Tag: Vodafone

DoT gives conditional green signal to the Vodafone Idea merger

MUMBAI: The Department of Telecommunications (DoT) has conditionally approved the merger of Vodafone India with Idea Cellular, the largest M&A deal in the sector, which will displace Bharti Airtel from the top spot after over 15 years.

The merger is expected to give a breather to both the debt-ridden firms, from cut-throat competition in the market where margins have hit rock bottom with free voice calls.

“DoT has cleared the Vodafone-Idea merger today. They will have to meet conditions for final approval,” a source told the Press Trust of India, as per a report. The department has asked Idea Cellular to pay Rs 3926 crore in cash for Vodafone spectrum and furnish a bank guarantee of Rs 3342 crore, the source added.

DoT’s conditions have been fortified after two rounds of legal opinion. The merger will result in a new entity, Vodafone Idea Ltd, which is expected to be better placed to take on competition from Reliance Jio Infocomm and Bharti Airtel. On their own, Idea and Vodafone have struggled to take on Jio and Airtel, widening their losses and losing revenue and subscriber market share.

Together, Vodafone Idea Ltd will have 37.5 per cent revenue market share and 39 per cent customer market share, or about 440 million subscribers, making it a stronger entity.

The Aditya Birla Group has the right to acquire up to a 9.5 per cent additional stake from Vodafone under an agreed mechanism with a view to equalising the shareholdings over time. Birla is proposed to be the non-executive chairman of the merged entity and Balesh Sharma as the new CEO. Idea’s chief financial officer Akshaya Moondra will head the financial operations of the new entity as its CFO. Ambrish Jain, currently the deputy MD at Idea Cellular, is set to become the new chief operating officer.

Vodafone will own 45.1 stakes in the combined entity, while Kumar Mangalam Birla-led Aditya Birla Group would have 26 per cent and Idea shareholders 28.9 per cent.

Vodafone Idea Ltd will be capable of building substantial mobile data capacity, utilising the largest broadband spectrum portfolio with 34 blocks of 3G spectrum and 129 blocks 4G carriers across the country.

Idea and Vodafone are separately paying rental for 6,300 mobile sites which will be synced for the merged entity in two years.

July 10, 2018
CCI approves merger of Bharti Infratel, Indus Towers

MUMBAI: The Competition Commission of India (CCI) has finally approved the proposed merger of Bharti Infratel and Indus Towers, two large infrastructure providers. The merger will create a $14.6 billion company that will be among the largest mobile tower entities worldwide with 1.63 lakh towers.

The Securities and Exchange Board of India (Sebi), National Company Law Tribunal (NCLT) and Department of Telecommunications also need to give the green signal for the merger.

“We are pleased to inform you that approval of CCI has been received for the proposed merger of Bharti Infratel Limited and Indus Towers Ltd,” said the tower arm of India’s largest telco Bharti Airtel in a regulatory filing to the exchanges as quoted by The Hindu.

Another stakeholder in Indus Towers is Vodafone and will be issued with 783.1 million new shares in the combined company, in exchange for its 42 per cent shareholding in Indus Towers. The transaction values Vodafone’s shareholding at Rs 284 billion ($4.3 billion).

A report by Medianama stated that the providence can choose to either receive cash or new shares in exchange for 3.35 per cent stake. The remainder from the total 4.85 per cent shareholding will be exchanged for shares. Bharti Airtel’s shareholding will be diluted from 53.5 per cent in Bharti Infratel today to 37.2 per cent in the combined company.

Bharti Airtel and Vodafone will jointly control the combined company. The merger is expected to close before the end of the financial year 2018-2019.

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July 4, 2018
Jio & Hathway continue to lead wireless and wired Internet subs growth in 2018

BENGALURU: India witnessed 1.74 percent growth in broadband internet customers in the month of April 2018 (Apr-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 30 April 2018. Hence, 71.90 lakh (7.19 million, 0.719 crore) broadband subscribers were added in Apr-18.

