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Tag: Vivo

  • Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    MUMBAI: Vivo, the global innovative smartphone brand, today announced its collaboration with the upcoming season of the 2018 International Emmy nominated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in the V series segment – the all new V17. As part of the association, the cast of the highly anticipated Inside Edge Season 2 will be seen in an unboxing video like no other, presenting a new avatar of arch-rivals – Mumbai Mavericks and Haryana Hurricanes. Viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in Inside Edge Season 2 get revealed.

    Vivo India brand strategy director Nipun Marya said, “We are excited about our association with Amazon Prime Video for the 2nd season of the Amazon Original Series Inside Edge. Season 1 of the show received great reviews from critics and audiences around the country. The concept of show is very exciting and brings high quality, engaging drama with the backdrop of the sport India loves – Cricket. We, at vivo, are constantly looking for innovative ways to connect with our consumers and creating new and effective marketing platforms that will engage our audiences across the country. Our association with the Amazon Original Series Inside Edge for the launch of the all new V17 is a perfect example of this.”

    Amazon Prime Video India director and Country GM Gaurav Gandhi  said, “India is a mobile first country and large number of our customers enjoy consuming entertainment on Amazon Prime Video on their smartphones. As we raise the bar in the entertainment space by creating world-class original shows like Inside Edge, we also continuously look at innovative and engaging ways to market this content to our customers – and our association with vivo, one of India’s most trusted mobile phone brands, for the latest season of our International Emmy nominated Amazon Original Series Inside Edge, is a great example of that. ”

    vivo has carved a niche for itself with path-breaking innovation and product enhancements in the Indian smartphone market. Its V- series is widely known for its camera upgrades which offered customers the ultimate photography experience. The upcoming V17 will also be equipped with iView display and Super Night camera. Buoyed with its success in the smartphone market in India, vivo will end the year 2019 with another innovative offering in the V-series segment– V17. The smartphone is scheduled to be launched in December.

  • Influencer Marketing Firm BuzzOne Expands To Malaysia

    Influencer Marketing Firm BuzzOne Expands To Malaysia

    MUMBAI: Leading Influencer marketing firm, BuzzOne, announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening its Philippines office in February this year. With this launch, BuzzOne becomes the first and only Indian Influencer Marketing firm to have multiple operations in the South East Asian markets of Philippines and Malaysia.

    The award winning firm also announced the appointment of Mark Rodrigues as Business Head of its Malaysia operations. With over 30 years of experience in the Malaysia market, Mark Rodrigues joins BuzzOne with a deep understanding of the local market and media marketing trends. In a short span of time, BuzzOne has emerged as one of India’s fastest growing Influencer Marketing firms. BuzzOne’s stellar clientele in India includes leading brands such as Amazon, Himalaya Wellness, Dettol PayTm, Vivo, Britannia, Nissan, Vivo and Puma among others.

    Speaking on the expansion, Sanjay Vasudeva, Founder and CEO, BuzzOne Influencer Marketing, said, “I am thrilled and look forward to expanding BuzzOne’s current portfolio with deep penetration into the South East Asian market with the opening of our Malaysia & Philippines offices this year. Having studied the region carefully, Malaysia & Philippines are one of the most promising markets for influencer led campaigns in South East Asia. With Mark Rodrigues spearheading our team, I am confident BuzzOne will form a strong foothold in the Malaysian market.”

    According to industry reports, ad spending in digital media in Malaysia were US$512million in 2019. A growing Influencer Marketing market, Malaysia has shown unique trends such as Instagram emerging as the preferred platform for influencer marketing in the country and over with 80% of marketers investing in influencer marketing strategies in 2018. Malaysians trust lifestyle influencers’ opinions over opinions from traditional celebrities.

  • IPL 11 saw 61% growth in ad volume from season 1

    IPL 11 saw 61% growth in ad volume from season 1

    MUMBAI: The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects like advertising revenue, sponsorship revenue, number of eyeballs and brands attraction etc.

    According to TAM data, commercial ad volumes grew by 61 per cent in IPL 11 compared to IPL 1 i.e. from 31 hours in season 1 to 50 hours in season 11. Total of 151 brands advertised across 64 different categories during the last season.

    To make the data comparable, one channel each of the respective broadcasters is taken into consideration for both the seasons. Sony Max is for IPL 2008 and Star Sports 1 Hindi for 2018 season.

    Recently, the Board of Control for Cricket in India (BCCI) announced that the 12th season of the cash-rich league will commence from 23 March 2019. Franchises, brands, broadcaster and most importantly the fans were left delighted when the board announced that the 2019 edition will be played entirely in India.

