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Tag: Vivo

  • Aamir Khan becomes Vivo Pakistan’s official brand ambassador

    Aamir Khan becomes Vivo Pakistan’s official brand ambassador

    MUMBAI: Chinese handset manufacturer Vivo Mobiles recently ended its contract with Bollywoood actor Ranveer Singh and appointed Aamir Khan as its new India brand ambassador. 

    Interestingly Khan has also been named as Vivo Pakistan’s brand ambassador, becoming the company’s first to hold the title in India’s neighbouring country. Although the company did leverage Singh for promotions and TVCs in Pakistan, he was never the official brand ambassador there. 

    The association is in line with Vivo’s recent launch of its new handset model, V9. The product has already launched in Thailand, Malaysia and India and is scheduled to go live in Pakistan sometime in April.

    The company is likely to use the same campaigns in Pakistan as in India but will have a stronger digital and television push for marketing the new product. 

    Khan’s popularity in the Pakistani market could help the brand in creating a deeper personal connect with consumers in the country as he is widely acclaimed and followed. His recent movies like Daangal, 3 Idiots and Secret Superstar worked magic which even Amitabh Bachchan, Shah Rukh Khan, Salman Khan or Ranveer Singh could not manage. Surprisingly he is also a name to reckon with in Vivo’s home country of China where Dangal was a hit and helped the movie hit a collection of Rs 300 crore worldwide.

    Vivo has always maintained that after China and Thailand, India is where it sees green.

    In 2017, Vivo officially entered the Pakistani mobile phone market with its model Vivo V7 Plus and currently it is one of the fastest growing smartphone brands in the country. The company invested a start-up capital of $30 million in 2017 to boost the distribution and marketing and today competes directly with other Chinese mobile brands including Oppo, Xiaomi, and Huawei in the Pakistani market.

  • Vivo launches V9 with Aamir Khan

    Vivo launches V9 with Aamir Khan

    MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

    Priced in the mid-level segment of Rs 22,990, the smartphone will be available across all offline stores from 2nd April, 2018and can be pre-booked in all retail stores, on Vivo E-store, Flipkart, Amazon and Paytm Mall.

    The company has launched 3 campaigns to promote the product with Aamir Khan. Conceptualised by media agency Ogilvy, the tv campaigns will air across all leading channels. The company will also roll out bumper ads on digital about the product. V9 will be promoted through an extensive 360-degree marketing campaign which will include television, digital, OOH and on-ground activations.

    The device will be available for pre-booking from 23rd March with attractive offers across all offline stores in India and e-commerce platforms such as Amazon, Flipkart, Paytm Mall and Vivo’s official e-store (http://shop.vivo.com/in/).

    Customers who book the phone online through Amazon, Flipkart, Paytm Mall and Vivo’s official E-store from 23rd  March to 2nd April 2018are eligible for one-time screen replacement for V9, in case of any accidental damage to the display. Additionally, consumers can avail a discount of Rs 2000 if the smartphone is bought under an exchange policy. For customers buying the phone on EMI, the partner e-commerce platform will offer no-cost EMI for up to 12 months.

    The smartphone sports dual rear camera of 16MP + 5MP, features such as 19:9 FullView display 2.0 and the industry’s highest screen-to-body ratio of 90 per cent, beating iPhone X which has a screen-to-body ratio of 81.49 per cent.

    public://180314-vivo-v9-notch-smartphone-01.jpg

    Vivo India CEO Kent Cheng says, “With the class-leading design and camera capabilities of Vivo V9, we have once again delivered a product that is high on innovation and quality. We are confident that our latest flagship will set new benchmarks in the smartphone industry and further solidify our leadership position in the market.”

    Chinese mobile brand Vivo entered India in late 2014. With a strong focus on camera and music, Vivo has established itself as one of the top smartphone brands in India.

    With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline, catering to over 400 cities, in 22 states backed by 400 service centres in India.

    A youth brand, Vivo became the title sponsor of the Indian Premier League for 2016 and 2017 and recently bagged the title sponsorship for the next five years. It is also the title sponsor of Pro Kabaddi for five years since 2017 and is the official sponsor of 2018 and 2022 FIFA World Cups.

