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Tag: Vserv mobi

  • Binay Tiwari forays into entrepreneurship

    Binay Tiwari forays into entrepreneurship

    MUMBAI: Vserv.mobi director – global marketing & product Binay Tiwari has decided to wear the hat of an entrepreneur and has thus resigned from his current role. 

     

    Tiwari through a statement said, “Over the past three years I’ve had an amazing time working with Vserv and its partners across the world, to push forward the mobile internet ecosystem. Today, I stand at a juncture, where I’m keen to take a new path towards ‘starting up’ something new of my own. We are living in exciting times, where technology is changing the world at an unprecedented pace, and I hope to leverage the massive opportunities that this presents.”

     

    Tiwari had joined Vserv in August 2011 as its general manager. He was later promoted as the global marketing head in March 2012 and as the director of global marketing and product in April last year. Tiwari had previously worked in companies like InMobi, Vodafone, Tata Communications, GE Capital International Services and Mukunda Gems.

  • Vserv.mobi launches revolutionary AppWrapper.org

    Vserv.mobi launches revolutionary AppWrapper.org

    MUMBAI: Vserv.mobi, an award winning mobile advertising exchange across emerging markets, has announced the launch of AppWrapper.org, an innovative platform for Android app developers that automates the integration of multiple software development kits (SDKs) without any coding effort. The new AppWrapper is designed to enable crucial app development lifecycle services, such as ad monetisation, analytics, bug tracking and in-app purchases, in just one click, allowing app developers to significantly accelerate their time-to-market. 

     

    The new AppWrapper has been optimised for the Android platform given its status as one of the most widely accepted and used OS platforms. According to the latest mobile device report from IDC, Android dominates the market share in global smartphone shipments at more than 80 per cent. Estimates by IDC suggest that Android smartphone shipments grew by 51.3 per cent between Q3 2012 and Q3 2013. 

     

    “The new AppWrapper.org platform is based on the business insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead,” said Vserv.mobi director – Global Marketing and Product Binay Tiwari. “AppWrapper.org aims to resolve this situation by offering developers a powerful platform to rapidly integrate multiple SDKs without any coding effort. While the original AppWrapper only enabled the Vserv.mobi ad SDK, with the launch of the new platform, we’re leveraging our patent-pending technology to help developers integrate multiple partner SDKs, with the same innovative one click approach.”

     

    Since its initial launch three years ago, AppWrapper has won many awards, including MMA Smarties, mBillionth, Red Herring Top 100 Asia, Mobby’s and others for its innovative technology. The AppWrapper has powered app monetisation for more than 20,000 apps and games, including those from Disney India, Electronic Arts, Gameloft, Herocraft and other top developers. The app works seamlessly in conjunction with any existing monetisation tool already integrated into the app to boost the revenues and capabilities of the app, without the developer having to worry about compatibility. 

     

    In addition to monetisation, the new AppWrapper is designed to automatically integrate multiple services such as analytics, bug tracking and user engagement, significantly reducing development cycles.

  • Vserv.mobi joins forces with IAMAI for AppFest 2013 to evangelise App Developer ecosystem

    Vserv.mobi joins forces with IAMAI for AppFest 2013 to evangelise App Developer ecosystem

    MUMBAI: Vserv.mobi, a leading Global Mobile Ad network, announced its collaboration with Internet & Mobile Association of India (IAMAI) to reinforce its commitment to the growing Indian mobile app developer community. Vserv.mobi will be powering the Hackathon session at IAMAI’s AppFest 2013 event, a team based coding marathon running over 24 hours to create an innovative app, where the winners will be rewarded with handsome cash prizes. AppFest 2013, scheduled to be held from 26th to 28th July 2013 at IIM-Ahmedabad, seeks to provide an environment for developers and entrepreneurs to come together on a unique platform, and leverage the enormous opportunity to establish India as a superpower in the global Apps economy.

