ITV

Tag: Vodafone

  • Vodafone prompts customers to live their dreams with #LiveMoreChallenge

    Vodafone prompts customers to live their dreams with #LiveMoreChallenge

    MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of #LiveMoreChallenge as a part of their ongoing #LiveMore campaign with India’s Data Strong Network with the affable young-at-heart couple- Asha and Bala.

    Everyone has those friends and family members who have been maintaining a bucket list of things they want to try but never really got the time or inspiration to attempt them. Be it a solo trip to the hills, or a dive from the sky, or a hobby that has been long forgotten.  It’s time to encourage them to go after their dreams with Vodafone’s #LiveMoreChallenge.

    The #LiveMoreChallenge urges people to step out and explore their passions and interests. It draws inspiration from the famous dialogue ‘Jaa jee le apni zindagi' and cues in the fact that Vodafone’s fastest ever 4G enables customers to live and accomplish more.

    It is a simple challenge where the participants will be sharing video of their #LiveMore moments, tagging brand Vodafone on- Facebook, twitter, Instagram and Tiktok and use #LiveMoreChallenge hashtag to dare friends to share their moments. The participants with best entries will stand a chance to win iPhones and Flipkart vouchers.

    The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C P Shanta and V P  Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India.  One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.

    Vodafone’s #LiveMore campaign resonates strongly with audiences across the country and tells how simple technology can change people’s lives. The campaign communicates the possibilities that technology brings to make everyone’s lives so much more enjoyable.

  • Vodafone urges customers to #LiveMore with India’s Data Strong Network

    Vodafone urges customers to #LiveMore with India’s Data Strong Network

    MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G – India’s Data Strong Network™. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly & young at heart couple, Asha and Bala.

    The campaign shows the affable elderly couple inaugurating a new restaurant, Asha’s Kitchen and captures the ease with which they use mobile technology and data to fulfil their dreams. It talks about the possibilities that Vodafone SuperNet 4G offers to the customers.

    Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”

    The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. The 360-degree high decibel campaign will be extensively seen across diverse mediums like TV, Print, Digital and OOH during the next few months.

    Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C.P. Shanta and V.P. Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India.  One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.

    Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising Pvt. Ltd, said, “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”

  • Mobile-based safety service Idea Sakhi launched exclusively for women

    Mobile-based safety service Idea Sakhi launched exclusively for women

    MUMBAI: To address the increasingly-felt, safety-related concerns of women who wish to step out and do more, brand Idea has designed a unique mobile based solution, Idea Sakhi. It is free of cost service available to all women customers using either prepaid or postpaid services of Idea, across the country. Accessible on both smartphones and basic feature phones, Idea Sakhi offers three extremely useful features – emergency alerts, emergency balance, and private number recharge.

    Launched during the International Women’s Week, this service has already been made available to women customers of Idea across Andhra Pradesh and Telangana, Assam and North East, Tamil Nadu including Chennai, Kerala, Gujarat, J&K, Maharashtra and Goa, Madya Pradesh and Chhattisgarh and Delhi. It will be extended to all 22 circles within this month.

    Launching the Idea Sakhi service, Vodafone Idea Ltd operations director – marketing Avneesh Khosla said, “Technology can help overcome barriers and solve problems in the life of the consumer. With almost half of our population being women, and 59 per cent of them using a mobile phone, we are in a unique position to extend the benefits of technology for their safety and security. With Idea Sakhi, we are taking forward our long-term commitment of driving inclusion and deploying technology to serve a social purpose.”

    Speaking about the Idea Sakhi service Idea, Vodafone Idea Ltd national brand head Sunita Bangard said, “Brand Idea has always championed causes that help change lives. With Idea Sakhi, Brand Idea wishes to give women the freedom to live their lives and pursue their dreams and understand the need for women to feel safe when they step out of their homes. On this special occasion of International Women’s Week, we are happy to offer Idea Sakhi to the women of India, to feel more confident and safe – Ab idea Hai Udne Ka.”

