, and this association enables us to connect with millions of fans while reinforcing our commitment to high-quality construction solutions. Just as a solid foundation is key to a successful team, superior materials are essential for durable structures.”

    Walplast senior vice president & marketing, CSR & business head, P2P division Aniruddha Sinha, added, “IPL provides an unparalleled platform to engage with our audience. Partnering with LSG enhances Homesure Tileex’s visibility and strengthens our connection with customers who trust our products in their everyday projects. Through this collaboration, we aim to integrate our brand seamlessly into the cricketing experience, reaching homeowners, builders, and industry professionals alike.”

    Lucknow Super Giants chief operating officer Vinay Chopra said,“We are pleased to welcome Homesure Tileex as our official partner for IPL 2025. Their strong market presence and expertise make them a valuable addition to our growing network of partners, and we look forward to a successful association.”

    As part of the partnership, Homesure Tileex will engage fans through various brand activities throughout the IPL season, further strengthening its connection with cricket enthusiasts and industry professionals.

  • BeanstalkAsia launches brand film for Homesure Products

    BeanstalkAsia launches brand film for Homesure Products

    Mumbai: BeanstalkAsia has delivered a comprehensive brand campaign for Homesure, a retail brand from Walplast Products, a building materials manufacturer. The campaign aims to establish the brand ‘Homesure’ as the epitome of trust, efficacy, and excellence in the building materials industry.

    From a strategic perspective, the agency first developed a sonic brand identity to enhance the Homesure brand enabling aural recognition for consumers and audiences. Traditionally, building materials are seen as coarse, dry, and lifeless, often characterised by drab white and grey tones. However, this cheerful and lively sonic identity aligns perfectly with the energetic, youthful, cheerful,  progressive, trustworthy, and fearless spirit of the Homesure brand, bringing life and vitality to homes.

    The campaign aims to establish the diverse Homesure product portfolio as differentiated, technologically superior, sustainable, and quality-driven. Through meticulous research and development, the Homesure team of experts has crafted products that embody the essence of trust and reliability, catering to the discerning needs of architects, builders, contractors, engineers, masons,  painters, and homeowners alike. The campaign film titled “Ghar Banaye Khaas, Dilaye Vishwaas,” vividly captures a family’s journey as they navigate the chaotic, carnival-like situation in an under-construction house. Confusion and concerns give way to relief when the Homesure experts arrive,  offering trustworthy solutions that promise superior quality, technological advancements, and sustainability.

    Walplast SVP, marketing, CSR, and business head – P2P division Aniruddha Sinha said, “The mandate for BeanstalkAsia was to deliver a compelling brand campaign for  Homesure that seamlessly creates a deeper emotional resonance with our customers. The objective is to position Homesure portfolio as a beacon of trust, efficacy, and commitment by leveraging the insight  that constructing a home can be a chaotic experience and only Homesure product expertise provides  the reliability and dependability homeowners seek, making their journey smoother and assured.”

    The campaign establishes Homesure brand as the face of trust, dependability, and reliability, backed by over 40 years of legacy in the building materials industry. Homesure’s passion for quality and innovation, coupled with sustainable practices, sets it apart.

    Speaking about the strategy behind the concept of the film, BeanstalkAsia founder Upendra Singh Thakur said, “For every homeowner, their home is nothing short of heaven. But doing construction-related work can be a nerve-shattering experience. The entire process often feels chaotic and overwhelming, resembling a circus as depicted in the brand film. There seems to be no clear idea of who to trust. Amidst this chaos, finding someone trustworthy and dependable is crucial. In the film,  Homesure steps in as that trusted partner, understanding the homeowner’s apprehension & vision and  providing reliable solutions.”

