ITV

Tag: Vizeum

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • MTV and Vizeum launch ‘The Junkyard Project’

    MTV and Vizeum launch ‘The Junkyard Project’

    MUMBAI: MTV in partnership with Vizeum, the media agency from Dentsu Aegis Network, is all set to launch The Junkyard Project. The objective behind the initiative is to stir an important awakening in the minds of citizens across, especially the youth.

     

    MTV is a great believer in the power of youth. Apart from being at the forefront of every pop-culture trend, MTV has always led several social movements celebrate youth power. 

     

    Commenting on MTV’s The Junkyard Project, Viacom18 Media Pvt. Ltd. head – marketing, media and insights, youth entertainment Sumeli Chatterjee said, “MTV started with a basic question how can we make conversations around do-not-litter cool and interactive. #DunkThatJunk is gamification of the concept that junk should be dunked inside the dustbin. The simplicity of the concept coupled with interactive presentation is the key reason why these videos spread like wild-fire.  And, also drew heavy participation by Bollywood and tv celebrities. It is just a game, but with a serious message in it. We have driven 1.5 mn interactions in a fortnight of launching this campaign on social media. And, this is just the beginning.” 

     

    “True to its spirit of being in the forefront of trend-setting, it has been an exciting journey together with MTV in re-defining the Swacch Bharat initiative leveraging MTV’s partner celebs attracting as many as 6000 user-generated videos in the first 2 weeks itself. We are now creating platforms for our audience to live this trend and subsequently, more platforms for them to share with their friends once they choose to be the advocates, “added Vizeum India executive VP Samarjit Rajkumar.

  • S Yesudas plays a whole new ball game with triggerbridge

    S Yesudas plays a whole new ball game with triggerbridge

    MUMBAI: Of late there has been much talk about going beyond the sales driven take on advertising among the agencies. The focus should shift back to building brand identity, if brands have a long term vision in mind.

     

    It would have been great if the talk truly reflected the industry’s concern over the matter, but, alas, much of that is lip service according to S Yesudas, the former managing director of Vizeum.

     

    The need of the hour, he feels, is to break this pattern that agencies are so used to, and bring in some disruption in the ecosystem. This is precisely what he plans to achieve with his entrepreneurial venture triggerbridge.

     

    Backed by his expertise in media business for over two decades, Yesudas partnered with Ajit Nair of MX Advertising and Amit Tripathi from IdeateLabs to form this ‘un-agency,’ which has managed to create quite a buzz in the industry ever since its launch earlier this month.

     

    Prior to kick starting his new startup venture, Yesudas was known for his successful stint at Vizeum India as managing director, preceded by Grey Worldwide, Lintas/Initiative Media and R K Swamy BBDO/Media Direction. Interestingly, he was Vizeum’s first employee and built it to a successful position with its current 55 employees within a span of four years.

     

    With an impressive portfolio like this, is it easier to handle his new role in a start up? To find out, Indiantelevision.com got in touch with the man himself.

     

    Here’s what he had to say:

     

    What sets triggerbridge apart from other players in the market?

    We are the ‘unagency’ and are free of all the bondages as that of an agency. The big and basic difference is, our reason to exist is not to help our clients “spend” their marketing resources, but to help their brands build bridges of relevance with consumers in various ways through our philosophy of True Vertexing.

     

    We look at the core of the brand, human insights, storytelling, technology and data and help itself express truly in order to carry the well aligned consumers along as the brand moves to the highest peak, the vertex. Consumers are human beings is a fact that’s forgotten in the world of transaction. We cater to all brand owners who are looking for much more than just short term sales from their consumer relationships.

     

    Few agencies have taken the ‘brand first’ route as well. What is your take on them?

    I’m sure brand love is a dinosaur concept to many. Those who talk about the same, pretend it can be created by the effect and weight of their “advertising” investments including endorsements and other sponsorships. I would leave triggerbridge, the unagency, for our clients to judge us.

     

    What disruptive ideas does triggerbridge have in store for its clients?

    There’s disruption in everything we do. Firstly, we are not just a service, but a product as well. Among the set of products is a platform that aggregates storytellers and technology producers for the benefit of brands. Our focus is the brand in its entirety and not specific specialised solutions. We also have a unique structure of a creative advisory board, which consists of real storytellers like authors and theatre artists along with a business board that consists of members of the board of other companies as well as venture capitalists. We are also looking at a whole new measurement of SoV and SoE as Share of Vision and Share of Empathy as against the transactional Share of Voice and Share of Expenditure.

     

    Since triggerbridge is a product as well, what is the target group or clientele you are looking at?

    Every brand owner who is interested in looking beyond short term results and those who actually believe that the future of commerce is brand commerce, would be a triggerbridge client. 

     

    What is the one thing that the industry is lacking currently?

    I believe lot of agencies today pay lip service to brand building and focus their energy and attention on “selling” their specialised silos to clients for better profitability. Once you create a need and everyone is doing that, the advertisers, knowingly and/or unknowingly will keep following the pattern.

