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Tag: Vivo

  • Mashal Sports initiative #RaidForGold to support Indian Kabaddi team

    Mashal Sports initiative #RaidForGold to support Indian Kabaddi team

    MUMBAI: The Indian kabaddi team is ready with all guns firing for the 18th Asian Games Jakarta in August 2018. Team India asserted its supremacy in the recently concluded Kabaddi Masters Dubai 2018. To support the squad, Mashal Sports, the rights owner and organiser of the VIVO Pro Kabaddi League, has started an initiative #RaidForGold and aims to reach out to children from 2000+ schools across 19 cities in India.

    The team is gearing up for its eighth consecutive gold in the men’s kabaddi tournament and third consecutive gold in the women’s kabaddi tournament. In keeping with the ever-growing popularity of the sport, Mashal Sports with the support of the Amateur Kabaddi Federation of India (AKFI), launched the initiative that reaches out across the country to give Indians the opportunity to rally behind and express their support for the national kabaddi team.

    ‘Raid for Gold’ commencing on 9 July 2018, will represent the ‘Voice of a Million Fans’ for the Indian national kabaddi team to achieve the highest glory yet again for India’s own sport. Alongside signing up digitally to pledge their support, students will also get an opportunity to interact with renowned kabaddi stars like Ajay Thakur, Rishank Devadiga, Rahul Chaudhari, Deepak Hooda and Rohit Kumar as they visit schools across the country as a part of the initiative.

    The campaign gives fans an opportunity to pledge their support to the team by signing up on https://www.raidforgold.in/. 

    Kabaddi was included as a discipline in the 11th Asian Games Beijing 1990, where India’s only gold medal was through the sport. Since then, the kabaddi team has been the pride of India in all editions of the Asian Games.

  • Vivo launches official song for FIFA World Cup 2018

    Vivo launches official song for FIFA World Cup 2018

    MUMBAI: Smartphone brand Vivo has launched a new global dance movement, #PassTheSwag, aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup.

    The initiative will bring people together through a common dance language and to the tunes of the Official Song for the 2018 FIFA World Cup Russia, ‘Live it Up’, by Nicky Jam, Will Smith and Era Istrefi. Vivo hopes to empower fans to capture unforgettable memories and express themselves through Vivo #PassTheSwag during the World Cup, aligning with its product focus on creating smartphones with quality sound, ultimate photographic experience and cutting-edge technology.

    As part of the launch, fans from all around the world are encouraged to share videos of themselves on social media as they #PassTheSwag to the tune of the Official Song. Throughout the tournament, fans watching it live will also be encouraged to #PassTheSwag during the Vivo Super DJ Show at all 64 matches.

    Vivo brand director of international business Michael Chang says, “The FIFA World Cup is the biggest stage in world football, and a massive celebration which brings together people from across the globe. In sponsoring the 2018 FIFA World Cup, we encourage fans to go beyond being just an audience, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.”

    “Globally, we’ve seen how, when tied together, music and performance goes hand-in-hand with sports to create truly extraordinary moments. #PassTheSwag brings to life our campaign theme “My Time, My FIFA World Cup”, in getting everyone excited and by allowing fans to be part of the World Cup through a fun and catchy dance”, added Chang.

    Vivo #PassTheSwag is part of the Vivo Super Time project which also consists of music themed activities like the Vivo Super DJ Show at all the matches, and Vivo Super Time during the Official Song Performance at the Final Match Show.  Together with the Vivo Super Fan photographer programme, which provides fans unprecedented pitch-side, stadium and warm up session access to capture and share these extraordinary moments, Vivo Super Time is part of the brand’s global World Cup campaign, ‘My time, My FIFA World Cup’.

  • Regional market contributes 22 per cent to Star’s IPL viewership

    Regional market contributes 22 per cent to Star’s IPL viewership

    MUMBAI: The recently concluded Indian Premier League (IPL) final, aired across 17 different channels on Star India’s bouquet in eight different languages was a smash hit. According to the  Broadcast  Audience Research Council (BARC) All India data 2+, the contest between MS Dhoni-led Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) garnered 55.6 million impressions.

    The 2018 final witnessed a massive growth of 41 per cent as compared to the 2017 one between Mumbai Indians (MI) and Rising Pune Supergiant (RPS) that generated 39.4 million impressions.

    The growth in numbers included the contribution from pubcaster DD Sports as well.

    The regional market contributing 22 per cent to the total viewership is bound to delight the broadcaster, encouraging it to penetrate deeper into this market next season. Not surprisingly, the Hindi market led with 54 per cent of the viewership share, while English contributed 24 per cent of the total pie.