  • “Sustainability is integral to Walplast’s core values”: Walplast’s Ashok Mehta

    “Sustainability is integral to Walplast’s core values”: Walplast’s Ashok Mehta

    Mumbai: Walplast Products Pvt. Ltd, subsidiary of DryChem India Private Ltd. is an Indian Multinational Corporation founded by visionary Ashok Mehta in 2004. It is one of the largest, most reputable and most well-known producers of building materials and the 3rd largest manufacturer of Wall Putty in India.

    Walplast has 25 manufacturing facilities that are judiciously and tactically built across various parts of the nation. It is also equipped with NABL-accredited state-of-the-art R&D Labs that are fully equipped with groundbreaking, cutting-edge testing equipments conforming to international standards and criteria. Globally, Walplast exports to more than 14 countries across GCC region & North & Central Africa. It is one of the largest exporters of Wall Putty from India.

    Indiantelevision.com caught up with Mehta for a quick chat mainly talking on the growth and the future of the company.

    Edited excerpts

    On quick summary of Walplast Products Pvt Ltd, including the company’s founding year and place in the DryChem group

    Established in 2004 , Walplast Products Pvt Ltd is a prominent manufacturer of building materials. As the third-largest manufacturer of wall putty in India, the company operates 25 plants across the country and holds NABL certification for advanced R&D labs. Walplast prioritizes innovation, quality, and customer satisfaction, influencing the construction industry significantly.

    The company caters to the B2C market through its “HomeSure” brand, offering a range of products such as Wall Putty, Tile Adhesives, Decorative Paints and Textures and Gypsum-based products. With over 1000+ active distributors, 6,000+ dealers, and more than 65,000 influencers engaged in its operations, Walplast has a significant presence in the market. Additionally, our global reach extends to 23 countries, reflecting our significant role in shaping the Indian construction landscape.

    The parent company, DryChem, is a leading provider of bulk construction supplies to project sites and corporate clients.

    On methods Walplast used to become the “Brand of Choice” in the building industry

    Walplast has consolidated its position as the “Brand of Choice” in the building industry by employing a comprehensive and customer-centric approach for more than two decades. The company prioritizes superior customer experiences and actively contributes to the development of sustainable communities, evident in its global presence through exports to numerous countries, showcasing international recognition and trust from construction industry professionals.  

    One of the cornerstones of our brand strategy is our focus on consistent product quality across the diverse HomeSure product range. Encompassing a wide array of offerings, including Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, paints and more, our product portfolio is designed to meet the varied needs of construction practices. This comprehensive range not only elevates the aesthetics and structural integrity of buildings but also contributes to efficient construction processes, reducing time and costs.

    Our commitment to being the “Brand of Choice” is further strengthened by tailored marketing strategies that resonate with our target audience. Whether it’s addressing customer requirements through an extensive distribution network or highlighting the eco-friendly features of our products, our marketing approach is geared towards building a strong and positive brand image in the construction ecosystem.

    On environmentally friendly methods the company use in its operations

    Sustainability is integral to Walplast’s core values, evident in eco-friendly practices across our manufacturing processes. Our facilities prioritize waste and energy reduction, aligning with sustainable construction principles. Choosing materials with minimal environmental impact reinforces our commitment to eco-conscious manufacturing.

    Our flagship product, HomeSure Waterproof Putty constitutes 5% recycled raw materials from renewable natural dolomite stones and is 10% recyclable post-consumer and industrial stages, contributing to a circular economy. HomeSure WallEx Self-curing plaster conserves water and includes 5% recyclable waste and waste byproducts like fly ash, showcasing responsible waste management.  Our MasterTouch Paints category  exemplifies sustainability with low VOC (Volatile Organic Compound) and no heavy metals.

    Our Sustainability program extends beyond products, incorporating renewable energy sources like solar power and sustainable business practices. Thin Layer technology, manufactured sand, fly ash usage, eco sand, slag cement, and stone byproducts contribute to an environmentally responsible production process. At Walplast, every aspect of our operations is geared toward a sustainable and eco-friendly construction industry.

