ITV

Tag: Vodafone

  • Multi Screen Media firms up three sponsors for IPL 6.0

    MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL). It has been learnt that Vodafone and Pepsi have come on board as co-presenting sponsors, while Tata DoCoMo is going to be an associate sponsor.

    While not talking about specific deals, MSM president revenue, licensing and telephony Rohit Gupta said that the broadcaster is looking at selling out its entire ad inventory for the IPL this year, unlike the previous edition where it held on to ad rates to let go a small portion of its commercial airtime. “We have rationalised our rates by 10 per cent. While last year we had sold out 85 per cent, this time we want to sell out everything. Our revenue will not be affected.”

    MSM is looking at two co-presenting and seven to eight associate sponsors. “Sponsors will take up around 60 per cent of the ad inventory. For ‘Extraaa Innings‘ we will have seven sponsors,” Gupta added.

    Vivaki Exchange CEO Mona Jain believes the IPL ratings have stabilised. “They are not zooming but neither are they falling dramatically. The rationalisation of rates makes the IPL more affordable. I don’t think that the recent poor performance of the national Indian team will have a negative effect on the IPL‘s viewership. The IPL is a different ballgame where you have city based loyalties,” she says.

    In terms of companies likely to come on board, Jain points out to consumer electronics companies and telecom. Auto is also expected to come on board, though that sector has been facing a tough time. “They may come in at lower outlays, but I still expect them to participate. The economic slowdown could have an effect in terms of the outlays that different companies are willing to commit. It is, however, too early to talk about that possible impact,” she points out.

  • Vodafone launches second leg of ‘Made for You’ campaign

    MUMBAI: Vodafone has launched the second leg of its 121 ‘Made For you‘ campaign, created by Ogilvy & Mather.

    Directed by O&M NCD Rajiv Rao, the ad film is produced by Good Morning Films.

    According to the company, the first phase established that one can get unique offers of their choice by dialling 121 from their Vodafone mobiles.

    “We now extend the campaign offering multiple products. Idea was to showcase the unique usage of certain types of people (heavy talktime, internet or STD users) to communicate the types of offers that are available when you call 121 before you recharge. Full talktime idea was developed keeping in mind a popular guy in college with a need to talk for longer durations. STD and Internet films also take a similar approach reflecting a slice from our day-to-day life and people we meet,” the company said in a statement.

    The 121 campaign positioned 121 portal as the one stop shop to get plans/offers customized (Made for You) on the basis of your current usage. The 121 extension campaign brings to life in a direct manner the product possibilities that 121 offers.

    The 121 campaign extension will be six week long with three films bringing to life the product propositions on Full talktime, STD & Data. There will be a high decibel 360 media plan using TV, Radio, Print, Outdoor, on-ground, digital and online plan.

  • Adwallz adds six new accounts to its portfolio

    Mumbai: Adwallz, an organised wall painting advertising solution agency, has recently bagged six new accounts taking the total number of clients to nearly 50.

    The newly-added clients include banking company HDFC Bank, electronic company Philips, global chemicals company Huntsman Corporation, insurance company Bajaj Allianz and mobile service providers MTS and Vodafone.

    The agency will execute the ‘Jeevan Bima and Sales‘ campaign for Bajaj Allianz in Uttar Pradesh, Jammu and Punjab.

    Meanwhile, it will work on ‘Gold Loan‘, ‘Current a/c, saving a/c‘ campaigns for HDFC in Andhra Pradesh and Orrisa.

    For Huntsman Corp, Adwallaz will take charge of the Karpenter and Araldite brand across India and for Philips it will look after CFL and TL in Madhya Pradesh and Gujarat.

    For MTS and Vodafone, the agency will take charge of branding in Maharashtra and Bangalore respectively.

    Adwallz founder and CEO Mihir Mody said, “This quarter has been very significant for Adwallz in terms of new accounts. We are happy to be associated with these brands that are well established in their respective industry. Being associated with such big corporations gives us an opportunity to exhibit our creativity and innovation. Our endeavor is to deliver the best in terms of creativity and create a unique advertising experience for the target audience of the brands.”

    The company that came into existence in 2004 won the newly added accounts in the last one month. The execution for these campaigns has started from the first week of October. At present, Adwallz has corporate giants like HUL, Colgate, Marico, Godrej and Wipro amongst many in its current portfolio.

  • Boost partners Vodafone McLaren Mercedes team for Indian GP

    MUMBAI: Boost, GlaxoSmithKline‘s malt based-health food drink in India, said it has partnered Vodafone McLaren Mercedes team for the upcoming 2012 Formula 1 Airtel Indian Grand Prix.

    According to GSK, the association makes it the first by Indian consumer brand to partner with this team and which is on the back of a long-term strategic partnership that GlaxoSmithKline (GSK) has formed with McLaren Group globally.

    The partnership is supported by a consumer contest being run by Boost and a national TV campaign that goes live soon, the company said.

    As part of this association, the Boost brand logo will run on Lewis Hamilton and Jenson Button‘s race cars during the Grand Prix, with the chocolate flavoured health drink available for the team throughout the race weekend.