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    The total impressions grew 15% from season 10 to 11. Sony Pictures Network with only five channels managed to garner 1.2 billion impressions, whereas Star India with 11 channels for the league matches and 17 channels for the final achieved 1.4 billion impressions.

    The top three contests this season were match number one, three and the final. The opening match with 35.9 million impressions saw a growth of 37 per cent compared to opening match of season 10 between SRH and Royal Challengers Bangalore (RCB) which garnered 28.3 million impressions. The third match between RCB and Kolkata Knight Riders (KKR) clocked 35.1 million impressions.

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    Star India’s strategy of focusing on regional feeds has worked in their favour. It now remains to be seen how the broadcaster ups the ante for next season of the cash-rich league.

    Also Read :

    Star spending up to Rs 2 cr on production per IPL match

    Vivo IPL 2018 final breaks multiple viewership records

  • Vivo IPL 2018 final breaks multiple viewership records

    Vivo IPL 2018 final breaks multiple viewership records

    MUMBAI:  The VIVO IPL final on 27 May 2018 garnered a record viewership on both digital and TV, as per figures released by the broadcaster Star. The final, which was aired live on 17 channels across eight different languages, powered the network’s growth by 34 per cent with 52.9 million average impressions.

    The final between Chennai Super Kings and Sunrisers Hyderabad was produced with 11 live feeds across the TV network and Hotstar. The match had the highest reach (211 million across screens) in the history of the cash-rich league.

    Hotstar hit a world record for concurrent online viewing with 10.7 million viewers for the final. The contest that saw CSK’s Shane Watson score a century to hand the yellow brigade its third IPL trophy helped Hotstar create a new record of over 10 million concurrent users.

    The match witnessed a sudden hike from eight million to 9.1 million and then to 9.7 million before hitting the 10.7 million mark.

    The Grand Finale on television was watched by a historic 160 million fans across Star TV network (not including DD) versus last year’s figure of 121 million, recording a 32 per cent growth in reach. This is the highest television reach recorded for any match in the history of the tournament.

    The television viewership for the tournament as measured by average half hourly time-weighted impressions was 1.4 billion impressions (U+R 2+) with a growth of 15 per cent. The viewership growth in urban audiences was 26 per cent.

    The total television viewership for the tournament as measured by gross impressions was 9.985 billion impressions with a growth of 19 per cent across urban + rural and 30 per cent in urban audiences.

    Also Read:

    Star spending up to Rs 2 cr on production per IPL match

    Hotstar creates record of 10 mn plus concurrent viewers for IPL finale 

  • Hotstar creates record of 10 mn plus concurrent viewers for IPL finale

    Hotstar creates record of 10 mn plus concurrent viewers for IPL finale

    MUMBAI: They helped Hotstar hit a world record for concurrent online viewing a few days ago with 8.26 million viewers in the IPL first qualifier game on 22 May. Once again, the Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) helped Hotstar create a new record of over 10 million concurrent users for the Vivo IPL 2018 finale that witnessed CSK’s Shane Watson hit a century and safely take the team to its third trophy.

    While Hotstar viewers could see the number hit 10.7 million, sources say that Hotstar will do a thorough check but can safely say that the number is between 10.3-10.7 million. Just for the season, the OTT platform from Star India increased its bandwidth to 10 million concurrent users at a time, with help from technology partner Akamai. A source from Star India says, “The numbers are insane, no other platform can handle the scale which we have achieved. We are going to check and recheck with Akamai regarding the numbers.”

    As Watson continued to slash through to his ton, viewers kept building up, especially for the last four overs. A sudden hike from eight million to 9.1 million and then to 9.7 million was witnessed before it breached the coveted mark to hit 10.7 million.

    The result of the final was the same as the first qualifier. SRH batted first setting a target of 179 runs in 20 overs, but the batting line-up of CSK was ready with all guns firing. The second innings started where the SRH bowlers dominated the powerplay but Shane Watson played the innings of his life scoring 117 off just 57 deliveries. SRH has defended low scoring games of 118 and 132 runs playing against Mumbai Indians and Kings XI Punjab respectively but could not halt CSK’s Watson.

    Hotstar, apparently, has played a key role in helping team Uday Shankar and Sanjay Gupta get closer to their revenues. Sources indicate the advertising revenues accruing courtesy the Vivo IPL are in the region of Rs 350 crore. Even rivals acknowledge that it is a landmark figure Hotstar has managed to achieve. To top that is the subscription revenue – guesstimated at around Rs 100 crore – which the streaming service has notched up so far.

    Star India has four more seasons of IPL for now and it is surely going to take this success and look forward to beating its own record. For the next season, it will have to increase the bandwidth to accommodate new viewers.

