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Tag: Vrutika Dawda

  • IdeateLab appoints Ravi Bhaya as CEO

    IdeateLab appoints Ravi Bhaya as CEO

    Mumbai: IdeateLab has announced the appointment of Ravi Bhaya as its new chief executive officer. This comes on the back of the company recently repositioning itself as “The Outcome People” and marks a strategic chapter for the company with Ravi possessing a wealth of experience in digital acceleration, marketing transformation and driving business growth spanning multiple continents including Europe, Africa and Asia.

    Ravi brings to his role as CEO, a distinguished career at global marketing services organisations including Publicis Groupe and Serviceplan Group holding responsibilities across various management functions. These include client leadership roles, revenue growth, spearheading business restructuring initiatives and managing cross-functional teams. In 2020, leveraging his wide industry knowledge including that of diverse markets and cultures, Ravi co-founded RSquared Global Ventures (R2GV) providing strategic consulting to scale-ups within the martech, content, commerce and data space on growth, innovation and ROI. He holds an MBA from the University of San Francisco and spent his formative years as an ex-professional tennis player.

    “IdeateLab has established itself as a leader in the digital-first marcom solutions space. My objective is to build on this foundation fostering innovation and expanding our digital capabilities to deliver measurable business outcomes for our clients, powered by creative excellence” said Bhaya. “Our focus is on integrating cutting-edge solutions and data-driven strategies to stay ahead of market trends and further strengthen IdeateLab’s position in the industry. I am excited at the opportunity and grateful for the faith the IdeateLab management and teams have entrusted upon me” Bhaya added.

    Welcoming Ravi Bhaya to the team, director Vrutika Dawda said “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success.

    With Ravi at the helm, IdeateLab is set to further solidify its position as a leader in the digital-first marcom solutions space, committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.”

  • IdeateLab repositions as “The Outcome People”

    IdeateLab repositions as “The Outcome People”

    Mumbai: In a move to mirror the evolving business & marketing ecosystem, IdeateLab – a leading independent digital-first marcom solutions provider – has repositioned itself as “The Outcome People.”

    While most agencies and collaborations stop at output, IdeateLab seeks to go beyond and aim to deliver outcomes that truly matter to its clients.

    “In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, said IdeateLab chairman Dr. Bhaskar Das.

    To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo.

    The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:

    Differentiated approach: IdeateLab starts at the Business Objective level, not just marketing or communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (creative & consult, engage & execute, optimise & operate) framework.

    Tailored solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.

    Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.

    “Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board,” said IdeateLab director Vrutika Dawda.

    “We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said IdeateLab chief creative officer Raman R.S. Minhas.

    IdeateLab believes shifting the focus on outcomes is not only the need of the hour, but also a sure way to become future-ready.

  • IdeateLab repositions as “The Outcome People”

    IdeateLab repositions as “The Outcome People”

    Mumbai: In a move to mirror the evolving business & marketing ecosystem, IdeateLab – a leading independent digital-first marcom solutions provider – has repositioned itself as “The Outcome People.”

    While most agencies and collaborations stop at output, IdeateLab seeks to go beyond and aim to deliver outcomes that truly matter to its clients.

    “In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, said IdeateLab chairman Dr. Bhaskar Das.

    To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo.

    The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:

    Differentiated approach: IdeateLab starts at the Business Objective level, not just marketing or communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (creative & consult, engage & execute, optimise & operate) framework.

    Tailored solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.

    Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.

    “Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board,” said IdeateLab director Vrutika Dawda.

    “We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said IdeateLab chief creative officer Raman R.S. Minhas.

    IdeateLab believes shifting the focus on outcomes is not only the need of the hour, but also a sure way to become future-ready.

  • IdeateLabs promotes Porus Jose as CCO

    IdeateLabs promotes Porus Jose as CCO

    MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

    The duo would be reporting to Porus Jose, who has been promoted to the role of CCO for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

    Both Dadarkar and Vyas come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies. The innovative concepts, ideas and impact of the campaigns that they’ve worked on bear testimonials. Some of these campaigns were widely recognized across the Advertising & Marketing sectors.

