ITV

Tag: Vogue

  • Studds puts safety in style with new Vogue D1 square helmet series

    Studds puts safety in style with new Vogue D1 square helmet series

    MUMBAI: Studds Accessories Ltd., one of the world’s largest two-wheeler helmet maker by volume in 2024, has launched the Vogue D1 square, its first graphic series under the popular ‘Vogue’ line.

    Known for blending safety, comfort, and value, the ‘Vogue’ range has long been a commuter favourite. The new D1 square edition adds a splash of personality, rolling out six striking colour combinations, from black-and-pastel blue to black-and-pink, while keeping the ISI-certified protection intact.

    Studds, managing director, Sidhartha Bhushan Khurana said the refresh was inspired by riders’ growing appetite for expressive, contemporary designs. “We’re evolving the Vogue series to offer something that’s not only safe and reliable but also visually appealing. This lightweight, open-face helmet lets riders show their individuality without compromising comfort or safety,” he noted.

    The D1 square features regulated-density EPS for protection, a quick-release chin strap for convenience, and a hypoallergenic liner with top air exhausts to keep riders cool, especially handy in India’s sweltering climate. Available in four sizes (xs to l), the helmet is designed for men and women alike, making it a versatile choice for both daily commutes and weekend spins.

    With prices starting at Rs 1,095, the Vogue D1 Square is on sale at Studds exclusive outlets, offline retailers, and the official online store, with availability on major marketplaces coming soon.

     

  • Sonam Kapoor becomes the biggest brand promoter on Social Media

    Sonam Kapoor becomes the biggest brand promoter on Social Media

    MUMBAI:  Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.

    Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.

    As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.

    Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.

    Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.

     Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff.  A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September. 

  • Look who is Alia Bhatt’s latest fan, Aston Kutcher

    Look who is Alia Bhatt’s latest fan, Aston Kutcher

    MUMBAI:  Hollywood star Aston Kutcher is full of praise for the 2 States’ actress Alia Bhatt’s ‘Going Home’ video which carries a moving message and bats for safety of women.

     

    “Wow. Just wow,” the 2 and a half men actor, posted on his Facebook page along with the link of the short film.

     

    Alia had made headlines for featuring in the video where she is seen taking help from a group of strangers in a vehicle after her car breaks down in the middle of a deserted road late at night.

     

    The men ogle at Alia with a lustful look and are eager enough to sexually assault her. Oblivious of the men’s intentions, Alia talks to them and thanks them for dropping her home. The video has been directed by the Queen famed Vikas Bahl.

     

    Overwhelmed by his gesture, Alia and took to twitter to share a snapshot of the Kutcher’s Facebook page

     

    “Unable to form a sentence due to immense joy.. woohoo,” the 21-year-old actress tweeted.

     

    The video garnered appreciation in abundance and inspired men to make the world hospitable for women.

     

    Released on October 17, the video has garnered over 2.5 million views on YouTube. It has also ignited several discussions around the subject of women’s safety, on social and mainline media.

     

    On YouTube, the video comes with a brief post-script that reads: ‘I pledge to create a short film titled ‘Going Home’, in which we visualise a utopia for women, where, unlike today, mistrust and fear don’t dictate actions and decisions,” says director Vikas Bahl.’

  • Travelxp brings back grandma’s recipes in vogue

    Travelxp brings back grandma’s recipes in vogue

    MUMBAI: Move over fusion and fad foods, good-old grandma’s recipes are making a comeback. And putting them back in focus is travel channel, Travelxp HD, with its new show Quest slated to air every Saturday at 8.30 pm, starting 1 February.

     

    Much to the delight of foodies, this extravagant gastronomical journey will scoop out long forgotten recipes from across geographies like Banitza, the Bulgarian cheese turnover; Pampushki, the Russian/Ukranian stuffed potato dumplings; Mamaliga, Romanian stuffed polenta balls; Kajmak, Serbian cheese spread; Bialy Barszcz, Polish white Borscht; Bandwesh of Rewa, a type of Indian gosht; Sarma, Serbian stuffed cabbage; Dusene Zeli, Czech braised cabbage; and Lecso, Hungarian tomato pepper stew among others.

     

    So why did a travel channel start a food show? Travelxp HD director Nisha Chothani replies: “When we were sitting on to decide our fresh line-up of programming, we realised that there are a lot of programs across the world and specially in India where people have been watching recipes which have been there since quite a few years but over time have either been adapted in a different format or got lost. So we thought of providing a platform for people who are used to observing the recipes with a different tadka.”

     

    The channel’s research team realised that traditional food has taste and is the key to nutrition and health. After extensive research and discussions with food researchers and chefs, the channel came to the conclusion that demand for traditional food is now outgrowing demand for the latest recipes and audiences are now turning back to their roots.