     

  • Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

    Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

    MUMBAI: On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

    Star Pravah will carry the first ever Marathi language broadcast of the IPL with Madhuri Dixit-Nene and Swwapnil Joshi joining the celebrations on the channel while the Malayalam language feed will be broadcast on Asianet Movies. Star Gold will also join in with the Hindi broadcast.

    The showdown will be telecast on 17 different feeds across the Star network – Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English, Star Plus SD, Star Plus HD, Star Pravah SD, Star Pravah HD, Star Gold SD, Star Gold HD, Star Suvarna Plus, Star Maa Movies, Star Jalsha Movies and Asianet Movies.

    Star Plus will telecast a two-hour prelude Cricket Finals…Party to Banti hai hosted by Ranbir Kapoor. Other celebrities joining the party include Salman Khan, Jacqueline Fernandes, Kareena Kapoor and Sonam Kapoor. 

    The Dugout on Star Sports Select will continue to cater to core cricket fans who want to stay ahead of the game. The ball-by-ball coverage of the playoffs will entail predictive and prescriptive analysis – covering deep insights, rich data and video analytics and demonstrations by Dean Jones, Scott Styris, Anil Kumble, Kumar Sangakkara, Darren Sammy, Brett Lee, Mike Hesson etc.   

    Also Read:

    Star to share select IPL matches with DD with an hour’s delay

    Nielsen on changing landscape of global sports

  • PKL franchises retain 21 elite players for season 6

    PKL franchises retain 21 elite players for season 6

    MUMBAI: After five highly successful seasons, the Vivo Pro Kabaddi League (PKL), India’s biggest domestic sporting league, gears up for yet another season of thrilling action, with the announcement of the ‘elite retained players’.

    The league announced the players who would continue their association with their respective franchises for PKL season six starting 19 October 2018. Marking the first milestone for this edition, a total of 21 players from season five were retained by their respective franchises.

    “The league is strongly in favour of team stability and instituting it at a policy level to enable strong team structures,” PKL commissioner Anupam Goswami said. “The player retention framework has been strengthened to encourage continuity and a longer-term association between player and franchise, to the benefit of both.”

    Franchises were encouraged to retain key players of their choice for the upcoming season.

    The teams with the list of players retained are:-

    Bengal Warriors: Surjeet Singh, Maninder Singh
    Bengaluru Bulls: Rohit Kumar
    Dabang Delhi K.C.: Meraj Sheykh
    Gujarat Fortunegiants: Sachin, Sunil Kumar, Mahendra Rajput
    Haryana Steelers: Kuldeep Singh
    Patna Pirates: Pardeep Narwal, Jaideep, Jawahar Dagar, Manish Kumar
    Puneri Paltan: Sandeep Narwal, Rajesh Mondal, More GB, Girish Maruti Ernak
    Tamil Thalaivas: Ajay Thakur, Amit Hooda, C. Arun
    Telugu Titans: Nilesh Salunke, Mohsen Maghsoudloujafari

    “Squad talent, formation and development have always been top priority for us. Interventions like ‘elite player retention’ and the ‘future kabaddi heroes’ programme will go a long way towards ensuring that Vivo PKL season six offers the highest level of talent and competition for India’s own sport,” he concluded.

    Also Read:

    IPL 2018 gets a makeover with Star India

    Star India bags production rights for IPL 2018

  • Star India lines up innovation filled IPL 2018

    Star India lines up innovation filled IPL 2018

    MUMBAI: With the biggest cricketing tournament of the country waiting to commence over the weekend, Star India is lining up a list of new technological additions to make the experience an unforgettable one for viewers as they will witness the action on a new channel after a decade.

    7 April 2018 will see the commencement of Star’s hot new property – Indian Premier League (IPL) season 11 with a set of gee-whiz innovations. It will be a litmus test for Star India which just also snatched away the media rights of BCCI’s home matches from under the nose of deep-pocketed rivals.

    For a tournament that has always generated high ratings, Star will look to milk this opportunity but the challenges are aplenty for every endeavour runs the risk of being compared to its predecessor Sony Entertainment Television which has created benchmark after benchmark for the tournament. So while a whole new IPL-watching experience is upon us, Star’s plans will go a long way in not just taking the legacy forward but also create one of its own.

    Star is initiating a feature called #SelectDugout which will provide analysis, interesting data, expert opinion and in-depth content throughout the season. There’s also the Star India Re.Imagine Creative Awards that will award two best advertisers who will come out with the most innovative campaigns on TV (Star Sports) and digital (Hotstar).

    The broadcast network  has decided to share the feeds of select games with a one hour delay with pubcaster Doordarshan. The aim is simple – it wants more viewers and especially the part of India that is untouched by private channels. Speaking to Indiantelevision.com 21st Century Fox Asia president Uday Shankar said, “It’s good for IPL that new audiences (not subscribing to pay TV) will get to sample it.”

