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Tag: VMate

  • VMate ropes Bhuvan Bam, Ashish Chanchlani for Holi campaign #VMateAsliHolibaaz

    VMate ropes Bhuvan Bam, Ashish Chanchlani for Holi campaign #VMateAsliHolibaaz

    MUMBAI: Influencer marketing is the latest trend in promoting a brand. The marketing being cost-effective and less expensive, a video platform VMate has roped in YouTubers, Bhuvan Bam and Ashish Chanchlani, for a short campaign movie — #VMateAsliHolibaaz, produced by the company itself.

    This is the first time that the two Youtubers, termed as rivals/competitors, will be seen together in one campaign film.

    “The Youtubers’ only condition was that they wanted to be in their ‘own character and zone’ and wanted to remain themselves in the video,” said a VMate’s press statement.

    Bhuvan Bam, who tops all lists of YouTubers in India, feels that VMate is a new platform that would be loved by all. Asked about the collaboration with VMate, he mentioned that his mother is also fond of the trending in short-video platforms.

    Ashish Chanchlani, known for his slapstick comedy, added: “When VMate came to us, we both mutually agreed. We had just one condition that we will be ourselves. I am happy with the way things have shaped up.”

    The YouTubers also dismissed all speculations of rivalry, referring to each other as the “closest friend in the community”.

    It isn’t the first time that artists like Bhuvan Bam and Ashish Chanchlani have forayed into the world of short-video platforms. While the former has appeared on TikTok, the latter has earlier integrated some of VMate’s previous campaigns, such as New Year and #HappyValentinesDay challenge.

    The emergence of short-video platforms has provided an unprecedented opportunity to several artists, who earlier thrived solely on the popularity of YouTube. For instance, popular YouTuber Awez Darbar, who choreographs songs featuring famous celebrities, has now become a prominent TikTok influencer.

  • First look of #VMateAsliHolibaaz short film released

    First look of #VMateAsliHolibaaz short film released

    MUMBAI :India’s top YouTuber Ashish Chanchlani recently shared with his fans a photograph in which he is seen with fellow leading YouTuber Bhuvan Bam. Adored by lakhs and shared widely on social media platforms, the photograph was clicked during the making of #VMateAsliHolibaaz, a short film produced by trending short video platform VMate for its Holi campaign. The photograph also garnered interesting responses from fans who equated the duo with the likes of ‘Modi-Trump’ and ‘Karan-Arjun’.

    Following the popularity of the photograph, VMate has now released the first look of the Holi short film starring Bhuvan Bam and Ashish Chanchlani. Titled ‘Kaun Hai VMateAsliHolibaaz’, the poster depicts the duo in rival mode. Though the actors look set to compete with each other, their mere appearance in the film suggests that it will be a laugh riot for the fans. The poster further depicts a festive Holi mood as it’s full of colours.

    On the occasion of the poster launch, VMate sssociate director Nisha Pokhriyal said, “A simple photograph featuring the two top YouTubers has become a sensation on social media. This just sets the tone for our exciting Holi campaign. It seems certain now that the Holi film featuring the two top YouTubers will be an instant hit with the audience. And there’s much more fun in store as this film is just one part of our Holi campaign.”

    The film starring the leading YouTube stars is slated to release on VMate on March 8. Apart from the film, a music video will also be released in the first week of March as part of #VMateAsliHolibaaz campaign. Popular Haryanvi dancer Sapna Chaudhary, who has also featured in Bigg Boss and a few Bollywood movies, will be seen grooving to a foot-tapping number in the music video.

  • Pair of Men Wins VMate’s #HappyValentinesDay challenge

    Pair of Men Wins VMate’s #HappyValentinesDay challenge

    MUMBAI: In a pleasantly surprising turn of events, trending short video platform VMate has announced a male duo as the winner of the recently concluded #HappyValentinesDay challenge, which witnessed a massive participation and creation of more than 8.5 million videos. These two men would be awarded a brand new Maruti Suzuki Alto car. They were adjudged the winner of the contest primarily because of their couple concept videos.

    When the duo came across the contest, the first decision they made was that their creation wouldn’t be a usual drill, and they drew their inspiration from males playing female characters famous on Indian television. To come on top of millions of videos, they broke away from the usual norm of a boy and a girl celebrating Valentine’s Day. Instead, they tried role play wherein one of the males dressed up and performed as a woman. This way it worked with the audience and their Valentine’s Day videos got more than 1 million views.