    On obstacles has Walplast faced in the quickly changing building materials market

    We, at Walplast, overcome challenges through a steadfast commitment to adaptability and innovation. Recognizing the ever-evolving nature of customer demands and market trends, we proactively monitor industry shifts to stay ahead of the curve. Our robust research and development (R&D) strategy, supported by NABL-accredited labs, ensures rigorous quality control and enables us to explore cutting-edge formulations that meet and exceed industry standards.

    In our pursuit of innovation, collaborations with industry experts play a pivotal role. These partnerships contribute to a continuous stream of advanced solutions, ranging from innovative walling solutions to cutting-edge adhesives. By fostering a culture of excellence, Walplast remains at the forefront of competition, consistently setting new benchmarks in the building materials sector.

    Our dedication to staying ahead of industry trends and delivering high-quality, innovative solutions reflects our unwavering commitment to providing our customers with products that not only meet but surpass their expectations. As we navigate the complexities of the market, we are driven by the belief that innovation is the key to not only surviving but thriving in the dynamic landscape of the building materials industry.

    On Walplast Products Pvt Ltd see itself developing over the next few years

    Walplast Products Pvt Ltd anticipates robust growth and expansion in the coming years. The strategic plan involves consolidating existing markets, exploring new territories, and investing in research and development. Recent initiatives, such as state-of-the-art manufacturing facilities in Ankleshwar, Gujarat, and Chennai & Perundurai, Tamil Nadu, underscore the commitment to high-quality solutions and ever increasing demand.

    The company aims for additional plant expansions to meet demand efficiently and sustainably, enhancing market presence and contributing to industry growth. Excitement surrounds the upcoming launch of HomeSure MasterTouch Vivid Emulsion for interior and exterior use, reflecting innovations aligned with the mission to elevate industry standards and promote sustainability in the construction sector. Walplast is poised to play a pivotal role in shaping the future of construction. 

  • Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio

    Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio

    Mumbai: Walplast Products Pvt. Ltd, a recognised leader in building materials products and the 3rd largest manufacturer of Wall Putty in India, proudly announces a significant growth in its Homesure portfolio. Led by managing director Kaushal Mehta, the company continues to redefine standards in the manufacturing of construction building materials.

    In an industry marked by dynamic shifts, the Homesure portfolio, Walplast’ consumer facing brand, has witnessed an impressive 20% volume growth in the first half of FY ’23-’24, outpacing the market. This surge is indicative of the growing consumer preference for Walplast’ innovative and hassle-free home-building products, solutions and services.

    Driving this impressive growth is Homesure TileEx Tile Adhesives, with a 52% volume growth Y-O-Y. The high growth is a result of numerous focused initiatives – Channel Development and increased market penetration, driving a higher order of Influencer connect through the Samriddhi Loyalty Program, and the unwavering commitment to enhancing consumer acceptance of a wide range of adhesive products. Also, the brand received high traction to the distinctive “Power of 4 Aces” consumer campaign– Application, Adhesion, Aqua-Safe, and Accessibility – which has played a pivotal role in capturing salience and market share.

    Walplast’s strategic expansion in other product portfolios like Decorative Paints with Homesure Mastertouch has yielded impressive results, achieving substantial market penetration in key regions, including Maharashtra, MP, Gujarat, and Rajasthan. Simultaneously, the company has doubled volumes in Gypsum Products, showcasing its adaptability and responsiveness to diverse construction needs. Walplast’s global reach has also expanded significantly, with exports to more than 23 countries. This achievement solidifies the company’s status as one of India’s largest exporters of Wall Putty, contributing substantially to the global construction industry.

    According to industry reports, the Indian construction materials market is projected to grow at a CAGR of 8% over the next five years, driven by increased infrastructure development, urbanization, and a rising demand for sustainable building solutions. Walplast’ stellar performance positions it as a key player in this thriving market.

    Mehta commented, “Our growth aligns with industry trends, reflecting not only the strength of our product portfolio but also our commitment to customer satisfaction and sustainable construction.