     

    Quest will be hosted by Alex, herself a food enthusiast who won the National Award for her cooking skills in a program called Herb Heroes judged by John Torode of MasterChef fame. She will not only dig for little known or remembered recipes from across the globe, she will also unravel the story behind each such dish and what makes it unique.

     

    Speaking about her experience working with the show and the channel, she said: “Working on Quest was enjoyable but challenging. To be able to see so many great places and meet so many people – we did a lot of travelling by all means of transport. I tried so many foods that the general public doesn’t get to try like recipes from Maharajas, politicians, Princes and teachers plus many more.”

     

    With so much competition from food-based programs across channels, how will this show stand out? “This is the show about recipes which are not actually covered. If you notice, today, all the food shows across channels, it is more about fusion and fast food. This is about making food which used to be made earlier. Through this show, we are kind of presenting it again to the viewers that have been lost over the years. When presented again, I am sure it is going to interest a lot of people,” says Chothani.

     

    With 25+ women as target audience, the channel feels the Saturday primetime slot is the right choice, given that TV is decorated with reality shows in that time band. “There is a certain audience for reality and there is a certain audience for non-reality. Not everybody would want to sit down on a Saturday evening and watch a singing or dancing show. There is an audience for everything. We believe there will be audience for this, who will be interested in watching this,” says Chothani.

     

    On the marketing side, the channel will promote the show across all its network channels and more so in print. At present, the channel’s official Facebook page boasts around more than 17 thousand likes and around 828 followers on Twitter (at the time of penning this article).

     

    While media planners feel that, the show is not going to live up to the channel’s expectations. “Look at the amount of food shows in television today. On a weekend what grabs more eyeballs is content that is entertaining and stress buster for an individual after a stress full week. Who would want to sit infront of their TV sets and check out food recipes,” informs media planner.

  • Vogue celebrates six years in India with Frieda Pinto

    Vogue celebrates six years in India with Frieda Pinto

    MUMBAI: Vogue India completes six years in India this October, marking the milestone with a special issue dedicated to the infinite magic of black.
    The anniversary issue has actress Freida Pinto as the cover girl, playing the perfect muse to the theme.

     

    The magazine shares adventures of interesting personalities that start their work shift post 6:00 pm in ‘Midnights children’. ‘A study in black’ has the world’s most renowned designers share their love for black. Other than the ode to black in fashion, celebrities throw light on must-see hangouts in popular cities for the story, ‘Bright lights big city’. The anniversary issue also features a list of 50 selected scary movies and books over time for enthused readers.

     

    Vogue launched in India in 2007 as the country’s ultimate fashion bible, helmed by editor Priya Tanna. The magazine has grown from strength to strength over the years and the success story is evident by the increase in print run from 50,000 to 60,000 copies.

     

    Speaking on spearheading Vogue in India over the last six years, Priya Tanna said, “The last six years have been enthralling, inspiring and gratifying. Launching Vogue in India has been a journey that’s nothing short of incredible. We have evolved from amagazine to a multi-media brand through the years and even in our new avatar we endeavour to curate the best of Indian and international fashion for our readers. I am particularly excited about this Anniversary issue- our tribute to black. In the past we’ve surveyed many themes, but never one that has elicited as varied a range of interpretations, discussions and opinions as this one. From dark to decadent and from mysterious to magical, the issue celebrates fashions most ubiquitous hue.”

     

    Vogue India’s foray in the digital space took place with the launch of vogue.in in 2010, offering its readers the best in fashion and lifestyle in the virtual world at their fingertips. The launch of mobile applications like Vogue 365 and Vogue Stylist further enhanced the magazine’s digital footprint. The digital edition is available on Magzter, Zinio and Readwhere.

     

    The magazine’s Twitter and Facebook pages are equally popular with almost 66k followers and about 45k likes respectively to date.

  • NEUTROGENA wins the Best Eye cream award in the Anti Ageing Category At the VOGUE Beauty Awards 2013

    NEUTROGENA wins the Best Eye cream award in the Anti Ageing Category At the VOGUE Beauty Awards 2013

    Mumbai: Neutrogena, the leading global skincare brand was felicitated at the prestigious Vogue Beauty Awards 2013 at the Taj Lands End, Mumbai. In the Anti-Ageing category Neutrogena won the Best Eye cream award for its innovative product Neutrogena Rapid Wrinkle Repair.

    Hosted by Vogue India’s Editor, Priya Tanna and Beauty Editor, Parizaad Khan, the event saw the presence of several celebrities, socialites and heads of eminent beauty brands in the country. The awards were given out across 56 categories this year, including 43 awards related to products ranging from skin care, anti-ageing, make-up, fragrances and hair care. 13 individuals were acknowledged for talent and significant contribution to the beauty industry.