    The 11th season of the cash-rich league enjoyed humungous reach both on TV and OTT platform of Star India. Brands have long recognised the power and popularity of cricket in India and IPL with its undisputed reach and combination of cricket and entertainment is a zero risk property for brands.

    On-screen advertising, the digitally embedded elements fed by broadcaster during the live telecast of match saw a good spike in the number of brands and categories. Total 51 brands advertised in IPL 11, which is 38 per cent more than IPL season one’s 37 brands. There was a 67 per cent rise in categories from 18 in IPL 1 to 30 in IPL 11.

    Top three categories which dominated the top 10 list across the last three years in cricket genre are perfumes/deodorant, cellular phones-smart phones and cellular services. Experts believe that the event by itself is both a massive opportunity for brands and equally a challenge of sorts to stand out in the storm of brands advertising in it. The shorter format further pushes the challenge.

    Some of new brands that associated with the IPL last season were AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Ford, Haier, Luminous, Pedilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas joined the existing ones like Vivo, Colgate, Amul, Dream11, Elica, Kent, Parle Agro, Polycab to name a few.

    The season witnessed 21 hours of on-screen advertising with action replay, pull-through and push back the top three on-screen branding units during the play.

    Talking about in-stadia advertising, 441 hours of in-stadia advertising was registered during IPL season 11. Top three on-screen branding units during the season were t-shirt, backdrop and perimeter board. Compared to the first season, in-stadia ad volumes increased almost by twofold from 224 hours to 441 hours in IPL 11.

    Instadia advertising saw a growth of 8 per cent in the number of brands i.e., 106 brands in IPL 1 to 114 brands in IPL 11.

    To appreciate the spike in brands and advertisers for IPL, Star India in its first year introduced the Re.imagine Awards to recognise and encourage the creativity and innovation in the use of integrated media in advertising campaigns aired during Vivo IPL on Star Sports and its OTT platform Hotstar.

    Not just cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep the viewers engaged during the sporting extravaganza.

    In the upcoming season of IPL, a lot of diversified brands will be seen participating. The important thing is how they weave the story into a much more deeply integrated marketing plan. Now, it is about integrating the storyline through both ATL and BTL campaigns.

  • ESP Properties: Sports and entertainment trends 2019

    ESP Properties: Sports and entertainment trends 2019

    MUMBAI: ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019.

    ESP Properties India business head Vinit Karnik said, “2019 will be a year for sports and entertainment. With Cricket on our minds for more than half the year, brands would want to revolve their game around the sport and the athletes. While e-sports is also becoming big, it has come a long way, and it is only expected to get bigger. With almost 20 per cent of share of spend expected in digital, ad spends in sports and entertainment marketing is expected to grow and evolve.”

    Cricket to dominate media and mind measures in 2019

    Cricket is in full swing in H1 2019 with Team India moving bases from Australia to New Zealand post the ODI series and following it up with hosting Australia in February to play ODI’s & T20’s. Then comes Vivo IPL and ICC Cricket World Cup, making Virat Kohli and his boys the talk of the town for the first six months in 2019 and literally monopolizing consumer eyeballs and advertising money. 2019 will break all records of cricket consumption on TV and Digital. With the ICC World Cup in England & Wales and considering our love for London, Indians will break all worldwide records of traveling overseas to watch sports and boost the sports tourism economy. With such a start to the year dominated by cricket, emerging leagues may have to reset themselves to make their presence felt and stay relevant.

    Embrace the athlete, embrace their stories

    One of the biggest marketing trends of this year is storytelling and we expect talent to unlock maximum value in 2019. Sporting landscape, led by cricket, will see the true value of talent beyond the top cricketers being unlocked. Audiences not only want to be taken on a journey, but they also want to connect with brands. Brands which can use Athlete and their storytelling power will garner massive interest from fans and advertisers owing to mass media exposure via TV and one-to-one engagement through social communities, rediscovering their true value. Federations and leagues will carefully evaluate talent contracts in terms of talent usage rights for self, sponsor activation and scope of the engagement. With social media becoming the primary engagement platform, the right balance between personal and public imagery will be most talked and debated in 2019. One can’t rule out a policy for talent on national duty for social media engagements and media appearances. This space will be super exciting in 2019, hence watch this space closely…

    Definition of ‘sellable’ content to be rejigged by newer monetization models

    Experimental content is facing challenges to release in large scale formats like cinemas. With newer digital platform and content taking center stage, storing telling will be redefined with a lot of experimentation and fresh feel. For example, content series like Lust Stories and Love, Per Square Foot has managed to harvest a completely new group of audience via digital only release. This trend is expected to continue with many more such content prices seeing a ray of hope to see the light of day.

