ITV

Tag: Vodafone

  • 92.7 Big FM partners with Vodafone for campaign

    92.7 Big FM partners with Vodafone for campaign

    MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.

    The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

    Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
     

  • 92.7 Big FM partners with Vodafone for campaign

    92.7 Big FM partners with Vodafone for campaign

    MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.

    The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

    Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
     

  • Govt defers decision on FDI for Vodafone to acquire You Broadband

    Govt defers decision on FDI for Vodafone to acquire You Broadband

    NEW DELHI: The Government has deferred a decision on a proposal for acquisition of You Broadband India Ltd by Vodafone India Ltd.

    The Foreign Investments Promotions Board had received the proposal by Vodafone for investing the entire share capital (100 per cent) of the broadband company.

    Meanwhile, the Finance Ministry on the recommendation of FIPB rejected the proposal by BMJ Group India Private Limited to expand the scope of its business activities by engaging in the business of publication of certain scientific/specialty healthcare journals/periodical in line with the original edition of foreign publication being published by its holding company that is BMJ Publishing Group Limited, United Kingdom.

    It also rejected the proposal by ExzatechSolutions Ltd for incorporating a wholly owned subsidiary in India whose main operations would be in the field of IT Sector.

    As the applicant company is situated in Bangladesh and is going to incorporate a wholly owned subsidiary company in India, it comes under approval route.

  • Govt defers decision on FDI for Vodafone to acquire You Broadband

    Govt defers decision on FDI for Vodafone to acquire You Broadband

    NEW DELHI: The Government has deferred a decision on a proposal for acquisition of You Broadband India Ltd by Vodafone India Ltd.

    The Foreign Investments Promotions Board had received the proposal by Vodafone for investing the entire share capital (100 per cent) of the broadband company.

    Meanwhile, the Finance Ministry on the recommendation of FIPB rejected the proposal by BMJ Group India Private Limited to expand the scope of its business activities by engaging in the business of publication of certain scientific/specialty healthcare journals/periodical in line with the original edition of foreign publication being published by its holding company that is BMJ Publishing Group Limited, United Kingdom.

    It also rejected the proposal by ExzatechSolutions Ltd for incorporating a wholly owned subsidiary in India whose main operations would be in the field of IT Sector.

    As the applicant company is situated in Bangladesh and is going to incorporate a wholly owned subsidiary company in India, it comes under approval route.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Mumbai: Ogilvy India won a gold for their campaign ‘Akanksha Anthem’ for Akanksha foundation, apart from two silver trophies at the prestigious EFFIES APAC awards held at Singapore last night. 

    Speaking on what may have worked in favour of the campaign, Ogilvy and Mather India Discovery and Planning Vice Chairman and Country Head Madhukar Sabnavis said, “I guess beyond creativity and effectiveness, the fact that the campaigns aimed to make a major social difference made them appealing to the judges. That added a soul to the work beyond the heart appeal.”

    Apart from the gold, the agency also earned the two silver metals for their work on Vodafone Mpesa, and Make Love Not Scar — Reshma. 

    “I owe this to the teams that worked on the campaign, and the overall culture that is continuously striving to push the bar to drive results,” Sabnavis added.

    The other five of the entries submitted by the agency shortlisted as finalists included their campaign for Sanifresh, Kinley Tata Sky, Diu and Satyamev Jayate season 3.

  • Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Ogilvy India wins gold at APAC Effies 2016, gives credit to adding soul to campaigns

    Mumbai: Ogilvy India won a gold for their campaign ‘Akanksha Anthem’ for Akanksha foundation, apart from two silver trophies at the prestigious EFFIES APAC awards held at Singapore last night. 

    Speaking on what may have worked in favour of the campaign, Ogilvy and Mather India Discovery and Planning Vice Chairman and Country Head Madhukar Sabnavis said, “I guess beyond creativity and effectiveness, the fact that the campaigns aimed to make a major social difference made them appealing to the judges. That added a soul to the work beyond the heart appeal.”

    Apart from the gold, the agency also earned the two silver metals for their work on Vodafone Mpesa, and Make Love Not Scar — Reshma. 

    “I owe this to the teams that worked on the campaign, and the overall culture that is continuously striving to push the bar to drive results,” Sabnavis added.

    The other five of the entries submitted by the agency shortlisted as finalists included their campaign for Sanifresh, Kinley Tata Sky, Diu and Satyamev Jayate season 3.

  • Reliance Jio expands India’s connectivity to the world through BBG

    Reliance Jio expands India’s connectivity to the world through BBG

    MUMBAI: Reliance Jio announced the launch of a new, state of the art 8,100 km cable system, the Bay of Bengal Gateway (BBG). 

    BBG provides direct connectivity to South East Asia and the Middle East, then onward to Europe, Africa and Far East Asia through seamless interconnection with existing cable systems. 

    Reliance Jio owns and operates the strategically important undersea cable landing facility in Chennai, providing a high-speed, high-capacity, low latency route connecting India to the rest of the world.“

    “We are excited about the launch of BBG as it offers not just direct connectivity in and out of India through Chennai and Mumbai but also acts as a state-of-the-art 100 Gbps extension of Jio’s 100 Gbps core network,” said Reliance Jio president Mathew Oommen. 

    He further added, “This global connectivity brings key international content hubs closer to our customers, delivering a much richer experience as an important part of driving India’s broadband adoption, enabling consumers to shift away from the current high-cost low value propositions.”

    Providing robust, reliable, low latency connectivity, BBG strengthens one of the fastest growing global internet routes. BBG has deployed the latest submarine cable 100Gbps transmission technology, utilizing wavelength add/drop branching units along the route, with an initial equipped capacity of 9 terabits per second. In addition to Reliance Jio, the BBG partners include: Dialog Axiata, Etisalat, Omantel, Telecom Malaysia, and Vodafone.

  • Reliance Jio expands India’s connectivity to the world through BBG

    Reliance Jio expands India’s connectivity to the world through BBG

    MUMBAI: Reliance Jio announced the launch of a new, state of the art 8,100 km cable system, the Bay of Bengal Gateway (BBG). 

    BBG provides direct connectivity to South East Asia and the Middle East, then onward to Europe, Africa and Far East Asia through seamless interconnection with existing cable systems. 

    Reliance Jio owns and operates the strategically important undersea cable landing facility in Chennai, providing a high-speed, high-capacity, low latency route connecting India to the rest of the world.“

    “We are excited about the launch of BBG as it offers not just direct connectivity in and out of India through Chennai and Mumbai but also acts as a state-of-the-art 100 Gbps extension of Jio’s 100 Gbps core network,” said Reliance Jio president Mathew Oommen. 

    He further added, “This global connectivity brings key international content hubs closer to our customers, delivering a much richer experience as an important part of driving India’s broadband adoption, enabling consumers to shift away from the current high-cost low value propositions.”

    Providing robust, reliable, low latency connectivity, BBG strengthens one of the fastest growing global internet routes. BBG has deployed the latest submarine cable 100Gbps transmission technology, utilizing wavelength add/drop branching units along the route, with an initial equipped capacity of 9 terabits per second. In addition to Reliance Jio, the BBG partners include: Dialog Axiata, Etisalat, Omantel, Telecom Malaysia, and Vodafone.