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Tag: #VMateAsliHolibaaz

  • #VMateAsliHolibaaz campaign creates new milestone in short video content creation

    #VMateAsliHolibaaz campaign creates new milestone in short video content creation

    MUMBAI: #VMateAsliHolibaaz, the star-studded Holi campaign by trending short video platform VMate, has concluded on a high note. The campaign that comprised India’s top YouTubers Bhuvan Bam and Ashish Chanchlani, along with dancing diva Sapna Chaudhary, became a sensation on short video as well as social media platforms. Defying conventions, VMate’s campaign emerged as a platform for its creator to showcase their talent, and simultaneously captured the fancy of viewers on other global platforms such as YouTube or Instagram. #VMateAsliHolibaaz went beyond offering video stickers and roped in celebrated stars in their own domain. The campaign received around 2 billion impressions through different social media platforms and YouTube.

    The Holi campaign gifted VMate users a film, wherein India’s top YouTube stars Bhuvan Bam and Ashish Chanchlani acted together for the first time. Three VMate creators also got a chance to act in the film and share the screen with the YouTubers. Bhuvan and Ashish featured in a race to become ‘Asli Holibaaz’, sending their fans into a tizzy. The admirers of the online sensations participated in a contest, casting votes for their favourite. The contest witnessed an overwhelming response with over 5 lakh votes being cast in a neck-and-neck fight, while at least 12 million users logged in to be part of the campaign. Interesting prizes were also in store for the users who participated in the contest through VMate app or browsed through http://bit.ly/3aw3Vx4.

    The other highlight of the campaign was a Holi song featuring Sapna Chaudhary of Bigg Boss fame, who added her desi vibes to make the video go viral on social media platforms. As part of #SapnaHoliDance, users with millions of followers performed Sapna’s hook step and posted their videos online.

    Excitement ran high for #VMateAsliHolibaaz since inception when the stars converged in Mumbai for the shooting of the videos and interacted with the media. And when Ashish shared the news of working with Bhuvan on Instagram, the likes of famous Bollywood rapper Badshah reacted, lauding the two for their ‘Modi-Trump’ and ‘Karan-Arjun’ moments. What followed was fans going crazy over the first look and trailer of the film, which trended on social media platforms. And then came the perfect Holi gift for VMate users – #VMateAsliHolibaaz, the film.

    Talking about the success of the campaign, VMate Associate Director Nisha Pokhriyal said, “#VMateAsliHolibaaz emphasized upon our commitment to provide the best experience to the users of short video platforms. Our campaign touched the pulse of the users and the massive response garnered is a manifestation of the same. Millions of users got engaged with us through the film, music video as well as the contest. There could not have been a better Holi gift for the VMate family.

    #VMateAsliHolibaaz has altered how global online platforms look at campaigns. The campaign was of many firsts. It didn’t just provide a stage to its creators, but also engaged users through an interactive mechanism. Also, the users got a chance to win bumper prizes like smartphones and car. #VMateAsliHolibaaz also saw YouTube stars Bhuvan and Ashish come together for the first time, and their joint creation was loved by the audience whole-heartedly. VMate has certainly set the bar high, with a promise that it will keep entertaining and engaging its users with several similar campaigns in the future.

  • Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases

    Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases

    MUMBAI: The wait is finally over for the fans of Bhuvan Bam and Ashish Chanchlani, as the special Holi film starring India’s top YouTubers #VMateAsliHolibaaz has been released on trending short video platform VMate. In the run to the release, the first look and the trailer of the film had garnered massive response on various social media platforms. The prospect of watching the two YouTube sensations act together for the first time added to the excitement of the fans.

    Users can log on to VMate and add flavor to their Holi celebrations by watching the movie, which is a laugh riot. To watch the movie, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm.

    The film depicts the tryst of Bhuvan and Ashish in their bid to emerge as the ‘Asli Holibaaz’. The fun dose has been doubled with Ashish essaying a double. Bhuvan on his part has also brilliantly carried forward the hue and characteristic of his popular YouTube videos. The viewers must also watch out for Bhuvan playing some of his “popular YouTube friends” such as Sameer.

    In the film, while Ashish is annoyed by his father, Bhuvan is upset over not getting a perfect partner for #VMateAsliHolibaaz contest. Their encounter happens when both walk out of their homes in anger and bump into each other. What follows is a hilarious banter between the two. Some popular VMate creators have also been cast in the movie, who have acted alongside the YouTubers and succeeded in tickling your funny bones.

    VMate has also been simultaneously running a contest wherein fan of the performers can vote for who they consider the #VMateAsliHolibaaz. It witnessed a neck-and-neck competition between the two, but Bhuvan appeared to maintain a brisk lead over Ashish.

    When asked about the experience of working with Ashish, Bhuvan said, “We have had a great on as well as off-screen chemistry. Ashish is my closest friend in the YouTube community and hence working with him was a delight. We are positive about the response to the movie considering that we are performing together for the first time.”

    Ashish, while shared his excitement for the movie, said, “We both mutually agreed for the movie when VMate came to us. The main reason was that the script allowed us to remain in our own comfort and zone. I am sure the fans will receive our latest offering whole heartedly.”