    Porus Jose said: “Experimentation is the cornerstone of great creative work. It’s one of the beliefs that Ash and Sajid share. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with, but will also bring cohesiveness in the team and boost the spirit. It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. I am excited to be leading this team as we go marching into the digital-first future.”

    IdeateLabs director Vrutika Dawda said: “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    Having worked on a diverse set of brands such as HUL, Lenovo, MRF, Royal Challengers Bangalore (RCB), Tata Motors, Vodafone amongst others, Ashwini strives to deliver maximum ROI for the brands with his creative energies. His mantra is to lend the x-factor to all the work his team delivers. Ashwini has the expertise in all those areas that IdeateLabs was looking for.

    Sharing his reasons for joining IdeateLabs, Vyas said, “Over these years, I have been collecting creative experiences at some of the best advertising agencies in India. My aim is to uplift the art and groom my team for award-worthy ideas by providing them accurate direction. I am excited to work with this fun-loving bunch of people in the creative team. I plan to land some award-winning campaigns in the current year and make that a practice”

    Sajid comes with a rich advertising background across agencies, spanning two countries. Having worked with vast and diverse portfolios from chocolates, baby care to automobile and airlines, he comes with a keen insight into the consumer’s mind and the way he/she behaves. He has worked with clients such as Fair & Lovely, Cadbury Dairy Milk, Parle-G, Pepsodent, Standard Chartered Bank, Singapore Airlines, Emirates Airlines, and Nissan, to name a few.

    Dadarkar said, “I’m glad to be a part of the robust team at IdeateLabs. The kind of freedom I see in this Company is something I haven’t seen in many places. I plan to put my myriad experiences in the industry, working on a large spectrum of categories. Also, it will be a great opportunity to put this knowledge to use for the young and coming generations of creative minds”.

  • IdeateLabs wins multiple new businesses accounts

    IdeateLabs wins multiple new businesses accounts

    MUMBAI: IdeateLabs recently won multiple new accounts and is rapidly diversifying its offerings across a full spectrum of services. The recent wins include renowned names like TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group amongst the prominent names which cater to varied industries such as Telecom, BFSI, Information Solutions and Data Analytics, IT Services, and Real Estate respectively.

    IdeateLabs will be offering these brands a wide range of services, including managing end-to-end digital solutions, communication strategy, performance marketing, lead generation, creative execution, campaign planning, social media management and digital asset mandates.

    The agency is aggressively expanding their foothold in the Indian as well as the international markets and is very excited about the upcoming work, lined up with several top brands.

    IdeateLabs director Vrutika Dawda said, “We are excited to bag mandates for some of the most prominent brands, spread across varied industry domains. We aim to realise the brands’ true potential by ‘building conversations’ – which is also our brand philosophy – between the brands and their customers.”

    Amidst the slowdown due to the Covid2019 pandemic, IdeateLabs continues to manage and service their existing business, even as they forge new business relationships. The agency is expected to report a healthy start of this quarter and is currently seeing rapid growth with the growing focus on digital solutions.

  • IdeateLabs appoints Divya Ajitkumar as business head

    IdeateLabs appoints Divya Ajitkumar as business head

    MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

    Divya has over a decade of experience in the digital space, having worked in highly organized and evolved markets with exposure to cutting edge technology and access to top tier publishers and clients in geos like NYC and London. Her roles involved collaborating across cross-functional teams like display, performance, search, affiliate and social and her core expertise lies in setting-up processes and solving complex business problems.

    Prior to joining IdeateLabs, she has worked with companies like, WeWork, O&M, iProspect and Starcom MediaVest managing brands like Coca-Cola, Samsung, Avon, Honda and RIM amongst others. Her new responsibilities at IdeateLabs involve building new business as well as growing existing ones, planning, strategizing, managing campaigns, growing P&L, and managing stakeholders.

