MUMBAI: VOX India is rolling out the red carpet only this one’s tougher than it looks. The interior solutions brand has launched a new variant of its Primerra SPC Flooring, designed especially for high-traffic commercial spaces, where style must stand its ground against endless footfall. The upgraded collection pairs advanced SPC layers with IXPE backing, creating floors that shrug off scratches, stains, and spills while offering comfort underfoot and sound insulation. Thanks to I4F Drop-Lock technology, installation is a quick snap literally with panels locking into place without gaps, whether short or long.
Inspired by the timeless charm of wood, the range brings oak-textured finishes and bold brick patterns, perfect for interiors that want both warmth and contemporary flair. From offices and retail outlets to hospitality projects, the designs promise adaptability, while also doubling up as fresh ideas for bedrooms and homes looking for modern flooring with character.
VOX India isn’t just making a style statement; it’s also guaranteeing peace of mind. Each installation is backed by a 10-year commercial warranty, making it as reliable as it is refined.
“This new Primerra SPC flooring variant has been developed to withstand heavy commercial usage without compromising on style,” said VOX India founder Varun Poddar. “It reflects our focus on blending innovation, functionality, and design for modern interiors.”
With this launch, VOX India strengthens its Primerra portfolio, expanding a lineup that already resonates with architects and designers. By fusing global design sensibilities with Indian commercial needs, the brand is ensuring that durability and design no longer walk separate paths, they’re laid side by side, plank by plank.