    The panel of judges for Vogue Beauty Awards 2013 comprised industry experts like Adhuna Akhtar, Dr Malavika Kohli, Lisa Haydon, Maria Goretti, Mickey Contractor, Pernia Qureshi, Prerna Goel, Sameera Reddy, Yaami Gautam, Vogue India’s Priya Tanna and Parizaad Khan.

    For more information on the Vogue Beauty Awards log onto http://www.vogue.in/voguebeautyawards and follow twitter updates at #VogueBeautyAwards

    Speaking on the occasion, Priya Tanna, Editor, Vogue India said, “Recognised as the most prestigious beauty awards in the country, Vogue Beauty Awards has set a benchmark in the industry. It has become a trusted guide for our readers to the best beauty products and talent available in India. The annual extravaganza has grown by leaps and bounds this year, with hundreds of newer product entries, a more involved judging process, and new categories added.”

    On winning the Best Eye cream, in the Anti Ageing category, elated Mr. Ganesh Bangalore, General Marketing Manager , Johnson& Johnson, India said, “We are delighted to receive the Best Eye Cream Award for Neutrogena Rapid Wrinkle Repair at the prestigious Vogue Beauty Awards. At Neutrogena we believe that ‘Beauty begins with Healthy skin’ and our product range has always believed in discovering insightful and ingenious solutions that deliver real results.”

    Sonam Kapoor was honoured with ‘Beauty of the Year’; Alia Bhatt for ‘Best Debutant’ while ‘Most Beautiful Man’ was presented to Ranveer Singh and Pallavi Das was awarded as ‘Best Model’. Among other beauty award winners recognised as the best in their field, Namrata Soni received the award for ‘Make-up Artist’, Ity Aggarwal was recognised as ‘Hairstylist’ while ‘Nutritionist’ went to Kinita Kadakia Patel, ‘Fitness Expert’ was given to Yasmin Karachiwala and ‘Hair Colourist’ to Natasha Naegamvala. Dr Chiranjiv Chhabra was honoured as ‘Skin Expert’, Prasad Naik was recognised as ‘Photographer’ and ‘Outstanding Contribution to the Beauty Industry’ was given to Bobbi Brown.

    Vogue Beauty Awards was well attended by Mumbai’s glitterati including Bollywood stars Sonam Kapoor, Ranveer Singh, Alia Bhatt, Yaami Gautam, Dia Mirza, Diana Penty, Kunal Kapoor, Aditi Rao Hydari, Eesha Koppikar, Neha Dhupia and Zarine Khan. Also, seen at the event were models Pallavi Das, Lisa Haydon, Fleur Xavier, Nina Manuel, Evelyn Sharma, Dipannita Sharma, Shibani Dandekar, Sarah-Jane Dias along with well known faces Adhuna Akhtar, Prerna Goel, Pernia Qureshi, Maria Goretti, Tara Sharma Saluja, Tanisha Mukerjee, Sophie Choudry, Queenie Singh, Mini Mathur and Shenaz Treasurywala. Distinguished personalities like Hemant Bakshi, Rohan Vaziralli, Marco Riggio, Satyaki Ghosh and Anil Chopra among others were also seen at the event.

  • Ghanchakkar: A complete waste of talent

    Ghanchakkar: A complete waste of talent

    MUMBAI: One may steal a theme from a foreign film but when one fails to give the film even a sensible, logical title, you know you are party to a lost cause. To copy a foreign film, understanding it is mandatory. Ghanchakkar is inspired from a 2007 Hollywood film titled The Lookout, which was about a bank robbery and a character with anterograde amnesia, which means short-term memory loss. But the film‘s Hindi title suggests a comedy and means an idiot/stupid person. The last film based on memory loss was the Aamir Khan blockbuster Ghajini but that is where the comparison ends.

    Ghanchakkar is a ‘twist in the tale‘ story which, at best, can be a limited-duration TV episode. However, the maker stretches it to almost 138 minutes. According to the original film, not only does the protagonist keep losing his memory, he also keeps getting these bouts of anger whichGhanchakkar follows religiously.

    Emraan Hashmi is a safebreaker on a sabbatical. He thinks he has made enough to take life easy and enjoy with his wife, Vidya Balan, who plays a Punjabi character for some unexplained reason. That is when an unidentified voice on the phone invites Hashmi to a huge bank heist; the bank, it seems, has a vault which only Hashmi can break open. The sum is expected to be huge, about Rs 35 crore and Hashmi‘s share would be Rs 10 crore.

    Balan subscribes to Vogue and such fashion magazines but gives her wardrobe her own version of fashion, usually loud and garish outfits being her thing. Her attempts at Punjabi slang or sounding like a loud Punjaban are as real as her dressing sense. Hashmi on his part has only one dream, to own the biggest television set available in the market. For the sake of this TV set, he agrees to meet the voice on the telephone. The rendezvous is set for 12.30 at night at Andheri station.