    Fahad and his partner created multiple videos as part of the contest. In one of the videos, Fahad’s partner played his wife and they smartly used the exclusive video sticker featuring actress Sunny Leone. Sunny could be seen getting a cup of morning tea for Fahad and asking him to get ready for Valentine’s Day celebration. That is when the performer playing Fahad’s wife shuts him up and stops him from daydreaming. The funny videos pleased several VMate users.

    After being honoured at the award function organised by VMate in New Delhi, Fahad owed his success to his mother, who supported him through thick and thin. He further acknowledged the support of his siblings. “My brothers, sister and friends help me in making videos. I wish to bring smiles to my audience, and I want to be known for my comedy. VMate is helping me a lot in my journey,” he said.

    He added, “I know mine as well as VMate’s potential. I am giving my 200%, making 15-20 videos daily and participating in all the contests. I am extremely happy to win a car.”

    Lauding the duo, VMate Associate Director Nisha Pokhriyal said, “Valentine’s Day is a festival mainly for couples, but on VMate, two male creators won the top prize – a Maruti Suzuki Alto car – by joining the #HappyValentinesDay campaign. The differentiator in their videos was a man playing a woman. It is tough to perform but the concept has often clicked with the Indian audience. I am sure they would be loved by the audience just like Gutthi or Sapna are adored by the Indian viewers.”

    VMate has become a rage among youth across the country, thanks to some exciting social media campaigns. These campaigns have enabled them to win bumper prizes such as car, scooty, latest smartphones etc. Recently, VMate concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crore. Prior to that, VMate gained popularity by introducing unique campaigns such as its association with Nach Baliye Season 9. Many VMate creators, who are common people, are earning money with the help of videos and transforming their lives.

  • VMate’s #HappyValentinesDay goes viral on social media

    VMate’s #HappyValentinesDay goes viral on social media

    MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend quality time with famous Bollywood diva via the VMate app. The campaign has received over 6 million videos so far. Some of the videos have gone viral on various social media platforms like Facebook, Instagram and Youtube, reaching out to millions of users across India.

    Popular YouTubers, Instagramers, Facebook pages have lapped up the campaign and have created interesting/quirky videos around the same. Famous Youtuber Aashish Chanchalani has already created a masterpiece video integrating VMate concept and it has been trending at No.1 on YouTube. Other Videos by Half Engineer, Dahiya Fims on YouTube, RVCJ, Meme central, Sad songs on Facebook have been liked and loved by millions. Instagrammers have also been making the videos viral wherein, Sunny herself has promoted the #SunnyKiDate. Other instagrammers such as filmygyan, flirtymind, instantbollybites and many more have posted the campaign on their handles and have been able to garner thousands of likes and comments on the unique video sticker concept. Some of the users have already started discussion groups and have shared hilarious creatives comparing Couples & Singles on their VDay activities like couples will do the regular stuff and singles will wake up next to Sunny, also pouring in their love for the diva.

    The campaign #HappyValentinesDay allows users to participate in an exclusive contest to win prizes such as car, cash prizes, smartphones, smart TVs and other exciting gifts. The contest is depiction of various stages of love in one’s life, wherein they can create their video content from the stage of being single till getting married happily ever after. After finishing every step of the mission, the user would be eligible for a surprise gift item which he/she can get by spinning the wheel of fortune. The added spice #SunnyKiDate also allows users to create videos with Sunny’s interactive video sticker where the diva is seen wishing good morning, serving bed tea to the user and asking them to get ready for VDay celebration.

    The whole #HappyValentinesDay campaign has seen users applying creativity to the hilt and have tried to out-do each other. For #SunnyKiDate, creators can be seen with colored teeth; while some are performing fire-play with funny twist. Comic videos on couples, where wives are preventing husbands to interact with Sunny; plus, other video’s of the #HappyValentinesDay campaign like seeking a date, impressing & romancing the date, and finally proposing for the marriage are getting created by millions. Such videos are receiving the appreciation of fellow VMate users.

    To participate, you can simply download VMate from the Google Play app store for free and tap on the Happy Valentine’s Day banner or click Sunny Ki Date banner on 'Trending' section of the app. Make a creative video and share with your friends to get likes and shares. As the Valentine’s Day is closing in, number of participations are rising on the platform

    On this, Ms. Nisha Pokhariyal, Associate Director, VMate said, “We are happy to have Sunny Leone back again on the user demand for this campaign. Spending quality virtual time with the diva and to win a car has kept the platform buzzing with activity. We are looking to create more such campaigns in the coming days to keep our valued users engaged and happy.”

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transform their lives by achieving their dreams.