    Till now, the regional viewers were shielded from the IPL since it was only available in Hindi and English. This year, Star is planning to telecast it in six different languages – English, Hindi, Tamil, Telugu, Bengali and Kannada. One of the important data points that triggered the change was that it was losing out on 50 per cent of potential viewership from Tamil Nadu because of the language barrier. Though Star was unable to get a full-fledged Kannada channel up and running in time, it has ensured that viewers don’t miss out on the action. It will broadcast the games on Star Suvarna Plus, the Kannada GEC.

    Along with dedicated language feeds, the network will also have a Super Fan Feed available across cable, DTH and Hotstar. This will be a curated feed for intense fans who want more than just to watch the game. It includes features like data layers about the teams and players during the telecast and multiple camera angle options while viewing. The Super Fan feed is also a monetisation avenue for Star on its video streaming platform Hotstar.

    Star India aims to reach 700 million viewers on TV and digital with IPL 2018 and hopes to get a significantly higher number of advertisers for the tournament. The network also has the advantage of multiple channels and now new language feeds as well a big following via digital on Hotstar. While he refused to divulge details on advertisers and sponsors for the IPL this year, Star India COO Sanjay Gupta was confident that with a six-month-long period of IPL and related content broadcast and technological innovations, more brands than the current 60-70 that advertise on the league will be attracted to the tournament. Star was upping the IPL fever since months before the league was set to begin.

    In 2017, the IPL was seen by 410 million people on TV and another 130 million tuned in on digital (Hotstar).

    This IPL season will be one of the first few leagues in the world, which proposes to use virtual reality (VR) and to bring live action from the stadium to fan homes. Star says that this immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.

    The IPL is sure to be a game-changer for Star India It is pulling out all stops to give viewers a sticky experience. That should help it in some way to monetise the big bet it has paid for the media rights even better.

    Also read:

    The rise and rise of Uday Shankar the gambler, the decisive risktaker  who does not flinch

    Comment: The rise and rise of Uday Shankar

     

  • Hotstar releases Watch’NPlay to engage viewers

    Hotstar releases Watch’NPlay to engage viewers

    MUMBAI: This IPL, Star India’s streaming platform Hotstar will launch Watch’NPlay game, a skill-based game wherein a user gets to test his/her cricket knowledge and expertise with millions of other users tuned into the match.

    WatchN’Play is the feature that connects the Indian cricket enthusiasts’ behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

    The deep connection that Indians share with cricket is what motivates the brand to keep raising the bar on delivering a fantastic experience for the viewer.

    This can only be achieved by understanding how viewers think and feel throughout the game through their deeper-rooted attitudes towards the sport. By shining a spotlight on what goes through a viewer’s mind at a deeper level, Hotstar has gained insight into the fact that cricket fans watching a match are always thinking about the result of the next ball, whether voluntarily or involuntarily.

    Diving deeper into this somewhat explicit insight uncovered an even more profound thought – that every sports fan would derive greater excitement and joy through participation and testing their cricket acumen as opposed to just watching.

    Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its main protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist continues to correctly guess the result of the next ball, becoming increasingly popular in the process until one day the people around him realise that they all have been doing it too without knowing how to express themselves. The ad film concludes with everyone along with the protagonist using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.

    Hotstar viewers get to win exciting prizes by doing what they love the most!

  • Hotstar launches AdServe to empower advertisers

    Hotstar launches AdServe to empower advertisers

    MUMBAI: Hotstar, the video streaming platform from Star India, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers. With the introduction of this service, small and medium advertisers with smaller budgets will now be able to effectively use the power of premium content like live sports to reach their target audiences and followers.

    The tool, currently in beta, is potentially one of the first in the world that allows advertisers to associate with a big sporting event. The tool also offers regional players an opportunity to scout for new markets nationally at affordable prices.

    Advertisers on Hotstar can leverage this transformation, as buying options on Hotstar AdServe allow them to target their communication by language and team. These options effectively marry the massive scale and depth of cricket viewership with highly relevant targeting.

    The beta version of the service will allow advertisers to place in-stream video ads for Vivo IPL 2018. The service will be expanded to include entertainment programming over the next few weeks.

    The comprehensive rights for Vivo IPL for the next five years were won by Star in the last quarter of 2017. The tournament, starting 7 April, will be available in six Indian languages, including Tamil, Telugu, Kannada and Bengali, thereby taking cricket deeper into a wider array of languages and markets.

    Also read:

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

    Hotstar Trends 2017: Women, small town, cross-language consumption rises

    OTT players up the ante with niche content

    Star unveils Re.Imagine Awards for IPL ad campaigns