The smallest segment among broadband internet services providers – the Fixed wireless- WiFi, Wi Max, Point to Point, Radio, Vsat segment, lost about 40,000 subscribers – the segment’s subscriber base fell from 4.6 lakh (0.46 million or 0.046 crore) to 4.2 lakh (0.42 million or 0.042 crore) during the month. The wired broadband internet subscriber base grew by 20,000 to 179.70 lakh (17.97 million, 1.797 crore) in Apr-18 from 179.50 lakh (17.95 million, 1.795 crore) in the previous month.

A major portion-100.42 percent (72.20 lakh or 7.22 million or 0.722 crore) of the new users opted for wireless broadband internet through mobile devices and dongles in Apr-18. The mobile devices and dongles segment grew 1.83 percent in the month. It may be noted that TRAI considers download speeds equal to or in excess of 512 kbps as broadband internet. Also, TRAI subscriber numbers data is published in millions with 2 decimal places, hence the accuracy of this report is limited to the nearest 10,000 (Ten Thousand).

As on 30 April 2018, the top five Wireless Broadband Service providers were Reliance Jio Infocomm Ltd with 1,961.9 lakh (196.19 million, 19.619 crore), Bharti Airtel or Airtel with 875.1 lakh (87.51 million, 8.751 crore), Vodafone with 599 lakh (59.9 million, 5.99 crore), Idea Cellular with 424 lakh (42.4 million, 4.24 crore) and BSNLwith 115.1 lakh (11.51 million, 1.151 crore) subscribers respectively.

Wireless Internet

Reliance Jio Infocomm (Jio) showed the largest growth in terms of absolute numbers across all segments. Jio’s subscribers have grown by 17.32 percent in calendar year 2018 (CY 2018) since 31 December 2017 (or 1 January 2018, Dec-17). Its subscriber base has grown from 1,600.9 lakh (160.09 million, 16.009 crore) as on 1 January 2017 to 1,961.9 lakh (196.19 million or 19.619 crore) on 30 April 2018. Jio grew by 95.59 lakh (9.559 million, 0.9559 crore) in April 2018. At present, Jio provides only wireless broadband internet services through mobile devices including phones and dongles. The highest growth rate in CY 2018 until April 2018 was by Idea Cellular at 21.80 percent. Idea Cellular also led subscriber growth in Apr-18 with respect to Mar-18 with 6.45 percent growth. BSNL has being losing subscribers on a regular basis. Please refer to the figure below.

Wired Internet

Growth of the wired internet subscribers until Apr-18 was led by Hathway Cable & Datacom Limited (Hathway). The company added about 60,000 (grew by 8.22 percent) subscribers in CY 2018 until Apr-18 and its subscriber base grew to 7.9 lakh (0.79 million, 0.079 crore) in Apr-18 from 7.3 lakh (0.73 million, 0.073 crore) at the beginning of CY 2018. Hathway subs base grew by 1.28 percent (added 10,000 subscribers) in Apr- from 7.8 lakh (0.78 million, 0.078 crore) in Mar-18.

In Apr-18, the top five Wired Broadband Service providers were BSNL with 92.4 lakh (9.24 million, 0.924 crore), Bharti Airtel with 21.9 lakh (2.19 million, 0.219 crore), Atria Convergence Technologies or ACT with 13.1 lakh (1.31 million, 0.131 crore), MTNL 8.6 lakh (0.86 million, 0.086 crore and Hathway with 7.9 lakh (0.79 million, 0.079 crore) subscribers respectively. The government’s BSNL and MTNL have in general being losing subscribers. Please refer to the figure below.

All Internet

Top five service providers constituted 97.42 percent market share in Apr-18 as compared to 95.23 percent market share in Mar-18 of the total broadband subscribers at the end of Apr-18. These service providers were Reliance Jio Infocomm Ltd with 1961.9 lakh (196.19 million, 19.619 crore), Bharti Airtel with 897 lakh (89.70 million, 8.970 crore), Vodafone with 599.1 lakh (59.91 million, 5.991 crore), Idea Cellular with 424.1 lakh (42.41 million 4.241 crore) and BSNL with 207.5 lakh (20.75 million, 2.075 crire) subscribers respectively.

July 4, 2018
Vishwanathan Anand to promote Vodafone Red

MUMBAI: To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red.