  • Tata Motors signs three-year IPL deal with BCCI

    Tata Motors signs three-year IPL deal with BCCI

    MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL).

    While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain the favourite for every marketer across India with the IPL being the first preference. The BCCI had earlier announced Ceat Tyres as the strategic timeout partner and PayTM as the umpire partners for IPL 2018.

    The car manufacturer’s Tata Nexon will drive in to occupy the space vacated by Maruti Suzuki, which decided to snap its ties with the IPL after having displayed Vitara Brezzas at IPL venues for two years. Maruti, in 2016, had signed a two-year deal with the BCCI to be an on-ground sponsor for the T20 league.

    The matches will witness engagement activities such as the Tata Nexon Super Striker, wherein the best striker of the match/tournament will stand a chance to win daily and season awards including a Tata Nexon for the striker of the tournament. 

    Among other plans will be Tata Nexon Fan Catch, wherein anyone who takes a single-handed catch in a match stands a chance to win Rs 1 lakh and the season winner gets a Nexon. Tata Nexon will also leverage the 36 city Fan Park events for experiential and engaging brand experience. 

    Tata Motors president passenger vehicle business unit Mayank Pareek said, “We are delighted to have our ‘level nex’ performing brand Tata Nexon be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large scale platform to connect with its consumers. Cricket is the most celebrated sport in India and the IPL is all about superlative performance, which is also the mantra for the Tata Nexon.”

    Although this is the first time Tata Motors is investing in IPL on a huge scale, the company’s head of marketing for passenger vehicles business Vivek Srivatsa mentions that Tata Motors has always had sports in its DNA. Back in the day, Tata Motors founder Jamshedji Tata was a sports enthusiast and promoted football and other sports in India. 

    Srivatsa added, “Today, we are highly interested in sporting events and with IPL being the biggest sporting property in India, it was only natural for us to associate with the league and we want to get deeply involved.”

    The brand will also see a lot of on-ground in-stadium activities which will be its core focus. Additionally, Tata Motors dealership stores will also see heavy promotions of the IPL and will run various contests for customers. A dedicated TVC campaign will be rolled out in April.

    The synergy between a vehicle manufacturer and cricket may seem rather odd but Srivatsa is of the opinion that sports are taking centre stage for brands today. “Today sports are as important as academics in schools and with the government’s support sports will become a culture in itself,” he said.

    Recently launched Tata Nexon has sold close to 20,000 units in the first six months. Associating with cricket or any other event eventually leads to sale and revenue for the brand and Srivatsa unhesitatingly added that although Nexon has received a positive response from customers so far, the company wants to make it the most popular passenger vehicle in every pocket of the country. He added that normal TVC and advertising only helps you reach metros and certain segments of the audience but cricket has a deep reach and Tata wants to use IPL to go deep in these markets which will eventually result in sales.

    Also Read :

    Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

    YuppTV to stream IPL 2018 in several international markets

  • Aamir Khan becomes Vivo India’s new face

    Aamir Khan becomes Vivo India’s new face

    MUMBAI: After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

    Capturing the essence of brand Vivo, Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.

    The company is said to launch its new mobile handset V9 on 23 March which will feature the actor in its campaign.

    Vivo India CMO Kenny Zeng says, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”

    Commenting on his association, Aamir Khan adds, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”

    Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and experience centre to provide phenomenal experience to its valued customers. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.

  • YuppTV to stream IPL 2018 in several international markets

    YuppTV to stream IPL 2018 in several international markets

    MUMBAI: South-Asian content OTT platform YuppTV has announced that it has been awarded the exclusive digital and television media rights for IPL 2018 by Star India for Europe, South America, South East Asian countries and non-exclusive rights for Australia.

    Commenting on the announcement, YuppTV founder & CEO Uday Reddy said, “By bagging the exclusive digital media rights for the Vivo IPL 2018, we are enabling live, on-the-go access to the cricket tournament for our users. Our endeavor is to provide them with seamless, real-time access to all the matches and allow our viewers from across different geographical boundaries to watch their favorite teams in action on their preferred device.”

    Scheduled to take place from 7 April to 27 May 2018, IPL 2018 will witness eight teams playing this season, including Chennai Super Kings and Rajasthan Royals, which are back in action after serving a two-year suspension.

