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Tag: Vodafone Play

  • 12 Discovery channels now available on Vodafone Play

    MUMBAI: A portfolio of 12 Discovery India channels are now available on Vodafone Play – Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and a sports channel DSport.

    From science to traveling, Vodafone Play user have a wide choice of viewing channels.

    Facilitating the entertainment needs of the upwardly mobile and always on the move young Indian looking for hyper-personalised, bespoke experiences: Vodafone Play, a one-stop entertainment destination to enjoy streaming of content; be it Live TV, popular shows, latest movies or trending music videos, today announced a strategic partnership with Discovery Communications, expanding its infotainment content portfolio for its subscribers across genres.

    Commenting on the partnership, Vodafone India national head – VAS and content Dipankar Ghoshal said “Vodafone Play is a single window offering content across genres and languages and this association with Discovery strengthens our infotainment category. All consumers, including the Velvet Rope Generation, can now watch what they want, when they want and how they want. Our partnership with Discovery Communications will make their channels now accessible to Vodafone Play users to be viewed at their convenience.”

    Discovery Communications India SVP affiliate sales and product distribution Vijay Rajput said, “As the media ecosystem continues to evolve, we remain focused on delivering more content, across more screens, to more people. We are happy that Vodafone Play subscribers will now have access to Discovery’s rich storytelling at their fingertips.”

  • Arre’s ‘Virtual Girlfriend’ wins five awards at LA Web Festival

    MUMBAI: Arré’s first web series A.I.SHA | My Virtual Girlfriend wins five awards at the recently held LA Web Festival for Best Series, Best Editing, Best Direction, Best Actress and Best Overall Premise within the Drama Category, from among a selected shortlist of 35 webseries across the world. The series was also nominated for Best Sound Design, Visual Effects, Outstanding Score, Cinematography, Supporting Actor, Best Actor and Writing.

    The LA Web Festival is one of the oldest, largest and most influential web series festivals globally and has screened nearly 1400 web series since 2010. It has been referred to as the ‘Sundance of Web Series Festivals’ by Los Angeles Magazine.

    This is the third set of international awards for A.I.SHA after winning Best Overall Web Series and Best Suspense/Thriller at the South Florida Web Festival held in Miami and for Exceptional Merit at the WRPN.TV Global Webisode competition.

    Arré’s Official Chukyagiri was also named an Official Honoree in the Film and Video Long Form or Series Category at the 21st Annual Webby Awards 2017.

    A.I.SHA, Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA) is India’s first AI-based digital series. The story pivots around the widely debated and chilling premise of what happens when artificial intelligence develops feelings and consciousness? Sam, the show’s protagonist, creates A.I.SHA, without realising the consequences, and thus begins a series of events that rapidly spirals out of control. Catch the full series here.

    Season 2 of A.I.SHA is currently live on Arré (at www.arre.co.in, Arré’s YouTube Channel, Facebook Page) and on Arré’s partner platforms – Yupp TV, SonyLIV, Vodafone Play and Jio Cinema.

    The series is directed by Sahir Raza, written by Raghu Ram and Harman Singha and produced for Arré by Monozygotic. The show has partnered with Gillette Flexball, Palo Alto Networks, a next-generation security company, Nissin Cup Noodlesand Dell.

    Arré brings to India’s new-gen digital audiences a range of contextual storytelling and entertainment using video, audio, graphic-art and text.

  • Arre appoints Viacom18’s Jaideep Singh as director

    MUMBAI: Entertainment business veteran and former Viacom18 Integrated Network Solutions head, Jaideep Singh has been roped in by Arré as a director on its management team. Singh will guide the platform’s monetisation drive/strategy, launch Arré’s music vertical and contribute his experience towards expanding other content verticals as well. He will be working closely with founders B. Saikumar, Ajay Chacko and RayC as Arré expands its content footprint as India’s fastest growing original content brand on digital.

    Saikumar said “We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation, to further our growth objective, as we enter into an exciting year 2 of Arré.”

    Arré has built a distinct voice by its unique take on culture and society using stories, doodles and audio besides video. It is one of the country’s fastest growing digital brands on social media besides being widely distributed across a range of domestic and international platforms like SonyLIV, YuppTV, Vodafone Play, Ola Prime Play, TF1 Xtra (OTT Network in France) etc. in addition to its own website and apps on IOS and Android.

    Singh added, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures, Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré.”

    He is currently partnered with two US based companies as a part of his entrepreneurial venture. He is the chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency and the managing director, APAC and Middle East, for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.

    Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. He has worked with notable companies, including, JK Tyres, Confederation of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom18 India, where, as senior vice president and business head of Integrated Network Solutions, he launched a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe. He established the INS and Live Viacom18 divisions of Viacom18, which boast of national and regional properties like the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Chuckle Festival, and SPIRO, which dominated the subcontinent with 300+ events and produced hundreds of hours of content.

