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Tag: Vodafone Idea

  • Reliance Jio adds 3.11 mn mobile subscribers in May: Trai

    Reliance Jio adds 3.11 mn mobile subscribers in May: Trai

    Mumbai: Reliance Jio added 3.11 million mobile subscribers in the month of May followed by Bharti Airtel at 1.02 million, as per subscription data by Telecom Regulatory Authority of India (Trai). Vodafone Idea lost 0.75 million subscribers during the same period.

    The total number of mobile subscribers increased from 1,142.66 million to 1,145.50 million registering a growth of 0.25 per cent. The wireless subscription in urban areas increased from 623.78 million to 624.55 million and in rural areas increased from 518.88 million to 520.96 million.

    There were a total of 1145.50 active mobile subscribers (VLR subscribers) during the month. Reliance Jio had the greatest number of VLR subscribers at 383.31 million followed by Bharti Airtel at 362.18 million and Vodafone Idea at 220.04 million.

    As per data received from 664 operators in May, the total broadband subscribers increased from 788.77 million to 794.68 million. Out of which, 28.10 million were wired subscribers, 765.55 million were mobile device users and 1.03 million were fixed broadband users.

    The top five wired broadband service providers were Reliance Jio Infocomm at 5.89 million, followed by Bharti Airtel at 4.74 million, BSNL at 3.82 million, Atria Convergence Technologies at 2.10 million and Hathway Cable and Datacom at 1.11 million subscribers.

    The top five wireless broadband service providers were Reliance Jio Infocomm at 408.79 million, Bharti Airtel at 212.35 million, Vodafone Idea at 123.23 million, BSNL at 21.70 million and Intech Online at 0.21 million.

    The total number of wireline subscribers increased from 25.16 million to 25.23 million in May.

    The number of telephone subscribers in India increased from 1,167.82 million to 1,170.72 million. Urban subscription grew from 646.99 million to 647.81 million and rural subscription grew from 520.82 million to 522.92 million.

  • Bharti Airtel added 17.06 mn subscribers in 2021: Trai

    Bharti Airtel added 17.06 mn subscribers in 2021: Trai

    Mumbai: Bharti Airtel’s wireless subscribers increased and stood at 17.06 million last year, as per the Telecom Regulatory Authority of India’s (Trai) performance indicator report for 2021. Its subscriber base surged from 338.71 million to 355.77 million with yearly growth rate of 5.07 per cent.

    Reliance Jio continued to be the market leader with 36 per cent market share of total wireless telephone subscriber base followed by Bharti Telemedia at 30.81 per cent. Reliance Jio added only 6.94 million subscribers during the year bringing its subscriber count from 408.77 million to 415.72 million at a growth rate of 1.70 per cent.

    On the other hand, Vodafone Idea lost 18.74 million subscribers during the year, bringing its subscriber base from 284.26 million to 265.51 million. The company saw a 6.59 per cent rate of decline.

    Reliance Jio had the greatest number of rural wireless subscribers at 179.93 million, as per the data. It was followed by Bharti Airtel at 170.15 million and Vodafone Idea at 134.33 million.

    The total number of wireless subscribers increased from 1153.77 million to 1154.62 million with a net addition of 0.85 million wireless subscribers.

    Internet penetration

    The number of internet subscribers in India increased from 795.18 million to 829.30 million, as per the report. It showed that the total number of broadband internet subscribers increased from 747.41 million to 792.08 million and the number of wireless internet subscribers increased from 769.64 million to 802.72 million.

    Out of total broadband subscribers, 26.43 million are wired broadband subscribers while 765.65 million are wireless broadband subscribers.

    More than 96 per cent of total internet subscribers use wireless mobile technology to access internet services, as per Trai data.

    The number of rural internet subscribers increased from 308.17 million to 333.10 million and the number of urban internet subscribers also increased from 487.01 million to 496.20 million.