    With enormous anticipation and such high stakes in the offing and an exciting line-up of teams, cricket fans the world over have the perfect window to catch every swing and ball of the league thanks to the YuppTV app.

    Also Read:

    Star India roars with IPL’s second national campaign

    IPL gets 34 major brands on board this season

  • Future Group joins IPL bandwagon as associate sponsor

    Future Group joins IPL bandwagon as associate sponsor

    MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for this season of the Indian Premier League, which kicks off on 7th April. Future Group will be an associate sponsor, joining brands such as AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The co-presenting sponsors are Vivo, Coca-Cola and Jio.

    Future Group CEO-food business Sadashiv Nayak said, “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar and FBB, we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the Vivo IPL 2018 because it will be presented in 5 regional languages along with English.”

    Dream 11 co-founder and CEO Harsh Jain added, “As India’s fastest growing sports-gaming platform, Dream11 has been a leader of the fantasy sports industry in India. We are delighted to come on board for Vivo IPL 2018 because it will provide us great traction with the largest audience from any single event in Indian television history and we look forward to benefitting from the association.” 

    “Some of the biggest and best brands have signed up with us, which is a testament to their belief that Vivo IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India,” said Star Sports EVP and head of ad sales Anil Jayaraj.

    Also Read:

    RCB signs Duraguard Cement as principal partner for IPL 2018

    SonyLIV banked on Akamai to leverage ad insertion for India-SA series

  • Star India bags 5 new advertisers for IPL 2018

    Star India bags 5 new advertisers for IPL 2018

    MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

    Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11 are existing names. Speaking on the association Star Sports EVP and head of ad sales Anil Jayaraj said, “Combining the power of television, digital and new-age technology, Star India promises to transform the Vivo IPL 2018 into, perhaps, the most immersive cricket viewing experience the fans have ever seen. The brands that have come on board will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. Advertisers’ interest in Vivo IPL continues to be very high and we are in advanced conversations with a number of other categories and brands which we will close over the next few days.”

    Parle Products category head Mayank Shah said, “We have been investing in IPL over the past few seasons and it has worked very well for us. We believe that this year it will be much bigger and better than before. With six languages and the extra focus on regionalisation, Vivo IPL will help us target consumers across the country in a language that resonates with them.”

    MakeMyTrip group CMO Saujanya Shrivastava feels that April May (the IPL months) are the best for its business. He said, “We are confident that this association will strengthen our position and have a significant positive impact on our business”

    Star India has reimagined the Vivo IPL 2018 and is set to make India’s greatest sporting spectacle more engaging for its fans than ever before with technology at the heart of this experience. The network will broadcast every match live in six different languages across TV and digital. According to the broadcaster, last month’s auction alone drew a viewership of 46.5 million fans on television, six times more than the number that tuned in last year, in addition to digital viewership which was five times more than that recorded last year.

    Also Read :

    Star India bags production rights for IPL 2018

    Star ushers in IPL’s new era with a bang

    IPL 2018 gets a makeover with Star India

  • 578 players to go under the hammer for IPL auction

    578 players to go under the hammer for IPL auction

    MUMBAI: The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

    A total of 62 capped Indians and 298 uncapped Indian cricketers will vie for the available slots with 182 capped overseas cricketers, 34 uncapped overseas players and two cricketers from associate nations, according to a BCCI release.

    With Rs 2 crore as the highest reserve price, 36 players, including 13 Indians, have opted for the top bracket.  Marquee Players R Ashwin, Gautam Gambhir, Shikhar Dhawan, Ajinkya Rahane, Harbhajan Singh, Yuvraj Singh, Christopher Gayle, Ben Stokes, Kane Williamson, Glenn Maxwell, Joe Root, Mitchell Starc, Faf du Plessis, Dwayne Bravo, Kieron Pollard and Shakib Hasan–each priced at Rs 2 crore–will set the tone as an intense battle is set to follow.

    M Vijay, KL Rahul, Kedar Jadhav, Dinesh Karthik, Robin Uthappa, Yuzvendra Chahal and Karn Sharma have also set their base price at Rs 2 crore and will hope to attract high bids as the eight franchises look to build their teams for the upcoming seasons.