    Broadcasting platforms to lean on data-driven insights and player access to engage and build fans

    While traditional broadcast passed on Gold Standards of Content from linear to non-linear platforms, best practices in Consumer Engagement will move from non-linear to linear platforms. For example, Watch ‘n’ Play on Hotstar during Vivo IPL 2018 has redefined Consumer Engagement norms for the traditional linear broadcaster(s) to follow. Moreover, increasing insistence on player access as a ‘Sponsorship Right’ in the sporting ecosystem is bound to blur lines of personal endorsements. With professional sporting ecosystem in India being over a decade old, advertisers have started looking at ‘Sponsorship’ as a one-stop solution to media exposure and talent access.

    Mobile Gaming to take center stage in the competitive CPU dominant Professional E-Sports World

    Globally, professional E-sport competitions are primarily held on a computer and consoles and mobiles take a backseat. In India, we’re witnessing a different trend where tournaments being held on the mobile, courtesy – PUBG on mobile with DAU of approx. 10mn+ which is more than any other game in the world across any platform is already giving gamers in India almost half the prize money of an E-Sports League India and this is only going to further grow. There will be so many more mobile E-Sport tournaments which will be seen in the coming future.

  • For creative agencies, Vivo IPL is India’s SuperBowl

    For creative agencies, Vivo IPL is India’s SuperBowl

    MUMBAI: For 11 years now, the Vivo Indian Premier League (IPL) has entertained the country as no other sporting event has. Not just the cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep viewers engaged during the sporting extravaganza.

    In a bid to bring the advertising culture to the forefront of Indian sports broadcasting, Star India built a platform called the Re.Imagine Awards to recognise and encourage the creativity and innovation in the use of integrated media in advertising campaigns aired during Vivo IPL on Star Sports and its OTT platform Hotstar.

    This initiative by Star gets all the marketers, media and creative agencies to join hands, thereby pushing all stakeholders to innovate the advertising experience.

    First year of Re.Imagine Awards was a major success, with all the big brands and agencies participating. Over 300 campaigns by 120 brands vied for the awards. Brand Factory, Amazon, Dr.FIXIT, Sprite, Peter England, Swiggy, Tata Sky, Vivo and Fevikwik were some of the brands that jostled against one another to bag top honours.

    Brands have long recognised the power and popularity of cricket in India. However, with the video proliferation and regional language market expansion, more avenues seem to have opened up for the marketers to position their products.

    “The Re-imagine awards are quite unique. The fact that it focuses on one event (Vivo IPL) and the work generated and aired in it makes it interesting. Especially since the event by itself is both a massive opportunity for brands and equally a challenge of sorts to stand out in the storm of brands advertising in it. The shorter format further pushes the challenge bit. Another special feature of Re-imagine is the judging criteria of both creativity and integration," Lowe Lintas CCO Sagar Kapoor said.

    In 2018, winners of Re.imagine awards were Fevikwik for Khushiyon ke chand pal and Swiggy for No order too small. After its campaign during Vivo IPL matches, Swiggy’s ad recall increased by 62 per cent. The food delivery app saw 25 per cent growth in orders across India and 42 per cent spike in Google searches. The campaign also helped in uplifting the perception of the product proposition of fast delivery by 18 per cent.

    Swiggy ran a series of integrated campaigns throughout Vivo IPL season such as Match Day Mania, various TVCs and in-game innovation. Vivo IPL-themed advertisements explored relatable scenarios that have made Swiggy a household name today.

    “Many brands plan exclusive and relevant campaigns for IPL/cricket. This year too we will see the same. However given the reach of IPL as a platform, regular advertising works as well,” said Havas Media group CEO – India and South East Asia Anita Nayyar.

    "IPL with its undisputed reach and combination of cricket and entertainment is a zero risk property for brands. There have been many a brand launches using this platform over the years and brands earmark specific budgets for the event,” she added.

    Ogilvy, Madison, IPG, GroupM, DDB Mudra, Lowe Lintas, and Havas Media among others were some of the high-profile creative agencies that were a part of the Re.imagine awards last year.

    The 11th season of the cash-rich league enjoyed humungous reach both on TV and OTT platform of Star India.

    Building on the success of Vivo IPL 2018, the host broadcaster seems to be carving open more avenues for brands and marketers to collaborate for the latest edition.

    For instance, Star is putting together custom integrations and ad-tech solutions for television and digital respectively. This initiative of the broadcaster has been devised keeping in mind start-up companies that intend to use cricket as their preferred choice of vehicle for maximum impact.