    Reliance Jio Infocomm was the biggest internet service provider with 50.68 per cent market share and 420.28 million subscribers. It was followed by Bharti Airtel with 27.81 per cent share and 230.65 million subscribers. Vodafone Idea had 16.43 per cent share 136.25 million subscribers.

    Revenue and usage

    The average revenue per user (ARPU) from wireless subscribers in the telecom sector increased from Rs 94.87 in 2020 to Rs 108.40 an increase of 14.25 per cent.

    The share of prepaid subscribers declined from 95.21 per cent to 93.62 per cent in 2021.

    Revenue from data usage per subscriber increased from Rs 81.81 in 2020 to Rs 96.71 in 2021. The total volume of wireless data usage increased from 103,522 million GB to 135,657 million GB with a yearly growth of 31.04 per cent.

    The average revenue per user for wireless data usage per data subscriber per month has been in an upward trend since 2014 where it stood at Rs 71.25 climbing till Rs 139 in 2021.

    The average wireless data usage per wireless data subscriber per month increased from 11.76 GB during the year 2020 to 14.04 GB during the year 2021.

  • Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Hirol Gandhi becomes Ogilvy India’s president and head of office for Mumbai & Kolkata

    Mumbai : Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata.

    A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years. He has championed many success stories across clients and in varied leadership roles in Ogilvy, said the agency in a statement. Gandhi has championed work across brands like Vodafone Idea, Cadbury, Parle, Bajaj Pulsar, Brook Bond Red Label and SBI Life Insurance, among others.   

    In his 18 months stint as the managing partner of Ogilvy Mumbai, he steered the Mumbai office through the challenging Covid times and drove both employee care and business growth in equal measure, according to the agency.  

    Ogilvy India group president VR Rajesh said, “The next three years are the years of transformation for Ogilvy in India. Hirol is an extraordinary future focused leader who also has an astute sense of business. We need a champion like him to accelerate our journey into modernising our largest office.” 

    On his new role, Hirol Gandhi said. “After having successfully partnered brands in their growth and transformation journey, this is an equally exciting and challenging opportunity – chart the next chapter for Mumbai and Kolkata offices, and further accelerate the transformation agenda. I’m really looking forward to my next phase at Ogilvy.”

  • Vodafone Idea rolls out an ad-tech platform for the advertisers to connect

    Vodafone Idea rolls out an ad-tech platform for the advertisers to connect

    Mumbai: Digital revolution in India has led to innovation and significant growth in the ad-tech industry, thereby, also increasing the volume of investments in the industry. Generating content and programmatic media buying on customized platforms will be the new normal. As the Digital Adex juggernaut moves ahead unabated, Vi aims to participate as a major player in the multibillion-dollar Indian advertising industry. With this, India’s leading telecom operator Vi on Wednesday announced the launch of its world-class ‘Ad-Tech’ platform – Vi Ads – an Artificial Intelligence (AI) & Machine Learning (ML) driven Adtech platform. It gives marketers a programmatic media buying platform that is cutting edge and returns on investment (ROI) focused.

    Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media – Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls. One of the key differentiators of Vi Ads is that it will be media agnostic and empower marketers to engage with Vi users on external media channels and publisher partners of Vi Ads. 

    Additionally, Vi Ads will offer a self-serve interface enabling marketers with full control of their campaigns from a campaign set up, tracking campaign performance to driving campaign insights. Since Vi Ads is built to achieve a full-funnel campaign objective, be it awareness, consideration or purchase – it caters to advertisers looking to drive reach, generate leads or drive sales. The combination of advanced features and ease of execution will appeal to large agencies and SMEs alike.

    In the last 10 years, Digital AdEx has grown at a compounded annual growth rate of 27 per cent. Even during the pandemic, when all other media saw a decline, Digital AdEx witnessed significant growth. Programmatic media buying has firmly taken root in India and its share has been increasing year on year, now standing at 42 per cent, as per Madison Advertising Report 2022.

