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Tag: Vodafone U

  • Vodafone U launches new digital campaign #SortedHai

    Vodafone U launches new digital campaign #SortedHai

    MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.

    #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U, apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday and Friday in both the phone recharges as well as deals in F&B, fashion and other youth-centric spaces.

    Taliking about first digital campaign, Vodafone India Marketing EVP Siddharth Banerjee  said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight,#SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile-savvy youth and help us engage with the college students digitally.”

    Ogilvy and Mather ECD Kiran Antony added, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

  • Vodafone U celebrates Friendship Day with ‘million fun experiences’

    Vodafone U celebrates Friendship Day with ‘million fun experiences’

    MUMBAI: With Friendship Day round the corner (Friendship Day is celebrated on the first Sunday of August), it’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences For the youth to engage and enjoy.

    Targeting the socially active and increasingly demanding Indian youth,Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media. On offer are unlimited fun and unbelievable experiences – from intercollegiate music competitions, music concerts, gaming zones, campus star contests and International Trips and many other telecom and non-telecom benefits and unlimited moments to enjoy with friends.

    Speaking about Vodafone U and offering Million Fun Experiences,Sandeep Kataria, Director – Commercial, Vodafone India, said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus. Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore. It is an opportunity for them to create a lifetime worth of memories with their buddies. Fun will always be on for the young as their world of interest, residing in their pocket, will be active, 24X7”

    Beginning 3rd August, Vodafone is running the Back to Campus campaign in 20 plus colleges across Delhi NCR including Delhi College of Arts & Commerce, Delhi College of Engineering, Hans Raj College, Hindu College, Jesus & Mary College, Kirori Mal College, Miranda House, Shaheed Sukhdev College of Business Studies, Shri Ram College of Commerce, Sri Venkateswara College and Amity University amongst others.

    Under the Million Fun Experience umbrella, recently Vodafone U customers in Delhi & NCR won tickets to a Lucky Ali, Sona Mohapatra and Papon concert. Back to Campus campaign receive enthusiastic response from some of the top colleges in Mumbai.In Maharashtra and Goa,Vodafone U has launched ‘Vodafone U- Battle of the Bands’ – one-of-its kind inter-city and inter-college Band competition in 100 colleges across five cities.

    And there are more experiences! Once connected with Vodafone U one can use the MyVodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Amazon.com, Dominos, Lifestyle Retail, Mad over Donuts and US Pizza and many more youth centric brands!

  • Vodafone U celebrates Friendship Day with ‘million fun experiences’

    Vodafone U celebrates Friendship Day with ‘million fun experiences’

    MUMBAI: With Friendship Day round the corner (Friendship Day is celebrated on the first Sunday of August), it’s that time of the year, when much of life revolves around making new friends and engaging more with older ones, especially for the youth. As they return to colleges and campuses, Vodafone U, a first of its kind lifestyle proposition for youth, has created the platform of Million Fun Experiences For the youth to engage and enjoy.

    Targeting the socially active and increasingly demanding Indian youth,Vodafone U has launched a ‘Back to Campus’ campaign engaging with youngsters on topics and issues that matter to them most – friends, music, fashion, health and entertainment among others. The month long campaign in 400 leading colleges across top 50 cities will be driven through campus engagements and promoted via social media. On offer are unlimited fun and unbelievable experiences – from intercollegiate music competitions, music concerts, gaming zones, campus star contests and International Trips and many other telecom and non-telecom benefits and unlimited moments to enjoy with friends.

    Speaking about Vodafone U and offering Million Fun Experiences,Sandeep Kataria, Director – Commercial, Vodafone India, said, “There is a lot happening in the life of youngsters today and they do not want to miss out! With Vodafone U, on offer is a bundle of benefits that will keep them connected with friends and fun via the world of internet, voice, music plus. Million Fun Experiences including a chance to win once-in-a-lifetime opportunity to enjoy the popular Tomatina festival in Spain or the Ultra Music Fest in Singapore. It is an opportunity for them to create a lifetime worth of memories with their buddies. Fun will always be on for the young as their world of interest, residing in their pocket, will be active, 24X7”

    Beginning 3rd August, Vodafone is running the Back to Campus campaign in 20 plus colleges across Delhi NCR including Delhi College of Arts & Commerce, Delhi College of Engineering, Hans Raj College, Hindu College, Jesus & Mary College, Kirori Mal College, Miranda House, Shaheed Sukhdev College of Business Studies, Shri Ram College of Commerce, Sri Venkateswara College and Amity University amongst others.

    Under the Million Fun Experience umbrella, recently Vodafone U customers in Delhi & NCR won tickets to a Lucky Ali, Sona Mohapatra and Papon concert. Back to Campus campaign receive enthusiastic response from some of the top colleges in Mumbai.In Maharashtra and Goa,Vodafone U has launched ‘Vodafone U- Battle of the Bands’ – one-of-its kind inter-city and inter-college Band competition in 100 colleges across five cities.

    And there are more experiences! Once connected with Vodafone U one can use the MyVodafone App to avail of exciting offers like Buy One and Get One Free offers at Café Coffee Day, Amazon.com, Dominos, Lifestyle Retail, Mad over Donuts and US Pizza and many more youth centric brands!