    Speaking on the association, GlaxoSmithKline Consumer Healthcare Marketing Head Jayant Singh said, “It is an exciting partnership for the brand as Boost is the first Indian consumer brand to partner with the team, through which Boost‘s consumers will have a chance to view the race through the team‘s eyes. We would like to wish best of luck to Vodafone McLaren Mercedes for the upcoming 2012 Formula 1 Airtel Indian Grand Prix race.”

    Vodafone McLaren Mercedes Team Principal Martin Whitmarsh said: “Our strategic partnership with GSK is a fast-moving and dynamic one. As such, we are looking forward to running Boost – one of India‘s leading consumer brands – on our cars for the Indian Grand Prix. The Buddh International circuit is one of the most exciting new venues in Formula 1 and India is a fantastic, growing market for grand prix racing. Indeed, this partnership is perfectly timed and hopefully augurs well for great success on the track this weekend.”

  • Vodafone’s new ‘Delights’ campaign to add caring image

    MUMBAI: Telecom service provider Vodafone has launched a new campaign to familiarise the users and audiences with its Vodafone Delights.

    The earlier ‘Delights‘ campaign showed a budding friendship between two girls where each one would go out of the way to treat the other special. This time around too, the creative agency, Ogilvy and Mather, was asked to develop a campaign which had the emotional resonance of the earlier campaign but also that would enhance Vodafone‘s credentials as a telecom service provider. The aim of the campaign is to communicate that Vodafone cares for its customers and strives to introduce initiatives to delight them.

    The six-week long campaign uses stories of the growing friendship between an old man and a little boy. The film follows the old man’s efforts to surprise and delight his little friend which lead to many sweet yet playful interactions between them. During the course of the different ads, different Delights offers are communicated to the viewer.

    The first TVC in the series is based on the concept of ‘Thank You‘ cards followed by two birthday themed ads. The TVCs are part of a high decibel media plan that uses radio, print, outdoor, on ground, digital and online platforms for communication.

    The film is produced by Nirvana films.

    Vodafone Delights was introduced in October 2011 giving customers benefits on travel, lifestyle, dining and entertainment with other commercial establishments. The new campaign has been launched in order to introduce the audiences to the latest addition to the Vodafone Delights offers – a special offer for any Vodafone customer walking into the telecom provider’s stores, a special telecom offering for its patrons in for m a birthday gift and the new ‘Happy Hours’ offer in the afternoon slot.

  • Cricket Australia looks to drive with Toyota sponsorship

    MUMBAI: Cricket Australia has got Toyota Australia on board as a new gold sponsor and official automotive partner.

    The deal comes close on the heels of Vodafone ending its 11-year association with Australian cricket team.

    Under the new five-year deal, Toyota will support the Australian cricket team, State Cricket Associations and the KFC T20 Big Bash League until mid-2017.

    Toyota will supply more than 100 vehicles, including the all-new Camry Hybrid, to many of Cricket Australia’s coaches and administrators.

    The partnership extends Toyota’s official presence in Australian sport beyond its highly successful involvement with the major football codes.

    Cricket Australia‘s Executive General Manager – Commercial Mike McKenna said, “Australian cricket is thrilled to partner with Toyota, an Australian manufacturer and a business with a strong track record of support for Australian sport. Australian cricket is proud to support Toyota’s environmental goals and initially half our State Association and Cricket Australia fleet will be Toyota hybrid vehicles. We will work with Toyota on opportunities to realise an all-hybrid fleet in the coming years.”

    Toyota’s executive director sales and marketing Matthew Callachor said the company was keen to widen its sponsorship portfolio by forming a progressive association with one of Australia’s most popular sports.

    “Cricket is one of the most played and watched sports in Australia and we are looking forward to another long-term and successful partnership,” he said.

    Callachor said the skills, commitment and passion of the Australian cricket team were attributes shared by Toyota and its 4,200 employees in Australia.

  • Ogilvy’s bronze is India’s first Cannes metal of 2012

    MUMBAI: In the first list of winners announced at Cannes Lions 2012, India‘s claim to fame came in the form of a Bronze to Ogilvy in the Direct category for its iFold campaign for telecom provider Vodafone.

    The Grand Prix winner in this Direct Lions category is ‘The Small Business Day Campaign‘ started by American Express to help out the small shop owners by Crispin, Porters and Bogusky.

    However, there were no India wins in Promo and Activation and PR categories. There were four Indian entries in Promo and Activation and one in PR categories.

    Ogilvy‘s iFold campaign was aimed at spreading awareness about saving paper. The idea was to encourage people to fold their bills and other extra correspondence in order to use smaller envelopes, thus saving paper. The entry had been shortlisted in the Best Low Budget Campaign sub category.

    Commenting on the win, executive chairman and creative director Piyush Pandey said, “A little idea from a young team in Ogilvy Mumbai was supported and implemented by Vodafone India to its India customer base. This award belongs more to Vodafone than to Ogilvy India.”

    A total of seven Indian entries were shortlisted in the Direct Lions category involving six agencies – McCann World Group, BBDO India, Leo Burnett, DDB Mudra Group and Cheil Worldwide.

