ITV

Tag: Voot Studios

  • Voot Studios, Deutsche Welle renew content partnership

    Voot Studios, Deutsche Welle renew content partnership

    Mumbai: Streaming service Voot’s brand solutions arm Voot Studios has renewed its partnership with German broadcaster Deutsche Welle for a second year. Voot will showcase various content on its platform starting 17 June with Choices.

    A seven-episode series starring encouraging mentors such as Padma Shri awardee Sakshi Malik, pathbreaker Prashasti Singh and artistic director Ashley Lobo, ‘Choices – Dare 2 Dream’ will showcase young Indians get challenged by these role models to live their fantasy life for a few days. The series aims to highlight the inspiring journey of these role models who with pure passion have created their own path and pursued their calling outside of societal norms.

    “At Voot, it is our constant endeavour to provide our users with content that is diverse in nature while at the same time relevant along with a universal appeal,” said Viacom18 Digital Ventures head AVOD (Voot) Chanpreet Arora. “Our partnership with Deutsche Welle, last year, successfully struck a chord with our viewers, thereby helping us to widen our content library and meet the growing content demands. Unique in its concept, Choices successfully captures the increasing aspirations of the millions of ambitious and enterprising Indians who are given an opportunity to live their dreams, away from the notions of age or gender, making it extremely relatable and intriguing for our viewers. We are happy to associate with them and look forward to exploring and deepening this existing relationship once again.”

    “It has always been our intent to make our content widely accessible and our partnership with Voot last year provided us with this excellent opportunity,” said DW in Asia distribution manager Daniel Schulz. “We are once again excited to collaborate with them and reach out to India’s diverse audience with our fresh, relevant, engaging and universally appealing content. With shows like Choices, we aim to bring forth stories that deserve to be narrated and manage to strike a chord with viewers on Voot.”

    “India has always been a key market offering tremendous opportunities to narrate stories that deserve universal attention. Through Choices, we at DW, aim to showcase content that encourages and inspires viewers to acknowledge and appreciate the tough life of India’s young role models who have excelled in their fields and carved their own path,” said DW distribution representative for India, Sri Lanka, Afghanistan, and Bangladesh Jaya Oberoi. “We are thrilled to launch Choices on Voot and look forward to reaching out to our target audience through a long-term fruitful association.” said Jaya Oberoi, DW Distribution Representative for India, Sri Lanka, Afghanistan, and Bangladesh.

  • Rainshine Entertainment produces web series for Maruti Suzuki

    Rainshine Entertainment produces web series for Maruti Suzuki

    Mumbai: Rainshine Entertainment’s brand solutions arm has conceptualised and produced Maruti Suzuki’s first long format fiction series “Ek Extra Mile.” The project is supported by dentsu Impact.

    The show, starring Anuj Sachdeva and Meghana Kaushik, will be available on OTT streaming service Voot and social media handles of Being Indian. The web series revolves around the life of a nuclear family that embarks on a quick road trip journey to reconnect with each other.

    “The show is our endeavor to position what ‘Maruti Suzuki Arena’ embodies to their target audience and gives them another touchpoint to experience the brand ‘Dzire’,” said Rainshine Entertainment CEO Anuraag Srivastava. “As the forerunners in providing integrated solutions, we’re proud to have seamlessly integrated Maruti Suzuki Dzire’s philosophy through the show. With our projects and campaigns receiving their due acclaim in the past, our key challenge is to keep growing and delivering consistently to our brand partners. We’re confident that ‘Ek Extra Mile’ will be another step in that direction.”

    “We at Voot Studios are thrilled to bring a beautiful and heart-warming show like Ek Extra Mile onto our platform and are looking forward to associating with Rainshine Entertainment and Maruti Suzuki in the times to come,” said Voot Studios head Ranjitha Priyadarshini. “Just like the journey embarked by the protagonists, audiences too will experience the many ups and downs and relate to its fascinating narrative. On the back of relatable characters and an engaging plot, it promises to be an offering that our viewers will thoroughly enjoy.”

    “We at dentsu Impact, have always believed in the power of storytelling for our brands,” said dentsu Impact vice president Binodan Sarma. “Our association with Rainshine Entertainment and Voot is an extension of this belief. Not only has this association opened up new frontiers for branded storytelling but the experience of working on this project has helped us as a creative agency to discover fresher insights to brand building, which we plan to continue with clients going ahead.”

  • Voot Studio partners with German Broadcaster Deutsche Welle

    KOLKATA: Voot’s brand solutions arm, Voot Studio, has partnered with German international broadcaster, Deutsche Welle, to stream the progressive series ‘HER- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent.

    The series will stream exclusively on VOOT from 11 June.

    With topics ranging from online dating to beauty, ‘HER- Women in Asia’ comprises six episodes, each 15-minutes long, highlighting the stories of women from different walks of life residing in Indonesia, Malaysia, India, Pakistan, and Taiwan. The series focuses on telling universal and existential stories with each episode showcasing three women who share their experiences about online dating, marriage, career, beauty, and more.

    Viacom18 Digital Ventures AVoD head Chanpreet Arora said VOOT Studio has been successful in driving a brand’s message and reach by providing the right platform and relevant audience engagement opportunity. “Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step further in this direction to bring forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot,” added Arora.

    DW, Asia, distribution manager, Daniel Schulz said, “Our goal is to promote versatility and ensure that real-life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience’s expectations of being a credible news destination but also to create motivating stories and educational programs for curious minds.”

    According to DW distribution representative for India, Sri Lanka, Afghanistan, and Bangladesh, Jaya Oberoi, said there is demand for high-quality ‘infotainment’ formats which give voice to serious messages. “India is a key market that offers tremendous opportunities. We aim to focus on co-production collaborations to provide digital content which is relevant and to steadily grow in the regional space,” said Oberoi.