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Tag: VP

  • Pinterest names Soniya Monga from TikTok as VP of global agency sales

    Pinterest names Soniya Monga from TikTok as VP of global agency sales

    MUMBAI: Whether you’re sketching the blueprint of your dream tattoo, curating the perfect product showcase for your e-commerce venture, or piecing together the wedding of a lifetime, Pinterest has become the visual sanctuary where ideas come to life.

    It’s where inspiration takes flight, a platform transforming everyday moments into extraordinary visions.

    And now, leading this global powerhouse into a new chapter of creativity and collaboration, Pinterest has appointed Soniya Monga as its vice president of global agency sales. With her at the helm, Pinterest’s connection to the world’s most creative minds promises to grow even stronger, blending innovation, strategy, and boundless inspiration into a canvas that’s truly global.

    Monga brings a wealth of experience from her tenure at leading technology companies. She previously served as head of US agency partnerships at TikTok, where she managed relationships with major agency holding companies and developed go-to-market strategies for top agency groups in the United States.

    Before her time at TikTok, Monga held leadership positions at Snap Inc., LinkedIn, and Microsoft. At Snap Inc., she led global agency partnerships, empowering agencies and brands to leverage the platform’s advertising opportunities. Her tenure at LinkedIn began in 2010 as one of the earliest employees of LinkedIn Canada, where she contributed to building the company’s advertising business. She later relocated to Hong Kong to manage strategic brand relationships across north Asia, including Korea, Japan, Taiwan, and China.

    Monga holds a bachelor of arts in international economics from McGill University. She has been recognised for her contributions to the industry, including being named to Marketing Magazine’s Top 30 Under 30 in 2013. Additionally, she has served on the board of New York Women in Communications, an organisation dedicated to empowering women in the communications field.

    Expressing her enthusiasm for the new role, Monga stated, “Pinterest is a platform I’ve long admired for its vision and its unique position as a visual search and discovery tool. I’m excited to help grow its role as a positive space for consumers and brands alike.”

    Pinterest’s chief revenue officer, Bill Watkins commented on the appointment, stating, “Soniya has a stellar record of building agency business from the ground up, combining strategic vision, product expertise, and operational excellence. We’re thrilled to welcome her leadership as we continue to strengthen our agency business.”

    Monga’s appointment comes as Pinterest continues to expand its advertising offerings and strengthen its position as a visual discovery platform. Her extensive experience in building and managing agency partnerships is expected to play a pivotal role in driving the company’s growth in the advertising sector.

  • Exotel appoints Udit Agarwal as VP and global marketing head

    Exotel appoints Udit Agarwal as VP and global marketing head

    MUMBAI: The leading customer engagement platform, Exotel, has onboarded Udit Agarwal as vice president and global marketing head. He will be responsible for strategic and tactical marketing. Exotel is on a hyper-growth strategy drive and plans to hire 700 new employees this fiscal year.

    Prior to joining Exotel, he was associated with the automation company UIPath as director of marketing and demand generation.

    He brings on board an experience of two decades. Over the years, he has been associated with various companies leading some of the key roles. He has worked with autodesk for seven years, where he joined the marketing operations specialist and was elevated to India lead of SMB and volume marketing.

    Speaking on his role, Agarwal said, “Engaging customer conversations are at the centre of building successful businesses. As more consumers get digitised, technology acts as a key enabler in unifying and humanising engagements at scale. The global CPaaS (communication platform as a service) and UCaaS (unified communication as a service) market is expected to grow at a CAGR of 25-35 per cent to $200+ billion by 2027.”

    “And Exotel coming together with Ameyo (contact centre platform) and Cogno AI (conversational AI platform), is poised to disrupt the industry with the robust integrated customer engagement platform over the cloud with connected data insights for enterprises. There is a huge opportunity to help enterprises move into the next era of digital connected communications, and I am excited to be here driving this growth,” he added.

  • Enormous onboards Shashwat Manohar as VP & head of digital

    Enormous onboards Shashwat Manohar as VP & head of digital

    Mumbai: Independent creative agency Enormous has brought Shashwat Manohar on board as vice president and head of its digital arm. Based out of the agency’s Gurgaon office, Manohar will work closely with Enormous managing partner Ashish Khazanchi.

    “In this role, Manohar will be in charge of the agency’s full-service digital offerings. He will oversee the agency’s expansion and provide essential digital solutions to existing and new clients in comms and performance,” said the company in a statement.

    Previously, Manohar was associated with FoxyMoron as business director (North). He began his career with AdGlobal360 in Gurgaon before moving on to Wunderman as business director and subsequently Wunderman Thompson’s Network as VP and CSD for the next eight years.

    Manohar has worked for established brands in India, such as Microsoft, Bose, Nestle, Kellogg’s, GSK, Times of India, ITC Hotels, and Honda Cars in his 12 years of digital advertising and transformation experience for businesses across regions. He combines the width of his digital marketing experience with new age communication tools to drive behavioural change for his clients.

