ITV

Tag: vodka

  • Beam & Words bags the digital marketing mandate for Smoke Lab

    Beam & Words bags the digital marketing mandate for Smoke Lab

    Mumbai: The leading design and communication agency, Beam & Words, has won the digital marketing mandate for one of India’s leading premium vodka brands, Smoke Lab.

    Smoke Lab Vodka, from the house of NV Group, is known for its finest blends that are irresistibly smooth and mellow. NV Group is a leading producer of distilled spirits and RTDs in the country. It has adhered to stringent quality control measures, having adopted state-of-the-art infrastructure and technology.

    Expressing his thoughts on the win, Beam & Words partner Arjun Guleria said, “We at Beam & Words are extremely excited to represent Smoke Lab, a brand which has made its mark as being one of the finest alcohol brands in the country. We are thrilled to be able to bring our expertise to help the brand’s success further and work with a brand that is constantly reaching new heights both nationally and internationally.”

    Further, commenting on this association, Smoke Lab CEO & founder Varun Jain said, “We are glad to onboard our new partner agency, “Beam & Words,” which has built many renowned brands in the country, and we are aiming that they will bring alive the world of Smoke Lab in the digital world for us. We are looking at expanding our social media presence with great engaging content coming from B&W to enunciate brand love.”

  • Sahara Star Celebrates the Festival of Lights with Gusto!

    Sahara Star Celebrates the Festival of Lights with Gusto!

    MUMBAI: On the vibrant occasion of Diwali, commonly known as the day when Lord Rama returned to Ayodhya after he won the battle against Ravana. Diwali celebrates the victory of good over evil, light over darkness and knowledge over ignorance. This Diwali head to the Sahara Star, as this five star deluxe brings in the festival of lights with fervor, food and festivities for all.

    On 3rd Nov, 13 , Earth Plate, the International Food theatre at Sahara Star, offers “Special Diwali Dinner Buffet” comprising savory buffet dinner from 7 pm to Midnight, at Rs 1750 plus taxes.

    To make the occasion memorable the entrance of Earth Plate will be decorated with floral rangoli and diyas. Chef Kshitiz will dish up an extensive menu with Indian traditional delicacies for the occasion. Live counters will be overpowered with the aroma of regional cuisine. A delight to the gourmet as they get a chance to indulge into the traditional variety of seafood, vegetarian & meat preparations. Buffet will be a glee as they will reflect the colors of various regional Indian households using fresh regional vegetables & meat. Pamper your sweet tooth with a wide variety of delectable Indian & International desserts will be an attraction.

    Exotic mocktails & Soft drinks will be a part of the buffet. Martinis, Sparkling cocktails will be the main attraction while Vodka, Scotch, Gin, Rum & Whiskey will also be served.

    Furthermore, there is a special room package for this festive season till the 10th November 2013 starting at Rs.7500 plus taxes. This package includes buffet breakfast for two at Earthplate, two way transport to domestic airport, 20% discount on FnB in all restaurants and complimentary hi-speed wifi along with welcome drinks and special Diwali sweets on arrival.

    Celebrate this Diwali in grandeur and luxury, making it an occasion to cherish for a lifetime!!
    Special Diwali Dinner : 3rd Nov ’13: 7:00 pm to 12 midnight 
    Special Diwali Room Package: Till 10th November 2013

  • Eleven Brandworks wins creative duties of Modi Illva

    Eleven Brandworks wins creative duties of Modi Illva

    MUMBAI: Delhi-based agency Eleven Brandworks has won the creative duties of liquor company Modi Illva India‘s whiskey brand Rockford Reserve and its vodka brand, Artic. The agency won the creative duties following a multi-agency pitch.

    Currently,the company has not appointed a media agency of record, though in the near future it may call for a media pitch, depending on the number of activities rolled out to promote its brands.

    Modi Illva India is a 50:50 joint venture between the Umesh Modi Group and the Italian spirit maker, Illva Saronno. The company plans to launch more premium brands with its foreign partner including Disaronno, Tia Maria and Isolabell to strengthen its portfolio in the Indian liquor market.