  • ‘Chak De’ actor promotes Vodafone Play

    MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live TV shows, latest movies or music, is home to over 14000 movies and more than 140 Live TV Channels.

    Video content has emerged as a major driver of time spent on mobile as well as mobile data consumption. Beginning first week of March, Vodafone is launching an ATL campaign on television and digital media to create awareness and relevance for Vodafone Play, a complete on-demand mobile entertainment destination.

    Studies found that content apps are most often streamed when people have time to kill, during their commute or waiting for something. The TV commercial featuring the vivacious Chitrashi Rawat of Chak De India fame, borrows this insight and is set in a relatable situation with a traditional touch.

    The last to get mehendi applied to her hands, she can’t join the wedding celebrations till it dries, rendered bored and companionless because of the henna. But with Vodafone Play, she discovers that she can fill her down time with fun and excitement. With the swipe of a finger, she can access latest movies, endless music and live TV, not just to entertain herself but also learn all the latest grooves and moves from dance numbers and make sure she shines at the sangeet.

    The month long campaign is supported with innovative communication created especially for digital, a major medium for the target group for the content app users.

    Vodafone India EVP marketing Siddharth Banerjee said, “Multiple content apps provide movies, music and snack-sized videos, but consumers still toggle between different apps for different kinds of content. Vodafone Play fulfills this need gap and offers a complete on-demand mobile destination for our customers.”

  • A.I.SHA | My Virtual Girlfriend to be dubbed in Tamil; S2 on cards

    A.I.SHA | My Virtual Girlfriend to be dubbed in Tamil; S2 on cards

    MUMBAI: Following the successful run of the season 1 of A.I.SHA | My Virtual Girlfriend, Arre plans to release its Tamil version. With this category, it intends to reach out to a wider audience.

    This version is presented by Gillette Flexball in association with Palo Alto Networks, Indo Nissin Foods and Dell.

    In addition, the show is also syndicated to the digital platform of one of France’s television networks, TF1 Xtra, apart from various Indian digital platforms such as Sony LIV, Yupp TV, Vodafone Play, etc.

    “The southern regional markets are growing markets from a mobile internet consumption and advertiser interest point of view. They’re also interesting future forays for Arré considering that digital media in these markets is more secular as compared to broadcasting and cable and there isn’t enough original content available currently. A.I.SHA, our first show, is possibly the best show to begin our regional foray with, given its universal appeal and the overwhelming viewer response so far,” said Arre founder B. Saikumar.

    The series is produced by Raghu Ram and Rajiv Laxman’s production venture, Monozygotic.

    Ram added, “A.I.SHA is a special project for all of us at Monozygotic since it was our first fiction show and also the first show that Arré launched with.”

    A.I.SHA (Artificial Intelligence Simulated Humanoid Assistant) is India’s AI-based digital series. A fiction thriller, the story pivots around the widely debated and chilling premise of what happens when AI (Artificial intelligence) develops feelings and consciousness.

    Pre-production work for A.I.SHA season 2 is underway and is planned for launch later this year.

  • A.I.SHA | My Virtual Girlfriend to be dubbed in Tamil; S2 on cards

    A.I.SHA | My Virtual Girlfriend to be dubbed in Tamil; S2 on cards

    MUMBAI: Following the successful run of the season 1 of A.I.SHA | My Virtual Girlfriend, Arre plans to release its Tamil version. With this category, it intends to reach out to a wider audience.

    This version is presented by Gillette Flexball in association with Palo Alto Networks, Indo Nissin Foods and Dell.

    In addition, the show is also syndicated to the digital platform of one of France’s television networks, TF1 Xtra, apart from various Indian digital platforms such as Sony LIV, Yupp TV, Vodafone Play, etc.

    “The southern regional markets are growing markets from a mobile internet consumption and advertiser interest point of view. They’re also interesting future forays for Arré considering that digital media in these markets is more secular as compared to broadcasting and cable and there isn’t enough original content available currently. A.I.SHA, our first show, is possibly the best show to begin our regional foray with, given its universal appeal and the overwhelming viewer response so far,” said Arre founder B. Saikumar.

    The series is produced by Raghu Ram and Rajiv Laxman’s production venture, Monozygotic.

    Ram added, “A.I.SHA is a special project for all of us at Monozygotic since it was our first fiction show and also the first show that Arré launched with.”

    A.I.SHA (Artificial Intelligence Simulated Humanoid Assistant) is India’s AI-based digital series. A fiction thriller, the story pivots around the widely debated and chilling premise of what happens when AI (Artificial intelligence) develops feelings and consciousness.

    Pre-production work for A.I.SHA season 2 is underway and is planned for launch later this year.