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Tag: Volini

  • Pranav Joshi promoted to business director at Wavemaker

    Pranav Joshi promoted to business director at Wavemaker

    MUMBAI:  Pranav Joshi, a seasoned media and marketing professional, has officially taken up the role of business director at Wavemaker. With over a decade of experience in the marketing and advertising sector, Joshi is poised to strengthen Wavemaker’s media strategies.

    Previously, Joshi served as associate business director at Wavemaker, where he led the Volini portfolio for Sun Pharmaceuticals and showcased his expertise in both traditional and digital media planning. He has demonstrated a strong work ethic and a strategic mindset, underpinned by an MBA in Marketing from Chetana’s Institute of Management & Research.

    Throughout his career, Joshi has held key positions at prominent firms such as Madison World and Mindshare, successfully managing campaigns for major brands including Godrej and Hindustan Unilever. His knack for utilising research data to inform strategic planning has earned him a reputation for driving significant business growth.

    Joshi’s appointment comes at a time of rapid evolution in the media landscape, and he is expected to leverage his skills to navigate emerging trends and foster innovation at Wavemaker

  • Volini gets a #PatOnTheBack from Lintas

    MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

    This is the premise of the new Volini #PatOnTheBack campaign. It urges us to reflect on whether we are doing enough to give back to our parents. At times, we are so caught up in our own lives, that our elderly parents’ needs are overlooked. This film celebrates the small ways in which children can give back to their parents. Just being there means the world to every parent. Volini helps in overcoming pain to create magical memories.

    Commenting on the campaign, Vidhi Salgoacar, Head of Sun Pharma Consumer Healthcare said, “Overcoming pain to create beautiful moments in life is what Volini stands for. This campaign is one of Volini’s many initiatives to reach out to the evolving audience who have endorsed and trusted Volini and made it the No. 1 Pain Relief Brand1 of the country.”

    Overcoming pain to create beautiful moments in life is what Volini is all about. Pain should never stand a chance when we are doing things that we want to. Volini stands by every son/daughter who takes the pain to reach out to their parents, especially when they need them the most. Volini supports all those who overcome pain and do something good.

    The film begins with a young man rushing through the busy streets of a bustling city. As he navigates through the crowded streets, he accidently twists his ankle and is seen to be in immense pain, but he refuses to give up. He limps onwards towards his final destination which is the finish line of a marathon. He attempts to look at the finish line through the crowds, when suddenly we see an elderly man crossing the finishing line. The young man runs, despite his injury to embrace his elderly father and celebrate this momentous occasion together. The film turns full circle with the elderly man realizing that his son is in pain, and offering him Volini for pain relief. The film ends with ‘Every child who takes the pain to be there for their parent deserves a pat on the back’. It makes us wonder ‘where are we’, when those moments pass by. And Volini as a brand has always stood for being a loyal partner in times of pain.

    Highlighting the creative thought process behind the campaign, Joy Mohanty, Regional President – North & East, Lowe Lintas said, “We felt there was an interesting space around children who go the extra mile for their parents, those who take the pain to be part of their important moments. And the brand celebrates those that are committed to this.”

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  • Volini announces partnership with Procam International

    Volini announces partnership with Procam International

    MUMBAI: Volini, India’s No. 1 doctor recommended and used pain reliever today announced its partnership with Procam International, India’s leading full-fledged sports management company involved in the promotion of national and international sporting events, sports consultancy and live television programming. Volini will associate with Procam International promoted running events – Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, and TCS World 10K Bangalore – as Official Recovery Partner. This is the first year that Volini is partnering India’s leading running events.

     

    In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International. The organization has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

     

    Speaking about the partnership, Vivek Singh, Jt. MD, Procam International said, “At Procam International, we continue to advance the professional standards of our events in order to be counted among the best road running competitions in the world. We are therefore glad to partner with Volini, one of India’s biggest pain relieving brands as Recovery Partner and welcome them to the world of distance running.”

     

    Over the years, India’s most respected brands have partnered Procam International’s running events for the transformational role they play in bringing individuals, organizations and institutions together. New and existing associations draw attention to the trust and belief partners place in the event on an ongoing basis.

     

    “Volini is delighted to be associated as the Official Recovery Partner of the leading marathons of the country, starting with the Airtel Delhi Half marathon. The association will further strengthen our position as the preferred choice of recovery for our consumers. Running is becoming increasingly popular from a fitness perspective and we are happy to be the recovery partner that provides instant and long lasting relief from pain and enables marathon runners to recover in no time at all”, said Subodh Marwah, Vice President & Head – Consumer Healthcare, Ranbaxy Laboratories Ltd.

     

    Since their inception, the Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon and TCS World 10K Bangalore have attracted the world’s top distance runners to India, sparking a glorious running revolution in the country.