    The voice on the phone turns out to be Rajesh Sharma aka Pandit and a gun-toting Namit Das. They try to look mean and threatening but manage to look like two comics out of a C-grade farce. For Hashmi to be threatened by Das, half his size, and fat Sharma, does not convince the viewer and this is only the forewarning of what is to follow. The bank is robbed as easily as a deserted house with the three wearing masks of Dharmendra, Amitabh Bachchan and Utpal Dutt; the only scare to the robbers coming from a beat cop coming into bank at 2 am to take a leak. That is an idea; bank loos can double as Sulabh Sauchalayas during off hours and continue to make money!

    The bank is robbed, the three part ways with Hashmi given the responsibility to keep the money for three months till the heat settles after which they can take their own share. Three months are over and Sharma and Das demand their share. But Hashmi has had an accident in this duration and now suffers from anteograde amnesia due to which he has selective memory losses. He can‘t remember who these two are or which money they are referring to. The two kidnap Balan giving Hashmi a week to recollect where the money is hidden. Later they shift into Hashmi‘s house to finish that mandatory seven-day period. These seven days seem never-ending; they are supposed to be funny but are torturous for the viewer.

    The hero also follows the anterograde amnesia to the T as now his memory loss is becoming severe and he now suspects everybody including Balan and vents his anger on people around him. That is when an angel drops in from the blue, literally. He is the real villain who drops in without a warning and ends the painful saga by killing his two stooges, Sharma and Das, as well as Balan and Hashmi and finally his own self.

    With a cast of four out of which two are poorly etched, to carry through 138 minutes of pathetically scripted and directed fare, Ghanchakkar fails on all counts. Music is of the chalu kind. Dialogue is in poor taste.

    Ghanchakkar is boring and doomed to failure.

  • Condé Nast Entertainment announces over 30 new shows for digital video network

    Condé Nast Entertainment announces over 30 new shows for digital video network

    MUMBAI: In its bid to move from being a pure magazine publisher to a creator of online video content Condé Nast Entertainment (CNE) at its Newfront presentation announced the addition of original programming slates inspired by Vogue and Wired to its digital video network.

    Vogue programming will launch on 8 May with Wired following on 15 May. Further, another six new series inspired by Glamour and GQ will be added to those brands‘ previously launched programming slates. In total, CNE announced over 30 new series across the Glamour, GQ, Vogue and Wired channels. Later this year, channels inspired by Vanity Fair, Teen Vogue, Epicurious.com and Style.com will all launch on the network.

    CNE president Dawn Ostroff said, “Only Condé Nast can create a digital video network comprised of over twenty established and iconic brands, offering viewers diverse programming choices for every interest and passion. In the first partial month of our content going live, our channels jumped significantly in the rankings, and we saw incredible engagement and feedback from viewers. New programming inspired by Vogue and Wired will further extend our reach and add new content verticals to our growing digital network.”

    CNE has also announced strategic syndication partnerships with Yahoo!, AOL, Twitter, Dailymotion and Grab Media, which will make the digital video network programming available on even more platforms and devices.

    CNE executive VP chief digital officer Fred Santarpia said, “We are offering advertisers a unique proposition – premium content released daily, broad distribution, and tremendous marketing support.”

    “We‘re thrilled to be working with our new syndication partners, which are some of the biggest names in video and social media, to make it even easier for consumers to discover our programming” he added.

    To create digital series, CNE partnered with production companies Radical Media, Hud:sun Media and Magical Elves. These creative teams are behind shows like ‘Oprah‘s Masterclass‘, ‘Iconoclasts‘ and ‘Project Runway‘.

    The existing Glamour series being renewed include ‘Elevator Makeover‘, ‘Why Do Guys‘ and ‘Fashion Week Ride-Along‘. New Glamour series include:

    Glamour Video Gift of the Week – This is a weekly series featuring the hottest guys in hilarious vignettes that bring every woman‘s viral video fantasies to life.

    Style to Kill – This competition series, developed with Magical Elves features two up-and-coming stylists who compete by making over one lucky Glamour fan per episode. Glamour editors judge the competition and decide who wins the chance to style a Glamour photoshoot.

    The existing renewed GQ series include ‘Fighting Weight‘, ‘10 Essentials‘, ‘Car Collectors‘ and ‘Jogging with James‘. New series include:

    Casualties of the Gridiron – This is a documentary series that looks at the physical and mental effects that football has on NFL players and how they cope with their post -NFL lives.

    GQ How To – From how to tie a tie, to how to make the perfect cocktail, this is the next generation of How To for men looking for answers from the brand that has all of the answers.