ITV

Tag: Vizeum

  • Vizeum bags Fox Star Studios’ media biz

    Vizeum bags Fox Star Studios’ media biz

    MUMBAI: Aegis Media’s Vizeum India has been awarded the media mandate of Fox Star Studio.

    Fox has appointed the agency in a move towards consolidating its media operations in the Indian market.

    Vizeum already handles the Fox business in 20 other countries in the world. It will now be involved in various initiatives to plan the media strategy and help optimise the marketing investments for Fox Star Studio’s marketing investments in India as well.

    Fox Star Studios head- distribution, marketing and syndication Vivek Krishnani said, “We operate in an Industry where information availability is a challenge and spending decisions need to be more scientific. Being part of a global set up, it puts challenges on us to create accountability for the resources invested in promoting our films. Vizeum brings in an understanding of the media environment and the media dynamics which will help us optimise our media spends and help deliver a better ROI. There are interesting times ahead for both of us. We wish Vizeum all the very best”

    On winning the account Vizeum Indian sub-continent MD S Yesudas added, “We are delighted at this opportunity. We also have another reason to celebrate – This business moves to Vizeum based on the client’s evaluation and satisfaction of our local abilities, and not just the global credential. It indeed was a long process. We will bring on board our best in class global expertise, combined with what the local market needs from a theatrical marketing perspective. We thank the Fox Star Studios management for placing their faith in us. This business will be handled out of our Mumbai office.”

  • Vizeum launches consumer engagement service, ropes in Anand Kumar

    Vizeum launches consumer engagement service, ropes in Anand Kumar

    MUMBAI: Aegis Media’s Vizeum India has appointed Anand Kumar as associate general manager – engagement planning for its newly launched active consumer engagement service.

    Based in Mumbai, Kumar will report to Vizeum MD Indian sub-continent S Yesudas.

    He moves in from Network18 Group where he was senior account group head- advertising and sales.

    Yesudas said, “As the communication channel choices increase and the limited time at the consumers’ disposal further shrink, we believe we need to focus on engaging with consumers at different occasions and different state of mind based on the same strategic thread of the overall communication. Anand’s appointment is in line with this.
    Passive advertising sells a particular product and makes the consumer walk to the point of sale.

    However, there is a good chance that the consumer might walk out with a totally different brand because of some dynamics at the point of sale. On the other hand, had there been reinforcement of the message once again in the consumers’ mind as actively as possible just before the decision to pull out the wallet, chances are that the same brand would have been benefited. Both these scenarios call for different consumer engagements –the former talking ‘AT’ the consumer and the later, talking ‘WITH’ the consumer. Talking ‘WITH’ the consumer is all about actively engaging them at a different state of mind.”

    Kumar said, “Vizeum India today is a strong and credible agency in just less than two and-a-half years. Their well articulated understanding of talking ‘At’ and ‘With’ consumers can further enhance thought leadership status. I look forward to working closely with the leadership team in Vizeum as they move to next level of aggressive growth and consolidation story.”

  • Vizeum is media consultant for BSA Hercules Chennai Cycling 2012

    Vizeum is media consultant for BSA Hercules Chennai Cycling 2012

    MUMBAI: Vizeum has been appointed as the media consultant for BSA Hercules Chennai Cycling 2012, scheduled to be held on the 26 February.

    CRX Sports, a sports event management company with its area of expertise in cycling, is the organiser and promoter of the event.

    CRX Sports MD Rohit Kuttappa said “We have had a running relationship with Vizeum through our association with TI Cycles, a Vizeum client. Their thinking ability and contributions always impressed us. When we needed professional inputs to help us with the ‘BSA Hercules Chennai Cycling 2012’ event, we knew we didn’t need to go beyond Vizeum.”

    Vizeum MD Indian sub-continent S Yesudas added, “I have pleasure in inviting CRX Sports Ventures into the Aegis Media family. We sincerely thank the client management for their faith in us. This once again comes as fitting tribute to the Vizeum way of contributions to clients’ businesses. This engagement will be handled out of our Chennai office under the leadership of Vizeum GM –South E M Sreeneelakandhan, I also take this opportunity to congratulate Team Vizeum Chennai on this win”

  • Ricoh India appoints Vizeum India as media AoR

    Ricoh India appoints Vizeum India as media AoR

    MUMBAI: Imaging solutions provider Ricoh India has awarded its media duties to Aegis Media‘s Vizeum India.

    The account will be handled out of agency‘s Delhi office under the leadership of Harit Pant.

    Ricoh India VP- national marketing V Balakrishnan said, “In the past, we have had very productive engagement with people currently associated with Vizeum. Vizeum‘s philosophy of working with clients to address their business issues rather than passive media spends is also very much what we were looking for. With this combination and a good team on ground to take this thinking forward, Vizeum was our obvious choice.”

    Vizeum India MD India sub-continent S Yesudas added, “We are delighted with this win. We sincerely thank Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising. As with every win of ours, we are humbled and stay acutely aware of our responsibilities.”

    The company has growth plans with focus in the areas of multi functional products, laser printers and managed document services.

  • Topps India awards media account to Vizeum

    Topps India awards media account to Vizeum

    MUMBAI: Topps India Sports and Entertainment Company has appointed Aegis Groups‘ Vizeum as its media AoR.

