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Tag: Volvo Car India

  • Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Mumbai: Volvo Car India has appointed Jyotsana Singh Kaushik as director – marketing & PR. With two decades of experience in the fields of brand management, performance marketing, PR & communication, product strategy, and customer experience (CX), Jyotsana brings a wealth of expertise to her new role. She has previously held Marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

    Jyotsana is a post-graduate in marketing & communications, known for her innovative and strategic approach to marketing and public relations. She has successfully navigated the intricacies of both B2C and B2B environments and will now be a valuable addition to the Volvo Car India team. In her new role as director – marketing & PR at Volvo Car India, Jyotsana will play a pivotal role in strengthening the brand’s presence in the Indian market, crafting innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

    “We are thrilled to welcome Jyotsana Singh Kaushik to Volvo Car India. Her extensive experience and remarkable track record in marketing and public relations will be invaluable to our team as we continue to strengthen our brand presence in the Indian market. We look forward to the innovative strategies and fresh perspectives she will bring to our organization. Jyotsana’s joining represents a significant step forward in our journey towards excellence, and we are excited about the opportunities that lie ahead with her on board.” said Volvo Car India MD Jyoti Malhotra.

    “I am truly delighted to join the Volvo Car India family. Volvo is synonymous with innovation, safety, and sustainability, and I am excited to be a part of a brand that embodies these values. I look forward to working with the talented team at Volvo Car India and contributing to the continued success and growth of this renowned brand in the Indian market. Together, we will create new milestones and deliver exceptional experiences to our customers.” said Jyotsana Singh Kaushik.

  • Volvo & Mindshare launch ‘Volvoverse’ campaign to provide 3D experience to customers

    Volvo & Mindshare launch ‘Volvoverse’ campaign to provide 3D experience to customers

    Mumbai: Volvo Car India has announced the launch of its first-ever electric vehicle in the Metaverse called ‘Volvoverse.’ The campaign launch is conceptualised by Mindshare India. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies.

    The Volvo XC40 Recharge is being launched in a virtual world by Volvo Car India managing director Jyoti Malhotra, while ushering in a new era of digital platforms for Volvo customers with accessible 3D experiences.

    Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver ‘Volvoverse’, realising the group’s ambition for customers to efficiently access specialist companies in the group to achieve their objectives with a single point of contact.

    Mindshare South Asia CEO Amin Lakhani said, “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the metaverse was to launch the EV in a sustainable ecosystem, following the vision of Volvo. The metaverse is evolving the internet by bringing people closer. Using virtual worlds, we are looking to reach out to the maximum audience. We are excited to do the first-ever EV launch in the metaverse with a campaign that appeals to our audience in an exciting new environment, which is the first of its kind.”

    Speaking about this unique experience, Malhotra said, “Volvo has always been at the forefront of innovation and technology, and we, as a company, are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”

    Hogarth India CEL Gopikaa Davar added, “Hogarth is committed to reaching net zero by 2030, and we are excited to partner with Mindshare and Volvo on a project which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170 kg of CO2 emissions in a one-day event. This is a great example of how we are all reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”