  • VMate Users to Spend Valentine’s Day with Sunny Leone

    VMate Users to Spend Valentine’s Day with Sunny Leone

    New Delhi : VMate, the trending short video platform, is all set to give another golden opportunity to its users to virtually experience a date with Bollywood Diva Sunny Leone. After the blockbuster campaign #SunnyKaNewYearCall, Sunny Leone is back for VMate users to take their enthusiasm to the next level. Under the newly launched #HappyValentinesDay campaign, VMate user can fulfill their dream by spending a day with Sunny Leone on VMate app, creating memories in form of short video’s with Sunny on this Valentine’s Day. Besides, users can participate in an exclusive contest to win either of a car, cash prizes, a smartphone, a smart TV and other exciting gift options.

    VMate's#HappyValentinesDay campaign is launched with exclusive video stickers to make Valentine's Day special. It will enable 50 million VMate users to avail a unique sticker featuring the beautiful Sunny Leone. Users can make videos on how a day spent with Sunny Leone will feel like and what thrill will it bring along. The sticker will give users a glimpse of how Sunny Leone would romantically wake them up and handover morning tea. Later, she is seen conversing with the user and asking about how he or she would like to spend the rest of the day.

    Furthermore, VMate is inviting users to participate in a mission-based contest around love and win something on completing each mission. To complete the missions, VMate has rolled out attractive video stickers capturing the dream scenery of every lover. Users can make videos along with their partners, gliding in the beautiful night sky full of stars under a hot balloon, or fulfil the demand of their lovers and bring the moon on earth with VMate's special powers! More video stickers on exciting themes is available for users to bring out the best of their creativity. Once a user has successfully completed all the missions, s/he will qualify to spin the wheel of fortune to win contest prizes.

    Ms Nisha Pokhriyal said "VMate is a people's platform and we aim to be an essential part of our users' life. Valentine's Day is a special day for lovers and many plan to express their commitment to their partners. VMate's #HappyValentinesDay campaign is launched to make their moments of love more special and unforgettable. This is coupled with winning some exciting prizes as well. An exclusive video sticker featuring Sunny Leone is also rolled out keeping mind the overwhelming response we got from our previous association with Sunny.

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.

  • Top Campaigns on VMate that stole the show in 2019

    Top Campaigns on VMate that stole the show in 2019

    Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.

    Creating a popular campaign, which is easy to recall and connect with, becomes all the more challenging given the infinite number of visual stimulations that consumers get bombarded with everyday. However, this is exactly where certain brands steal the show, managing to weave unique campaigns that stay with the consumers forever. Trending short video platform VMate, launched in India in 2017, lies in this hallowed category.

    Over the past three years, VMate’s easy-to-use video editing tools, innovative VR Stickers and related features have garnered tremendous appeal amongst Indian citizens of all ages. It has empowered them to not just express their creativity but has given them the power to own their future by becoming a steady income-generating source for them. Many of VMate’s popular video creators have become influencers earning incomes worth Rs 2 lakhs per month, purely on the basis of their talents showcased through their VMate short videos.

    Here is a peek into some of these campaigns oozing with brilliance and top-notch consumer engagement scores:

    VMate Nach Baliye Lakhpati campaign

    Starting with its partnership with Star Plus’s dance reality show ‘Nach Baliye-Season 9; the innovative campaign required VMate users to shoot 15 seconds videos on the app supporting their favourite jodis, earn rewards and money worth Rs 1 crore and connect with similar interest creators.  The campaign was a hit receiving a record number of 5,00,000 videos being uploaded by users making it one of the most successful promotions by VMate.

    VMate Filmistan Campaign

    Another first-of-its-kind campaign, it provided users a grand opportunity to collectively win cash prizes and rewards worth Rs 3 crore. The campaign utilized VR stickers of Bollywood movie sets in India which could flawlessly replace VMate’s video background offerings, successfully transporting the users to the desired film sets, virtually. With around 3 lakh people creating & publishing videos on the platform, the winners won exciting prizes, including a car, a Smartphone, television and more.

    VMate Roshan Karo India Campaign

    VMate users were in for a delightful Diwali winning amazing prizes ranging from cars to gold coins, smart TVs and Smartphones. The campaign saw celebrity jodis from VMate’s association with Nach Baliye Lakhpati campaign on the app making festive videos using VMate's vibrant Diwali stickers, while encouraging fans and app users to light up India.