    On the occasion of the movie release, VMate Associate Director Nisha Pokhriyal mentioned that there could not have been a better time than Holi to bring the two YouTubers together. “We were committed to offering something special to our users this Holi and thus evolved the idea of a movie with India’s best YouTubers. The making and production of the film has been a fun ride and we are sure the viewers would get the same pleasure when they watch it.”

    #VMateAsliHolibaaz the movie is a unique content offering by the trending short video platform. The movie follows the release of a special Holi song, featuring dancing sensation Sapna Chaudhary, which has already gone viral on VMate as well as other social media platforms. The whole package has been well received by the audience and provides a framework for many similar projects in the future.

  • #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    #VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

    Trending short video platform VMate has unveiled the trailer of #VMateAsliHolibaaz, the much-awaited short film starring India’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time. Last week, the first look of the film was widely shared on social media platforms and a photograph featuring the two YouTubers had also gone viral on the internet, triggering curiosity for the Holi film. And now, the fun-packed trailer just raises the inquisitiveness of the fans further as they wait with baited breath to see who clinched the title – Ashish or Bhuvan.

    Enthusiasm of fans soared ahead of the trailer release and they took to different social media platforms to express their excitement. While some fans equated the two YouTubers with Indian Prime Minister Narendra Modi and his American counterpart Donald Trump, a few mentioned that there could not be a better Holi gift in store. The first look of the film itself triggered a pool of memes on internet, where the creators drew funny parallels using popular Bollywood dialogues and movies such as Sholay.

    The trailer of #VMateAsliHolibaaz highlights the struggle of the two YouTubers in their tryst to become ‘asli Holibaaz’. Ashish Chanchlani is playing a double role in the movie – one of himself and the other of an annoying father. In the trailer, the senior Ashish is seen continuously pestering his son to create a video for #VMateAsliHolibaaz. Annoyed by his father, Ashish junior walks out of his home, only to bump into Bhuvan Bam, who is in the search of a partner for his video. What follows is a hilarious exchange between the two.

    Speaking about their experience to work in the #VMateAsliHolibaaz film, both Ashish and Bhuvan had mentioned that they came together for the project as it allowed them to stay in their own ‘character and zone’. While Bhuvan said that he was “more than happy and excited” to work with Ashish, the latter had referred to the fellow YouTuber as “the best friend in the community”. “When VMate came to us, we both mutually agreed on one condition that we would be ourselves,” Ashish had further said.

    VMate’s Associate Director Nisha Pokhriyal also expressed excitement over the trailer release, saying, “Going by the trailer, one can just imagine what the film will be. Bhuvan Bam and Ashish Chanchlani are set to take the viewers on a fun ride like never before. With both the YouTubers coming together on VMate, the dose of laughter is also set to double this Holi. The wait for our viewers will be over soon.”

    Fans can watch the full trailer on VMate. The #VMateAsliHolibaaz film is slated to be released on the trending short video platform on March 8, 2020.

  • Bhuvan Bam or Ashish Chanchlani? Fans can vote to decide Kaun Hai #VMateAsliHolibaaz

    Bhuvan Bam or Ashish Chanchlani? Fans can vote to decide Kaun Hai #VMateAsliHolibaaz

    MUMBAI: The race to the top has already begun with the commencement of voting for #VMateAsliHolibaaz. The contenders in the race are India’s top YouTube stars Bhuvan Bam and Ashish Chanchlani. As part of the contest organised by trending short video platform VMate, fans of both the brilliant performers are invited to vote and ensure that their favourite comedian walks away with the throne.

    Soon after the voting began, it garnered an overwhelming response, with fans of the two YouTubers converging to the platform in large numbers. By participating in the contest and voting for their favourite performer, the users can also win exciting prizes like car, mobile phones and cash. To cast their votes, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm and select who the ‘asli holibaaz’ is according to them.

    The voting, which is still in its initial phase, suggests a neck-and-neck contest between Bhuvan and Ashish. However, Bhuvan seems to have tapped the initial trends better, with a slight edge over Ashish. The need of the hour is that the fans leave no stone unturned in ensuring that their pick surges ahead in the race. Every vote matters here and can make a remarkable difference till the final result is declared.

    Referring to the contest, VMate Associate Director Nisha Pokhriyal said, “The initial response to the voting represents the high excitement level of fans. We are confident that the fans of both Bhuvan and Ashish will ensure an edge-of-the-seat battle as the contest reaches its definitive stage. Going by the response till now, we have no qualms is saying that the special Holi movie starring the two YouTubers will also receive a warm welcome from the fans.”

    As part of the #VMateAsliHolibaaz contest, the special Holi film featuring the two YouTube sensations will be released on VMate on March 8, 2020. The film would take the viewers through a hilarious take on the efforts Bhuvan and Ashish made in their bid to be crowned the ‘asli Holibaaz’. It is for the first time that these A-list YouTubers would jointly create content for any platform. The movie can be watched exclusively on VMate app.