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Tag: Vizeum

  • RECMA names Vizeum as ‘World’s Fastest Growing Media Network’

    RECMA names Vizeum as ‘World’s Fastest Growing Media Network’

    MUMBAI: RECMA has named Vizeum as the world’s fastest growing media network in its ‘Overall Activity Billings 2014’ report published this week.  Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1 per cent, 9 per cent more than the second ranked agency.

     

    Vizeum managing director Indian subcontinent S Yesudas said, “It is indeed a matter of pride for all of us that Vizeum has achieved this great recognition in such a short span.  This belongs to our passionate and committed team and the ever-supportive clients. Vizeum was launched in India towards the end of 2009.  We have already been able to carve out an interesting niche for ourselves within five years. We are on the path to achieving excellence in everything we do.”

     

    The top 5 growth rates of ‘Overall Activity’ Billings 2014 are:

    1-     Vizeum + 29.1 per cent

    2-     BPN + 20 per cent

    3-     Arena + 12.3 per cent

    4-     MediaCom + 11.5 per cent

    5-     Dentsu media + 11.1 per cent

     

    In absolute volume, Vizeum increased its OA Billings by + $m 2183 (the 3rd highest growth).

     

    Launched in 2003, the network has now grown to 65 offices in 45 markets.   The agency was founded by Thomas Le Thierry in France, who was later appointed the agency’s global president in 2013.

     

    The network manages global clients from seven global hubs in London, Los Angeles, New York, Paris, Singapore, Tokyo and Wiesbaden. Key wins for the network in 2014 included ABinBEV (Europe), Burger King (Europe) and Shiseido (Global).  Vizeum also expanded its relationships with Sonos, Ikea and BMW in new markets.

     

    Key wins in India during 2014/15 include: BMW, Jet Airways, HDFC, Hindware, Allied Blenders and Distillers, Saint-Gobain, Jet Privilege and Viacom 18 Media.

     

    Thierry said, “We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients.  We have built a consistent network which now has real momentum.  This growth helps us to keep the agility required in the fast moving environment. It’s the only way we can credibly remain on the edge of the industry doing best in class work for our clients.”

  • Hindware adopts unique strategy to launch TVC with Shah Rukh Khan

    Hindware adopts unique strategy to launch TVC with Shah Rukh Khan

    NEW DELHI: Bathroom products brand hindware has launched a new TV commercial starring brand ambassador Shah Rukh Khan for its premium collection hindware Italian Collection in an innovative fashion.

     

    Bringing in Bollywood flavour, hindware launched a teaser campaign starring Khan two days prior to the final airing of the TVC that ran across a range of television channels without revealing the product range. This generated excitement for viewers to watch the movie that premiered on Star Plus on 7 June.

     

    The final TVC was unveiled by Nach Baliye’s anchor on Star Plus during the airing of the dance reality show. Before taking the commercial break, the host ran the teaser, discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story. Then the full 75 seconds long TVC was played out. The host continued discussing with the judges about bathroom inspirations and said in conclusion, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”

     

    Hindware’s shift from product centric focus to becoming a complete bathroom solution provider brand is captured in this new TVC, which highlights the brand’s vision and approach of revolutionising the bathroom space.

     

    HSIL Ltd vice president marketing V Krishnamurthy said, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently. Working closely with our media agency, Vizeum, we managed to pull off something very different. In this interesting TVC, we have aimed to reinforce the message how hindware Italian Collection leaves even superstar Shah Rukh Khan awestruck. The bathroom in itself becomes the centre of attraction, mesmerizing SRK to find new ways to revel in its beauty and beautiful products.”

     

    Vizeum managing director – Indian Subcontinent S Yesudas added, “It took a lot of coordination and efforts to pull this through. Without an ever-supportive client this would not have been possible. I’m also thankful to the Star TV management for making this happen. Congratulations to the entire Vizeum Team for making this project a reality.” 

  • Vizeum bags media duties of Saint-Gobain

    Vizeum bags media duties of Saint-Gobain

    MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain.