    VMate’s Sunny Ka New Year Call campaign

    Reiterating its brand promise of being the ultimate user-centric short video trending platform, VMate sent its users into a delightful frenzy by announcing this engaging New Year campaign featuring popular star Sunny Leone. It invited users to make a creative video with Sunny Leone video call sticker and get once-in-a-lifetime chance to go on a date with Sunny. 24-year old Abdullah Pathan from Uttar Pradesh was the campaign’s winner. The popular video creator on VMate with a fan following of around 6 lakh followers had a date-to-remember with the queen of charm Sunny Leone.

  • Sunny Leone chooses Abdullah Pathan- the strongest man on VMate as her Mr. V

    Sunny Leone chooses Abdullah Pathan- the strongest man on VMate as her Mr. V

    New Delhi: VMate’s New Year Dhamaka campaign #SunnyKaNewYearCall finally saw a winner going on a date with Sunny Leone as she chose the strongest man on VMate as her Mr. V.

    Abdullah Pathan from Moradabad, Uttar Pradesh emerged as the campaign winner to go on a date with Sunny Leone! The strongman ('local hulk') from Moradabad, Abdullah is already a popular video creator with over 6 lakh followers on VMate. To win a date with Sunny he created many videos with his friends and family members around the campaign. His videos were funny, action packed, simple, yet, in one video where he is seen riding a horse cart in a pure filmy fashion declaring that he is coming to date Sunny Leone, was beyond everyone’s comprehension. This reflects Abdullah’s dedication and focus to win the big prize.

    http://s.vmate.com/meUJUbmqAu 

    The campaign gained instant success after Sunny Leone's speculated love interest who was touted as Mr. V turned out to be VMate, which was allowing users to make a video call video with Sunny Leone to celebrate the new year with a twist. Many social media platforms were buzzing with the news, VMate witnessed millions of curious users creating innovative videos with the campaign's hashtag making it one of the most popular campaigns online. Various videos with hilarious memes, funny expressions, macho attitude, and ravishing style went viral on social platforms.

    According to Abdullah, “Meeting Sunny Leone is definitely a once in a lifetime opportunity for me and I am thankful to VMate for providing me with the same. I am also amazed by the humbleness of Sunny Leone who made me feel comfortable with her presence and was curious to know about my future plans. To my surprise as a momento she has given me autographed boxing gloves and did liked my videos. With VMate helping me to gain popularity and earn money, I am sure that one day my dream to be in WWE and launching a gym to inspire young children to take up fitness will come true.”

    "This has been a wonderful journey, saw so many videos from so many creators. Many were actually funny and comic but what Abdullah did was absolutely wonderful. In a way, it is also humbling to know how many people actually love you. I wish best of luck to Abdullah for his future.", said Sunny.

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.

  • VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users

    VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users

    MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny Leone. Creating videos with hilarious memes, funny expressions, macho attitude, ravishing style and many more have taken the whole experience a notch higher for both creators and users.

    VMate, a short video trending platform collaborated with Sunny Leone to introduce a first-of-a-kind interactive video sticker for Indian users to celebrate the New Year. As a big surprise for the fans of Sunny and VMate users, #SunnyKaNewYearCall campaign went viral instantly and till date, more than 55,000 videos have been created.

    Furthermore, over 1.5 million social media users are talking about the campaign and top YouTubers such as Ashish Chanchlani, RVJC media and Funcho, etc. are even making creative videos on their channel, generating more curiosity for the whole event and making the campaign an instant hit amongst online users.

    VMate Associate Director Nisha Pokhriyal said, “The response has been phenomenal, the videos around the campaign are getting viral and are trending on social media platforms. This is already a proof of the acceptability of the campaign in the masses. This is definitely very inspiring for our team to bring out the best of campaigns for our users.”

    With the innovative interactive video sticker, VMate has raised the bar and has successfully democratized the advanced technique of video making and editing. Once a user selects the Sunny Leone call sticker, it will appear as if Sunny is making a video call to the user. The sticker takes all over the video screen and mimics the video calling feature in smartphones wherein Sunny is talking to the user from her home. Sunny can be seen sharing her plight with the user about having no one on the New Year’s Eve for celebrations. As the call proceeds, the users can ask Sunny to join him/her to celebrate and welcome 2020 by making a few dance moves together on the video call.

    Many people have taken screenshots of their video call with Sunny to generate curiosity among their friends and network.  In fact, some users have creatively used the sticker to go beyond the format of video sticker, making it more entertaining and funnier.