    The American SuperBowl continues to remain one of the most awaited sporting leagues around the world from an advertising perspective. Agencies and brands create customised ads for the SuperBowl, spending millions of dollars on their campaigns to conjure up an iconic moment of marketing.

    In a conversation with Indiantelevision.com last year, Star Sports CEO Gautam Thakar had said, “In the US, as you know SuperBowl has been on for a long time and this has built-up. It is like high points of the year and there is a lot of social viewing and from the advertising perspective, people actually take pride in what they have created and are very expensive. Some of the ads only air at the time of SuperBowl and they spend millions of dollars doing that, but it breaks through the clutter and gets them virality.”

    Kapoor and Nayyar believe that Vivo IPL is the SuperBowl of India.

    “Besides being a big property, IPL is great for its very content. People do not watch IPL for ads but they will definitely watch our ads more because of the IPL. So it remains one of the most exciting platforms to land our brand messages,” Kapoor added.

    Thakar had pointed out that broadcasters can play a limited role but ultimately marketing professionals need to drive the agenda of matching the Vivo IPL advertising to the SuperBowl standard.

     “We had Re-imagine awards for IPL, it was the first time we were doing it but the idea behind that was to spur the marketing community to think of the IPL in a different way and create advertising for the IPL. We will do the awards every year now to showcase what is the best advertising. In our own little way we are trying to enable it but ultimately the marketers need to embrace it,” he added.

    As the 2019 Vivo IPL season inching closer by the day, Star India has announced the latest edition of the Re.imagine awards. The competition is bound to heat up as gurus and creative geniuses aim to deliver for cutting-edge, ground-breaking and pioneering campaigns. The audience can look forward to some unique and interesting campaigns this year as well in addition to the high-octane action on the field.

  • Brands with most integrated marketing plans to win as cricket season heats up

    Brands with most integrated marketing plans to win as cricket season heats up

    MUMBAI: Franchises, brands, broadcaster and most importantly the fans were left delighted on Tuesday as news trickled in that the Indian Premier League 2019 will be played entirely in India. The Board of Control for Cricket in India (BCCI) also announced that the 12th edition of the cash-rich league will commence from 23 March 2019.

    This is the first time since the inception of the IPL that all its matches will be played in India during a general election year. In a sense, this is a testament to the humongous popularity of the cash-rich league. It must be noted that the entire 2009 edition was moved to South Africa, while in 2014, some matches were played in the UAE.

    Season 11 of the IPL was a runaway success on every front. Broadcaster Star India leveraged 17 of its channels, including Star Plus and Star Gold, to make the finals a smash hit. It was aired in eight languages including Hindi, English, Tamil, Telugu, Bengali, Kannada, Marathi and Malayalam.

    Last year, the IPL was broadcast in six different languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. While Star was unable to get full-fledged Telugu, Kannada and Bengali channels up and running at that time, it ensured that viewers from these regions didn’t miss out on the experience. It aired the matches on Suvarna Plus (Kannada), Maa Movies (Telugu) and Jalsha Movies (Bengali).

    The thrilling final powered the network’s growth by 34 per cent with 52.9 million average impressions. The final between Chennai Super Kings and SunRisers Hyderabad was produced with 11 live feeds across the TV network and Hotstar.

    Brands have long recognised the power and popularity of cricket in India.  However, with video proliferation and regional language market expansion, more avenues seem to have opened up for the marketers to position their products.

    With India kicking off the year with a historic 2-1 Test series win against Australia, 2019 could be the year the nation is hooked on to cricket like never before.

    PwC India partner- media, entertainment and sports Raman Kalra says, “India is always a cricket hungry nation and will always continue to be cricket loving nation. A lot of diversified brands will be seen participating. The important thing is how they weave this story into a much more deeply integrated marketing plan. It is not just about running one campaign or two campaigns, can they really integrate the storyline throughout the ATL and BTL and do something beyond what is being done.”

    Barring series (ongoing Australia versus India and West Indies versus India in the month of July and August) Star is bound to be the home of cricket for India’s cricket-loving public.

    The broadcaster’s offering in 2019 commences with New Zealand versus India series followed by Australia’s visit to India, followed by the IPL and the all-important 50-over ICC Cricket World Cup among others.

    Sports advertising expenditure is largely driven by cricket with other sports contributing a minor share. According to India Sports Sponsorship report 2018 by ESP properties and SportzPower, media spending in sports as a whole grew 15.8 per cent from Rs 3511 crore ($ 516 million) to Rs 4065 crore ($ 616 million), driven even more strongly in 2017 by Television On Air, which grew an incredible 42.7 per cent from Rs 2376 crore ($ 348 million) to Rs 3379 crore ($ 512 million). The other reason for sports adex increase is the annual increase in ad rates, especially on IPL.