     

    Most often computers create the strategy to connect with humans with emotions. Then it is a mad rush to justify Share of Voice (SoV) and Share of Expenditure (SoE). The result is increasing instances of ad avoidance and the agency then offers one more specialisation to “catch” the consumer’s’ attention. The circle keep going on. We will fill the very vacuum of zero brand love for most brands, by first helping the brand owners understand the purpose of their brands. We will also help them articulate that through executions that will create multi – sensorial impact on the consumers

     

    Can you mention one recent campaign that you think lacked brand identity?

    One campaign that comes to mind is what Pepsi did during IPL, getting consumers to feature in its ads. It was a gimmick that I presume they spent top dollars on. And I personally don’t think it worked at all. They could have done things to bring together larger Pepsi communities across the country, very meaningfully, who interacted with each other in a sustainable manner as they shared their love for the brand, at much lesser cost and left enduring impressions on the consumers. But again this is purely based on their stated purpose/intention.

     

    Tell us about your partners and what they bring to the table in triggerbridge? 

    Ajit Nair has been running a very successful full-service advertising business, MX Advertising, for a quarter of a century and has built many brands through that journey. Amit Tripathi has been running a leading digital business, Ideate Labs for 15 years. I have been in the media business for over two decades.

     

    Our vision, purpose and the conviction about the future of communication business converged at the same point. I also don’t think there could have been a better combination than this which brings all aspects of the communication business together.

     

    What is your target for the upcoming year?

    We have not set a revenue or profit target. Money will follow good and differentiated work that will produce actual results. But we have a five year blue print with clear milestones to eventually see a good part of the “advertising” market practice True Vertexing. 

  • Vizeum to lead rebranding of BBC Knowledge to BBC Earth across Asia

    Vizeum to lead rebranding of BBC Knowledge to BBC Earth across Asia

    MUMBAI: Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia.

     

    Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded to BBC Earth on 3 October, 2015.

     

    In Asia, BBC Earth will be available in Cambodia, Hong Kong, Indonesia, Malaysia, Mongolia, Singapore, South Korea, Taiwan, Thailand and Vietnam. There is also a BBC Earth block in Japan on Wowow.

     

    For India, BBC Worldwide entered into a joint venture partnership with Multi Screen Media (MSM) to launch the channel of BBC Earth. The co-branded channel will be called Sony BBC Earth.

     

    “It’s fantastic to have been appointed to launch BBC Earth in Asia and to expand Vizeum’s global relationship with the BBC. We look forward to working with the team at the BBC to deliver incredible content to consumers across the region,” said Vizeum Asia Pacific MD Duncan Pointer.

     

    BBC Earth offers premium content, original commissions and a world beating pipeline of factual programmes that define the human experience, our planet and the wider universe. The channel will deliver awe inspiring programmes in the BBC’s well-known world class style.

     

    BBC Earth launched with Shark, the history of the ocean’s greatest predators.

     

    The new channel will also see the Asia premiere of The Hunt, within 24 hours of the UK telecast. The blue chip landmark series, narrated by Sir David Attenborough and executive produced by award-winning producer, Alistair Fothergill, explores the dramatic world of predation as never before, taking an intimate look at the remarkable strategies of hunters and the hunted, exploring the challenges animals face and the tactics they employ.

     

    Other programmes on the channel will include the series Life Below Zero, which follows the lives of hard-working people living off the grid in Alaska, Infested in which Dr Michael Mosley explores the bizarre and fascinating world of parasites by turning his body into a living laboratory and deliberately infesting himself with them, and Human Universe, in which rockstar turned nuclear physicist Professor Brian Cox explores our place in the universe.

  • Dentsu strengthens presence in West Africa; acquires two agencies in Ghana

    Dentsu strengthens presence in West Africa; acquires two agencies in Ghana

    MUMBAI: In a bid to strengthen its position in West Africa, Dentsu Aegis Network has acquired two Ghana based media agencies namely Adams Media Ghana Limited and Premier Media Company GH Limited.

     

    The acquisition, which will take the form of the purchase by Dentsu Aegis Network of a 59.62 per cent shareholding in Adams Media, with Premier Media as a wholly owned subsidiary of Adams Media, will strengthen the Dentsu Group’s presence in West Africa.

     

    Adams Media was founded in 2009 and Premier Media in 1999, and both companies provide services to a large number of multinational clients. After acquisition of the shareholding by Dentsu Aegis Network, Adams Media will be rebranded Carat, and Premier Media rebranded Vizeum, collectively forming Dentsu Aegis Network Ghana.

     

    Carat and Vizeum are two of the Dentsu Group’s eight global network brands. Both Adams Media and Premier Media have extensive mass media and digital media planning and buying capabilities, and these will be fully utilized in the provision of cutting-edge media solutions by the new entity.

     

    In terms of economic scale, Ghana is second only to Nigeria in West Africa, and the International Monetary Fund has estimated that Ghana will achieve GDP growth of from 3.5 to 9.2 per cent between 2015 and 2020. Together with Media Fuse, the Nigerian company with which Dentsu Aegis Network entered into a joint venture agreement in August 2014, Dentsu Aegis Network Ghana will function as the Group’s hub in West Africa and Central Africa.