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Tag: Wahter

  • Wahter launches #YourVoteYourVoice campaign

    Wahter launches #YourVoteYourVoice campaign

    Mumbai: Wahter, India’s advertising, and packaged drinking water brand launched the #YourVoteYourVoice campaign to raise awareness about voting ahead of the upcoming Lok Sabha elections scheduled for 25 May 2024 in Delhi and Gurgaon. This campaign aims to motivate more citizens, especially first-time voters, to exercise the right to vote and participate in the electoral process.

    Wahter’s campaign leverages its unique business model, integrating brand advertisements onto bottled water, to disseminate voting awareness messages. Each bottle distributed during this campaign features customised labels with different messages that encourage people to vote. The labels on the bottles feature slogans like ‘Vote Jaroor Karenge’ and ‘Vote Karega India, Tabhi To Badhega India’.

    Wahter co-founder Amitt Nenwani said, “Voting is a fundamental right and a crucial part of our democracy. We wanted to highlight every vote’s importance in shaping our country’s future. Our main motive with this campaign is to encourage as many people as possible to come out and vote, particularly focusing on first-time voters.”

    The campaign’s primary goal is to encourage greater voter turnout, emphasizing the importance of every vote. Understanding the critical importance of youth in voter participation, Wahter has strategically placed its carts in areas frequented by the youth and first-time voters. These locations include the Qutub Institutional Area in Delhi, Amity University Gurugram, and Gurugram University. By targeting these specific areas, Wahter aims to engage and inspire everyone to vote and make their voices heard.

    Wahter’s commitment to social responsibility and community engagement is at the core of this campaign. The company continues to leverage its innovative approach to not only provide clean and affordable drinking water but also to make a positive impact on society through meaningful initiatives.

  • Wahter launches Beer flavored Wahter

    Wahter launches Beer flavored Wahter

    Mumbai: Wahter, a water bottle brand, has launched a sidesplitting campaign for April Fools’ Day, introducing the whimsical concept of “Beer Flavored Wahter.”

    In a humorous twist, Wahter has announced the launch of “Beer Flavored Wahter,” aiming to blend the love for beer with the necessity of hydration. With this quirky initiative, Wahter taps into the Indian sentiment for beer while emphasising the importance of staying hydrated, especially in warm weather conditions.

    In their recent LinkedIn post, Wahter has asked its customers to pre-book their bottles of Beer Flavored Water. However, there’s a surprise in store! When individuals click on the pre-booking link, they’re redirected to a hilarious meme that reads, “Jal Lijiye, Thak gaye honge beer dhoondte dhoondte,” offering a light-hearted take on the quest for beer.

    While the announcement may sound too good to be true, Wahter ensures that it’s all in good humor. Although Beer Flavored Wahter won’t hit the shelves, Wahter invites everyone to join the April Fools’ Day festivities by sharing a laugh.

  • Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Mumbai: Wahter, India’s pioneering branded packaged drinking water brand has rolled out its innovative proprietary carts across the National Capital Region (NCR), marking a paradigm shift in access to affordable drinking water. Targeting students, children, and marginalized communities, Wahter offers its premium-quality bottled water at an unprecedented 80% discount compared to prevailing market rates.

    Wahter’s commitment to accessibility and affordability is exemplified by its pricing strategy, with bottles priced at just ₹1 for 250 ml and ₹2 for 500 ml. This move is aimed at ensuring that everyone in the NCR region has equitable access to clean and safe drinking water, irrespective of socio-economic constraints.

    “These carts represent more than just a distribution mechanism; they symbolize our dedication to democratizing access to clean drinking water,” remarked Wahter co-founder Amitt Nenwani. “By offering our branded packaged drinking water at significantly reduced prices, we are empowering individuals in every corner of the NCR to have equitable access to water.”

    Top 10 Wahter proprietary carts and strollers locations offering packaged drinking water at 80 per cent less cost:

    1. Advant in Noida

    2. Noida Film City

    3. India Gate

    4. Qutub Institutional Area

    5. Huda Sector 44 in Gurgaon

    6. Netaji Subhash Place Metro Station

    7. Kashmiri Gate Metro Station

    8. Unitech Cyber Park, Gurugram

    9. Modern Bazaar, DLF Gurugram

    10. Yashwant Palace, Chanakyapuri

    Wahter expands its reach with an engaging ad campaign, now live on SonyLIV channel, catching the spotlight during episodes of Shark Tank India. Wahter’s commitment to accessibility is further reinforced through strategic collaborations with organisations such as the Shoobhi Foundation (BOAT CSR) and Vijay Sales.