    “The advertising industry today has become quite fragmented in terms of service offerings for brands. This poses a challenge for marketers as they switch between multiple agencies and struggle at most times to deliver impactful results across,” said Shashwat Manohar. “My aim therefore is to work closely with the very capable team at Enormous and deliver 360 solutions and campaigns in a consistent and effective manner for brands and businesses.”

    “Shashwat has joined us as vice president and head of Digital, which we are really excited about,” commented Ashish Khazanchi. “We realise the importance of building seamless client and consumer experiences across platforms in an age when the touch points are getting fragmented every minute. Every agency needs to evolve to not just do impactful ads but guide the narratives across platforms. This is a direction we would like to evolve in and Shashwat is going to play an important role with the strategy team in driving this.”

  • Songfest India brings in Tanushree Paul as VP – accounts & content

    Songfest India brings in Tanushree Paul as VP – accounts & content

    Mumbai: In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.

    Paul will be spearheading branded content initiatives and brand associations for the creative agency. She will also be working on developing and executing music videos and web shows for the company-owned YouTube channel, said the statement.

    “Tanushree brings in not only a rich experience of working with multiple brands and creative people across projects but also strong work ethic and a relentless drive to create, which gels beautifully with the values of our company,” stated Songfest India CEO and co-founder Gaurav Dagaonkar on the appointment. “Our aim has always been to create impactful stories with our music videos and ads, and her onboarding will help us take this offering to more clients.”

    Paul comes to Songfest with over nine years of advertising experience. Prior to joining Songfest, she worked with BBDO India, a part of the global behemoth, as a senior account director for two years. She has also worked with MullenLowe Lintas Group as brand service director for seven years.

    “Content is something which has always excited me, and I’ve been passionate about it since the start of my career,” said Tanushree Paul on her new assignment. “With advertising going through a lot of transition, as things move more and more towards content, I feel that Songfest is the perfect place where I can get a chance to narrate some heartening stories beyond the boundaries of a 30-second ad film. I look forward to doing some great work with Gaurav, Meghna and the team.”

  • WebEngage onboards Harminder Singh Ari as VP of sales in India

    WebEngage onboards Harminder Singh Ari as VP of sales in India

    Mumbai: Full-stack retention operating system platform WebEngage on Monday announced the onboarding of Harminder Singh Ari as VP of sales for India.

    WebEngage is on a mission to help consumer businesses engage and retain customers better at scale through a robust customer data and analytics platform, a personalisation engine and an omnichannel campaign orchestration system.

    “Harminder will provide strategic leadership spearheading the company’s expansion in the enterprise business where WebEngage already has successful and ongoing implementations with leading names as Unilever, L’Oréal, and Bajaj Auto,” it said in a statement.

    “Enterprises in India are moving fast with data and technology-enabled digital transformation and we have seen very exciting early results in our engagements with enterprises. It’s exciting to now double down on our early wins and we are confident that Harminder’s deep knowledge of the enterprise software ecosystem in India will aid us massively in driving adoption and success among larger organisations,” stated WebEngage VP of global business development and partnerships Apoorv Sood. “The era of hundreds of pages of software specs and multi-year deployment plans is over, and enterprises need agile partners to stay flexible and move fast in the changing environment where they’re often competing with digital native new entrants.”

    Harminder comes with over 14 years of experience in selling to Fortune 100 global companies having led sales teams with organisations such as SAP, Oracle & Ramco.

    “WebEngage leadership’s passion for solving customer data, user engagement and retention led challenges for clients sets them up for success with the modern CMOs. I would love to take this to a larger audience and am looking forward to taking WebEngage to newer heights,” said Harminder Singh Ari on his new role.

  • Pavan Kaushik named M3M India VP and corporate communication & PR head

    Pavan Kaushik named M3M India VP and corporate communication & PR head

    Mumbai: M3M India Group has brought Pavan Kaushik on board as vice president and head of corporate communication.

    Kaushik carries with him more than 30 years of professional experience in leadership roles in the field of corporate communication and PR. He has worked for 10 years in the ministry of information and broadcasting, eight years in the National Institute of Fashion Technology and almost two years in the DS Group.
    Before joining M3M, Kaushik was vice president and head of corporate communication at Hindustan Zinc for 12 years. Prior to that, he has also worked with Vedanta Group for a brief period.

    Recognised by Thinkers360 Global for his excellence in communications, public relations, and strategy skills, Kaushik has also been awarded the CSR Person of the year in 2018 – by India CSR Leadership Network. His accolades also include recognition by the Times of India, India Today, Zee News, and Public Relations Society of India for his excellence in his area of expertise. 

    Some of the prominent campaigns that Kaushik has handled are New Economic Policy, Rural Development, AIDS Awareness, Pulse Polio, Child Welfare, Women Empowerment, Safety, New Market Development for Zinc and Silver, Galvanization in Auto Sector – Railways – Rebars, to name a few. He has authored a book – “Me Within Myself” which is on motivation and counselling.

