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Tag: Wakefit.co

  • Wakefit unveils quirky mockumentary to revolutionise annual report communication

    Wakefit unveils quirky mockumentary to revolutionise annual report communication

    Mumbai: Say goodbye to dry and mundane year-end performance reporting as Wakefit.co, a D2C home and sleep solutions brand, shatters the mould to inject life and laughter into its annual achievements. With a landmark year that boasts of strong business performance, new retail store launches, an expanding presence across the country, optimised operational efficiency, a new brand identity, and much more, the company has chosen to humanize the data through a video that combines humour, authenticity, and rich engagement.

    Inspired by the legendary sitcom, “The Office,” Wakefit.co has unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members. Check out the Wakefit mockumentary here.

    The goal of the mockumentary storyline is to blend entertainment with information and highlight some of the achievements by Wakefit.co over the past year. These include:

    Four lakh Orthopedic Mattresses Sold in 2023: In a humorous twist, the video showcases how Wakefit’s Orthopedic mattresses flew off the shelves and garnered customer love.

    99 per cent Website Uptime: Wakefit.co’s commitment to accessibility and efficiency is humorously conveyed to showcase the website uptime over the past year, ensuring seamless customer engagement.

    New Brand Identity with Infinity Home Logo: Viewers will see the brand’s transformation through a new logo, emphasizing the concept of the “infinity home,” inviting customers into a world of endless possibilities.

    Close to 50 new retail stores launched: The mockumentary portrays Wakefit.co’s expansion across India, providing customers with omnichannel touchpoints to experience their products.

    Ayushmann Khurrana campaign success: The campaign’s success is portrayed through a hilarious narrative, showcasing Wakefit.co’s ability to resonate with its audience.

    Wakefit’s marketing strategy endeavours to create meaningful conversations and foster authentic engagement with its audience. This campaign embodies that very philosophy, aiming to connect with viewers by adding humour and a human touch to the typically mundane world of annual reports.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wakefit (@wakefitco)

     

     

     

     

  • Wakefit.co announces new campaign ‘The Unbelievable Mattress’

    Wakefit.co announces new campaign ‘The Unbelievable Mattress’

    Mumbai: Wakefit.co, India’s leading home and sleep solutions company announced the launch of its new brand film series, “The Unbelievable Mattress”. Designed to exemplify the robustness, innovation, technology and unmatched durability of Wakefit.co’s mattresses, this series uniquely intertwines unbelievable attempts with moments of humour and lightheartedness. The films present a balance of swift-paced montages, cutting-edge drone footage, and intimate interactions with an engaging host. From hosting unbelievable activities such as a wrestling showdown to 150kg weight tests  to driving 50-ton trucks on the mattress, each video is a visual ode to Wakefit.co’s commitment to unparalleled quality and endurance.

    Setting the campaign apart is its dual narrative. On one side, viewers witness mattresses facing real-world extreme challenges, reminiscent of rigorous testing. Simultaneously, the viewers are also given a rare behind-the-scenes look into Wakefit.co’s meticulous testing processes, ensuring a clear demonstration of the product’s resilience and durability. The films promise not just an insight into the brand’s world-class standards, but also a viewing experience that is both entertaining and informative.

    Wakefit.co brand and category lead – mattresses Nitesh Raj said, “At Wakefit.co, our journey has always been about creating world class products for our customers. Our TruDensity™ 100% Pure Foam ensures that all our mattresses retain their structural integrity even after years of use & a rigorous 9-point stress test ensures robustness in every product. ‘The Unbelievable Mattress Campaign’ is more than just a marketing endeavour; it is a quirky and vivid reflection of our core ethos. It is a visual showcase that blends the robustness of our product and the playful spirit of our brand.”

    As a brand that cares about its customers, Wakefit.co wanted to showcase the strength and durability of its mattresses. The brand films showcase the robustness of the material technology including its ShapeSense™ (takes the body’s shape without sagging) & XpertGRID™ (3300+ air channels to keep the body cool and provide a balance of soft & firm comfort), in an interesting and fun manner. Wakefit.co’s mattresses are rigorously tested to be highly durable and comfortable, which allows the company to offer industry-best warranties of up to 15 years.

    Wakefit.co’s marketing strategy is deeply rooted in a customer-centric approach. The brand consistently strives to deliver informative, quirky, and innovative campaigns, all aimed at fostering a strong connection with its audience while enriching their lives. The newly launched series conceptualised by Spring Marketing Capital and produced by Twilight Entertainment, focuses on raising brand awareness across digital platforms such as YouTube, Instagram, and Facebook. The response and engagement on the already launched films from the series have garnered over 2 million views collectively, with a View Through Rate (VTR) of 40% to 50%. The company is working towards releasing three more films which are part of the series over the next few weeks.