    The below list contains the individual breakdown of capped players as per their base price.

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    The breakdown of uncapped players as per their base price is as below.

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    IPL chairman Rajeev Shukla said, “A lot of strategising and number-crunching is involved before a cricketer is picked at the VIVO IPL Player Auction. The dynamic nature of the auction makes it unpredictable and exciting. The eight franchises have given us an indication of what their core would be with their Player Retentions and the VIVO IPL 2018 Player Auction will be an important step towards the creation of a successful team. The marquee list is full of star players, but I am also looking forward to the uncapped Indian players who have proved their mettle in the earlier editions of the VIVO IPL and are sure to attract high bids.”

    The complete list of VIVO IPL 2018 Player Auction is here: http://www.iplt20.com/news/113978/vivo-ipl-2018-player-auction-list-announced

    Also Read:

    Star ushers in IPL’s new era with a bang

    Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event – an unprecedented success

    BCCI invites brands to acquire third-party rights for IPL

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

  • PKL season 6 and 7 dates announced

    PKL season 6 and 7 dates announced

    MUMBAI: The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

    The sixth season will begin on 19 October 2018 while the seventh season will commence on 19 July 2019. Both the seasons will maintain the 13-week format, consistent with the format of the fifth season.

    In the last season, the league scaled unprecedented heights having expanded from eight to 12 teams and conducting 138 matches over a duration of 13 weeks. Withstanding intense competition, Patna Pirates, led by Pardeep Narwal, beat Gujarat Fortunegiants to clinch the championship title for the third consecutive time.

    Season five touched new highs in terms of viewership records too. It was viewed by a staggering 313 million viewers with a watch time of 100 billion minutes, with the finals becoming the most viewed non-cricket sporting event on Indian television.

    Vivo Pro Kabaddi League commissioner Anupam Goswami said, “The Vivo Pro Kabaddi season sixth window has been created to keep in mind adequate recovery time for the players post the Asian Games, and adequate preparatory time for Vivo Pro Kabaddi teams to achieve an ideal state of squad readiness for season six. The advance window for season seven will afford forward-looking preparation for squad formation and commercial strategy.”

    International Kabaddi Federation president Janardan Singh Gehlot said, “Mashal has taken India’s sport of Kabaddi from strength to strength with Vivo Pro Kabaddi. We welcome the long term approach which will take it to even greater heights.”

    In its fifth and most successful season till date, Vivo Pro Kabaddi league became the biggest domestic sports league and season six promises to be even more action-packed.

    Also Read:

    Star ushers in IPL’s new era with a bang

    Gautam Thakar new Star Sports CEO

  • Vivo YouTube campaign saw better response using Vogon

    Vivo YouTube campaign saw better response using Vogon

    MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

    With Vogon – the latest innovation on YouTube, Vivo overcame the challenge of playing relevant ads to viewers based on their content preference and history. The campaign was successfully amplified between 23 to 31 December, and garnered more than 60 million views, 80 per cent completion rate, 7.2 per cent lift in consideration, 8.5 per cent lift in purchase intent, 11.6 per cent lift in brand interest and 24.1 per cent lift in product interest.

    Vogon is a tool to create dynamic videos that allow brands to dynamically embed text, audio or images within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. With Vogon, a different message can be shown to the user depending on the content the user is watching on YouTube.

    Vivo India CMO Kenny Zeng says, “Vivo has always strived for innovation in all its aspects right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

    Vivo executed this campaign by monitoring trends and the most popular categories and channels on YouTube for over 30 days. Vivo created over 550 individual ads featuring Ranveer Singh. These ads were dynamically curated based on identified keywords. For instance, a user searching for any movie trailer was served an ad showing Ranveer Singh in a casual atmosphere with a tub of popcorn in his hand, talking about how the trailer needs to be watched on a V7 Full View Display. If a user searched for a song, they were served with an ad that suggested that the song was best heard on V7 Hi-Fi music. This contextual streaming of ads brought in high amount of relevance that ensured viewers did not skip these ads – giving relevant visibility to Vivo V7.

    WATConsult founder and CEO Rajiv Dingra adds, “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”