    Kaushik has a post-graduate diploma in advertising and PR and a master’s degree in economics. He is a graduate of English literature and Hindi literature. He has also completed a program in Manpower Research Methodology from the Indian Institute of Applied Manpower Research, New Delhi.

  • TV9 Network onboards Munaf Merchant as VP – sales

    TV9 Network onboards Munaf Merchant as VP – sales

    Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet.

    He will report to TV9 Digital president – revenue Azim Lalani.

    TV9 Network chief growth officer (digital and broadcasting) Raktim Das said, “Just like the broadcasting space, most of our digital platforms are already leaders in their respective markets. Advertisers are showing immense confidence in our ever-growing digital footprint.  We are aggressively pursuing ambitious growth objectives and Munaf’s appointment is another step in that direction.”

    Merchant comes with an experience of over a decade and was earlier associated with the Network 18 working there as national sales head for Brand Solutions & Convergence.

    “I am delighted to be entrusted with this responsibility. TV9 Digital is a perfect platform to channelise my abilities and at the same time showcase my creativity. As I take up this new opportunity, I will aim to deliver enhanced value to all our partners and clients,” said Merchant.

  • Elysian Hues appoints Shruti Kaushik as VP, marketing and PR

    Elysian Hues appoints Shruti Kaushik as VP, marketing and PR

    Mumbai: Marketing & PR company Elysian Hues has announced the appointment of Shruti Kaushik as VP – marketing and PR. After gaining substantial work experience as a global marketing and branding consultant, she has now joined hands for multiple ventures with Elysian Hues (EH Communications) founder Deepali Mathur. Kaushik is now the co-founder of House of Mayah and Tiny Tales India.

    Kaushik is a writer, entrepreneur, branding expert by Business Insider and Business World. She is now best known for bringing massive recognition to brands in less time through her organic social selling techniques,” said the company in a statement.

    She has been in the content marketing industry for over nine years and has worked for multiple Indian and international businesses. She has been featured in over 20 media outlets like Yahoo Finance, YourStory, Grazia India, Daily O (India Today), etc. Her content online had earned over seven million readerships and over three million collectively for her clients.
    Kaushik has also assisted the National Informatics Centre (NIC), ministry of skills and entrepreneurship, for their content planning and development. She also published a book “LinkedIn Blackbook” for budding entrepreneurs to use the power of content and LinkedIn & scale their business.
    On asking how LinkedIn helped her grow, Kaushik said, “It’s now, more than ever, that LinkedIn has become a powerful tool as it connects employers to employees, clients to agencies & freelancers. And my experience in LinkedIn branding has worked like a charm for our clients. LinkedIn has been a gold mine for me and my clients. You just have to be consistent and specific there. It is a one trustworthy, business-oriented social platform that has quickly shoved itself into the forefront of CXO’s or decision-makers’ minds for lead generation, talent identification, and community development.”

    Over the next five years, Kaushik is planning to scale her content business by reaching out to businesses around the world and showing them the power of LinkedIn branding. Not merely this, her plan is to redefine luxury with an elite collection of House of Maaya and reach each corner of India, said the statement.

  • WOW Skin Science ropes in Gaurav Jain as VP Customer Delight

    MUMBAI: FMCG Personal Care Brand WOW Skin Science on Monday appointed Gaurav Jain as vice president, customer delight.

    Jain will design, execute and monitor various scalable processes and NPS improvement projects. He will work closely with the numerous stakeholders and curate strategic initiatives to build and strengthen Customer Experience across several touchpoints, said the company.

    Hitherto, Jain worked at Coach as the AOL and Senior TL at Accenture. He has also worked as the deputy general manager and assistant general manager in Times Internet Limited and Videocon respectively. Previously, Jain has lent his expertise as a member experience head at eBay and executed diverse improvement projects across all transaction points with Dominos India. Having a vast experience of 19 years, he has also worked in Stakeholder Management across various geographies in the European Union and APAC. 

    Elaborating on his new role, Jain says, “It is often said that the ‘Customer is king’ and my responsibility will be to amplify the customers’ needs and preferences through a 360-degree approach. End-to-end experience management will be inducted to ensure that from the time the product is purchased by the customer till the time it is delivered, this journey is seamless, smooth, and coherent. This will not only add value to our customer base but also reinforce the brand in this domain.”

    WOW Skin Science co-founder Manish Chowdhary states, “I am pleased to welcome Gaurav Jain to the WOW family. We always want to WOW the customers throughout their journey with us and it is crucial that we stay consistent across channels and platforms. With his vast experience and deep understanding of customers coupled with his customer-first mantra, we will be able to redefine our customer journey from start to end and set a new benchmark for ourselves and for the industry at large.”

  • Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH’s House of Christian Dior as the marketing and communications manager.

    Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.

    Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.

    A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.