  • Sumit Vyas goes on an epic rant in Wakefit.co’s new campaign

    Sumit Vyas goes on an epic rant in Wakefit.co’s new campaign

    Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!”

    From uncertainty about going back to work to worrying about a new variant of Covid-19 that might wreak havoc, 2021 has been a challenging year for everyone. And, this is exactly what Wakefit.co- the D2C home, and sleep solutions company is highlighting in its latest campaign- ‘The Honest Office-goer’s Rant’.

    The new campaign video features Sumeet Vyas as the protagonist, who encapsulates the emotional turbulence people have been going through in the past year, in a light-hearted manner. As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased. ‘The Honest Office-goer’ Rant’ (which follows the viral Bartan Dho Liye video that was introduced as part of the Open Letters campaign by Wakefit.co) highlights how the new normal and WFH has fostered a close relationship between people and their homes.

    Wakefit.co head of brand Prateek Malpani said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so many people have naturally channelled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.”

    Spring Marketing Capital partner-branded content Sandeep Balan said, “The campaigns we collaborate with Wakefit.co on always have a dash of wit and humor, to go with the core brand messages. The Honest Office-goer’s rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance”

    In 2020, when the first wave of Covid-19 broke out, Wakefit.co launched the Open Letters Campaign which attempted to evoke a sense of empathy and assure people that we are in this together, as a community, and will come out of it stronger, if we stand together. The videos were hosted on Wakefit.co’s branded content channel, Home Time. 

  • Brands undertake mothers’ day campaigns

    Brands undertake mothers’ day campaigns

    Mumbai: Advertising and marketing world is buzzing with ideas on making Mother’s Day more special for their audiences. Brands are leaving no stones unturned to mark their presence on social media. Today is International Mother’s Day, an occasion that reminds us the reason for our existence. During this lockdown, family is the only thing that is keeping us sane. No matter how difficult the times are, there is one person we can always lean our shoulders on: our mothers. Yes, in this quarantine buying a bouquet of flowers or buying a card may be a little difficult, but you can definitely look at these creative campaigns to make your day little happier.

    We’ve come up with a bunch of fun, innovative and emotional campaigns that will want you to hug your moms immediately. So, let’s have a look at the Mother’s Day campaigns for 2020.

    Mamaearth

    Toxin-free personal care brand Mamaearth has decided to launch a special Mother’s Day Campaign this year. It’s a fun and refreshing tribute to Indian mothers, who are having a hard time during this pandemic. The video of this song showcases Indian moms of all ages, sizes, and communities.https://we.tl/t-hOL7V2e3dX

    Wakefit.co

    Wakefit.co’s Mother’s Day Campaign ‘MaaTeri Lori is an emotional ode to the mother who is currently away from her child due to this lockdown. The company has tied up with film, TV and social media celebrities such as Sumeet Vyas, Rasika Dugal, Atul Srivastava, Abhay Mahajan, Ashish Verma and Sulagna Panigrahi, who feature in the videos.

    ShareChat

    ShareChat, the Indian social media platform, is running a five-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers.

    Glucon-D

    On this Mother’s Day Glucon-D salutes mothers across the nation with its campaign #EnergyGharKi. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D’s logo

    Surprise your mother too by creating a virtual pack: https://glucon-d.com/

    Havmor

    Havmor has come up with an interesting campaign celebrating the essence of motherhood. This is the first time that the brand has taken a digital route to convey a special message. The film highlights the fact that mothers can be carefree and it’s time we live and celebrate the kid in them.

    Dineout

    Dineout celebrates Mother’s Day in a diversified manner. The video showcases the idea of different languages but one love. Dineout’s employees shared videos of the most common dialogues of their mothers.

    Whirlpool of India

    Whirlpool launches a social campaign to acknowledge the lessons learnt from mothers that prepares one for life. The #PreparedToTakeCare campaign has been designed to celebrate the unwavering spirit of mothers.

    https://we.tl/t-nyAZqGHbDq

    Sony Music Kids

    On this special day Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist in an effort to drive up the entertainment quotient for moms. Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen bopping to these unusual beats.

    bit.ly/SonyMusicKids_MothersDay

    Lotte ChocoPie

    Lotte India Corporation Limited celebrates this Mother’s Day with two unique digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).

    Titan

    Titan has launched ‘Tune for Ma’ Mother’s day campaign to make this day special. The campaign is conceptualised by Ogilvy. In this film, Titan shares an evocative message on the healing power of Mothers and Music.