Under the Red bouquet, Vodafone recently introduced postpaid plans offering entertainment with free subscription of Amazon Prime and Vodafone Play, complimentary mobile insurance for smartphones up to two years old and free international calling and roaming.

Additionally, Red Postpaid comes with lowest bill guarantee that ensures customers are assured of never facing bill shocks.

Beginning July, Anand will be seen making some smart moves, endorsing Vodafone Red. A series of three television commercials will show him propagating the benefits of choosing the postpaid plan to popular cricket presenter Gaurav Kapoor.

Vodafone India EVP of marketing Siddharth Banerjee says, “Latest Vodafone Red is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family and tension points such as billing. This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

Anand adds, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone Red plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature become important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”

The 360-degree high-decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the four-week long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

July 3, 2018
Vodafone and Girl Rising Foundation launch game to break gender stereotype

MUMBAI: Ruksana’s family are “pavement dwellers” – living on the streets of Kolkata, India, where her father has sacrificed everything to send his daughters to school. Ruksana’s life is filled with danger but she escapes into her artwork and draws strength from her father’s resolve.

Amina is constrained by Afghan society, confined by her gender and expected only to serve men. But this child bride has had enough. She is determined to reject the limitations prescribed by society and to lead others to do the same.

Though her brothers go to school, Suma is forced into bonded labor at age six. The Nepali girl endures years of grueling work by expressing her sorrow in beautiful music and lyrics. Suma glimpses a different future by learning to read, the first step on the road to freedom.

Ruksana, Amina and Suma are inspiration for millions of girls in India and across the world who are fighting to break the gender-based barriers for accessing education and livelihood opportunities.

Recognising the urgent need to address behaviours and mindsets that lead to perpetuation of gender-discriminatory practices, Vodafone Foundation and Girl Rising came together to connect with adolescents and youth using the power of storytelling. This led to the development of Girl Rising Game, a unique android-based game that leverages popular Match-3 puzzle game genre to create awareness about such practices and empower users to lead change.

The game was developed under Vodafone Foundation’s ‘Solutions for Good’ initiative that develops technology solutions for addressing social issues and creating large scale social impact. NASSCOM Foundation is the principal implementation partner for the initiative.

Bollywood actor Arjun Kapoor digitally launched the Girl Rising Game on 26 June 26 ahead of his 33rd birthday. The actor presented the Girl Rising Game as a ‘gift’ to his followers, urging them to challenge gender roles, and question age-old beliefs which normalised gender-based discrimination.

Girl Rising Game has adapted and gamified four real stories from ‘Girl Rising’s flagship film ‘Woh Padhegi, Who Udegi’ to inculcate a better understanding of the barriers to education, and of the commonly held and revered beliefs that fester gender-based discrimination. Vodafone Foundation has supported Girl Rising in the design and development of this educative and engaging game.

Speaking on his motivation behind supporting this cause, Arjun Kapoor said, “It is unfortunate that so many girls and women in our country still have to fight to have the same opportunities as their male counterparts. It is important that every individual contributes towards eradicating gender discrimination. Ending gender-based discrimination is something that I firmly believe in, the next time you or anyone else spots a form of gender-based discrimination, try to stop it. Achieving gender equality is not the responsibility of women alone; men must play their part too.”

Vodafone India director of regulatory, external affairs and CSR P Balaji says, “Vodafone Foundation has consistently focused on harnessing relevant technology solutions for addressing critical areas of women empowerment and education. The launch of Girl Rising Game is a result of this strong commitment and a robust partnership with Girl Rising. Using gamification, it addresses the long pertaining issue of gender discrimination with the youth in a more relatable way. We are confident that convergence of technology will enable us to find solutions for many other areas of social impact.”

In its initial phase, the Girl Rising Game has released four playable stories, and has more in the offing due to be released later in the year. Game is available to download on Vodafone Game store, Social App Hubs and Google Play Store.

June 26, 2018
Vodafone Business Services IoT campaign- Make Your Business #SmarterwithIoT

MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT and reiterate its unique differentiator of deploying the right IoT solutions across verticals.

Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.

The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru.

