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Tag: Wah Wah Music

  • Thums Up’s tribute to real heroes of nation receives 1 million views

    Thums Up’s tribute to real heroes of nation receives 1 million views

    MUMBAI: Thums Up, India’s iconic soft drink brand marked the country’s 69th Independence Day with a tribute to the nation’s Real Heroes and the country used this film as a platform to express its love a million times within 48 hours.

     

    Set against the diverse cultural and regional canvas of India, the film captures the journey of a young Indian soldier as he travels from his military base to his home in Kerala, making one stop in his journey to the martyrs’ home to deliver the news of his martyrdom, personally. The narrative navigates through a string of anecdotal situations of various people he meets during his journey on route to the heart wrenching moment when the young soldier finally reaches the martyr’s family. The film concludes with the soldier enjoying a happy moment with his family before an alert is commissioned to all soldiers cancelling all vacations and an order to report to basecamp. Through the soldier’s journey, the film captures the diverse locations and myriad of cultures in India, while reminding the audiences about the unparalleled perseverance our brave soldiers display every day.

     

    Speaking about the campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India and South West Asia said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.

     

    He further added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Conceptualized by Qyuki Digital Media Pvt Ltd. and Asylum Films, the Digital Film and its music has been created by Dhruv Dhanekar of Wah Wah Music.

     

    Commenting on the film Samir Bangara, Co-founder and MD of Qyuki.com said, “This film is special at many levels. Both the Director, Razy Ghai and I grew up as armed forces kids and that was a big inspiration for the script and execution of the film. We are proud to be working with one of India’s most iconic brands Thums Up, to salute the true heroes of our country.”

  • Two Indian agencies bag metals in Clio Awards 2013

    Two Indian agencies bag metals in Clio Awards 2013

    MUMBAI: Wah Wah Music and DDB Mudra from India achieved a huge success by making it to the list in the Clio Awards 2013, which recently announced winners in nine out of the total nineteen categories.

    For the original music in the film technique category award Wah Wah Music won Silver for its entry Nike ‘Parallel Journeys‘ directed by Dhruv Ghanekar. The agency behind the campaign was JWT India, whose NCD Senthil Kumar wrote the film directed by Abhinay Deo of Ramesh Deo Productions (RDP).

    In the Print Technique category, DDB Mudra won a Bronze for work on Volkswagen Attention Assist System titled ‘Art Direction Board‘, for Illustration. The work done by DDB Mudra Delhi gives credit to art directors Raylin Walles, Rajit Gupta and Satyin Patel (also the illustrator), with CCO Sonal Dabral.

    The awards also had four jury members from India, namely chairman and chief creative officer Josy Paul, BBDO India; co-founder and chief creative officer Agnello Dias, Taproot India; Studio Eeksaurus Production and director E Suresh, and director Prasoon Pandey, Corcoise Films. The annual awards prove distinction in advertising, design and communication across various media.