    Commenting on the event, Binay Tiwari, Director – Global Marketing & Product, Vserv.mobi said, “We are in an era, where the global mobile App economy is lowering the barriers to entrepreneurship. Today’s young App Entrepreneurs have an unprecedented opportunity to create products that will touch the lives of millions of mobile users across the world. Vserv is committed to fostering App Entrepreneurs across the world, and we are excited to collaborate in India with IAMAI AppFest, to further expedite the rise of India as a Superpower in the App economy.”

    India has emerged as a global leader in app downloads from stores such as Android Play store, Nokia App store and SlideMe, underpinned by factors such as the influx of affordable mobile devices, rapidly increasing mobile internet penetration and mobile-ready regional content. Vserv.mobi’s recently released report on the ‘Rise of India as an App Superpower’, corroborated this trend and also indicated that mobile games account for the most downloaded content on mobile phones. Apart from the app consumption aspect, the ‘appification’ of the Indian economy is also the result of a growing breed of app entrepreneurs from tier 1 and 2 towns of India who are leading the app development culture. Ahmedabad is one such burgeoning mobile app development location and reports state that out of the 250 (ICT) firms in the city, more than 60 companies are dedicated mobile app developers.

    Since its inception, Vserv.mobi’s developer-first approach has translated into creating powerful technology tools based on the monetization challenges of developers in emerging markets like India. Typically, developers enable ads on their apps through the traditional way of integrating an SDK, which is a tedious process that requires significant source code changes and even app layout changes. Also to enable other forms of monetisation such as paid in-app purchases, the developer has to integrate additional SDKs. Vserv.mobi’s flagship AppWrapper technology dramatically simplifies this process down to just One Click. Without any coding efforts, AppWrapper enables both – premium advertising & innovative pricing models – to create a compelling & effortless App monetization approach for developers.

    As a result, the company has empowered developers across the world to earn money from apps, across all mobile platforms. Having monetized over 20,000 Apps, developers are earning unprecedented global revenues powered by the Vserv.mobi AppWrapper.

    Organized under the aegis of IAMAI, this is the second edition of Appfest after the overwhelming response and success of last year’s event in Hyderabad. The winning team of the Hackathon challenge in 2012 included three Hyderabad-based developers – S Nithin Reddy, Paulomi Roy Choudhary and Ashish Das who received a cash prize of Rs 1 lakh from Vserv.mobi.

  • Vserv.mobi brings social sharing, A/B testing to HTML5 Mobile Ads

    Vserv.mobi brings social sharing, A/B testing to HTML5 Mobile Ads

    MUMBAI: Mobile ad network for app developers, publishers, advertisers and telecom providers Vserv.mobi has announced that it has strengthened its HTML5 rich media solution offering by introducing features of social sharing and A/B testing.

    The company further announced that it will offer free HTML5 creative services to allow marketers to discover the mobile medium. Through this end-to-end rich media offering, which includes ad creative development, distribution, social capabilities, analytics and measurement, the company will enable brands to leverage mobile rich media effectively.

    Vserv.mobi director – global marketing, product Binay Tiwari said, “Our rich media ad platform allows advertisers to create engaging moments that consumers love, and we have now natively built in social sharing options to enable ‘virality‘ of this engagement. The addition of A/B testing functionality makes running parallel campaigns a breeze, thereby allowing advertisers to experiment more and take more informed decisions based on real-time user engagement metrics. Our unique mobile rich media offering, combined with our premium full screen App media will allow advertisers to breathe life into their mobile ad campaigns.”

    IDC recently highlighted key milestones in the rapidly evolving mobile HTML5 space, suggesting that there will be more than 1 billion HTML5 mobile browsers in the market in 2013. HTML5 ads are already providing marketers with highly interactive, impactful and intuitive engagement methods such as touch, click, drag, scratch, 360 degree view functionalities, thus enabling consumers to experience a brand in a much more human and relevant way than ever before.