    Commenting on the launch of Vi Ads, Vi CMO Avneesh Khosla said “With our programmatic platform – Vi Ads, we will address two of the biggest challenges faced by marketers today – authentic insights and enhanced reach. Firstly, it offers marketers the benefits of unique audience segments, interest groups and targeting parameters derived using Vi’s deep insights of our consumers built on opt-in data. Secondly, it allows advertisers to not only reach their chosen audiences over Vi’s own digital media like Vi app and Vi movies & TV app, but also on external third party programmatic media and traditional channels of SMS & IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach out to the right target group with the most relevant messaging at any given point of time, while also providing a monetization opportunity to Vi as we aggressively build and scale our digital assets.” 

    The Vi Ads platform has been built in partnership with TorcAi, a global provider of audience infrastructure and programmatic solutions, leverages advanced data sciences & machine learning to stitch together legacy marketing & advertising technology platforms with new breed tech. TorcAi helps media value chain stakeholders to build and nurture audience assets by bringing together data and activation channels at the organizational level. 

    TorcAi Digital CEO Rohit Verma said, “This partnership, and the development of the Vi Ads platform, will enable Vi to connect their vast stores of customer insights with advertisers, and publishers, to deliver the right message, at the perfect time. We look forward to a long relationship with Vi and welcome the opportunity to deliver world-class products and technologies that will continue to revolutionize the way data is used to better engage with consumers across an ever-evolving digital backdrop.”

  • Vodafone Idea loses 2.81 million wireless subscribers in March: Trai

    Vodafone Idea loses 2.81 million wireless subscribers in March: Trai

    Mumbai: Bharti Airtel added 2.25 million wireless subscribers in the month of March, as per data by Telecom Regulatory Authority of India (Trai). Reliance Jio added 1.26 million wireless subscribers and Vodafone Idea lost 2.81 million wireless subscribers during the same period, the data revealed.

    The total number of wireless subscribers increased from 1141.53 million to 1142.09 million in March. The wireless subscription in urban areas decreased from 625.19 million to 624.23 million, however, wireless subscription in rural areas increased from 516.34 million to 517.86 million during the same period.

    As per Trai data, there were 1021.29 million active wireless subscribers during the month of March accounting for 89.42 per cent of the total wireless subscriber base. Reliance Jio had 378.95 million active wireless subscribers followed by Bharti Airtel at 355.78 million and Vodafone Idea at 226.08 million. BSNL had 59.82 million active wireless subscribers.

    As per information from 653 operators, Trai reported an increase in total broadband subscribers from 783.37 million to 788.30 million in March. Out of these, 759.87 million were mobile device users, 27.25 million were wired subscribers and 1.18 million were fixed wireless subscribers i.e. Wi-Fi, Wi-Fi Max, Point-to-Point and VSAT (very small aperture terminal).

    The top five broadband service providers were Reliance Jio at 409.28 million, Bharti Airtel at 215.27 million, Vodafone Idea at 122.48 million, BSNL at 27.19 million and Atria Convergence at 2.08 million and accounted for 98.48 per cent of the market.

    The top five wired broadband service providers were Reliance Jio at 5.28 million, Bharti Airtel at 4.53 million, BSNL at 3.85 million, Atria Convergence Technologies at 2.08 million and Hathway Cable and Datacom at 1.11 million.

    The top five wireless broadband service providers were Reliance Jio at 403.99 million, Bharti Airtel at 210.75 million, Vodafone Idea at 122.48 million, BSNL at 23.34 million and Intech Online at 0.21 million.

    The number of telephone subscribers increased from 1166.05 million to 1166.93 million. Urban telephone subscriptions decreased from 647.76 million to 647.11 million and rural subscriptions increased from 518.29 million to 519.82 million in March.

    Wireline subscribers increased from 24.52 million to 24.84 million in March.