      IdeateLabs director Vrutika Dawda said, “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

    Commenting on her new role, Ajitkumar commented, “At IdeateLabs I have found a role that is both challenging and interesting.  Given the tremendous pressure to succeed in the Indian market, the only way to survive is to stand heads and shoulders over the rest. Where the differentiation between agencies is starting to blur, IdeateLabs has decided not to add to the chorus by being another commodity focused agency. Rather we are investing in products and IPs that drive value for clients through actionable results. Clients today have become just as digitally savvy as the agency. We are at the crux of a defining shift in the marketplace where we are seeing a lot of clients question the value of an agency. What they seek is a partner, a guide, an extension of themselves. Capitalizing on key moments to drive their agenda is critical. Through digital, your opportunity is immense to demonstrate value addition by creating different business models that can help amplify their ROI.”

    IdeateLabs, one of India’s largest independent full-service digital-first creative agencies . It is a fired-up group of professionals from the creative, tech and marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its portfolio spans across varied business verticals. Its clientele includes renowned brands like Hiranandani Communities, Brand Factory, Future Group, HDFC Bank, Magma Finance, Hafele, Kalpataru, Fullerton India, Franklin Templeton Mutual Funds to name a few. IdeateLabs specializes in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and satellite offices in Singapore and Dubai.

  • IdeateLabs launches proprietary digital analytics tool iCOGZ

    IdeateLabs launches proprietary digital analytics tool iCOGZ

    MUMBAI:  IdeateLabs today announced the launch of iCOGZ – a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives each marketer a single dashboard view of their digital assets, ad campaigns, marketing automation and analytics; all on one platform.

    Under a single login, iCOGZ gives the marketer a single dashboard view to monitor your brand health across all brand assets, including the website, social channels, digital campaigns and marketing automation.

    iCOGZ aims to assist every marketer in deep dive analysis, understanding trends and tracking digital campaign performance, giving valuable, real-time insight which can assist the marketer to evaluate their ROI funnel.

    iCOGZ will be a 100 per cent subsidiary of IdeateLabs to specifically cater to data visualisation analytics & audit for brands. IdeateLabs has roped in Naveen Nandan as the CEO for the business.

    Nandan comes with more than 2 decades of experience in integrated communications, digital, data analytics and direct marketing solutions and was the director marketing NMIMS University, in his last stint. He has worked with companies like DDB Mudra Group, Triton Communications, Dentsu Comm, Euro RSCG, TBWA. This is Naveen’s second innings with IdeateLabs.

    Nandan has combined his rich experience in brand strategy, consumer insights and the digital landscape to shape iCOGZ such that it enables the marketer to monitor the complete cycle from marketing to sales and from information to intelligence.

    “Marketers today spend a lot of valuable time to login to different platforms to track their digital campaigns/ assets. They depend on third party service providers to provide reports and insights about their campaigns. With iCOGZ this dependency reduces considerably as the marketers can use a single dashboard to view the health of the brand online and also measure the success of their campaigns on a real time basis” says Nandan.

    iCOGZ is currently used by various IdeateLabs clients in varied sectors like telecommunications, real estate, bfsi, consumer durables and retail.

    On the latest development IdeateLabs director Vrutika Dawda said, “We are excited to announce the launch of our analytics unit and one of its kind digital ROI and measurement tool iCOGZ. The tool has been conceptualised and developed by the insights & innovations team at IdeateLabs. iCOGZ is the first in a series of tools we are working on. With Naveen leading the initiative we are quite bullish on adding meaningful value to our clients and the industry as a whole.”

  • IdeateLabs forays into digital branded content creation and community building

    IdeateLabs forays into digital branded content creation and community building

    MUMBAI: Over the last two decades IdeateLabs has established itself as one of India’s biggest independently funded end-to-end digital media companies. With offices in Mumbai, Dubai and Singapore, IdeateLab’s has catered to some of India’s biggest brands such as Future Group, HT Media, Hiranandani Group, Tata Teleservices amongst others. In line with the ever-transforming media landscape and varied consumer needs, IdeateLabs is set to introduce a series of new IP’s each designed to cater to a unique consumer base, the first of which is Alcohowl – India’s one and only platform for fine drinking experiences.

