MUMBAI: Reliance Industries chairman Mukesh Ambani declared at the firm’s annual general meeting held today that JioStar has reshaped India’s media landscape within months of launch. The media and entertainment arm now boasts over 3.2 lakh hours of programming—six times more than its nearest rivals—with 30,000 hours added annually.
The JioHotstar app has surged to 600m users in just three months, including 75m connected TVs. With 300m paying subscribers, Ambani claimed it has become the world’s second-largest streaming platform, achieved entirely in India. Reliance also commands a 34 per cent share of India’s TV market, equal to the next three networks combined.
To cement its lead, Ambani unveiled a trio of AI-driven features. Riya, a voice-enabled assistant, promises effortless content discovery across shows, films and sports. Voice Print uses AI voice cloning and lip-sync to let stars “speak” in viewers’ own languages without losing authenticity. And JioLenZ offers multiple, personalised viewing options at the click of a button.
“We have created an experience that combines the best of content, software and AI,” said Ambani. “JioStar will continue to expand across platforms and geographies as we serve a billion screens.”