  • VMateFilmistan campaign concludes with 7.8 lakh winning participants

    VMateFilmistan campaign concludes with 7.8 lakh winning participants

    MUMBAI: VMate, the trending short video platform concluded its #VMateFilmistan campaign with huge success. Similar to VMate’s Diwali campaign, this campaign also saw a lucky user winning a car as bumper prize. With gifts and rewards raining for everyone, another 5 lucky users won a smart TV each and 10 lucky participants won a smartphone each. Over 4 lakh participants qualified themselves to win vouchers worth INR 2.45 crores and more than 3.8 lakh users won cash prizes worth INR 20 lakhs. 

    The #VMateFilmistan campaign was yet another blockbuster campaign with participation from over 5 lakh people creating 2 million videos. The campaign became extremely popular for the introduction of unique VR stickers of Bollywood film sets where by just a single tap, creators were able to put themselves into famous movie scenes to make customized videos alongside their favourite movie characters. Overall, the videos created under the campaign garnered over 73 million views, making the campaign a huge success.

    India’s First VR Sticker Campaign was a milestone driven challenge where creators got the opportunity to be present on the virtual sets of famous Bollywood movies like Bahubali, PK, Dangal and 3 Idiots and acting out their favorite scenes. Apart from that, the VR sticker of a lion treading in the jungle alongside the video creator emerged as the most loved VR Sticker. These unique VR stickers powered with in-built dialogues, dramatic music and professional EFX witnessed scores of users creating heroic videos while walking with a Lion with fearless attitude.

    VMate associate director Nisha Pokhriyal said, "VMate is India's first platform to introduce VR stickers, and by combining it with Bollywood theme, we enabled regular people to take the center stage in movie scenes as lead actors with the help of various easy to use in-built video effects. We have received an overwhelming response from all over India, and are motivated to introduce more such campaigns in the future."

    As a platform, VMate has emerged as India's favourite digital medium to celebrate the festivals and also life in general by sharing their life moments in video format. Many Indians are earning lakhs of money via their videos on VMate. Recently, VMate concluded two high-energy campaigns 'Roshan Karo India' during Diwali festival and VMateNach Baliye Lakh Pati campaign in association with India's popular reality show Nach Baliye Season 9. Similar to #VMateFilmistan campaign, both the campaigns received record-breaking participation from millions of users across India.

  • VMate to incubate 1 lakh video creators from Bihar

    VMate to incubate 1 lakh video creators from Bihar

    MUMBAI: VMate, a trending short video platform, organized a 3-day bus tour for creators meet in Bihar covering Muzzafarpur & Patna to announce its focus on the state for incubating around 1 lakh talented video creators. During the creators meet, the top 12 VMate creators who are earning more than INR 1 lakh a month were invited from all over India. They delivered power-packed live performances and shared the benefits of VMate platform with the audience, like getting fame, learning new skills, earning money and others.

    The meetup opportunity was lapped up by the fans who met their favorite creators in person and learned the tricks of the craft from them. These fans also got the opportunity to win goodies, earphones, smartphones, etc. through a Lucky-draw activity organized in the event.

    Also, the top 10 winners of the VMate 'Roshan Karo India' campaign were felicitated who had won a car, bike, TV's and other exciting gifts. Among the winners of 'Roshan Karo India', Ms. Sangeeta Navik, a typical housewife from a rural background and the winner of the grand prize -a Maruti Suzuki Alto was present during the creator's meet. Her story inspired many in the audience to become a creator on VMate.

    One of the top creators, named Ms. Anju Singh addressed the audience and shared her journey on VMate. Anju said "I had a love marriage and our families didn’t support us; we were living in Mumbai at a meagre salary of INR 15,000 but VMate has changed our life beyond expectations. From living under a broken roof to earning INR 1.5 lakhs a month has turned our fortunes and I am grateful to VMate for this opportunity.”

    Ms. Komal Singh – a popular VMate video creator from Bihar said, “VMate actually helped me to earn name, fame, and money by doing what I love the most, that is dancing to Bhojpuri songs. Initially, my family members were bit reluctant and being a married woman, it was not easy. But with time and dedication, everything fell in place. People now recognize me and I am able to support my family financially also.” 

    With its focus on Bihar, VMate has allotted a fund of INR 1 cr. for the people of the state and aims to provide free training in video-making skills to one lakh content creators. Utilizing their newfound skills, creators can then participate in VMate campaigns to earn money and also win rewards such as a car, bike, mobiles, etc. Over 1 lakh people across India have already won rewards on this platform.

    The trending short video platform also plans to launch its free online VMate academy shortly. At the academy, people across India can learn the art of video making. VMate academy will help the aspiring creators to realize their talent and earning potential.