    Alcohowl follows the philosophy that fine drinking isn’t just about what’s in the bottle, but the story and soul behind every sip. Alcohowl aims at creating the perfect blend of alcohol related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking.

    Vrutika Dawda, Director, IdeateLabs calls it a “dynamic futuristic direction,” adding “At IdeateLabs we pride in our ability to combine content and consumer experience to deliver strong results, Alcohowl is one such example of that. It is a wholly niche space, but one that is far too overlooked. We’re in the midst of a cultural shift and as ones’ exposure to global culture and hospitality increases, the demand for unique avenues that provide such experiences will increase as well. Alcohowl is the first of its kind in this sunrise sector that is soon to witness a boom. We’re thrilled with the potential it offers and excited to see where we can take this.”

    Vrutika added, “We are committed towards creating communities led by strong content. As a company we intend to focus on community led marketing. Taking that into account we dipped into the fabulous talent pool at IdeateLabs, Pallavi Naidu, one of our own will be fronting Alcohowl as the CEO. With her intrinsic knowledge of the space and the consumer base we’re targeting as well as her exceptional instinct for success, Pallavi is sure to take Alcohowl to great heights.”

    Speaking of the platform, Pallavi Naidu, CEO, Alcohowl, said, “Alcohowl is all about the experience of fine drinking. We understand that while there are platforms that focus on food and beverage, none of them exclusively cater to alcohol connoisseurs. With Alcohowl, we not only intend to present them with a unique perspective, but also weave a story around their experience. It is about shifting away from the mundane and diving into a world of niche spirits and drinks. As a brand, Alcohowl will be present at two levels, as a digital platform creating custom content for the consumers in the form of our upcoming E-Magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities”

    Currently operating only in Mumbai, Alcohowl is rapidly expanding their presence, starting with Goa, Delhi and Bangalore. Alcohowl will soon be launching India’s first E-Magazine dedicated to fine drinking and partnering with brands and OTT players to create custom content.

  • IdeateLabs beefs up leadership team with two senior appointments

    IdeateLabs beefs up leadership team with two senior appointments

    MUMBAI: Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy and innovating branded concepts across social platforms.

    Kumar’s key responsibilities involve creating and managing new digital assets and launching new IPs while amping up the white label content. Pallavi will engineer Ideatelabs’ growing overseas expansion in Singapore.

    IdeateLabs director Vrutika Dawda says, “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for IdeateLabs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”

    Commenting on her new role Kumar said, “As building and running new businesses have been my forte, I’m glad to get the opportunity to create new digital assets and launch innovative IPs at IdeateLabs. Giving an idea or a brand’s promise a-live form and getting it closer to its customers in form is something I have always enjoyed and excelled at doing.”

    Naidu explains, “I’m excited to oversee IdeateLabs’ overseas expansion. And, in addition to spearheading the strategic vision of the agency across all verticals, I look forward to creating more industry leading work. Having worked with renowned brands across diverse geographies, I have gained significant insight into working in culturally diverse environments. I’m excited to work with the young professionals at IdeateLabs.”

    Vrutika further adds, “They will be pivotal in the expansion strategies of IdeateLabs. As an agency that’s fast growing we believe in empowering women to reach leadership positions, the idea is to develop and accelerate the careers of senior women in the advertising industry.”

    IdeateLabs is a full-service digital marketing company with offices in Mumbai, Delhi and Dubai. The agency benefits from a client roster that exceeds 50 well-known Indian and international names such as Sterling & Wilson, AutoDesk, Hiranandani Communities, Brand Factory, Future Brands, Edelweiss Tokio, Hafele, Kalpataru, Elica and Franklin Templeton among others.