    The account will be handled by Vizeum‘s Mumbai office.

    Topps India country head Sanjeev Katyal said, “When we were looking at reviewing our current arrangement, Vizeum was recommended to us by some of our media partners. What we saw, much more than convinced us that we have a right partner in them who would help us with our ambitions. We are quite excited about the future with the number of launches being planned. We look forward to working with Vizeum and wish them the very best”

    Vizeum India Sub-continent MD S Yesudas added, “We are delighted with this win. What more can we ask for when we have clients and our media partners as our ambassadors? We sincerely thank the media partners who have recommended us to Topps and the Topps management for their faith in us. As with every win of ours, we are humbled and stay acutely aware of our responsibilities.”

    Topps premiered in India during the last IPL season with its Cricketattack cards.

    Founded in 1938, The Topps Company is the creator and brand marketer of sports cards, entertainment products, and distinctive confectionery, globally.

  • Vizeum wins media duties of IMS Learning Resources

    Vizeum wins media duties of IMS Learning Resources

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties for management entrance training institute, IMS Learning Resources.

    The business that has been awarded after a multi-agency pitch will be handled out of the agency’s Mumbai office.

    Sanjay Barretto IMS marketing head said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

    For Vizeum, this comes close on the heels of them picking up the media duties of Nickelodeon.

    Vizeum Indian sub-continent MD S Yesudas added, “We are delighted at this win and for many other reasons too, Vizeum, launched less than two years today manages over 25 impressive engagements, won through multi agency pitches and referrals, across all our 3 offices. Clients are waking up to the reality of engaging with partners and not media traders. Each of our clients are our ambassadors. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.”

  • Vizeum wins media duties of Medela AG

    Vizeum wins media duties of Medela AG

    MUMBAI: Medela AG, manufactures products targeted for breast feeding mothers and other medical vacuum solutions, has appointed Vizeum India as its media AOR.

    The media arm of Aegis Group will handle the Swiss company‘s account, which is all set to establish its base in India, from its Delhi office under the leadership of Harit Pant.

    Says Medela country manager-India Amit Raj Gogia, “The Team‘s knowledge about the media environment and the ability and passion exhibited by them made us choose Vizeum as our media partners. We are optimistic that Vizeum will be able to add value to our communication investment resources.”

    Adds Vizeum MD Indian Subcontinent S Yesudas- Indian Subcontinent, “We are extremely delighted at the opportunity to serve and build this global brand from a very early stage of its life in this country. I thank the client management for placing their faith on us. This will be handled out of our Delhi office under the leadership of Harit Pant.”

     

  • Vizeum bags media duties of Lotus Herbals

    Vizeum bags media duties of Lotus Herbals

    MUMBAI: Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.

    The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.

    Vizeum India, the media arm of Aegis Group, has been named as the media AoR by Lotus Herbals.

    The natural personal care products company is getting into electronic media after a long gap and will be spending approximately Rs 200 million for the purpose.

    Vizeum India was recently named the media AoR by TTK Healthcare. Also last month it won media duties of UNI TV and d.light.

    Said Vizeum managing director, Indian sub-continent, “We are thrilled at this opportunity. I take pleasure in welcoming Lotus Herbals to the Vizeum family. We are acutely aware of the challenges ahead of us, considering the client’s ambitious growth plans and will do all that’s required from our end to deliver on the objectives set out by the client, working in tandem with the creative agency.”

  • Vizeum wins media duties of TTK Healthcare

    Vizeum wins media duties of TTK Healthcare

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of TTK Healthcare Limited. The business, estimated to be worth around Rs 100 million, moves to Vizeum from Mindshare.

    TTK Healthcare is a part of the TTK Group that provide products such as Woodward‘s Gripe Water, Eva range and Good Home.

    Avers Vizeum Indian sub-continent managing director S Yesudas Vizeum, “We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the Client Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office. I am delighted to see our Chennai operation taking a formidable position in the market in such short span.”

    Said Aegis Media / Director Posterscope – APAC chairman India & CEO South East Asia Ashish Bhasin, “Vizeum has become a very important part of Aegis Media‘s growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team.”

  • Vizeum wins media duties of TI Cycles

    Vizeum wins media duties of TI Cycles

    MUMBAI: TI Cycles of India, a part of $3.2 billion Murugappa group, has assigned its media duties to Aegis Media‘s Vizeum India.

    Industry sources peg the value of the business at Rs 200 million.

    The business was earlier handled by Mindshare.

    Said TI Cycles & BSA Motors GM Marketing Rajesh Mani, “The professional approach exhibited by Vizeum, coupled with their ability to think beyond traditional solutions, comparative saving on our overall cost as well their involvement in our business at all levels convinced us of this partnership. We look forward to working with them.”

    Vizeum will handle the account out of its Chennai office under the leadership of E M Sreeneelakandhan, GM, South.

    Averred Vizeum managing director Indian sub-continent S Yesudas, “We are proud of the work we have done on BSA Motors and are thankful to the TI cycle Management and Marketing Team for their faith in us. We will ensure TI cycles will get added to the list of our client ambassadors.”

    TI Cycles are the makers of brands like Hercules and BSA.