    “The crux would be which brand has the most integrated marketing plan and go beyond the TV, digital campaign to engage with the audience and convert them into fans,” Kalra adds.

    The marquee cricket season is also an opportunity for new brands to tap into a wider audience and amplify their reach and communication.

    Some of new brands that associated with the IPL last season were AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas joined the existing ones like Vivo, Colgate, Amul, Dream11, Elcia, Kent, Parle Agro, Polycab to name a few.

    When it comes to the big ICC events, the likes of Oppo, Nissan, MRF Tyres, Emirates, Uber, Bira, Dream11, and Royal Stag do not miss a chance to grab the audiences’ attention.

    Some industry experts believe that advertisers could be looking at an option that includes featuring both during the IPL and the World Cup as part of a combo deal.

  • Star Sports announces KBD Juniors S2

    Star Sports announces KBD Juniors S2

    MUMBAI: India’s sport of kabaddi has grown leaps and bounds with the growth of India’s flagship kabaddi league, Vivo Pro Kabaddi League (PKL). Encouraging the growth of the sport amongst the younger generation, Star Sports has begun the second season of KBD Juniors. The tournament will have 24 schools across 12 cities, and 3,500 students between the age group of 11 to 12 years battle it out to make it to the grand finale.

    Season two of KBD Juniors will be broadcast on Star Sports and Hotstar during season six of PKL.

    In season two, 24 schools are divided into eight groups of three teams who will play against each other. From each group, the team finishing first will then make it to the round of city finals, which will take place during the home leg of each city as part of PKL and then the national finals.

    The first season of KBD Juniors was won by South Point World School, Sonepat.

    The 24 participating schools include Ryan International School Goregaon, N M Joshi Marg Municipal School, St. Lawrence High School, RST Madhyamik Vidyalaya Govandi, St Xaviers High School Airoli, Dr Babasaheb Ambedkar Municipal UP, English School Worli among others.

  • Star Sports gets Vijay Sethupathi as face of Pro Kabaddi League in Tamil Nadu

    Star Sports gets Vijay Sethupathi as face of Pro Kabaddi League in Tamil Nadu

    MUMBAI: A month before the sixth season of Vivo Pro Kabaddi League (PKL) will begin on 5 October 2018, Star Sports has announced Vijay Sethupathi, the Tamil superstar and Makkal Selvan, as the face of th sport in Tamil Nadu. Sethupathi will lead the Kabaddi fans in the stadium, in Tamil Thalaivas’ colors cheering from the stands.

    Announcing Sethupathi’s association with Vivo Pro Kabaddi, a Star Sports spokesperson said, “After an extremely successful season five, with record viewership numbers and inspiring stories, Vivo Pro Kabaddi has proved to be the boost kabaddi needed. With the home team Tamil Thalaivas, the affinity for kabaddi in the region has grown multifold, and today we are glad to bring on board Vijay Sethupathi as the face for VIVO Pro Kabaddi in Tamil Nadu. We are happy to have Vijay partner with us in the region to build a deeper affinity for the sport in Tamil Nadu. Fans can tune-in to Star Sports 1 Tamil for 3 months of action packed kabaddi extravaganza in their own language.”

    The franchise has planned a year-round initiative to spread local love for the sport across the state. Corporate Kabaddi fest was one of the initiatives which were held last month in Chennai.

    Ecstatic with his new role, Sethupathi said, “I am very happy to be a part of the Vivo Pro Kabaddi family for the tournament in Tamil Nadu. Kabaddi has a rich history in Tamil Nadu and I am glad that our own sport has now reached such astounding heights. It gives me immense happiness to be a part of a sport deeply entrenched in all of us. I will be at the stadium for the opening leg, cheering for the Thalaivas. IdhuNammaAatam.”

    The Thalaivas led by their verstaile captain Ajay Thakur, will take the mat on 5 October in their dazzling new colors of blue and yellow. The new jersey design also marries the rich traditional legacy of Tamil Nadu with the new age hub the state is today.

    The Tamil Thalaivas will renew their Deccan Rivalry with Telugu Titans in the season opener on 5 October. That game will be followed by games against Patna Pirates (6 October), U.P. Yoddha (7 October), Telugu Titans again (9 October), Bengaluru Bulls (10 October) and Bengal Warriors (11 October) on last day of the Chennai leg of the league.