  • Vodafone Idea board approves raising Rs 25K crore by rights issue

    Vodafone Idea board approves raising Rs 25K crore by rights issue

    BENGALURU: Vodafone Idea Limited has intimated the stock exchanges that its board of directors has considered and aprroved the offer and issue of fully paid-up and/or partly-paid up equity shares of the company and/or other securities convertible into equity shares of the company, including but not limited to, compulsorily convertible debentures, for an amount aggregating up to Rs. 25,000 crore (Rupees Twenty Five Thousand Crore), by way of a rights issue to existing eligible equity shareholders of the company as at the record date, in accordance with applicable laws, including the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations.

    Vodafone Idea further stated to the Stock Exchanges that the tromoter shareholders (Vodafone Group and Aditya Birla Group), have re-iterated to the board that they intend to contribute up to Rs.11,000 crore and up to Rs.7,250 crore respectively as part of such Rights Issue. Further, the promoter shareholders have indicated that in case the Rights Issue is undersubscribed, each of the Promoter shareholders reserves the right to subscribe to part or whole amount of the unsubscribed portion, subject to applicable law.

    For the purposes of giving effect to the Rights Issue, the board has authorized the Capital Raising Committee to, inter-alia, decide the terms and conditions of the Rights Issue, including the instrument, issue price, rights entitlement ratio, record date, timing of the Rights Issue and other related matters.

  • Jio continues wireless broadband domination, adds 8.8 mn subs in Nov

    Jio continues wireless broadband domination, adds 8.8 mn subs in Nov

    BENGALURU: Mukesh Dhirubhai Ambani’s largest start-up in the world in the form of Reliance JioInfocomm Limited (Jio) continued to lead broadband internet subscriber growth for the month of November 2018 (month ended 30 November 2018, Nov-18, period or month under review). Jio registered a net growth of 0.88 crore (8.8 million, 88 lakh) subscribers or 3.35 percent during the month of Nov-18. Since 31 December 2017 (Dec-17) or 1 January 2018, Jio’s subscriber base grew 11.146 crore (111.46 million 1114.6 lakh) until 30 November 2018. At present, Jio’s subscriber base comprises of only mobile device users – phones and dongles.

    The Vodafone and Idea merger has made the new entity Vodafone-Idea the second largest wireless or mobile broad services provider in the country after Jio.

    Overall, 1.578 crore (15.78 million, 1578 lakh) net broadband subscribers were added in Nov-18 – India’s broadband subscriber base grew by 3.18 percent in Nov 18.  Subscriber growth was only by mobile device users (phones and dongles) or mobile wireless users. Both wired broadband subscribers and fixed wireless, subscribers bases declined in November 2018

    Mobile device users subscriber base grew the 1.71 crore (17.10 million, 171 lakh) or 3.39 percent during the month under review. India had a mobile device users subscriber base of 49.43 crore (494.30 million or 4,943.0 lakh) at the end of Nov-18 as compared to 47.72 crore (477.2 million, 4,772 lakh) at the end of Oct-18.

    Please refer to the figure below

    As per Telecom Regulatory Authority of India (TRAI) data for Nov-18, the top five service providers constituted 98.56 percent market share of the total broadband subscribers at the end of Nov-18 as compared to 98.42 percent market share at the end of Oct-18. These service providers were Jio 27.155 crore (271.55 million, 2,627.5 lakh), Vodafone Idea 10.544 crore (105.44 million, 1,054.4 lakh), Bharti Airtel 10.474 crore (104.74 million, 1,047.4 lakh), BSNL 2.045 crore (20.45 million, 204.5 lakh) and Tata Tele Group 0.232 crore (2.32 million, 23.2 lakh). Tata Tele Group has lost broadband internet subscribers in Nov-18 as compared to Oct-18

    As on 30 November 2018, the top five wireless broadband service providers were 27.155 crore (271.55 million, 2,627.5 lakh), Vodafone Idea 10.543 crore (105.43 million, 1,0543 lakh), Bharti Airtel 10.249 crore (102.49 million, 1024.9 lakh), BSNL 1.129 crore (11.29 million, 112.9 lakh) and Tata Teleservices 0.184 crore (1.84 million, 18.4 lakh).Tata Tele Group has lost broadband internet subscribers in Nov-18 as compared to Oct-18.

