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Tag: Voice of change

  • IAA’s second ‘Voice Of Change’ summit on gender sensitisation in media

    IAA’s second ‘Voice Of Change’ summit on gender sensitisation in media

    Mumbai: Following the ground-breaking inaugural summit in 2022, the International Advertising Association (IAA), India chapter is now set to host the second edition of the ‘Voice of Change’ movement on gender sensitisation in Media, on 9 November, 2023 at Four Seasons Hotel, Worli, Mumbai. Augmenting the purpose of gender-sensitive advertising and communicating positive gender norms in media, across all types of short-form and long-form content, IAA will bring together creative powerhouses and industry stalwarts to put the spotlight on how to effectively ‘Break the Bias’ together. While the previous edition highlighted gender portrayal in advertising, the 2023 Summit will unveil the findings of the first-of-its-kind Google AI-powered research study on demographic representation in scripted Indian television, led jointly by the Geena Davis Institute on Gender in Media (GDI), the Signal Analysis and Interpretation Laboratory (SAIL) at the University of Southern California (USC) as the academic advisor, and the IAA as media studies advisor.

    Committed to a tangible, evidence-based change for positive gender portrayals across the media spectrum, the 2023 edition is all set to continue to build the momentum, sustain and develop the dialogue in favour of right benchmarks for gender equitable portrayals on screen. With presenting event sponsor Google India, the Geena Davis institute on Gender in Media, Knowledge Partner UNICEF and Associate Partner TVS Raider, the summit will elevate the resolution to an all-embracing perspective on all content formats, across all multiple platforms available to today’s consumer. The event will also witness the felicitation of Gender Warriors, visionaries who inspire the world with their extraordinary dedication to the cause, despite all odds. The second edition is expected to be graced by industry powerhouses, like Khushbu Sundar, Dia Mirza, Sameer Nair, Aparna Purohit, Renzil D’Silva, Manasi Salvi, Raj Kamble, Sumukhi Suresh, Anuradha Sengupta, Mansha Tandon, Neha Barjatya, Gaurav Banerjee, Prasad Sangameshwaran, and more creative leaders to further galvanise the movement.

    IAA India Chapter president Avinash Pandey commented, “As the foremost industry body, we at IAA, are proud to champion the cause of gender-sensitive and inclusive communication across all platforms. The Voice of Change movement was established as a definitive forum to sensitize and educate stakeholders on inclusive gender depiction in media. Additionally, we have conducted country-wide summits, workshops and conferences that reinforce our commitment. As we return this year, we are honoured to have the support of eminent personalities who believe in the cause, and rally with us as agents of change.”

    At the anvil of the second edition of ‘Voice of Change’ summit, IAA Women Empowerment Committee co-chair and IAA India Chapter Immediate Past president Megha Tata said “IAA spearheaded the need for collective change for equitable and culture-sensitive gender portrayals across all media forms. We are proud to be at the forefront of this imperative conversation, as we bring together industry leaders to inspire this much-needed change. We’re thankful to Google India, UNICEF, and the Geena Davis Institute on Gender in Media, for being our partners in this endeavour.”  

    IAA Women Empowerment Committee chairperson Nina Elavia Jaipuria said, “In today’s world, we must recognise our role as co-creators of narratives that actively challenge stereotypes. With the latest edition of the ‘Voice of Change’ initiative, we aim to drive a collective cultural shift, dismantle biases, and empower all stakeholders to make way for a steady revolution of gender-equitable advertising and content creation. It’s time our content begins to reflect the progress and aspirations of an inclusive society.”

    The journey that began in partnership with UNICEF with the 2021 study by the Geena Davis Institute on Gender in Media, was the genesis of the dynamic endeavour, the ‘Voice of Change’ movement. The inaugural summit saw trailblazers like award-winning actor Vidya Balan; Poonam Mahajan, MP North Central Mumbai; Santosh Desai, MD FutureBrands Consulting; Zainab Patel, Chief Inclusion and Diversity Officer, Pernod Ricard; Deepika Warrier, CMO, Diageo and more, engage in revelatory discussions. IAA has further expanded its footprint to conduct pan-India interventions at the grassroot level, for reinforcing the message of being the ‘Voice of Change’. This includes a series of multi-city roundtables in Mumbai, Delhi, Bangalore and Chennai in leading creative agencies like Leo Burnett, Havas, Scarecrow M&C Saatchi and RK Swamy, and a panel discussion at the most popular industry event Goafest 2023. Additionally half-day summits in Hyderabad and Chennai saw participation from policymakers like the Governor of Telangana – Tamilisai Soundarajan and Shikha Goel, IPS – head Telangana Police’s Women Safety Wing as well as renowned industry voices like the Madras Management Association, actor Sidhharth and Manasa Varanasi – Miss India 2020.

