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Tag: Wai Wai

  • WAI WAI India partners with Ayushmann Khurrana as brand ambassador

    WAI WAI India partners with Ayushmann Khurrana as brand ambassador

    Mumbai: CG Corp Global’s FMCG vertical CG Foods, the owner of the renowned noodle brand WAI WAI, proudly announces its partnership with Bollywood superstar Ayushmann Khurrana as its new brand ambassador. With a legacy of 25 years and a dedicated following among the youth, WAI WAI is set to further solidify its position by joining forces with Ayushmann Khurrana, whose genuine and versatile persona deeply resonates with the youth.

    Under the theme and tagline “WAI WAI Wala Taste”, this collaboration aims to celebrate the distinctive flavor, taste, and seasoning that has endeared WAI WAI to its enthusiasts.

    Commenting on the collaboration, actor Ayushmann Khurrana shared, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

    CG Foods & CG Corp Global India Varun Chaudhary stated, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with WAI WAI fans across the country. India is an important market for us , and I am dedicated to ensuring that WAI WAI attains a leadership position with its roots deeply entrenched in India.”

    WAI WAI has strategically decided to foster a stronger connection with the emerging generation, encompassing young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce an exciting transformation to the market.

    The brand is gearing up to delight its dedicated aficionados of Korean spicy cuisine with a thrilling and exotic assortment of 2X spicy noodles, presented through its sub-brand ‘Dynamite.’ With the recent signing of Ayushmann Khurrana, the brand is now poised to embark on a dynamic 360 campaign that holds the potential to resonate deeply with the contemporary youth.

    The triumph of this campaign and partnership pivots on the significant stride taken in the right direction. This ambitious goal underscores the brand’s unwavering commitment to growth and innovation, bolstered by its collaboration with Ayushmann Khurrana, as it continues to carve its path as a leading player in the market.

  • Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Mumbai: Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150 per cent in 2020-21, on the back of over 15 new account wins.

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, GITAM University, Dr Reddy’s, OZiva, and several others. In addition, the agency has seen tremendous growth on the back of marquee clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of over Rs 500 crore in 2020-21, the agency shared.

    In the last fifteen months, Havas Media bolstered its senior leadership team in Mumbai. Uday Mohan took over as president & head – North & West India, which includes the Mumbai operations. In addition, Manish Sharma was elevated as executive vice president and head of the Mumbai operations. To further strengthen the strategy teams, Sanchita Roy was named Havas Media Group India strategy head.

    “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product,” said Havas Group India Group CEO Rana Barua. “In 2020, Havas Media Group India has garnered a growth rate of 35 per cent (RECMA June 2020) – the highest among all media agency networks in India.”

    “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets,” said Havas Media Group India CEO Mohit Joshi. “We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in unprecedented growth.”

    “We are firmly aligned to the network’s global philosophy of creating meaningful media and brands. Havas Media Group is growing the business on four pillars – product, people, pitches, and partnerships,” said Uday Mohan, who has led this unprecedented resurgence story of Havas Media in the West. “Built on the media experience [Mx] operating structure, each phase of the Mx process is powered by converged, an identity–based planning platform, which places the audience at the heart of the media planning process and capitalises on media that matters.”

  • After Maggi, other fast good products under govt’s scanner

    After Maggi, other fast good products under govt’s scanner

    NEW DELHI: After axing Nestle’s Maggi, the government has ordered quality testing for noodles, pasta and macaroni brands manufactured by seven other companies including Nestle, ITC and GlaxoSmithkline (GSK) amongst others across the country to check for health hazards.

    The 32 such brands listed by the Food Safety and Standards Authority of India (FSSAI) are Maggi, Top Ramen, Wai Wai, Yummy and Foodles.

     

    It has directed immediate recall of all other such instant food products, which did not have any product approval and were being sold in the market in an ‘unauthorised and illegal manner.

    In its order for quality testing by all states and union territories, FSSAI said, “Various test results on Maggi and some other similar products have raised serious health concerns” and therefore it was necessary to test other similar products.

    “It would be advisable to draw regulatory samples for similar products for which product approvals have been granted by FSSAI,” it said, while asking the samples to be sent to the authorised labs for testing.

    “The safety of all other such products in these categories has not been assessed as per the Product Approval procedures. As such, the same are unauthorised and illegal and cannot be intended for human consumption,” the food regulator said.

     

    All states and Union Territories have been asked to submit their reports by 19 June.

     

    “You are advised to ensure that such products are recalled, removed from the market and destroyed,” FSSAI CEO YS Malik said in a circular to the Commissioners of Food Safety of all States and UTs.

    In the circular, the FSSAI has also listed out the detailed parameters on which such tests would need to be conducted for noodles, pastas and macaroni with tastemaker of all makes and brands present in the market.

    Cakes and masala or tastemaker would need to be tested separately, Malik said.

    The circular follows FSSAI order on Friday for recall of all variants of Nestle India’s Maggi noodles terming them as “unsafe and hazardous” for human consumption.

    Nestle India recalled Maggi from the markets after several states banned the famous ‘2-minute’ instant food brand as tests showed that it contained taste enhancer MSG (Monosodium glutamate) and lead in excess of the permissible limits. 

    Companies under the scanner also include Indo Nissin Food Ltd, CG Foods India, Ruchi International and AA Nutrition Ltd.

    The products to be tested include Wai Wai noodles and bhujiya chicken snacks by CG Foods; Koka instant noodles from Ruchi International and Foodles by GSK Consumer Healthcare.

    Nestle’s Maggi instant noodles with nine variants as well as four variants of “Maggi Nutilicious Pazzta with tastemakers” would also be tested.

    Besides general parameters like test for preservatives and synthetic colours, the food regulator has asked all the state food safety commissioners to test for metal contaminants including lead, copper, arsenic and cadmium.

     

    Tests for certain quality parameters and naturally occurring toxic substances would also be conducted by the States/UTs.