    As on 30 November, 2018, the top five wired broadband service providers were BSNL 0.917 crore (9.17 million, 91.7 lakh), Bharti Airtel 0.226 crore (2.26 million, 22.6 lakh), Atria Convergence Technologies (ACT) 0.138 crore (1.38 million, 13.8 lakh), MTNL 0.078 crore (0.78 million, 7.8 lakh) and Hathway Cable & Datacom (Hathway) 0.077 crore (0.77 million, 7.7 lakh).The public sector MTNL continued to lose subscribers in Nov-18. 

    Notes: According to Trai, Broadband internet means services with speeds equal to or higher than 512 kpbs.

    Trai provides data in millions and to the second decimal place, hence the granularity of the data in this report is 10,000.
     

  • Vodafone launches #StrongerEveryHour campaign

    Vodafone launches #StrongerEveryHour campaign

    MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G – India’s Data Strong Network’ especially in crowded zones, where a tower is being added every hour.

    Created by Ogilvy and Mather, the #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience. Vodafone has launched this campaign with reassured promise that customers will receive the strongest data connectivity on their phones even in crowded places.

    Ogilvy and Mather Advertising Pvt Ltd executive creative director Kiran Antony said, “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanise the network improvement efforts of Vodafone while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”

    Vodafone Idea Limited chief marketing officer Sashi Shankar said, “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider, network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print, and radio.”

    The 360-degree high decibel campaign is going live on 15 January 2019. Presenting a wholesome marketing mix, the campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

  • Facebook appoints Siddharth Banerjee as director-global sales organisation

    Facebook appoints Siddharth Banerjee as director-global sales organisation

    MUMBAI: Siddharth Banerjee, the ex- Vodafone EVP marketing, has moved on from the organisation and has joined Facebook India as director—global sales organisation.

    His role includes partnering with businesses to help them to achieve strong business outcomes by leading the verticals, agency relationships and solutioning teams for Facebook India. Banerjee comes with an experience of 19 years in marketing and sales.

    He initiated his career as the regional sales manager at Reckitt Benckiser and served the company for two years. His next move was at General Mills as the area sales manager. After working with the organisation for a year, he joined Unilever in 2003. He was appointed there as the area sales manager and after the span of two years he was elevated as the national marketing manager. Banerjee spearheaded many caps like regional marketing manager, global category director and country marketing director. After his 12 years of stint with Unilever, he joined Vodafone.

  • Jio continues to lead broadband internet growth in Oct-18

    Jio continues to lead broadband internet growth in Oct-18

    BENGALURU: Mukesh Dhirubhai Ambani’s largest start-up in the world in the form of Reliance Jio Infocomm Ltd (Jio) continued to lead broadband internet subscriber growth for the month of October 2018 (month ended 31 October 2018, Oct-18, period or month under review). Jio registered a net growth of 1.302 crore (13.02 million, 130.20 lakh) subscribers or 5.4 per cent during the month of October 2018. Since 31 December 2017 (Dec-17) or 1 January 2018, Jio’s subscriber base grew 9.216 crore (92.16 million 921.6 lakh) until 31 October 2018. At present, Jio’s subscriber base comprises only mobile device users – phones and dongles.

    The Vodafone and Idea merger has made the new entity Vodafone-Idea the second largest wireless or mobile broad services provider in the country after Jio. Bharti Airtel is the second largest broadband internet services provider in India if one were to consider its wireless and wired internet subscriber base.

    Overall, 1.442 crore (14.42 million, 144.2 lakh) net broadband subscribers were added in October 2018 – India’s broadband subscriber base grew by 2.99 percent in Oct-18.  

    The largest growth was by mobile device users (phones and dongles) or mobile wireless users, followed by wired broadband subscribers which registered a small growth of 0.011 crore (0.11 million, 1.1 lakh) or 0.60 per cent in Oct-18. Fixed wireless subscribers base declined by 0.0003 crore (0.003 million, 0.03 lakh) or declined by 0.43 per cent in October 2018

    Mobile device users subscriber base grew the 1.431 crore (14.31 million, 143.1 lakh) or 3.09 per cent during the month under review. India had a mobile device users subscriber base of 47.72 crore (477.20 million or 4,772.0 lakh) at the end of Oct-18 as compared to 46.289 crore (462.89 million, 4,628.9 lakh) at the end of Sep-18.