    As Wahter continues to pioneer innovation in the packaged drinking water industry, it remains steadfast in its mission to make clean and safe drinking water accessible to every individual, thereby fostering a healthier and more equitable society.

    All Wahter’s used bottles will be collected and recycled by Scrapbuddy. The company has committed to recycle 10 million bottles into clothing within the next three months.

  • Vijay Sales partners with Wahter for innovative advertising collab

    Vijay Sales partners with Wahter for innovative advertising collab

    Mumbai: Vijay Sales, a leading tech retail chain with 130 plus outlets and a daily footfall of 70000 plus, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.

    Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.

    In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.

    “We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Vijay Sales director Nilesh Gupta.

    Wahter co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.”

    Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.

  • Wahter and Scrapbuddy collab to recycle 10M PET bottles in Delhi-NCR

    Wahter and Scrapbuddy collab to recycle 10M PET bottles in Delhi-NCR

    Mumbai: Wahter, the innovative force in the packaged water sector, and Scrapbuddy, an innovator in PET recycling, forge a transformative alliance to champion sustainability in Delhi-NCR. With a shared vision, they pledge to recycle 10 million PET bottles over the next three months, curbing plastic pollution and transforming waste into valuable products.

    Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.

    Wahter takes a significant step in environmental sustainability by supplying Scrapbuddy with PET scrap for recycling millions of bottles. Scrapbuddy has already achieved a notable milestone, successfully recycling over 1,000,000 kilograms of PET scrap to date. This substantial accomplishment, through both offline and online channels, underscores Scrapbuddy’s commitment to reducing carbon emissions and advancing sustainable waste management.

    Scrapbuddy founder Sachin Garg expresses excitement about the partnership, stating, “Our collaboration with Wahter is a significant stride towards a greener and more sustainable future. Scrapbuddy aims to make a lasting impact on plastic waste reduction in Delhi-NCR.”

    Wahter co-founder Amitt Nenwani echoes this sentiment, saying, “We are thrilled to collaborate with Scrapbuddy in this impactful venture. Together, we aim to set new standards in PET recycling, fostering environmental responsibility and community engagement.”

    Beyond business collaboration, this initiative reflects a joint commitment to community-driven sustainability. The recycled PET materials produced by Scrapbuddy contribute to environmental conservation and community development, aligning with both companies’ vision for a cleaner and more sustainable Delhi-NCR. By joining forces, the two companies aim to set new benchmarks in PET recycling, fostering environmental responsibility and community engagement.

    Wahter will also act as a distribution partner, to provide clean and safe drinking water to public and communities across Delhi NCR for boAt, India’s leading consumer electronics brand. The mandate comes into effect through Boat’s partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes.

  • boAt & Shoobhi Foundation partner for clean drinking water in Delhi NCR

    boAt & Shoobhi Foundation partner for clean drinking water in Delhi NCR

    Mumbai: boAt, has announced a partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes, to provide clean and safe drinking water to public and communities across Delhi NCR. This initiative comes under boAt’s CSR umbrella, reflecting the brand’s commitment to giving back to the community and making a positive impact in the society.

    Through this partnership, boAt will provide financial support to Shoobhi Foundation to enable them to provide clean and safe drinking water, readily accessible to the public. In this endeavour, new age popular water brand, Wahter, will act as an expert & knowledge partner to illustrate the importance of hydration. The company will also act as a distribution partner, providing clean & safe drinking water in bottles to communities via special carts and strollers. Considering the environmental impact of discarded bottles, the brand has decided to use 100 per cent recyclable bottles.

    Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.

    Commenting on the partnership, boAt co-founder & CMO Aman Gupta said: “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”

    Echoing the sentiment, Shoobhi Foundation, stated: “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”

    Wahter co-founder Amitt Nenwani provides his perspective, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.”

    The initiative signifies both boAt and Shoobhi Foundation’s unwavering commitment to social responsibility and their dedication to improving the lives of communities in need. By providing access to clean and safe drinking water, this partnership aims to address a critical public health issue and promote the overall well-being of residents in Delhi NCR.

  • These five Indian startups are at forefront of innovation

    These five Indian startups are at forefront of innovation

    Mumbai: India’s thriving startup ecosystem has gained the trust of investors, customers and employees alike. Entrepreneurs from various parts of the country have come up with innovative solutions and profitable businesses that are no less than a Silicon Valley company. Let’s take a look at give such Indian startups which are at the forefront of innovation:
    paytm

    1. Paytm

    Paytm has been at the forefront of UPI and payments innovation in the country. It was among the first to introduce QR codes for UPI payments, way back in 2015. In a country dependent on either cash transactions or expensive debit or credit card transactions, the QR codes made it easy to receive payments from customers seamlessly and instantly and at minimal cost. Since then, the company has branched out into becoming a full fledged fintech company. Paytm was founded by Vijay Shekhar Sharma in 2011.

