New Delhi: As the nation gears up to celebrate 73 years of its Independence on August 15, News18 India will mark the occasion with special programming initiatives. From citizens across the country to the brave soldiers on the border, the channel will put its focus on those who embody the true spirit of freedom and integrity.
Commemorating the Independence Day in a unique style, News18 India will salute the bravery and sacrifices of the valiant soldiers who safeguard our borders. With Ye Jo Desh Hai Mera, the channel will bring CRPF jawans and renowned hasya kavis who will celebrate the day. While the hasya kavis will deliver heartfelt poems and verses capturing the patriotic fervour, the viewers will also witness the expressive and creative side of the CRPF jawans as they join the celebrations. The channel will do one more special show Ae Watan Tere Liye! with BSF jawans. The special show Border Par Bharti will feature popular comedian Bharti Singh and husband Haarsh Limbachiyaa along with actress Avika Gaur and singer Aditya Narayan, spending time and engaging in exciting yet tough challenges with BSF soldiers at Wagah Border. The celebrities and the entire team of Khatra Khatra Khatra, a popular show of Colors, will pay their tribute to the martyrs by accompanying the soldiers and participating in the flag hoisting ceremony at Wagah Border.
Along with these special programming, News18 India will also broadcast live coverage of Prime Minister Narendra Modi’s address from the Red Fort. From Srinagar and New Delhi to Ahmedabad and Mumbai, the channel’s team of reporters will go on-ground and speak to the people about PM Modi’s speech, various issues including abrogation of Article 370, Teen Talaq, Ayodhya temple dispute amongst others.
Catch Independence Day Special Programming through the day on News18 India
MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.
With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.
“Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.
From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.
The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.
“Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
Singh also shares that the brand integration will be seamless and natural.
“This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.
An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.
The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.
When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.
“Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.
MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.
With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.
“Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.
From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.
The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.
“Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
Singh also shares that the brand integration will be seamless and natural.
“This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.
An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.
The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.
When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.
“Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.
MUMBAI: Independence Day is the only event where people across the country come together to celebrate regardless of their caste, creed or religion. As the nation celebrates the 68th year of Indian independence on 15th August 2014, 92.7 BIG FM too is all set to wave the Indian tricolor high up in the sky this year! In a one of its kind initiative, 92.7 BIG FM along with its RJs – RJ Siddharth, RJ Neelesh Misra and RJ Prateek will visit the Wagah border to celebrate this occasion with the BSF Jawans to soak in the feeling of freedom, patriotism and pride.
As a part of this very special initiative, 92.7 BIG FM will connect with family and friends of the jawans before the journey; RJ Neelesh Misra will carry along their specially recorded messages and gifts to be conveyed to the jawans as a surprise from their loved ones.
The entertaining celebrations will also comprise of a LIVE storytelling event based on a true story surrounding the life of a soldier and will be hosted at the Attari border by RJ Neelesh Misra and his team. RJ Prateek, on the other hand, will travel to the Wagah border on his bike with his comrades and collect gifts and messages for the soldiers from people along the way. RJ Siddharth will be an integral part of the celebrations, interacting with the jawans and providing updates via radio.
Speaking of this initiative, Ashwin Padmanabhan, National Business Head, 92.7 BIG FM stated, “A day attributed to our nation can only be best spent with the ones who safeguard it. We are extremely delighted and honoured to execute an initiative as noble as this one. Through this initiative, we wish to make Independence Day a livelier and happier celebration for our Jawans and aim to spread this cheer throughout the country.”
Jawans, who spend most of their time training, use their spare time entertaining themselves by singing songs, narrating stories around a campfire or simply writing back to their loved ones. This Independence Day, 92.7 BIG FM along with its RJs will spend time entertaining the jawans through a host of various fun activities and interactions. With jocks like RJ Siddharth – the most popular RJ of the highly rated Breakfast Show in Mumbai, RJ Neelesh Misra – famous lyricist and host of popular show ‘Yaadon Ka Idiot Box’ and RJ Prateek who comes with the promise of Happy Hours in the lives of the people from Delhi, listeners across the country will be witness to the unique celebrations LIVE through 92.7 BIG FM all day on August 15, 2014.
While all of the 36 Hindi Speaking markets will air the day’s special LIVE from the Wagah border, 92.7 BIG FM has also developed a 360 degree marketing campaign to back this gracious initiative.