    Asus

    Electronics firm Asus has also launched a new campaign #LikeMotherLikeAsus to celebrate the consistent productivity of mothers while juggling with several other tasks.The campaign is conceptualised by Dentsu Webchutney.

    Voltas Becko

    On this day, Voltas Beko is paying tribute to single mothers through its emotive campaign “#IAmEnough”. The video, conceptualized by Momspresso, is inspired by single moms. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.

    CK Birla

    Columbus India (A Dentsu Aegis Network Company) created a beautiful and emotional video for CK Birla Group Hospitals which will be posted on all its social media handles to honor the brave health care workers in the hospital.

    AIS

    AIS did an amazing post saluting the mothers for their undying will and unconditional love for the family. Such a simple yet impactful thought to thank the strength of the whole family during this time of the pandemic. A true inspiration who deserves appreciation every day for being our savior like an unsung hero. #ThankYouMa

    Disney Junior

    This Mother’s Day, Disney Junior is celebrating the special relationship between mothers and their little ones across its digital platforms. These mothers along with their adorable kids, gave a glimpse of a few special moments spent with their pre-schoolers.

    https://www.instagram.com/disneyjrindia/

    Some of the other interesting posts that caught our intention include:

    Viviana Mall:

    Balaji Motion Pictures:

    RCE:

    Twelfth Man:

  • Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

    Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

    Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old startup unveiled its new brand campaign, #KnowMoreSleepBetter, presenting the affable and all-knowing BaaBaa who will aim to bring the magical world of sleep into people’s consciousness.

    Want to get to know BaaBaa? Check these videos out!

    With India being deemed the second most sleep-deprived country by a global study and internal studies by Wakefit.co revealing that 1 in 5 Indians believe they have Insomnia, sleep-related disorders have become a pertinent lifestyle ailment. However, the focus on sleep health in India is still wanting. Wakefit, with its peppy new campaign, aims to add a dash of excitement and enthusiasm in the space by creating a dynamic world of sleep that helps people take actionable steps towards improving their sleep habits.

    Counting sheep to fall asleep has been a cultural reference for a long time. In its endeavor to get people to talk ‘sleep’, it was important for Wakefit to create a strong visual differentiator and depict it through a character that is quirky yet sophisticated and knowledgeable yet fun. ‘BaaBaa’, the sheep, was conceptualized to reflect Wakefit’s brand personality and is a personification of the brand’s values, expertise, and experience.

    The more you know, the better you sleep, goes the tagline of Wakefit.co’s three brand videos released today. Known for its innovative marketing campaigns – an earlier campaign called OneIndiaOneWakefit was nominated for the prestigious SABRE Awards – Wakefit.co’s brand videos aim to distill the complex science of sleep in short, digestible and witty content. In addition to unveiling BaaBaa, Wakefit has also incorporated subtle branding elements into its website design. For example, the color scheme on the website reflects the last color one sees when the lights are switched off at night, while the fonts resemble those in a fairytale storybook to bring back the nostalgia of peacefully going to bed as a child.

    Speaking on the launch of the new campaign, Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co, said, “The sleep industry in India is pegged at INR10,000 crore (growing to INR14,000 crore by 2021), yet there is little innovation in this space. We have witnessed disruption in the nutrition and exercise segments of wellness but sleep has so far been ignored due to the lack of visually appealing representation in the space. The idea of the campaign was to create a world around sleep that is inhabited by cool and likable characters who are eager to unravel the mysteries of sleep and present it in a simple and digestible form The campaign strongly aligns with our brand ethos of making great quality sleep accessible to people across India.”

    Vineet Gupta, Founding Partner, Spring Marketing Capital, shared his thoughts on collaborating with Wakefit as its brand partners, for this and future campaigns. He said, “Sleep is one of the most important factors impacting a person’s health, productivity and success. However, in today’s world, sleep is often de-prioritized, taken for granted and riddled with misconceptions. Wakefit was founded as a sleep solutions company and aims to bring sleep back into the consciousness and conversation of Indian consumers. We are thrilled to partner Wakefit in their journey of building a brand that is meaningful, fun and differentiated.”

    “Wakefit is a truly innovative brand that is disrupting the space of sleep solutions with its unique technology, service delivery, and product offerings. This product segment will never be the same again, with consumers being the ultimate winners. We are truly excited to partner with the team at Wakefit and bring our media, data and measurement capabilities to help build the brand and drive business.” said Anand Chakravarthy, Managing Director, Essence, who are partnering with Wakefit, as their integrated media agency.

    From offering 100-nights free trial to doorstep delivery to over 19,000 pin codes in India, the Bengaluru-based startup is on a mission to provide a good night’s sleep to every Indian, every night.