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Tag: vloggers

  • Music licensing platform Hoopr.ai launches ‘#HarGharCreator’ campaign

    Music licensing platform Hoopr.ai launches ‘#HarGharCreator’ campaign

    Mumbai: Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers creating audio-visual content on a variety of topics. With over 25,000 tracks and sound effects, Hoopr.ai is not only enabling these creators to get specific music for their needs, but also helping them avoid copyright strikes and legal issues.

    Furthermore, what’s also changing is the mindset with regard to content creation, with more people embracing it as a career choice. And that is exactly what the ad captures. In the ad, a young college student can be seen telling his strict father that he doesn’t want to be an engineer but rather a content creator. The reaction of the father makes the ad a must-watch for all content creators and their families.

    Hoopr.ai co-founder & CEO Gaurav Dagaonkar said, “We are excited to roll out the “#HarGharCreator” campaign as part of the Hoopr platform launch. A creator is now emerging in nearly every home across India, and we want to help them find phenomenal Indian music for their videos. Apart from individual creators, the music on Hoopr is also being used by brands, enterprises, and OTT platforms, as it is cleared for use and free from any copyright strikes or takedowns.”

    Hoopr.ai secured a seed funding of $1.5 million in December 2021 from investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures, Ashneer Grover, Sahil Barua (Delhivery), Anshoo Sharma (Magicpin), etc., and has since grown strongly. The company has built India’s first and biggest music licencing marketplace that hosts thousands of original music tracks in Hindi, English, Punjabi, and other regional languages. The library boasts tracks by popular artistes such as Monali Thakur, Ash King, and Nikhil D’souza, along with numerous regional artistes. Within a few weeks of going live, Hoopr.ai has got over 15,000+ creators using the platform, including creators such as Ashish Vidyarthi, Tanya Khanijow, and City Ka Theka.

    Speaking at the campaign launch, Hoopr.ai co-founder & CMO Meghna Mittal said, “The creator economy is primed more than ever to grow, and we’re excited to support creators across India. There’s also increased awareness about the need for sourcing licenced music since awareness of issues such as copyrights has increased. Apart from helping creators, Hoopr will also enable music creators to unlock a new source of revenue for their music.”

    The creator economy, considering the pace at which it is growing, is set to become a major contributor to the Indian economy. At this point, around six lakh people make a living directly through monetary gains associated with the creator ecosystem, and this will continue to rise. The creator economy rose from $1.7 billion in 2016 to $6.5 billion in 2019 and to $9.7 billion in 2020. This growth has seen a continuous increase even during Covid, with many people becoming full-time creators across platforms such as YouTube, Instagram, Facebook, and other short video apps.

    With the “#HarGharCreator” campaign, Hoopr.ai aims to change the way creators are perceived. The company aims to build more tools that help creators make better content while at the same time enabling musicians to monetise their music better.

  • Blogmint launches responsible blogging adoption programme

    Blogmint launches responsible blogging adoption programme

    MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of Responsible Blogging. Influencer Marketing, which is already a global marketing phenomenon is increasingly being adopted in India and there is an urgent need for Influencers to adopt the ethical ways of promoting content be it on blogs, vlogs or micro-blogs.

     

    Influencer Marketing is the fastest growing channel for digital customer acquisition as per a recent publication in AdWeek. As a consequence, Indian brands are increasingly engaging social media influencers as part of their marketing mix for creating brand awareness and product launches. The rationale is that the new age consumers spend more time online and digital starts have more appeal to them than traditional stars. A feedback from social influencers is akin to what a recommendation from family members and peer groups use to do earlier. As their opinions are followed by thousands, it becomes utmost necessary for social influencers to share their opinions in a responsible and ethical way.  

     

    The campaign is backed by a series of workshops with social influencers across India and a knowledge center that propagates the message in the social influencer community. 

     

    Irfan Khan, CEO, Blogmint.com said, “Blogmint being India’s leading influencer Marketing platform considers Responsible Blogging adoption program as a duty it has to fulfill to ensure content guidelines are in place much before there is a specific law for it.” 

     

    Blogmint has suggested specific guidelines that an influencer needs to follow ranging from respecting copyright and tax laws to disclosing professional relationships to considering the implications of what they write. The effort will lead to cementing the trust and transparency between social stars like bloggers, vloggers and micro-bloggers and their followers.