MUMBAI: PVR Inox has turned Independence Day into a box office bonanza with the launch of 18 state-of-the-art screens across Mumbai and Bengaluru. The country’s largest cinema exhibitor unveiled a 10-screen megaplex at Sky City Mall in Borivali East, Mumbai, and an eight-screen flagship at Mahindra Millennium Mall in Bengaluru.
Timed to coincide with the releases of Coolie and War 2, the two properties showcase the exhibitor’s boldest push yet into experience-driven entertainment. The Borivali megaplex spans multiple levels and features premium formats including Insignia, Imax with Laser and 4DX, with Instagram-ready foyers and lounge spaces pitched squarely at younger audiences.
Bengaluru’s new multiplex promises even more experimentation: India’s first dine-in auditorium restaurant, an upgraded “Kiddles 2.0” cinema for children, Club Sapphire recliner halls, and VR/AR gaming zones. AI-enabled crowd-flow systems add a tech edge to the glitzy design.
PVR Inox managing director Ajay Bijli said the new cinemas celebrate “the freedom to experience stories in spaces that inspire, energise, and connect.”
Executive director Sanjeev Kumar Bijli called the simultaneous 18-screen launch the firm’s “boldest step yet” in reimagining cinema as a multi-sensory destination.
With 1,763 screens across 355 properties in 111 cities, PVR Inox continues to dominate Indian film exhibition. By positioning its latest properties as lifestyle hubs as much as theatres, it is betting that movie-going can be turned into a festival every weekend.