June 5, 2018
Jio led broadband while Hathway led wired broadband subs growth in 2018

BENGALURU: India witnessed 5.24 percent growth in broadband internet customers in the month of March 2018 (Mar-18) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 March 2018. Hence, 205.4 lakh (20.54 million, 2.054 crore) broadband subscribers were added in March 2018. A major portion-98.59 percent of the new users opted for wireless broadband internet through mobile devices and dongles. The mobile devices and dongles segment grew 5.24 per cent in the month. It may be noted that TRAI considers download speeds in equal to or in excess of 512 kbps as broadband internet. Also, TRAI data is in millions with two decimal places, hence the accuracy of this report is limited to the nearest 10,000 (ten thousand).

The wireless broadband segment comprising of mobile devices – phones and dongles grew by 5.42 per cent or 202.5 lakh (20.025 million, 2.025 crore) to 3,941.9 lakh (394.19 million, 39.419 crore) from 3,739.4 lakh (373.94 million, 37.394 crore) in the previous month.

As on 31 March, 2018, the top five wireless broadband service providers were Reliance Jio Infocomm Ltd with 1865.6 lakh (186.56 million, 18.656 crore), Bharti Airtel or Airtel with 834.9 lakh (83.49 million, 8.349 crore), Vodafone with 597.6 lakh (59.76 million, 5.976 crore), Idea Cellular with 398.3 lakh (39.83 million, 3.983 crore) and BSNLwith 117.8 lakh (11.78 million, 1,178 crore) subscribers respectively.

Wireless Internet

Reliance Jio Infocomm (Jio) showed the largest growth in terms of absolute numbers across all segments. Jio’s subscribers have grown by 5.32 per cent in calendar year 2018 (CY 2018) since 31 December 2017 (or 1 January 2018, Dec 2017). Its subscriber base has grown from 1,683.9 lakh (168.39 million, 16.839 crore) as on 1 January 2017 to 1,865.6 lakh (186.56 million or 18.656 lakh) ion 31 March 2018. Jio grew by 94.30 lakh (9.43 million, 0.943 crore) in March 2018 1771.3 lakh (177.13 million, 17.713 crore) in February 2018. At present, Jio provides only wireless broadband internet services through mobile devices including phones and dongles. The highest growth rate in CY 2018 until March 2018 was by Airtel at 14.97 per cent, while in the case of growth rate in the March 2018 with respect to Feb 2018, Vodafone was the leader with 7.6 per cent growth. BSNL has being losing subscribers on a regular basis. Please refer to the figure below.

Wired Internet

Growth of the wired internet subscribers until March 2018 was led by Hathway Cable & Datacom Limited (Hathway). The company added about 50,000 (grew by 6.85 per cent) subscribers in CY 2018 until March 2018 and its subscriber base grew to 7.8 lakh (0.78 million, 0.078 crore) in March 2018 from 7.3 lakh (0.73 million, 0.073 crore) at the beginning of CY 2018. Hathway subs base grew by fourper cent (added 30,000 subscribers) in March 2018 from 7.5 lakh (0.75 million, 0.075 crore) in Feb 2018.

In March, 2018, the top five wired broadband service providers were BSNL with 93 lakh (9.30 million, 0.93 crore), Bharti Airtel with 21.8 lakh (2.18 million, 0.218 crore), Atria Convergence Technologies or ACT with 13.1 lakh (1.31 million, 0.131 crore), MTNL (0.87 million) and Hathway with 7.8 lakh (0.78 million, 0.078 crore) subscribers respectively. The government’s BSNL and MTNL have in general bring losing subscribers. Please refer to the figure below

Fixed Wireless Internet

The highest growth rate of 13.04 per cent in March 2018 was by the smallest segment – fixed wireless segment comprising of wifi, wi max, point to point, radio, VSAT. Fixed wireless segment increased from four lakh (0.4 million, 0.04 crore) in Feb-2018 to 4.6 lakh (0.46 million, 0.046 crore) in March 2018.The wireline broadband segment grew 1.34 per cent in March 2018 by 2.3 lakh (0.23 million, 0.023 crore) to 179.5 lakh (17.95 crore, 1.795 crore) from 177.2 lakh (17.72 million, 1.772 crore) in the previous month. In March 2018 this segment grew, hence reversing the trend of declining subscriber numbers over the past few months.