    As per Telecom Regulatory Authority of India (TRAI) data for Oct-18, the top five service providers constituted 98.42 per cent market share of the total broadband subscribers at the end of Oct-18. These service providers were Jio 26.275 crore (262.75 million, 2,627.5 lakh), Bharti Airtel 10.139 crore (101.39 million, 1,013.9 lakh), Vodafone Idea 10.133 crore (101.33 million, 1,013.3 lakh), BSNL 2.03 crore (20.30 million, 203 lakh) and Tata Tele. Group 0.251 crore (2.51 million, 25.1 lakh).

    As on 31 October, 2018, the top five Wireless Broadband Service providers were Jio 26.275 crore (262.75 million, 2,627.5 lakh), Vodafone Idea 10.132 crore (101.32 million, 1,013.3 lakh), Bharti Airtel 9.914 crore (99.14 million, 991.4 lakh), BSNL 1.115 crore (11.15 million, 111.5 lakh) and Tata Teleservices 0.199 crore (1.99 million, 19.9 lakh).

    As on 31 October, 2018, the top five wired broadband service providers were BSNL 0.915 crore (9.15 million, 91.5 lakh), Bharti Airtel 0.225 crore (2.25 million, 22.5 lakh), Atria Convergence Technologies (ACT) 0.137 crore (1.37 million), 13.7 lakh, MTNL 0.079 crore (0.79 million, 7.9 lakh) and Hathway Cable & Datacom (Hathway) 0.075 crore (0.75 million, 7.5 lakh).

    The public sector MTNL continued to lose subscribers in Oct-18. As per TRAI data, MTNL’s subscriber base declined by 10,000 during the period nunder review. Among the top 5 wired broadband internet services providers, while Airtel and ACT added 10,000 subscribers each, besides MTNL, the other two players – BSNL and Hathway had no change in the number of subscribers in Oct-18 as compared to Sep-18. However, it is heartening to note that other smaller players, which could include MSOs and LCOs added 0.01 crore (0.1 million, 1 lakh) subscribers in the month.

    Notes: According to Trai, Broadband internet means services with speeds equal to or higher than 512 kpbs.

    Trai provides data in millions and to the second decimal place, hence the granularity of the data in this report is 10,000.

  • Star India moves Basant Dhawan from sports to entertainment biz

    Star India moves Basant Dhawan from sports to entertainment biz

    MUMBAI: Star Sports senior VP, brand solutions and sponsorships Basant Dhawan has been shifted to entertainment business by the group. He will be working as national agency head, which will contribute to the growth of the entertainment ad sales business.

    His earlier role included product and revenue strategy and sales functions. He was responsible for creating pricing and revenue assets, product packages along with sales for all new sports leagues that Star has been associated with, including Pro Kabaddi League (PKL), football leagues and Premier Badminton League (PBL). 

    Prior to Star India, Dhawan was the general manager-media in Vodafone India services. He has worked with auto, telecom, media and entertainment industries in his career.

    With over 25 years of experience, Dhawan is a result oriented marketing and business professional. His expertise lies in direct sales, distribution, product management, brand marketing media planning and buying to name a few.

    He started his career with Escotel as manager marketing and then moved to Airtel’s Landline business, Touchtel as corporate sales manager after 4 years. He has also worked with Reliance communication, Reliance Infocomm, Bharti Aitel and Aircel.

    In 2018, Star India launched two channels expanding its sports cluster named Star Sports 3 and Star Sports 1 Telugu. Star Sports 1 Kannada is also being tested and will launch before New Year.

    Under the new tariff order, Star Sports 1 Kannada (30 December) and Star Sports 1 Telugu (7 December) have been priced at Rs 19 for TV consumers.