  • Vodafone ends sponsorship of Australian cricket team

    MUMBAI: Telecom major Vodafone has backed out of its sponsorship of Australian Test team, thereby bringing to an end its 11-year-old partnership with Cricket Australia.

    The next summer‘s Test series against South Africa and Sri Lanka will be the last of Vodafone‘s sponsorship of Australian cricket team.

    CA executive GM commercial Mike McKenna said the high-profile partnership was one of the most successful and long-running in Australian elite sport. But like all sports‘ sponsorships, there comes a time when the sponsor achieves its partnership objectives and moves on with new strategic priorities.

    “We understand that Test cricket has helped Orange, 3 and Vodafone become Australian household names and we look forward to continuing to work with Vodafone next summer in what will be the final season of our successful relationship,” he added.

    McKenna noted that the Vodafone partnership, which had progressively profiled the Orange, 3 and Vodafone brands, had always had particular meaning for Australian cricket after the Orange brand of that time leapt in to fill the breach when Test cricket sponsor, Ansett, crashed on the eve of the 2001 Test season, leaving cricket without a Test partner just weeks before the start of that summer.

    “Our partner, via these brands, has helped us promote Test cricket and the sport is better for their long-term support,” he said.

    CA will, meanwhile, go to market for a new home-market Australian Test cricket team sponsor from 2013-14 with an Ashes summer as the launching pad for the new relationship. CA adds that it believes the Australian team playing Test cricket at home is possibly the most valuable sports‘ sponsorship asset in Australia.

    “Our research shows the Australian public loves Test cricket, regards cricket as the sound of summer and that interest in cricket goes through the roof when the traditional enemy, England, tours this country,” McKenna said.

  • Vodafone, Pepsi and Kingfisher are most recalled brands in IPL5: Ormax

    Mumbai: Vodafone, Pepsi, Kingfisher, Volkswagen and Hero are the five top recalled brands during IPL5, as per the cricket advertising recall and effectiveness research – Day after Cricket (DAC), conducted by Ormax Media, the media research and consulting firm.

    Though, Vodafone was the overall winner, the last week of IPL 5 saw Pepsi leading the recall charts, touching a score of 44 per cent on unaided recall, the highest achieved by any brand this season, the company said.

    As per the research, Volkswagen and Kingfisher are the only brands which feature among the Top 10 brands in terms of both unaided recall and ad likeability.

    The top three most liked ads are: Gems – Raho Umarless, Sprite – Raasta Clear Hai and Mazaa – Har Mausam Aam. Interestingly, none of these campaigns featured a celebrity.

    The most recalled innovation sponsorship association recalled is Karbonn Kamaal Catch. DLF Maximum Sixes and Vodafone Star of the Match are at distant No. 2 and No. 3 respectively.

     

    Top 10 Brands Recalled (IPL 5 )
    Rank Brand
    1 Vodafone
    2 Pepsi
    3 Kingfisher
    4 Volkswagen
    5 Hero
    6 Coca Cola
    7 DLF
    8 Idea
    9 Nokia
    10 Tata Docomo

    The top 10 most liked campaigns or promotions in IPL 5 are listed in the table below.

     

    Top 10 Most Liked Campaigns (IPL 5)
    Rank Brand
    1 Gems
    2 Sprite
    3 Mazaa
    4 Volkswagen
    5 Cadbury‘s Dairy Milk
    6 Yatra.com
    7 Kingfisher
    8 Mountain Dew
    9 Lays
    10 Slice

    DAC is a consumer based day-after recall study, conducted among IPL viewers across six cities: Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The target group for the study was 15-40 years males and 15-34 years old females.

  • Ogilvy wins Digital & Interactive Grand Prix

    Ogilvy wins Digital & Interactive Grand Prix

    VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.

    Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.

    There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.

    Agency
    Grand Prix
    Gold
    Silver
    Bronze
    Total
    Ogilvy India 1 7 5 3 16
    DDB Mudra Group   1 3 4 8
    Leo Burnett   1 2 3 6
    Jack In The Box Worldwide   1 1   2
    Sapient Nitro India   1 1   2
    Taproot India     4 3 7
    Grey India     3 6 9
    Maxus India     3 4 7
    Creativeland Asia     3   3
    BBDO India     2 4 6
    Alok Nanda and Company     2 3 5
    Grant McCann Erickson     2   2
    Out Of The Box     1 2 3
    Webchutney     1 1 2
    Interface Business Solutions     1 1 2
    JWT India     1 1 2
    The Flagship Advertising     1 1 2
    M&C Saatchi     1 1 2
    Indigo Consultin     1   1
    Contract Advertising India     1   1
    AgencyDigi Communications       3 3
    Happy       2 2
    BC Web Wise       1 1
    Wunderman International       1 1
    Digitas India       1 1
    Eleven Brandworks       1 1
    Publicis Communications       1 1
    Group M – Dialogue Factory       1 1
    XOX Design (A Division of The Flagship Advertising)       1 1
    Beehive Communication       1 1
    Total 1 11 39 50 101

    DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.

    Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.

    The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.

    Click here to open creative abby Awards‘ list.