     

     Vizeum Indian subcontinent managing director S Yesudas said, “We are delighted with this appointment and thank the Saint-Gobain management for considering us worthy. We see immense possibilities for the brand to connect with its consumers and business associates meaningfully. We will ensure no stones are left unturned on our path to this destination. This business will be handled out of our Chennai office.”

     

  • Carat ranked No 1 agency in the 2014 India Business League: R3

    Carat ranked No 1 agency in the 2014 India Business League: R3

    MUMBAI: Carat has been named the number one media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.

    For the record, R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the US, and 2002 beyond the US, it works with eight of the world’s top 20 global marketers. Herein, R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

    Commenting on the announcement, Dentsu Aegis Network south Asia CEO and chairman Ashish Bhasin said, “This is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good place across the region.”

    Added Carat Media India MD Kartik Iyer, “2014 has been a watershed year for Carat in India. Thanks to the great work by the teams and huge support from our network, we have won quite a few very large and important businesses. With a healthy mix of Local and Global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing in the winning ways and a great year ahead.” In India, Carat has added some of the largest accounts of 2014 including General Motors, Microsoft, Nokia, British Airways, Mastercard and Ayurwin to name a few.”

    And it’s not just India where Carat has managed to grab the number one spot in the 2014 New Business League table but has also been named as the number one media agency across the Asia Pacific region. Apart from India, the agency has been adjudged as the number one media agency in Thailand, Korea, Japan, Hong-Kong and Australia.

    Carat, the world’s largest independent media communications specialist, is part of the global operating unit – The Dentsu Aegis Network, which also includes Vizeum, Posterscope, Brandscope, Hyperspace, psLive, PSI, Isobar and iProspect Communicate 2. The network also encapsulates Dentsu and Dentsu Media along with the local brands Webchutney, TaprootIndia and Milestone Brandcom.

    Click here for the entire ranking

  • Vizeum bags media duties of VGP Universal Kingdom

    Vizeum bags media duties of VGP Universal Kingdom

    MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, is riding high on success. The agency, which added Hindware and Jet Privilege to its media kitty last fortnight, has added yet another client to its roster.

     

    The agency has been named the media AOR for VGP Universal Kingdom, a Chennai-based family amusement park.

     

    The concept of amusement parks and beach resorts, which were only popular in foreign countries until a while back, was brought into India by VG Paneerdas in the year 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai.

     

    Currently VGP Universal Kingdom has more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park.

     

    VGP Universal Kingdom managing director VGP Ravidas said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”

     

    Vizeum managing director Indian subcontinent S Yesudas added, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Vizeum South VP Subhas Warrier.”

  • Vizeum wins media duties of C&S Electric

    Vizeum wins media duties of C&S Electric

    MUMBAI: The S.Yesudas-led Vizeum India is on an account winning spree. The media agency has just pocketed the agency of record account of  C&S Electric. The company is amongst the leading suppliers of electrical equipment in India.

     

    This is the fourth new business announcement from Vizeum within the last two weeks.  The earlier announcements were for Jet Airways; Allied Blenders and Distillers and INS from Viacom 18.

     

    As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner.

     

    C&S Electric managing director Rishi Khanna said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection.    Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum”

     

    “We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients.  We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business.   We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum,” added Vizeum managing director – Indian Subcontinent S Yesudas.

  • Vizeum bags media duties of Integrated Network Solutions

    Vizeum bags media duties of Integrated Network Solutions

    MUMBAI: Vizeum India has been appointed as the media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. Vizeum has been in the news since last two weeks for its win on Jet Airways and Allied Blenders and Distillers business.
     

    The account will be handled out of the agency’s Mumbai office under the leadership of Vizeum Mumbai senior vice president Samarjit Rajkumar.

     

    Commenting on the announcement, INS Viacom18 senior vice president and business head Jaideep Singh said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together.”

     

    On winning the account Vizeum managing director, India sub-continent S. Yesudas, said “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic.”