All Internet

Top five service providers constituted 95.23 per cent market share of the total broadband subscribers at the end of March 2018. These service providers were Reliance Jio Infocomm Ltd with 1865.6 lakh (186.56 million,18.656 crore), Bharti Airtel with 856.7 lakh (85.67 million, 8.567 crore), Vodafone with 597.7 lakh (59.77 million, 5.977 crore), Idea Cellular with 398.4 lakh (39.84 million 3.984 crore) and BSNL with 210.8 lakh (21.08 million, 2.108 crore) subscribers respectively.

Also Read:

Feb-18: Mobile broadband numbers increase as wired internet subscribers decline

Nov 2017: Wireline internet bleeds subscribers

Jio continues leading broadband subs addition while wireline internet loses subs in Oct

May 24, 2018
Feb-18: Mobile broadband numbers increase as wired internet subscribers decline

BENGALURU: The total number of broadband internet connections have increased by about eight per cent in the calendar year 2018 (year started 1 January 2018, CY-2018) until 28 February 2018 (Feb-18) as per Telecom Regulatory Authority of India (TRAI) data. The period under review in this paper is the period between 1 January 2018 and 28 February 2018. CY-2017 closed with 362.87 million (36.287 crore) broadband connections as on 31 December 2017. The total number of broadband connections in Feb-18 was 392.06 million (39.206 crore). Broadband internet growth in the country was driven by mobile (phones and dongles) internet services which had about 8.5 per cent subscriber growth and closed February 2018 with 373.94 million (37.384 crore) subscribers. TRAI defines broadband internet speed as download speeds equal to or exceeding 512 kbps. TRAI data has been rounded off to the nearest 10,000, hence the accuracy of this report is limited to that extent.

During the period under consideration, wired internet subscriber numbers declined 0.8 per cent to 17.72 million (1.772 crore) from the 17.86 million (1.786 crore) subscribers reported at the end of December 2017 or as at 1 January 2018. Fixed wireless (WiFi, Wi-Max, point-to-point radio and VSAT) subscriber numbers also declined 9.1 per cent during the period to 0.4 million (0.04 crore) from 0.44 million (0.044 crore).

Among the top five internet players, Indian telecom major Bharti Airtel (Airtel) showed the highest growth rate during the period under review at about 13 per cent. However, in absolute numbers, it was Mukesh Ambani’s biggest startup in the world – Reliance Jio Infocomm or Jio that added the most number of subscribers in the two months of the current year at 17.04 million or 1.704 crore. During the period, Airtel added 9.15 million (0.915 crore) broadband internet subscribers.

The top five service providers in India as on 28 February 2018 constituted 94.99 per cent market share of the total broadband subscribers. These service providers were Jio (177.13 million, 17.713 crore), Airtel (80.24 million 8.024 crore), Vodafone (55.54 million, 5.554 crore), Idea Cellular or Idea (38.52 million, 3.852 crore) and BSNL (21.00 million, 2.1 crore).

While the first five players saw a growth of subscribers during the period under review, the government-owned BSNL or Bharat Sanchar Nigam Limited has been losing them. BSNL had 21.95 (2.195 million) broadband subscribers and lost about 0.95 million (0.095 crore) subscribers or de-grew by over four per cent.

Top five wireless broadband internet players

As mentioned above, broadband wireless aka mobile internet players have been the broadband internet subscriber numbers’ growth drivers. As on 28 February 2018, the top five wireless broadband service providers were Jio (177.13 million, 17.713 crore), Airtel (78.07 million, 7.807 crore), Vodafone (55.54 million, 5.554 crore), Idea (38.52 million 3.852 crore) and BSNL (11.71 million, 1.171 crore).

Here also, Airtel has reported the largest growth in percentage terms – it grew by about 13 per cent, while Jio had the highest growth in absolute numbers – Jio grew by 17.04 million (1.704 crore) during the first two months of 2018. BSNL has been bleeding wireless broadband internet players during this period. It lost about 0.86 million (0.086 crore) subscribers or de-grew by approximately nine per cent.