  • Reliance Jio loses 9.3 million wireless subscribers in January: Trai

    Reliance Jio loses 9.3 million wireless subscribers in January: Trai

    Mumbai: Telecom major Reliance Jio lost 9.3 million wireless subscribers at the end of January, as per subscription data released by Telecom Regulatory Authority of India (Trai). 

    Bharti Airtel added 714,199 wireless subscribers during the same period. Vodafone Idea and BSNL lost 389,082 and 377,520 wireless subscribers, respectively at the end of January, the data revealed.

    The total wireless subscribers decreased from 1,154.62 million to 1,145.24 million at the end of January. The wireless subscription in urban areas decreased from 633.34 million to 627.12 million. Similarly, rural subscriptions also declined from 521.28 million to 518.13 million during the same period.

    According to Trai, there were 1006.57 million active wireless subscribers in the month of January out of which Reliance Jio had 368.53 million, Bharti Airtel had 349.99 million, Vodafone Idea had 228.81 million and BSNL had 58.64 million active subscribers.

    During the month, as per information received from 616 broadband operators, Trai reported a decrease in broadband subscribers from 792.08 million to 783.43 million. Out of these, 26.65 million were wired subscribers, 755.66 million were wireless subscribers and 1.12 million were fixed wireless subscribers i.e., Wi-Fi, Wi-Fi Max, point-to-point radio, and VSAT.

    The top five broadband service providers constituted 98.46 per cent market share of the total broadband subscribers at the end of January. These service providers were Reliance Jio Infocomm Ltd at 411.23 million, Bharti Airtel at 210.75 million, Vodafone Idea at 121.08 million, BSNL at 26.25 million, and Atria Convergence at 2.04 million subscribers.

    The top five wired broadband service providers were Reliance Jio Infocomm Ltd at 4.83 million, Bharti Airtel at 4.33 million, BSNL at 3.90 million, Atria Convergence Technologies at 2.04 million, and Hathway Cable & Datacom at 1.10 million subscribers.

    The top five wireless broadband service providers were Reliance Jio Infocomm Ltd at 406.39 million, Bharti Airtel at 206.42 million, Vodafone Idea at 121.07 million, BSNL at 22.35 million, and Intech Online at 0.21 million subscribers.  

    The total number of telephone subscribers in India decreased from 1178.41 million to 1169.46 million. Urban telephone subscriptions decreased from 655.20 million to 649.38 million and rural subscriptions decreased from 523.21 million to 520.08 million.

    Wireline subscribers increased from 23.79 million to 24.21 million at the end of January.

  • Vodafone Idea launches Vi Games in partnership with Nazara Technologies

    Vodafone Idea launches Vi Games in partnership with Nazara Technologies

    Mumbai: Vodafone Idea on Monday announced its foray into mobile gaming with the launch of Vi Games in partnership with Nazara Technologies. This will be the first phase of the company’s entry into the gaming space with subsequent expansion into esports, social gaming, streaming, and cloud gaming.

    Vi Games will be a destination within the Vi App and will offer more than 1200+ mobile games across ten genres to Vi customers in HTML5 and Android format. Vi Games has a massive catalogue of titles to choose from out of which 80 per cent are exclusively available on Vi App. While 27 per cent of the portfolio has free games, at an additional fee, prepaid and postpaid customers can access premium and super-premium games.

    Nazara Technologies have come on board as a technology partner and will support Vi Games by bringing its experience, competency and diversity of titles in mobile gaming. The company operates in 75 countries and has partnered with 50 telecom operators.

    Casual gaming is a Rs 6,000 crore market in India growing at 40 per cent CAGR in the last two years. It is expected to grow by an additional 30 per cent in the coming two years to touch Rs 17,000 crore in value. The majority of gaming consumption in India happens via mobile devices which accounts for 95 per cent of consumption. There are about 400 million casual games in India which is expected to cross 650 million users by 2025. Globally, gaming accounts for 70 per cent of mobile consumer spending.