    Paytm was also the company to introduce the SoundBox. This made it easy for a merchant to keep track of UPI payments, as the SoundBox would announce the payments that they received. Recently, the company has also come up with two different kinds of sound boxes – one that plays music, and another that can be carried around in the pocket.

    The company also has a widely used online payment gateway. It is also in the business of providing merchant loans, and enabling merchants to have their businesses discovered through its app.

    Wather

    2. Wahter

    Wahter, the brainchild of founders Amitt and Kashiish A Nenwani, is set to transform the packaged water industry in India. With its innovative idea of providing clean, premium-quality drinking water at an unbelievably low price of just Rs 1 per bottle, Wahter is not only addressing the need for clean water but is also making a powerful statement about fairness and accessibility.

    Additionally, the company is providing brands with an impactful advertising medium for the first time in the country – brands can actually advertise themselves on the labels of Wahter bottles.  This way, they are not only visible to a larger audience but can measure the reach and impact of their message through Wahter’s proprietary tech.

    Wahter’s MRP is just Rs 1 for a 250mL bottle, and Rs 2 for a 500mL bottle, which makes it very economical for all categories of consumers. Demonstrating a commitment to sustainability, Wahter uses fully recyclable bottles. Wahter will be available everywhere — from a paan shop, all the way to flights. The problem of clean accessible drinking water is very old, but Wahter will solve this once and for all.

    BLU Smart

    3. Blusmart

    BluSmart is a ride-sharing company that operates a fleet of about 5500 electric vehicles in Delhi-NCR and Bengaluru. Unlike competitors, Ola or Uber, which are aggregator platforms, BluSmart, owns its own fleet of cars and employs drivers on a contract basis. This reduces the problem of cancellations and ensures uniform service. The company was started by Anmol Singh Jaggi, Punit K Goyal and Puneet Singh Jaggi in 2019.

    The company is looking to capitalise on the government’s clean energy push and rising concerns around air pollution. BluSmart has so far received around $133 million in debt and equity funding from various investors.

    The company plans to scale this to 8000 cabs by next year. The company also owns and operates over 4000 charging stations in Delhi-NCR and Bengaluru. It plans to open these up for commercialisation in 2024, meaning other EV owners and fleet operators can use these for charging their vehicles.

    Tech-enabled transit retail network Yatrikart raises $450 K in the seed round of funding | Startup Story

    4. Yatrikart

    Yatrikart is a tech-enabled company that focuses on retailing-on-the-go. The company has around 40 branded roadside retail shops and carts on long-distance trains. It ties up with hawkers and vendors and provides them with inventory, training and a vending license. In exchange, the hawkers — who are called “captains” by the company — get to keep a 20 per cent commission on the products, while 20 per cent is retained by Yatrikart.

    The company has raised Rs 450,000 in seed funding so far. Founded by Gaurav Rana and Shivangee Sharma, Yatrikart is a tech-enabled transit retail chain, enabling micro-entrepreneurship by empowering hawkers and retailers who sell to those traveling by road or train. These hawkers and retailers get the advantage of not being harassed by the police for illegal vending and gain respectability. The company has partnered with brands such as Dove, Colgate, Colorbar, Pepsi, PeeSafe, Unilever and ITC. In addition, the startup offers channel partnerships to help small businesses get higher profit margins and foster growth.

    Zoho

    5. Zoho

    Zoho is an Indian multinational software-as-a-service company that was started by Sridhar Vembu in 1996. Zoho is popular for its product Zoho Office Suite, and serves over 100mn customers worldwide.

    Recently, Zoho made news when it revealed that it is in the process of developing its own large language model (LLM), although this will be smaller than existing ones like GPT by OpenAI and Gemini by Google. While Zoho recently integrated several generative AI tools including ChatGPT into its products, its long-term intent is to develop its own LLM based on 7 million to 20 million parameters. For context, GPT 4 has 1.76 trillion parameters. The project is being supervised by Vembu, who is also the CEO of the company. The company also intends to have its own GPU (graphics processing infrastructure) to save on long-term costs.

    Zoho’s focus is on getting talent from rural India, and focusing on building innovation ecosystems in rural India. Vembu himself operates out of the company’s office in Tenkasi, a village in Tamil Nadu.