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Tag: Volkswagen Ameo Cup

  • Watch 9th FMSCI MMSC Volkswagen Ameo cup on DSport

    Watch 9th FMSCI MMSC Volkswagen Ameo cup on DSport

    MUMBAI: Indian audiences have finally woken up to a new motorsports experience that has all the ingredients of adrenaline, drama and edge-of-the-seat excitement, in the perfect amount! Developed by GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, the show featuring the 9th edition of the FMSCI MMSC Volkswagen Ameo Cup has struck a chord with motorsports enthusiasts and sports lovers across the country. The numbers speak for themselves-the complete episodes of the show have already clocked 10 million organic views and still counting, proving to be a huge hit amongst motorsport enthusiasts.

    Held across 3 cities over 5 months with 20 racers in contention, the Volkswagen Ameo Cup is India’s only one-make championship motorsports event. Currently in its 9th avatar, the event is followed closely by motorsports enthusiasts, however has inched slowly outside the niche motorsports community.

    The discourse changed in 2018 with the inception and onset of GoQuest Digital Studios, which acquired the end-to-end content development and distribution responsibility for the erstwhile Ameo Cup. The GoQuest team carved a new strategy to make the show look fast and entertaining on video for the viewers, by bringing in the human element for the first time ever! Covering the races in great detail, the show brings out the ballet-like passion and teamwork of those involved, coupled with cutting-edge racing technology and driving strategy by racers over the hard-fought tournament, making every episode come alive with a range of emotions and twists!

    In an unprecedented move, the series has been distributed across 50 countries apart from India.  Understanding the importance of multilingual content, GQDS has also made the series available in 4 languages English, Tamil, Telugu and Malayalam and produced it at scale, a feat not attempted by any independent content studio/partner in India.

    Leaving conventional modes of dissemination aside, GQDS avoided mainstream social media platforms like YouTube and Facebook. Alternatively, it on-boarded a niche sports programming channel such as DSPORT as the official Broadcast Partner.  The platform also associated with Sharechat as the official social media partner and Jio Cinema as the show’s telecom partner to offer 360 degree engagement with audiences.

    Commenting on the success, Darshan Bhatt, Director, GoQuest Digital Studios said, “Witnessing an epic event such as the Ameo Cup and developing a show around it has been an exhilarating journey for all of us at GQDS! From the get-go, we wanted the series to be much more than just a racing show, focusing equally on the glamour, technology and the humane side of the world rather than just the podium finishes. Through our interactions with the drivers, crew-members and other individuals involved in racing, we developed great respect to the contribution made by every member towards the eventual victory. We are glad that the show has been able to capture these dimensions well and the rave reviews from the audiences have validated our hard work. The show has delivered its final leg, and we are overwhelmed with the kind of response we have garnered from our audience. The series indeed has generated more interest about motorsports in the country.”

    To ensure the show gets maximum visibility throughout the country, GQDS team chose specific channel partners, for instance Yupp TV was selected as an OTT Partner with its highest reach in South India and also for the Tamil speaking diaspora in North America. GirlsXP.com, a women’s lifestyle & fashion platform was also roped on board as its Lifestyle Partner, as the democratic racing series comprised 2 young women racers as well.

    The intent clearly has been to reach out to an increasing number of aspiring girls/women to follow the conventionally male-dominated world of motorsports. With women competing head-to-head with male drivers, GQDS positioned the show as a driver of changing gender roles as well as a catalyst of massive social change. 

    The risk of having an alternative engagement strategy however has paid off for the show! The successful implementation and delivery of the Series has resulted in a massive spike in viewership and has made the show, as well as GQDS, extremely popular in the motorsports content category.

  • GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners

    GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners

    MUMBAI: 10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s only one-make championship motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show, hosted by noted Indian presenter Sukhmani Sadana, released its first promo, flagging off the the Volkswagen Ameo Cup journey in style!

    The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.

    For the first time ever, GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit- garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.

    Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”

    Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.” 

    Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."

    Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track!

    Speaking of the same, Ms. Jyoti Kumar Bansal, CEO PHD Media India said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”