    Ranging from advertisements and short-form videos to full-length movies and more, across multiple platforms, the effort aims to create a collective paradigm shift. A game-changing catalyst, the second edition of IAA: Voice of Change summit is set to be an inspiring day of debates, discussions, and dialogues, for policymakers, advertisers, brand custodians, content creators, communication specialists, students, to recognise their power in driving balanced and inclusive portrayals of gender roles in media for enduring change.

     

  • IAA India chapter summit: Focus is on ‘Voice of Change!: Gender Portrayal from 30 seconds to 3 hours’

    IAA India chapter summit: Focus is on ‘Voice of Change!: Gender Portrayal from 30 seconds to 3 hours’

    Mumbai: Aiming to bring a change in the industry, the International Advertising Association India Chapter held a change summit titled ‘Voice of Change: Gender Portrayal from 30 seconds to 3 hours.’

    The summit incorporated the much-needed conversation on gender parity, as seen in the media, and was brought forth in a day of discussions, debates, and research findings.

    IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute, on gender representation in advertising.

    Taking their cue from the facts presented in the study, the industry body decided to initiate tangible change through the dialogue required to bring about gender sensitivity amongst the people at the helm of content creation and marketing in India.

    The summit was felicitated by the presence of various industry experts who presented their thoughts on the subject.

    IAA Women Empowerment Committee chairperson and Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “‘Voice of Change’ harkens the need for a more sensitised and inclusive narrative in content and all the creative minds present here-content creators, brand custodians, and students-are the powerhouses behind creating and marketing that content now and in the years to come. The IAA has stepped up and brought all this learning and more out into the public eye and today, through this summit, takes on the critical role of not only educating and informing but also empowering effective change.”

    Taking the event ahead, chief guest MP for North Central Mumbai, Poonam Mahajan told the full house her story and her journey, where at every step she, very organically, broke stereotypes and stands where she is today. From being a pilot to being a member of parliament, she has taken on challenges head on and proven her mettle.

    The first segment of the day culminated in felicitating Gender Warriors—an advertising legend popularly known as Shambhu V Sista, a luminary from the world of filmmaking, Guneet Monga, and decorated veteran of the advertising industry, Ramesh Narayan.

    The day powered on to a session by Advertising Standard Council of India (ASCI) CEO and secretary general Manisha Kapoor, who dove into the GenderNext report titled ‘Follow Her Lead – GenderNext: A Study on Portrayal of Women in Advertising with Knowledge Partners ASCI.’

    Following that was an interesting talk by Futurebrands Consulting MD Santosh Desai, who spoke about the cultural perspective of gender portrayal.

    Furthermore, the day also included panel discussions and sessions on critical topics related to gender equality in the industry.

    As the day of learning, thought-provoking perspectives, and notable conversations came to an end, the takeaways were an understanding of where the industry stands, where the bottlenecks are, and what needs to be done to achieve a truly fair and equal representation of gender in media, whether it be in a 30 second TVC or a 3 hour film or anything in between.

    Watch full summit here

  • IAA to host summit on ‘Gender Sensitisation In Media: Voice Of Change’

    IAA to host summit on ‘Gender Sensitisation In Media: Voice Of Change’

    Mumbai: International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on the 29 July at ITC Maratha, Andheri, Mumbai.

    The theme is Gender Portrayal across the creative spectrum from a 30 seconds TVC to a three Hour film. Prominent voices of the industry will be speaking on why it is of paramount importance to ‘break the bias’ that surrounds the industry when it comes to gender depiction.

    The summit shall witness prominent industry bodies and partners such as like ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre along with Chief Guest Poonam Mahajan and prominent voices like Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and many more.  

    The Voice Of Change was started as a behaviour change communication initiative which was aimed at addressing the skewed portrayal of gender in the field of advertising and communication with the launch of the ‘Geena Davis’ study with Unicef, in September 2021, the IAA – India took the first step towards effective change. The facts presented in the study, based on the evaluation of more than thousand plus ads, showed a disturbing trend of widespread gender stereotyping and prejudice. Sore truths were discovered about how women and other genders are seen, their abject objectification and pigeon holing.

    On the backdrop of such ground-breaking research being done, the IAA has stepped up to bring all this knowledge and more out in the public eye under an umbrella banner through this summit. The aim is to ensure that the discourse reaches the right people and sensitises all creative minds and industry forces to drive palpable change.

    IAA aims to sanction change through influential and evocative dialogue to enable effective change.

    Speaking about the summit, IAA India president Megha Tata said, “IAA has always brought forward initiatives that are meaningful and gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

    “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative,” said IAA Women Empowerment Committee chairperson and Viacom 18 Hindi and Kids TV Network head Nina Elavia Jaipuria.