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Mumbai: Virtual retailers are exploring the power of social media to build brand loyalty. Social commerce, which allows brands to sell directly through social networks, has...
Mumbai: Nowadays, convenience is paramount when it comes to shopping. Consumers want an easy way to try on clothes, visualize how furniture will look in their...
Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in...
