ITV

Tag: Vogue Eyewear

  • Taapsee Pannu shares the Vogue Eyewear spotlight with Hailey Bieber

    Taapsee Pannu shares the Vogue Eyewear spotlight with Hailey Bieber

    MUMBAI: While Hailey Bieber struts the style game for Vogue Eyewear in the US, it’s Bollywood’s own Taapsee Pannu turning heads in India for the same brand—bringing a dose of fierce femininity and panache to the eyewear giant’s campaigns.

    The brand’s latest move pairs two women worlds apart, but equally influential. Hailey, the American It-girl, lends global glam with her co-designed collection, while Taapsee brings grit, grace, and a screen presence that commands attention. The “Keep Playing” campaign, fronted by Taapsee in India, is a visual treat that champions individuality and unapologetic self-expression—perfectly in sync with her reel and real-life persona.

    For Vogue Eyewear, this isn’t just casting—it’s curation. In a market brimming with aspirants, Taapsee’s selection reflects more than star power. It signals global relevance, the ability to connect across cultures, and a narrative of bold, modern Indian femininity.

    While comparisons with Hailey may be inevitable, this isn’t a face-off—it’s a fashion-forward celebration of two icons owning their corners of the globe. And for Taapsee, it’s another feather in a cap already brimming with critically-acclaimed roles and bold brand choices.

  • Shahid Kapoor joins Taapsee Pannu to put the ‘eye’ in style for Vogue Eyewear

    Shahid Kapoor joins Taapsee Pannu to put the ‘eye’ in style for Vogue Eyewear

    MUMBAI: Eyewear just got a whole lot sexier. Shahid Kapoor has officially joined the Vogue Eyewear style squad alongside longtime face Taapsee Pannu, in a campaign that throws the rulebook out the window and invites fans to live loud, look sharp, and wear their vibe with no apologies.

    In a film dripping with gallery-chic aesthetics and playful chemistry, Shahid and Taapsee bring to life the spirit of Vogue Eyewear’s ‘No Rules Club’—a movement that champions bold self-expression over boring convention. Think edgy frames, eye-popping colourways, and a clear message: be you, all the way.

    “Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign, that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor.

    Echoing this spirit, Taapsee Pannu added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free”. She also shared her excitement about the collaboration in the new campaign, “Together we hope to inspire more people to own their style, their way.”

    From cat-eye drama to metal-cool classics, the new collection has it all. Shahid’s picks lean sleek, with minimalist gold frames and industrial-edge details, while Taapsee rocks bold silhouettes, vibrant lenses, and chunky temples that scream high fashion with heart.

    Hero pieces from the collection include:
    – Taapsee’s 0VO5637SU: retro cat-eyes in bold shades – Rs 5,890
    – Shahid’s 0VO4322S: timeless square frames in luxe metal – Rs 7,090
    – Taapsee’s 0VO5628: floral-detailed opticals with personality – Rs 5,990
    – Shahid’s 0VO5617: faceted frames with fresh colour play – Rs 5,990

    Prices range from Rs 3,090 to Rs 8,290 and are available at top stores and online platforms.

    So whether you’re team bold or team understated cool, there’s a frame with your name on it. The only rule? There are no rules.

    Watch the campaign film here: YouTube