    “We are seeing a significant uptake of gaming consumption in India with more than 95 per cent of gaming enthusiasts using the mobile device to enjoy a wide variety of content,” said Vodafone Idea chief marketing officer Avneesh Khosla. “Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment.”

    “While GenZ was driving the first wave of adoption in gaming, recent growth is far more encompassing,” said Khosla. “Women account for 43 per cent of gamers in India and 50 per cent of women gamers are above the age of 34. Gaming attracts a diverse mix of cohorts regardless of age, gender and geography.  

    “We see gaming as a major focus area of our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers,” he added.

    “Gaming is not only the future of entertainment in India but already a key mode of entertainment for hundreds of millions of Indians playing games on their mobile phones every day,” said Nazara Technologies founder and group MD Nitish Mittersain. “Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports and interactive entertainment to their larger user base.”

    The average Indian mobile user consumes an average of 16 Gb of data per month which is 60 per cent higher than the industry average at 9 Gb. Indians now spend one-third of their waking hours on mobile devices and at least three fourth Indians have played one mobile game.

    “In the last two decades, we have seen a dramatic change in the macro factors like penetration of mobile devices and cheap data that have helped make India a global giant in gaming,’ noted Mittersain. “Today gaming is reaching across demographics and there is a lot of opportunity to collaborate.”

  • Jio loses 12.9 mn wireless subs in Dec ‘21, Airtel gains 0.47 mn: Trai

    Jio loses 12.9 mn wireless subs in Dec ‘21, Airtel gains 0.47 mn: Trai

    Mumbai: Reliance Jio lost as many as 12.9 million wireless subscribers in December 2021, according to subscription data provided by the Telecom Regulatory Authority of India (Trai). Vodafone Idea also lost 1.6 million subscribers.

    However, Bharti Airtel emerged as a clear winner in December, as it went on to add 0.47 million subscribers during the same period, along with BSNL, which also saw wireless subscriber additions of 1.16 million.

    The total number of wireless subscribers decreased from 1167.50 million to 1154.62 million. Wireless subscriptions in urban areas decreased from 638.46 million to 633.34 million while in rural areas it also decreased from 529.04 million to 521.28 million.

    As per Trai data, Reliance Jio had 364.34 million active wireless subscribers followed by Bharti Airtel at 348.69 million and Vodafone Idea with 229.45.  

    In December, Trai received information from 616 broadband operators compared to 592 operators in the previous month. The total broadband subscribers decreased from 801.60 million to 792.08 million.

    In the broadband segment, wired subscribers increased from 24.42 million to 26.43 million, mobile device users decreased from 775.93 million to 764.52 million and fixed wireless subscribers decreased from 1.26 million to 1.13 million. The top five broadband service providers were Reliance Jio Infocomm at 420.28 million followed by Bharti Airtel at 210.07 million, Vodafone Idea at 122.62 million, BSNL at 25.54 million and Atria Convergence at 2.01 million.

    The top five wired broadband service providers were Reliance Jio Infocomm at 4.57 million, Bharti Airtel at 4.20 million, BSNL at 4.07 million, Atria Convergence at 2.01 million and Hathway Cable and Datacom at 1.08 million. The top five wireless broadband service providers were Reliance Jio Infocomm at 415.72 million, Bharti Airtel at 205.87 million, Vodafone Idea at 122.14 million, BSNL at 21.47 million and Intech Online at 0.20 million.

    The number of telephone subscribers decreased from 1191.05 million to 1178.41 million. Urban telephone subscription decreased from 660.08 million to 655.20 million and rural subscription also decreased from 530.96 million to 523.21 million during the same period.

    During the period, wireline subscribers increased from 23.55 million to 23.79 million.