Top five wired broadband internet players

As has also been mentioned above, wired internet subscriber numbers have declined during the first two months of 2018. As on 28 February 2018, the top five wired broadband service providers were BSNL (9.30 million, 0.93 crore), Airtel (2.17 million, 0.217 crore), Atria

Convergence Technologies or ACT (1.30 million, 0.13 crore), MTNL (0.88 million, 0.088 crore) and Hathway Cable & Datacom (0.75 million, 0.075 crore).

The top five wired internet players in the made up over 81 per cent of the total wired internet subscribers in India. Their share has grown during the period under consideration despite a slight drop in share in Jan-18. Except for BSNL and the other government-owned player Mahanagar Telecom Nigam Limited or MTNL, the other three players among the top five have grown the number of wired broadband internet subscribers. BSNL lost about 80,000 subscribers while MTNL lost about 30,000 subscribers during Jan-Feb 2018. The other three players among the top five have added about 60,000 subscribers (added about 20,000 subscribers each) during the period under review.

Among the other wired broadband internet players, besides the five mentioned above, are television multi system operators (MSOs) and local cable TV operators (LCOs). The numbers provided by TRAI indicate that while during the period under review, the top five wired broadband internet players lost about 50,000 subscribers, the total number of wired broadband internet subscribers fell by about 0.14 million or 140,000. This means that the other players have lost about 90,000 subscribers.

Also Read :

Jio continues leading broadband subs addition while wireline internet loses subs in Oct

TRAI bats for converged regulator & renaming of NTP’18

SC could take up TRAI-Star case on tariff regulations

April 26, 2018
Dads are uploading pictures with kids on LinkedIn

MUMBAI: If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last few days from the typical LinkedIn corporate mugshot to adorable pictures of them with their kids.

It’s no coincidence. Hundreds of fathers across the world’s largest professional platform are doing the same. Reason? To show their professional circles that their life goes way beyond their profession. We’re talking about high-level professionals across some of India’s biggest companies in telecommunication, OEMs, online fashion retail, automobiles, technology, news and media, food delivery, financial services – to name just a few.

The notion that a successful professional man is usually not as devoted a family man, has become a belief of the past. Today’s young dads manage to toggle between work and dad-mode with ease and have even branded themselves: as #PenguinDads-as an ode to the male emperor penguin, which is considered the most devoted father in the animal kingdom. And our own #PenguinDads on LinkedIn haven’t missed out on the opportunity to let their connections know that their most important job is the one at home, with their little ones. A refreshing, much-needed point to be made, indeed!

Dentsu Webchutney Bangalore senior creative director PG Aditya says, “Often, being successful at your profession is the biggest defence mechanism used by men to bail out of being involved and available at home. We wanted to show that it’s entirely possible for both sides to co-exist, through stories of those who do it already.”

The initiative, in fact, was started by Flipkart, as a follow-up to its ‘Penguin Dad’ campaign, whose heartwarming lead film has become a major internet sensation. Now, its changing the face of LinkedIn India.

April 9, 2018
Vodafone launches first IPL 2018 campaign with ZooZoos

MUMBAI: With great customer service at the core of its philosophy, Vodafone India has developed new age digital experiences for its 210 plus million customers. Vodafone is now bringing back the ZooZoos in a new Ninja avatar and communicating about “Happy to Help – In a click”.

Like every cricket season, Vodafone is back this year with a big bang ZooZoo campaign.

With the world going digital, customer service across categories has evolved from being a human led, call centre-based query resolution mechanism to a more digitally evolved, self-care and 24/7/365 experience. Vodafone is leading this evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services.

With speed and efficiency at the core of its service philosophy, Vodafone focuses on convenience across channels for the customers. For example, customers can now customise their plans and numbers online and have a connection home delivered. They can also manage their entire family’s accounts on the My Vodafone App and pre book appointments before they visit a store.

Vodafone India executive vice president of marketing Siddharth Banerjee says, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help – IN A CLICK”. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar, they are quick, agile and efficient; much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

March 29, 2018