    Mindshare APAC regional digital leader Sanchit Sanga said, “We continue to see a surge in interest for rich media solutions from brands, and the Vserv.mobi rich media platform has allowed us to create unique and out-of-the-box HTML5 ads and mobile microsites. The additional capabilities of A/B testing and social sharing, will allow us to innovate with even lesser friction, to create brand experiences that mobile consumers absolutely love.”

  • Vserv.mobi to help US app developers monetise in emerging markets

    Vserv.mobi to help US app developers monetise in emerging markets

    MUMBAI: Vserv.mobi, a global mobile Ad network for app developers, publishers, advertisers and telecom providers, has announced the appointment of Lance Johnson as VP business development, US. This appointment comes at a time when the company plans to add over 100 employees this year across the globe.

    Vserv.mobi CEO, co-founder Dippak Khurana said, “Apps and games of developers based in USA are increasingly being downloaded by users in emerging markets. With Lance coming on board, developers in North America will be able to leverage Vserv‘s extensive network in emerging markets to monetize such App users effectively. We are excited to have a mobile industry veteran like Lance join our company at this critical juncture and wish him a rewarding and successful stint.”

    Lance has over 10 years of experience across US, Europe and Latin America in the Mobile Ecosystem and will establish Vserv‘s presence in the Silicon Valley. He will focus on forging and strengthening strategic partnerships with developers, publishers and advertisers across the US.

    He started his career at Yahoo where he held several senior level positions across Munich and London. He subsequently led the advertising business for Nokia globally and his last assignment was with MIH group where he focused on group M&A activities and building portfolio-company relationships in the US.

    Vserv.mobi VP business development US Lance Johnson said, “I am excited to be a part of the Vserv.mobi team, at a stage when the company is growing rapidly and expanding globally. I look forward to engaging with the mobile ecosystem stakeholders in North America to expand their horizons and help them tap the massive opportunity in emerging markets.”

  • Vserv.mobi partners Marmalade to develop cross-platform toll

    Vserv.mobi partners Marmalade to develop cross-platform toll

    MUMBAI: Vserv.mobi, a leading global Mobile Ad Network for app developers, publishers and advertisers, has entered into a partnership with Marmalade, the cross-platform development tool.

    The partnership allows Marmalade‘s developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetisation capabilities of the Vserv AudiencePro platform.

    Developers have historically had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade‘s cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop and selected Smart TVs.

    By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetise them using the AppWrapper app monetisation platform.

    Vserv.mobi Head – Global Marketing Binay Tiwari said, “This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetisation capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development and monetisation simpler. We are committed to enabling powerful app monetisation for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem.”

    Marmalade CTO Tim Closs added, “At Marmalade we want to put the choice of how to produce and monetise apps firmly in the hands of developers. We‘re pleased to be adding Vserv.mobi to our partner‘s programme, and look forward to seeing how Marmalade developers choose to take advantage of the wide range of monetisation methods we offer through our SDK.”

    Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the number one mobile Ad network across emerging markets.

  • Vikas Gulati joins Vserv.mobi as VP – biz development SEA

    MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president – business development for South East Asia.

    Gulati will be based in Singapore and spearhead the company‘s growth in the region.

    He comes with over 14 years of experience in media and marketing. He moves from Sprice.com, an online travel network (now a part of Travelport), where he was VP – marketing and business development, Asia.

    He was instrumental in raising Sprice‘s revenues and company profile in Asia Pacific through business development, partnerships and marketing programs.

    He has also held various leadership roles at ZenithOptimedia and Carat India amongst other companies.

    Vserv.mobi co-founder and CEO Dippak Khurana said, “Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Vikas‘ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the #1 mobile ad network in emerging markets.”

    Gulati added, “Over the last two years, Vserv.mobi has grown to be an admirable company in the segment, and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are attractively poised to capitalise on this growing demand of the mobile medium amongst developers, publishers and advertisers in South East Asia.”