  • Sep-18: Wireline broadband subscriber base continued to fall

    Sep-18: Wireline broadband subscriber base continued to fall

    BENGALURU: India’s broadband internet subscriber base increased 3.89 per cent or by 1.805 crore (1805 lakh or 18.05 million) in September 2018 (month ended 30 September 2018, Sep-18, period under review) according to the latest Telecom Regulatory Authority of India (TRAI) data. There were 48.170 crore (4,817 lakh or 481.70 million) broadband internet subscribers as on 30 September 2018 as compared to 44.518 crore (4,451.8 lakh, 445.18 million) at the end of August 2018. Broadband subscribers through mobile devices such as phones and dongles grew 3.98 per cent or 0.774 crore (77.4 lakh, 7.74 million) in Sep-18 to 46.289 crore (4,628.9 lakh, 462.89 million from 44.518 crore (4,451.8 lakh, 445.18 million) at the end of August 2018.

    Wired internet services lost around 30,000 subscribers (0.18 per cent) in Sep-18 according to TRAI data.  The total number of wired broadband internet subscribers declined to 1.799 crore (179.9 lakh, 17.99 million) in Sep-18 from 1.802 crore (180.2 lakh, 18.02 million Aug-18.

    The number of broadband internet subscribers availing services through WiFi, Wi Max, Point to point, Radio, Vsat increased 81.67 per cent to 0.082 crore (8.2 lakh, 0.82 million) in Sep-18 from 0.045 crore (4.5 lakh, 0.45 million) in Aug-18.
    Please refer to the figure below:

    The top five broadband internet service providers constituted 97.86 per cent market share of the total broadband subscribers at the end of Sep-18. These service providers were Reliance JioInfocomm Ltd (Jio) – 25.225 crore (2,522.5 lakh, 252.25 million), Bharti Airtel or Airtel 9.929 crore (992.9 lakh, 99.29 million), Vodafone 5.182 crore (518.2 lakh, 51.82 million), Idea Cellular 4.79 crore (479 lakh, 47.90 million) and BSNL 2.012 crore (201.2 lakh, 20.12 million). 

    Wireless Internet

    As on 30 September 2018, the top five wireless broadband service providers were Jio 25.225 crore (2,522.5 lakh, 252.25 million), Airtel 9.705 crore (970.5 lakh, 97.05 million), Vodafone 5.181 crore (518.1 lakh, 51.81 million), Idea Cellular 4.789 crore (478.9 lakh, 47.89 million) and BSNL 1.079 crore (107.9 lakh, 10.97 million). Please refer to the figure below:

    The public sector BSNL continued to bleed subscribers in Sep-18. BSNL lost 0.022 crore (2.2 lakh, 0.22 million subscribers) in the month. BSNL’s wireless broadband internet subscriber base declined 2 per cent to 1.097 crore (109.7 lakh, 10.97 million) in Sep 18 from 1.119 crore (111.90 lakh, 11.19 million). BSNL’s wireless broadband internet subscriber base has declined to just half in Sep-18 from 2.195 crore (219.5 lakh, 21.95 million) as on 31 December 2017 (Dec-17) or 1 January 2018.

    Vodafone’s subscriber base grew by 0.056 crore (5.6 lakh, 0.56 million) in Sep-18 as compared to Aug-18, but has declined by 0.063 crore (6.3 lakh, 0.63 million) as compared to its base as on 1 January 2018. This was because of its merger with Idea cellular in August 2018. The Vodafone India and Idea Cellular combine had to forego about 140 lakh (14 million, 1.4 crore) subscribers in six circles and revenues of more than Rs 2,000 crore in three circles as the merged Vodafone and Idea Cellular entity would breach the Department of Telecommunications (DoT)-prescribed 50 per cent cap on subscribers and revenue in the respective states.

    Wireless Broadband Internet

    As on 30 September, 2018, the top five wired broadband service providers were BSNL (9.15 million), Airtel (2.24 million), Atria Convergence Technologies or ACT (1.36 million), MTNL (0.80 million) and Hathway Cable & Datacom (0.75 million). Three of the top 5 wired broadband internet services providers lost about 10,000 subscribers each, while the other two – Airtel and did not show any growth.

    Airtel added the highest number of wireline broadband subscribers in calendar year 2018 until Sep-18 with 90,000, followed by Atria Convergence Technologies (ACT) which added 80,000 subs during the period.

    Notes: According to TRAI, Broadband internet means services with speeds equal to or higher than 512 kpbs.

    TRAI provides data in millions and to the second decimal place, hence the granularity of the data in this report is 10,000.