  • Vodafone Idea reports consolidated loss of Rs 7,231 cr in Q3

    Vodafone Idea reports consolidated loss of Rs 7,231 cr in Q3

    Mumbai: Vodafone Idea on Friday reported a consolidated loss of Rs 7,230.9 crore for the third quarter ending December 2021. This is up from Rs 4,532.1 crore that the telecom major reported in the corresponding quarter previous year.

    It had posted a net consolidated loss of Rs 7,132 crore in the September quarter of 2021.

    The company’s revenues also declined to Rs 9717 crore a year-on-year. The total gross debt (excluding lease liabilities and including interest accrued but not due) for the company stands at Rs. 1,98,980 crore, comprising of deferred spectrum payment obligations of 1,11300 crore, AGR liability of Rs 64,620 crore that is due to the government and debt from banks and financial institutions of Rs. 23,060 crore.

    However, it improved its average revenue per user (ARPU) to Rs 115 up by 5.2 per cent quarter-on-quarter, due to several tariff interventions to improve ARPU, it said as it reported its Q3 results on Friday.

    The total subscriber base declined to 24.72 crore. However, 4G subscriber base continued to grow with 8 lakh customers added in Q3, 4G base now stands at 11.7 crore. Subscriber churn increased to 3.4 per cent versus 2.9 per cent in the previous quarter. The data usage per 4G subscriber is now at ~14 Gb/month versus 12 Gb/month a year ago.

    Vodafone Idea said that it added ~4000 4G FBB sites in Q3 primarily through the refarming of 2G/3G spectrum to expand their 4G coverage and capacity. Its overall broadband site count stood at 450,330 marginally lower compared to 450,481 in the previous quarter as it continued to shutdown 3G sites in a phased manner. Till date, the company has deployed nearly 67,000 TDD sites in addition to the deployment of ~13,850 massive MIO sites and ~13,150 small cells. Furthermore, the company continues to expand its LTE 900 presence in 12 circles at multiple locations, including through dynamic spectrum refarming, to improve customer experience.

  • Vodafone loses 1.89 mn subs in Nov; Jio, Airtel post strong gains: Trai

    Vodafone loses 1.89 mn subs in Nov; Jio, Airtel post strong gains: Trai

    Mumbai: Reliance Jio added 2.01 million and Bharti Airtel added 1.31 million wireless subscribers in November 2021 according to subscription data by Telecom Regulatory Authority of India (Trai). Vodafone Idea lost 1.89 million subscribers during the same period, the data revealed.

    The total number of wireless subscribers increased from 1166.30 million to 1167.50 million with a net addition of 1.19 million subscribers. Wireless subscription in urban areas increased from 637.44 million to 638.46 million and in rural areas it increased from 528.86 million to 529.04 million.

    Trai reported 996.38 million active wireless subscribers out of which Reliance Jio had 359.59 million followed by Bharti Airtel at 347.89, Vodafone Idea at 231.59 million and BSNL at 56.71 million.

    In November, Trai received information from 592 operators as compared to 577 operators last month, the total broadband subscribers increased from 798.95 million to 801.60 million. This comprised mobile device users at 775.93 million, wired subscribers at 24.42 million and fixed wireless subscribers at 1.26 million.

    The top five wireless broadband service providers were Reliance Jio at 428.62 million, Bharti Airtel at 206.02 million, Vodafone Idea at 122.39 million, BSNL at 19.41 million and Tikona Infinet at 0.30 million subscribers.

    The top five wired broadband service providers were Reliance Jio at 4.34 million, BSNL at 4.20 million, Bharti Airtel at 4.08 million, Atria Convergence Technologies at 1.98 million and Hathway Cable and Datacom at 1.07 million subscribers.

    The number of telephone subscribers in India increased from 1189.62 million to 1191.05 million. Urban subscription increased from 658.83 million to 660.08 million and rural subscription increased from 530.79 million to 530.96 million. The number of wireline subscribers increased from 23.32 million to 23.55 million at the end of November.