ITV

Tag: VML Qais

  • VML Qais appoints Giles Henderson as social and paid media offering team lead

    MUMBAI: VML Qais has appointed Giles Henderson as regional associate director media and channels with immediate effect. He will assume responsibility for the delivery of all channel services including social media, paid media, content marketing, search and blogger outreach.

    Henderson comes in from Adgenda Media where he was digital director. He was responsible for all digital activity there including digital channel planning, buying, execution and optimisation, in addition to a key focus on business development. Before that he was media director at David Knight Advertising and media manager at Clark & Taylor Advertising. For a while, Henderson also ran his own advertising and marketing consultancy, Garreck Direct Communications.

    Henderson has been a long-time consultant for the World Land Trust, which was one of the first charities to undertake affiliate marketing. He continues to advise the WLT on digital strategy and implementation, enabling them to expand reach, increase donations and consistently attain high levels of effectiveness for both paid-for and Google Grants SEM.

    VML Qais Chairman Keith Timimi said, “We live in a world where consumers call the shots. No longer can we rely on one-way broadcasts of messages that use reach and frequency to beat customers around the head. We work with our clients to humanise their brands in all aspects of their communication, and so we have been on the lookout for a strong multi-channel digital leader to help orchestrate that process. Giles was the perfect fit, and we are delighted that he has chosen to join our rapidly expanding insurgency.”

    Henderson added, “I have always enjoyed working in tight-knit, nimble teams with big goals, so joining VML Qais, with its famous agency culture, felt like the perfect fit. I have been involved in some market-leading initiatives in the UK, such as attribution modelling and re-marketing spanning display, search and social, and I can’t wait to bring my knowledge to bear for marketers in Asia, the most dynamic marketplace in the world.”

  • VML Qais wins digital duties of HealthFore

    MUMBAI: The Indian arm of VML, VML Qais, has won all the digital duties for Religare Technologies’ Healthcare IT service offering – HealthFore.

    The agency will be responsible for developing the digital roadmap of all the B2B services of the HealthFore brand – including website builds, social media and SEO.

    Covering the entire gamut of healthcare operations for providers on all levels, HealthFore provides robust, scalable and efficient IT platforms across a wide spectrum of care delivery including a unique mHealth service where patients can talk to medical practitioners on their Airtel mobile phones.

    VML Qais CEO Tripti Lochan said, “We are extremely excited to be working with HealthFore on this unique and dynamic service offering. Healthcare in India is growing exponentially, and we are proud to have been chosen as the agency that will partner HealthFore in their growing thrust towards bettering healthcare services in the country.”

    “We are delighted to be working with VML Qais as we grow and expand the healthcare market in India. As we move forward, digital will play an increasingly key role is helping us reach out to the right audience and educate users on our various products. We found VML Qais to be the right partner, in both capability and spirit, to take us where we want to go,” said Healthfore CEO Pankaj Vaish, CEO.

    VML Qais’ portfolio of clients in India includes Mahindra & Mahindra, ICICI Bank, Revlon India, Tata Motors and Mahindra 2 Wheeler.

  • VML Qais appoints Natasha Kapur as business director

    MUMBAI: VML Qais has appointed Natasha Kapur as business director. This appointment marks the expansion of VML Qais‘ India operations to Delhi. The Delhi office will offer digitally-led marketing experiences with in-house service lines across strategic planning, creative, research and analysis, social and digital media.

    Kapur joins VML Qais with over a decade of experience in digital marketing, brand management and strategic initiatives across India, Asia Pacific, USA and Europe. She has worked with companies in the media, advertising and telecom sectors. She has conceptualised, co-created and driven digital marketing strategy and integrated marketing campaigns, both at a global and national level, building many successful brands during her career.

    In her earlier role, Kapur was senior manager – strategy and communications at Sony Mobile. She was responsible for developing and driving integrated marketing strategy and communications for Sony Mobile‘s mobile content and services ecosystem, that included mobile app stores, graphics, games, music, movies and device management services on a global level.

    VML Qais Asia CEO Tripti Lochan said, “With Natasha‘s rich experience in brand building using digital and new media, platforms, partnerships and tools, she is ideally suited to join our team and provide thought leading, cutting-edge digital marketing experiences to clients.”

    “I‘m really looking forward to building great brands for companies by creating engaging experiences for consumers wherever they live in the digital universe, and am pleased to be joining the VML Qais team during this exciting stage in their India journey,” added Kapur.

  • VML Qais ups Preethi Sanjeevi to client solutions director

    MUMBAI: VML Qais has promoted Preethi Sanjeevi to regional client solutions director. The role has been newly created for her to lead the business team across the APAC region and facilitate the agency’s expansion there.

    Sanjeevi held the post of business director prior to this announcement.

    She will be responsible for both client growth and acquisition across Asian markets. While Sanjeevi will be based out of Singapore, she will be spending a considerable part of her time in India as well to develop the business here.

    Sanjeevi has spent the last decade working in the marketing communications industry with experience in both traditional advertising and online marketing across India and SEA markets. She has also worked in the field of entertainment marketing.

    Sanjeevi has been with VML Qais for the past six years, during which she has led end-to-end digital consulting for clients including Changi Airport, Banyan Tree Resorts, Ministry of Defence, Dell, Revlon and Estee Lauder.

    VML Qais CEO Tripti Lochan said, “Preethi has done a phenomenal job this past year – energizing, leading, and inspiring the people around her. This promotion is very well-deserved and we wish her continued success in her new role.”

    Sanjeevi said, “I’m very much relishing the challenge of my new role at such exciting times for VML Qais, and the digital environment as a whole. It’s such an invigorating and energetic environment, demonstrated by how much we’ve grown already this year, both client-wise and geographically, I look forward to being an integral part of the next phase of growth.”

    VML Qais, WPP’s wholly-owned pure play digital network, is headquartered in Singapore and recently launched its India operation. The agency is the Asian arm of brand consulting agency VML and was formed after it acquired Qais Consulting in February 2012.

    VML Qais has a six-member team in Mumbai and is expected to set up operations in Delhi by the end of the year.