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  • W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    MUMBAI: Embarking on their responsible fashion journey, W unveiled its latest campaign ‘I am Awake – to fashion, to the future’. The newly launched campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living that should be incorporated in every aspect of life.

    The brand is committed to reduce environmental impact and has awakened to give back. Determined towards women empowerment, their factories in Harur, Tamil Nadu, Pathankot, Punjab, have 99 per cent of women workforce. Their partnership with Solar Charkha Mission, energy efficient stores and sustainable workplace ensures the commitment towards being fashion forward as well as responsible for the future.

    Talking at length about the brand’s endeavor, TCNS Clothing Co Ltd MD Anant Daga said, “We have been relentlessly working to nurture a change towards responsible fashion. With the ‘I am Awake’ campaign, our endeavour is to make people at large aware that their fashion choices can be responsible too. Our association with Solar Charkha Mission & Aditya Birla Group (Livaeco) helps in creating responsible fashion-forward collection season-on-season. It’s a long journey which will always be work in progress but we are excited to take the first steps and are committed to building on it. 

    The customer today is well aware of the trends and at the same time is mindful of their actions. Our collection in short is a representation of the consumer of today who is aware, awake and is making efforts to adopt responsible fashion. The aim is to make sustainability commercially successful, create pilots and scale them up.”

  • W appoints Focus Circle Brands Pvt. Ltd. For creative services

    W appoints Focus Circle Brands Pvt. Ltd. For creative services

    MUMBAI: W, the most trusted Indian women’s wear brand, announced the appointment of Focus Circle Brands Pvt. Ltd. as the new creative agency.

    Established in 1997, Focus today has emerged as an Integrated Brand Communications agency. Recognized as one of the fast emerging home-grown entities, Focus develops integrated strategies aimed at providing business solutions to its clients.

    Speaking on the association with Focus Circle Brands, Mr. Anant Daga, CEO, TCNS Clothing Pvt. Ltd., said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

    Commenting on the association with W, Rahool Talukdar, National Creative Director of Focus Circle Brands said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The Brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.